WDC Networks LATAM
WDC Networks LATAM is the Colombian sales office of WDC Networks, a B3-listed Brazilian value-added technology distributor aggregating 60+ international brands across FTTH, enterprise networking, security, solar, and professional AV for ISPs, telecom operators, and enterprise customers across Latin America.
- Company typePublic
- Founded2003
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WDC Networks LATAM does
WDC Networks LATAM is the Colombian sales and distribution arm of WDC Networks, a publicly listed Brazilian technology distributor (B3: LVTC3) founded in 2003 and headquartered in Ilhéus, Bahia. The Colombian entity, operating as LIVETECH COLOMBIA SAS (NIT 901260668-2), runs from a Bogotá office at Carrera 13 #93B 51 and serves as the regional hub for Latin American expansion beyond Brazil, with logistics supported by a distribution center in Panama.
The company functions as a value-added technology distributor aggregating more than 60 international brands across two main divisions: Telecom (FTTH GPON/EPON equipment, DWDM transmission, optical fiber cables, OLT/ONT devices, fusion splicers, and OTDR testing tools from vendors such as FiberHome, Huawei, Nokia, Easy4Link, and Fujikura) and Enterprise (edge data centers, networking and WiFi from Aruba/HPE, cybersecurity via Sophos, electronic security via Axis/IDEMIA/Milestone, LED displays from Samsung, professional AV from Barco/Shure/Logitech, IoT home automation via Easy4Home/Fibaro, and JinkoSolar photovoltaic systems). A proprietary Technology As A Service (TaaS) rental model, operated through the MaxBr subsidiary founded in 2013, allows customers to consume hardware and software via recurring fees rather than outright purchase, with 15 edge data centers already delivered and 12 under construction.
Revenue is generated via three mechanics: (1) hardware distribution margins on product sales, (2) recurring TaaS rental and subscription streams, and (3) professional integration and installation services for complex deployments. The go-to-market is sales-led combined with channel partners, targeting ISPs, telecom operators, integrators, and enterprise customers in Brazil, Colombia, and Panama, with quote-based pricing on multi-year contracts. The LATAM subsidiary itself is small (12 employees), acting primarily as a regional sales and customer-engagement node, while the parent consolidates the manufacturing, distribution, and TaaS operations.
WDC Networks LATAM firmographics
Firmographics- Name
- WDC Networks LATAM
- Legal name
- LIVETECH COLOMBIA SAS
- Website
- https://wdcnetlam.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WDC Networks LATAM is the Colombian sales office of WDC Networks, a B3-listed Brazilian value-added technology distributor aggregating 60+ international brands across FTTH, enterprise networking, security, solar, and professional AV for ISPs, telecom operators, and enterprise customers across Latin America.
- Ownership category
- akta.pro rank
WDC Networks LATAM industry classification
Industry- Product category
- Technology Hardware Distribution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), All Other Telecommunications (5178), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Computer Communications Equipment (3576), Communications Equipment, Nec (3669), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Optical/Transport Network Management (OTN/WDM Controllers) (HDAFAGAK)
- akta.pro secondary industries
- Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC), Network Operations, Monitoring & Management (NOC, OSS/NMS, Performance & Fault Mgmt) (EUADAIAI)
Keywords
Where WDC Networks LATAM is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
WDC Networks LATAM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Technology Product Distribution: WDC Networks generates revenue primarily through the distribution and sale of technology products including networking equipment, security systems, audio-video solutions, LED displays, and smart home devices. The company acts as an authorized distributor for over 60 international technology brands, earning margins on product sales to ISPs, telecom operators, and enterprise customers.
- TaaS (Technology As a Service): WDC offers equipment rental and leasing through its TaaS model, where customers pay recurring fees to access technology hardware and software rather than purchasing outright. This includes MaxBr subsidiary operations for equipment leasing and Casa Conectada for smart home solutions as a service.
- Professional Services and Integration: Revenue from system integration, installation, configuration, and technical support services for complex deployments including edge data centers, fiber optic network construction, and enterprise security systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise and ISP product sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
WDC Networks LATAM product offering
Product offeringCore offering
WDC Networks LATAM is a value-added technology distributor operating two divisions—Telecom and Enterprise—across Latin America. The Telecom division distributes FTTH GPON/EPON equipment, DWDM transport systems, fiber optic cables, OLT/ONT devices, fusion splicers, and optical testing tools for ISPs and telecom operators. The Enterprise division distributes edge data center infrastructure, networking and WiFi, cybersecurity, electronic security, LED displays, professional AV, smart home automation, and solar energy systems from over 60 international brands. The company complements product distribution with the proprietary TaaS (Technology As A Service) rental/leasing model and professional integration services.
