Wanneroo Districts Netball Association

What Wanneroo Districts Netball Association does

Wanneroo Districts Netball Association Inc. (WDNA) is a community not-for-profit incorporated association founded circa 1974 and headquartered at the Kingsway Sporting Complex in Madeley, Western Australia. It is the largest netball association in Perth's northern suburbs, operating 664 teams across 55 affiliated clubs using 57 courts, and running two seasonal competitions (Winter and Spring) each year. WDNA serves three primary participant segments — players (ages 5 through Masters), umpires, and coaches — through a layered portfolio of programs: the Winter and Spring competitions as the core engagement; the TACT program for elite athletic and coaching development; the NET/Woolworths NetSetGo program for 5–10 year-olds; the Green Shirt program and four-stage Umpiring Academy for umpire development; and Beginners Coaching and Development Coach workshops for coach accreditation. Pricing is fragmented across club affiliation fees, individual player registrations through PlayHQ, facility hire ($35/5 hours with $100 bond), umpire program fees ranging from $9.50 (NSG Workshop) to $170 (Academy C-badge), and a tiered corporate sponsorship program (Platinum/Gold/Silver/Bronze) plus canteen and fence advertising.

WDNA employs 6 staff supported by a volunteer board (President Jenny Hodson, Vice President Kylie Pougnault, and functional Directors covering Finance, Competition, Planning, Risk & Compliance, and Marketing). Operations are not technology-led: the organization relies on the third-party PlayHQ platform for registration, fixtures, and competition management; Microsoft Office 365 for clubroom bookings; Ticketek for event ticketing; and the Netball Learning Portal for accreditation. There are no proprietary technology systems, AI/ML capabilities, patents, or disclosed financial figures. Revenue is not publicly disclosed, and the only documented external funding is a $10,000 Woolworths Pick Fresh Play Fresh Grant awarded in November 2024. Strategic relationships are anchored by the City of Wanneroo (facility owner), Netball WA and Netball Australia (governing bodies), and a stable of minor commercial partners (Jenkins Physiotherapy, The Donut Bar, Kids Academy, Gold Industry Group, Removing Barriers Inc).

Name

Wanneroo Districts Netball Association

Legal name

Wanneroo Districts Netball Association Inc.

Website

https://wdna.net.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Wanneroo Districts Netball Association is a not-for-profit community sports association operating the largest netball competition in Perth's northern suburbs, running Winter and Spring seasons for 664 teams across 55 clubs on 57 courts, with layered development pathways for players, umpires, and coaches.

Ownership category

akta.pro rank

Product category

Community Netball Association Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Community netball association
• Netball competition management
• Umpire development programs
• Player talent pathways
• Sports facility hire

Headquarters

HQ city

Madeley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Affiliation Fees: Affiliated clubs pay association fees for participation in competitions
2. Player Registration Fees: Individual player registrations through PlayHQ platform
3. Court and Facility Hire: $35.00 for maximum 5 hours to clubs and affiliated bodies; $100 bond required for non-members for key collection
4. Umpire Program Fees: Green Shirt Program costs $150; NSG Umpire Workshop $9.50; NSG Umpiring Clinic $35; Academy fees $170 for C Badged Umpires, $80 for B Badged Umpires
5. Canteen Operations: On-site canteen operated by WDNA staff serving food and beverages during competitions
6. Sponsorship: Corporate sponsorship program with Platinum, Gold, Silver, and Bronze tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WDNA operates organised Winter and Spring netball competitions for 664 teams across 55 affiliated clubs on 57 courts at the Kingsway Sporting Complex in Madeley, Western Australia. It delivers layered development pathways for players (NET Program ages 5-7, TACT representative teams), umpires (Green Shirt Program, Umpiring Academy), and coaches (Beginners Coaching Course, Development Coach Workshop), supported by ancillary services such as clubroom hire, club finder, school holiday clinics, and game-day strapping.

Product overview

Wanneroo Districts Netball Association operates a platform-based netball community ecosystem centered around its core Winter and Spring seasonal competitions. The core offering consists of organized netball competitions across multiple age divisions (12U through Opens and Masters) serving 664 teams and 55 clubs across 57 courts. Supporting the competitions, WDNA offers a layered development portfolio: the TACT Program for talented athletes and coaches progressing toward Association Championships; the NET Program (NetSetGo) for young players aged 5-10; the Green Shirt Program and Umpiring Academy for umpire development; and the Beginners Coaching Course and Development Coach Workshop for coach education. Additional services include school holiday clinics, clubroom hire, club umpiring support, strapping services, and a club finder tool. The organization also runs sponsorship programs and manages various resources including the PlayHQ registration platform and Netball Learning Portal integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Competition
• Spring Competition
• TACT Program (Talented Athlete & Coach Training)
• Green Shirt Program
• Umpiring Academy
• NET Program (NetSetGo)
• School Holiday Clinics
• Beginners Coaching Course
• Development Coach Practical Workshop
• Club Umpiring Support
• Clubroom Bookings
• Find a Club Service Club finder service helping players of all levels find appropriate netball clubs within the WDNA association, with club contact list and umpire contact resources.

