Name

we4G (Xphone 018)

Legal name

וויקום מובייל בע"מ

Website

https://we4g.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Petah Tikva

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription fees for cellular plans including data, voice minutes, SMS, and international roaming. Plans range from basic 4G to premium 5G with international roaming included.
2. International Roaming Add-ons: Additional data and voice packages for travel outside Israel, sold as supplements to existing plans
3. Hardware Sales: Sale of mobile devices and accessories through the service portal

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

wecom is an Israeli Mobile Virtual Network Operator that sells consumer cellular service plans (voice, SMS, and 4G/5G data) over shared Cellcom network infrastructure, with eSIM-based instant activation, family and single-line plan tiers priced 29.90–59.90 ILS per month, and bundled international roaming. The company also distributes mobile devices and accessories and operates a proprietary self-service mobile app for account and plan management.

Product overview

wecom is an Israeli mobile virtual network operator (MVNO) that operates its own independent cellular system while sharing network infrastructure with Pelephone. The company offers a portfolio of cellular plans centered on 4G and 5G connectivity, including family packages, basic plans, and premium international roaming plans. The product lineup consists of four main plan tiers (Family Package, Basic Package, Free 5G, and International Included 5G) supplemented by value-added services such as eSIM activation, SIM data packages, VoLTE calling, voicemail, content filtering, and an international minutes bank. All services are managed through a proprietary mobile app available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• eSIM: Electronic SIM card service allowing instant activation without physical SIM card
• wefly
• Global 5G
• VoLTE

Products and services

• Family Package (חבילה משפחתית)

Quantifiable outcome

• No hidden management fees or charges
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CellcomcoreTechnology or Integrationwecom operates as an MVNO (Mobile Virtual Network Operator) that shares Cellcom's network infrastructure. This partnership provides wecom access to Cellcom's extensive 4G and 5G network coverage throughout Israel. wecom was the first MVNO to offer eSIM services and unlimited data packages in the Israeli market, leveraging this network partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Airalo: Global eSIM marketplace for travel data. Comparable on the eSIM-first digital onboarding model and the international roaming target use case that wecom's 'חו"ל כלול' plan addresses.
• GigSky: Global eSIM/roaming provider serving travelers with multi-country data plans. Comparable on eSIM technology and the international traveler segment wecom targets with its roaming-inclusive plans.

Broad incumbents

• Pelephone: Israeli mobile network operator, also cited as a host-network partner for wecom. Comparable as an incumbent MNO whose retail/brand presence wecom competes against digitally.
• Hot Mobile: Israeli mobile operator backed by HOT's fixed-line/tv infrastructure, offering mobile as part of multi-service bundles. Comparable incumbent competing on bundled value vs. wecom's standalone mobile play.
• Cellcom: One of Israel's largest mobile network operators and cited host-network partner for wecom. Comparable as the underlying infrastructure provider and a competitive incumbent offering similar 4G/5G plans.
• Partner Communications (Orange): Major Israeli MNO branded as Orange, offering mobile plus fixed broadband and TV bundles. Comparable as an incumbent competing for the same consumer wallet with broader portfolio offerings.

Direct peers

• Rami Levy Communications: Israeli MVNO branded around the Rami Levy retail chain, focused on ultra-low-cost mobile plans for consumers. Comparable to wecom as a domestic price-disruptor MVNO.
• Golan Telecom: Historic Israeli low-cost mobile operator/MVNO that pioneered price disruption before being absorbed by Cellcom. Comparable as a predecessor price-disruption playbook in the same Israeli market.
• Youphone: Israeli MVNO offering simple, low-cost mobile plans on a host network. Comparable to wecom as another small Israeli MVNO competing on price and digital experience.
• 019 Mobile: Israeli MVNO operating on Partner Communications' network, offering low-cost consumer mobile plans. Direct comparable to wecom as a domestic MVNO targeting price-sensitive Israeli consumers with similar digital distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wecomobile
• Instagraminstagram.com/wecommobile
• TikToktiktok.com/@wecom_il
• LinkedInlinkedin.com/company/we4g

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about we4G (Xphone 018)