Product overview
WDC Networks LATAM is a value-added technology distributor serving Latin America with two main business divisions: Telecom and Enterprise. The Telecom division provides FTTH GPON/EPON solutions, DWDM transmission systems, fiber optic cables, OLT/ONT devices, fusion splicers, and network testing equipment. The Enterprise division encompasses Edge Data Centers, network infrastructure, cybersecurity (Sophos), electronic security (IDEMIA biometrics, Axis/Pelco/Vivotek cameras), LED displays (Dicolor/Samsung/Leyard), professional audio-video (Barco ClickShare, Shure), smart home automation (Easy4Home/Fibaro), and solar energy systems (Jinko panels). The company operates the Technology As A Service (TaaS) model, allowing customers to rent rather than purchase technology. They distribute over 40 international brands including FiberHome, Huawei, Aruba, Cambium, Nokia, Fujikura, IDEMIA, and others, serving ISPs, enterprises, and integrators across Latin America with operations in Colombia and logistics hubs in Panama.
Differentiator
Problem solved
Functional benefit
Brands
- Casa Conectada: Specialized domotics company using IoT wireless technology to transform environments into smart spaces, controllable via mobile devices or voice assistants.
- MaxBr
- TaaS (Tecnologia como Servicio)
Products and services
- FTTH GPON/EPON Solutions Fiber-to-the-home optical access networks using GPON and EPON technologies that deliver triple-play services (internet, telephony, television) over a single fiber optic cable with high bandwidth efficiency, targeted at ISPs and telecom operators deploying last-mile fiber broadband.
- DWDM Transmission Systems Dense Wavelength Division Multiplexing systems for high-speed data transmission over fiber optic networks, including modular chassis, transponders, muxponders, SFP/CFP/QSFP transceivers, EDFA amplifiers, and ROADM components for ISP and carrier transport networks.
- Fiber Optic Cables and ODN Components Complete fiber optic cable portfolio including aerial, underground, and duct cables, plus Optical Distribution Network components such as terminal boxes, splice boxes, pre-connectorized boxes, splitters, ODF, and patch cords for FTTH buildout.
- OLT (Optical Line Termination) Equipment Optical line termination equipment for GPON networks, including Huawei SmartAX EA5800-X2 and other OLT platforms for ISP fiber access deployment.
- ONT/ONU (Optical Network Terminal/Unit) Equipment Optical network terminals including Huawei EchoLife and OptiXstar series, Easy4Link hybrid GPON/EPON devices, supporting WiFi 6, dual-band connectivity, and GPON technology for residential and enterprise fiber connections.
- Optical Fusion Splicers Fiber optic fusion splicers including core-to-core alignment, core alignment, and V-groove active alignment fusion machines from Fujikura for fiber network construction and maintenance by ISPs and contractors.
- Network Testing and Measurement Equipment Fiber optic testing tools including OTDR (optical time-domain reflectometer) for active and dark fiber testing, modular OTDR units, and fusion splicers for network construction, maintenance, and FTTH customer activation.
- Edge Data Center Solutions Turnkey edge data center construction including civil work, structured cabling, racks, precision air conditioning, power systems, fire detection, access control, and security cameras, delivered under the Technology As A Service (TaaS) model for enterprises and ISPs.
- Network Equipment and WiFi Solutions Network infrastructure including switches, routers, and wireless access points from vendors like Aruba (HPE), Huawei, MikroTik, and TP-Link for enterprise connectivity.
- Information Security Solutions Cybersecurity solutions including Sophos endpoint protection, firewalls, anti-spam, network access control, encryption, and data loss prevention for protecting enterprise data and systems.
- Electronic Security Solutions Physical security solutions including intrusion alarms, access control (biometric, facial recognition, fingerprint), fire detection and alarm systems, thermal cameras, and IP video surveillance from vendors like Axis, Pelco, Vivotek, and IDEMIA for enterprise and retail deployments.
- LED Display Solutions LED display solutions including Dicolor, Samsung, and Leyard modules for digital signage, fixed installations, event rentals, narrow pixel pitch, totems, all-in-one systems, and controllers/processors for corporate, retail, broadcast, and government applications.
- Professional Audio and Video Solutions Professional AV solutions including Barco ClickShare wireless presentation, Shure conference systems, digital signage, video walls, corporate audio, live sound, projectors, and control/processing systems for collaboration and conferencing.
- Smart Home and Home Automation Solutions IoT-based home automation including Easy4Home and Fibaro smart home systems with home centers, lighting controls, energy management, gate/shutter controls, voice assistants, smart locks, and home theater/surround sound solutions for residential consumers and developers.
- Solar Energy Systems Solar photovoltaic systems ranging from 2kW residential to 5MW industrial plants, including Jinko solar panels, SSM mounting structures, online budget management, and document portals, available as purchase or as-a-service model for residential and industrial customers.