Quantifiable outcome

• 50 years of operation as a community netball association
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Netball WAcoreStrategic or Co-development PartnerGoverning body for netball in Western Australia. WDNA operates under Netball WA governance, participates in Association Championships (Fuel to Go & Play), and follows Netball WA policies, accreditation requirements, and competition structures.
• Netball AustraliacoreStrategic or Co-development PartnerNational governing body. WDNA follows Netball Australia rules, accreditation frameworks, and participates in national programs including High Performance Umpire pathway.
• West Coast FeverminorGTM or Marketing PartnerWDNA hosts viewings of West Coast Fever matches on big screen in clubrooms. Fever players (Fran, Alice, Jess) make appearances at WDNA events. Part of elite netball engagement for community.
• City of WanneroocoreOthersProvides and maintains the Kingsway Sporting Complex facilities where WDNA operates. Funded and built new netball courts. Ongoing municipal support for sports facilities.
• Jenkins PhysiotherapyminorGTM or Marketing PartnerProvides game day strapping services at WDNA every Saturday from 8:00 AM - 4:30 PM during the season. Servicing local community for nearly 20 years from Madeley Health Centre.
• The Donut BarminorGTM or Marketing PartnerFood vendor operating at WDNA courts during Spring season, serving hot donuts and treats every Wednesday night. Described as a supporter of WDNA.
• Removing Barriers IncminorStrategic or Co-development PartnerDisability services organization that puts on Exhibition Matches during WDNA Inclusion Round, showcasing inclusive netball.
• Kids Academy Early Learning Centre - MadeleyminorGTM or Marketing PartnerChildcare provider located next to WDNA courts offering Saturday childcare for ages up to 12 years. CCS claimable. Contact: [email protected] or 08 6285 4587.
• Glitter Envy ArtistryminorGTM or Marketing PartnerProvides glitter and temporary tattoo services at WDNA events including Grand Final Day and Indigenous Round.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Auckland Netball Centre: Regional community netball association in Auckland, New Zealand running club-based competitions, umpire and coach development, and representative pathways. Comparable as a trans-Tasman peer community netball association operating club-affiliation, registration-fee, and sponsorship revenue streams.
• Mainland Netball (Canterbury, NZ): Large regional community netball association in Christchurch, New Zealand running Saturday competitions, umpire development, and representative pathways on a similar volunteer-board, membership-funded model. Comparable as an Australasian community netball association with development programs and an elite talent pathway.

Broad incumbents

• Netball Australia: National governing body for netball in Australia. Sets the rules, accreditation frameworks, and High Performance pathways (including the squad WDNA's Jess McKemmish joined) that community associations like WDNA operate under. Comparable as the apex body governing the same sport ecosystem.
• Netball WA: State governing body for netball in Western Australia. WDNA operates under Netball WA governance and participates in its Fuel to Go & Play Association Championships. Directly comparable as the state-level umbrella for member associations across WA.
• Claremont Football Club (WAFL): Established Perth community football club operating under a volunteer board with a small paid staff, using council-supported facilities and running membership- and sponsorship-funded competitions. Comparable as a long-running Perth community sports association with a development pathway and municipal facility dependency.
• West Coast Fever: Suncorp Super Netball franchise based in Perth that WDNA partners with for community match viewings and player appearances. Comparable as the elite professional team in the same sport and geography whose brand and players feed grassroots engagement at WDNA.

Others

• Woolworths (Pick Fresh Play Fresh program): Major corporate partner that awarded WDNA a $10,000 Pick Fresh Play Fresh Grant and runs a national community netball funding initiative with ambassador Liz Ellis. Comparable as a key commercial sponsor/funding partner for community netball associations across Australia.
• City of Wanneroo Recreation and Leisure: Local government authority that owns, funds, and maintains the Kingsway Sporting Complex where WDNA operates. Comparable as the municipal partner/facility landlord underpinning WDNA's 57-court footprint and competition capacity.
• PlayHQ: Online registration, fixture, and competition management platform that WDNA uses end-to-end for player/team registrations and game management. Comparable as the technology backbone supporting WDNA's customer onboarding and competition operations.

Direct peers

• Subiaco AFC: Large community amateur sporting club in Perth operating on a similar volunteer-board, paid-staff, facility-lease, membership-and-registration-fee model. Directly comparable as a Perth community sports association delivering grassroots competition, development pathways, and sponsorship programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wdnaclubnoticeboard
• Instagraminstagram.com/wanneroonetball
• LinkedInlinkedin.com/company/wanneroo-districts-netball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanneroo Districts Netball Association