- Technology As A Service (TaaS) Innovative commercial model offering hardware and software as a service, enabling customers to rent technology solutions rather than purchase outright, simplifying technology consumption and reducing upfront costs.
- Casa Conectada Smart Home Subscriptions IoT smart home company offering wireless home automation technology that transforms any environment into an intelligent space, controllable via mobile phone or voice assistant, with integrated solution portfolio for residential customers.
- Digifort Video Management System (VMS) IP video monitoring software with intelligent analytics supporting over 270 manufacturers and 7,300 integrated device models, including VMS, LPR, advanced video analytics, facial recognition, and centralized control console for enterprise security deployments.
Quantifiable outcome
- Up to 90% reduction in energy costs for residential solar customers
- +2 more outcomes
Companies that use WDC Networks LATAM
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles13 records
WDC Networks LATAM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
WDC Networks LATAM partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and secondary.
- MaxBrcoreMaxBr was founded in 2013 to provide equipment leasing under WDC's exclusive TaaS (Technology As a Service) model, allowing customers to rent technology equipment rather than purchase outright.
- Casa ConectadacoreA WDC subsidiary specialized in domotics using wireless IoT technology to transform environments into smart spaces, controllable via mobile phone or voice assistant. Opened in São Paulo with exclusive integrated solution portfolio.
- FiberHomecoreOfficial distributor of FiberHome products including FTTH GPON solutions, DWDM equipment, and complete fiber optic cable portfolio. FiberHome is a leading IP network technology company founded in 1974 with headquarters in Wuhan, China.
- Aruba (Hewlett Packard Enterprise)coreOfficial distributor of Aruba (HPE) wireless solutions including WiFi 6, switching, and SD-Branch products. Aruba is a leader in enterprise wireless technology founded in 2002, recognized as the only leader in wireless and location services by Forrester Wave.
- Axis CommunicationscoreOfficial distributor of Axis Communications security solutions including network cameras, access control systems, and network audio devices. Axis offers advanced security technology on an open platform.
- BarcocoreOfficial distributor of Barco collaboration and conference solutions, projectors, and LED displays. Barco creates visualization technology enabling brilliant results worldwide, including the ClickShare wireless presentation system.
- Cambium NetworkscoreOfficial distributor of Cambium Networks wireless infrastructure solutions including point-to-point, point-to-multipoint, WiFi, and narrowband equipment for residential access, industrial IoT, and network applications.
- DigifortsecondaryOfficial distributor of Digifort video surveillance and security intelligence software. Digifort specializes in IP monitoring systems with intelligent video analytics, supporting over 270 manufacturers worldwide.
- Easy4HomesecondaryOfficial distributor of Easy4Home smart home and security products including connectivity, security, and automation devices. Part of Max8usa Distributors group headquartered in Miami, USA.
- Easy4LinkcoreOfficial distributor of Easy4Link optical network products and FTTx components including ODN and GPON/GE-PON solutions. Founded in 2015 in the USA, serving ISPs with quality optical network products.
- NokiacoreOfficial distributor of Nokia telecommunications solutions focusing on GPON, XGSPON, DWDM, and IP solutions including high-capacity routers and switches. Nokia provides network infrastructure connecting the world.
- IDEMIAcoreOfficial distributor of IDEMIA security and identity solutions including facial recognition and biometric identification systems. IDEMIA is a French multinational specializing in Augmented Identity for secure authentication.
- SophoscoreOfficial distributor of Sophos cybersecurity software and hardware including antivirus, anti-spyware, network access control, encryption, and data loss prevention. Sophos protects 400,000+ organizations globally with AI-powered security.
- Milestone SystemscoreOfficial distributor of Milestone XProtect video management software (VMS). Milestone is a world leader in open-platform IP video management software, part of Canon Group, protecting over 500,000 sites globally.
- ShurecoreOfficial distributor of Shure professional audio products for conferences, presentations, meetings, events, and productions. Shure is a US corporation founded in 1925, leading the microphone and audio equipment market.
- LogitechcoreOfficial distributor of Logitech video collaboration products including conference cameras, webcams, headsets, and room solutions. Logitech is a Swiss company founded in 1981, creating products that connect people through music, gaming, video, and computing.
- SamsungcoreOfficial distributor of Samsung professional displays, videowalls, and LED screens for offices, meeting rooms, lobbies, and home theaters. Samsung is a global leader in electronics founded in 1936.
- JinkoSolarsecondaryOfficial distributor of Jinko photovoltaic solar panels including monocrystalline modules. JinkoSolar (NYSE: JKS) is one of the world's largest and most innovative solar module manufacturers with 25GW annual module production capacity.
- VivoteksecondaryOfficial distributor of Vivotek IP cameras and network surveillance solutions. Vivotek provides comprehensive IP surveillance solutions for various security applications.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
WDC Networks LATAM competitors and assessment
Company assessmentRegional players
- Multilaser: Brazilian technology company manufacturing and distributing electronics, networking equipment, and IT products across Latin America. Multilaser competes with WDC in adjacent SMB and enterprise technology distribution channels in Brazil and regional markets.
- Network1 do Brasil: Brazilian IT value-added distributor specializing in enterprise networking, security, and data center solutions. Network1 serves overlapping enterprise and service provider customers with many of the same global brands WDC distributes.
- Positivo Tecnologia: Brazilian technology company offering computing, networking, and enterprise IT solutions. Positivo serves enterprise and SMB customers with overlapping networking and IT infrastructure products distributed by WDC.
- Parks S/A Comunicação Digital: Brazilian IT and telecommunications equipment distributor serving enterprise and carrier customers. Parks competes with WDC for distribution of networking, communications, and security products in Brazil and select LATAM markets.
Broad incumbents
- TD SYNNEX: Global technology distributor spanning networking, communications, and enterprise IT. TD SYNNEX serves the same vendor ecosystem (including networking and security OEMs) and competes for ISP and enterprise distribution contracts across the Americas.
- Wesco International: Global distributor and supply-chain solutions provider including networking, communications, and security products (via the Anixter integration). Wesco serves telecom carriers and enterprise customers in LATAM and competes for the same fiber and networking distribution business.
- ScanSource: Specialty technology distributor focused on communications, networking, physical security, and AV solutions. ScanSource's specialty communications and security portfolios overlap directly with WDC's enterprise and telecom offerings.
- Ingram Micro: Global IT and telecom equipment distributor serving enterprise and service provider customers worldwide. Ingram Micro competes with WDC at the high end of LATAM distribution and sets baseline expectations for distribution breadth and logistics scale in the same product categories.
Direct peers
- Padtec: Brazilian manufacturer and supplier of optical networking solutions including DWDM systems and optical transport equipment. Padtec operates in the same DWDM and optical transport product categories that WDC distributes for FiberHome and Huawei to LATAM ISPs.
- Furukawa Electric LatAm: Brazil-based fiber optic cable and connectivity solutions provider serving telecom operators and ISPs across Latin America. Furukawa supplies directly to many of the same ISP customers that WDC serves with GPON and fiber optic distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WDC Networks LATAM social profiles
Digital presenceWDC Networks LATAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WDC Networks LATAM leadership team
Management profileNumber of profiles
WDC Networks LATAM subsidiaries and ownership
Company hierarchySubsidiaries4 records
WDC Networks LATAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WDC Networks LATAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WDC Networks LATAM
What does WDC Networks LATAM do?
WDC Networks LATAM is a value-added technology distributor operating two divisions—Telecom and Enterprise—across Latin America. The Telecom division distributes FTTH GPON/EPON equipment, DWDM transport systems, fiber optic cables, OLT/ONT devices, fusion splicers, and optical testing tools for ISPs and telecom operators. The Enterprise division distributes edge data center infrastructure, networking and WiFi, cybersecurity, electronic security, LED displays, professional AV, smart home automation, and solar energy systems from over 60 international brands. The company complements product distribution with the proprietary TaaS (Technology As A Service) rental/leasing model and professional integration services.
Is WDC Networks LATAM a public or private company?
WDC Networks LATAM is a public company. It is classified as public and is currently operating.
When was WDC Networks LATAM founded?
WDC Networks LATAM was founded in 2003. It employs 11 to 50 people.
Where is WDC Networks LATAM based?
WDC Networks LATAM is headquartered in Bogotá, Colombia, in the Latin America region.
How does WDC Networks LATAM make money?
Three revenue lines are on record. Technology Product Distribution is the primary driver. The others are taaS (Technology As a Service) and professional Services and Integration.
Who are WDC Networks LATAM's main competitors?
Regional players on record are Multilaser, Network1 do Brasil, Positivo Tecnologia and Parks S/A Comunicação Digital. Broad incumbents are TD SYNNEX, Wesco International, ScanSource and Ingram Micro. Direct peers are Padtec and Furukawa Electric LatAm.
Does WDC Networks LATAM have an API?
No public API is recorded for WDC Networks LATAM.
What industry is WDC Networks LATAM in?
WDC Networks LATAM's product category is Technology Hardware Distribution. Its primary akta.pro industry code is HDAFAGAK, Optical/Transport Network Management (OTN/WDM Controllers), with a secondary code of HDAFACAC, Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual). Its NAICS code is 518 and its SIC code is 3576.