What Candee (by VIKO) does

Candee is a Barcelona-based talent consulting firm specializing in digital teams, operating as a brand under the parent Grupo Viko Digital Marketing, S.A. (VIKO Business). Founded in 2008 and headquartered at PIER03 in Barcelona with a secondary office in Madrid, the firm employs roughly 20 people and serves Spanish digital-native clients across fashion, travel, health, fitness SaaS, and data. Its offerings consist of two service lines: a project-based "Talent Acquisition Partner" engagement and a recurring "Talent Partner as a Service" retainer, both delivered as bespoke consulting rather than as a software product.

The firm runs no proprietary technology platform; its stack is composed of standard tools including Cloudflare, Google Analytics, Hotjar, HubSpot, and Teamtailor (used for the careers portal at careers.candee.net). Its go-to-market is hybrid: direct sales via website, email ([email protected]), and LinkedIn, supplemented by POP — a community of HR and People professionals that runs events, a live-only POPCast podcast, and a WhatsApp group in Barcelona and Madrid. Candee is privately held, has no external funding on record, and holds a 2024 MITECO sustainability certification ("Calculo, Reduzco, Compenso").

Revenue is generated entirely through professional services fees and recurring retainers; pricing is quote-based and not publicly disclosed. The customer base disclosed consists of ~15 SMB/startup logos (e.g., Tropicfeel, Nude Project, Ecoalf, Naturitas, Playtomic/Timp, Barkibu, Kloutit, Freshly Cosmetics, Platanomelón), with no enterprise anchor accounts. Geographic scope is limited to Spain.

Name

Candee (by VIKO)

Legal name

Grupo Viko Digital Marketing, S.A.

Website

https://wearecandee.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Candee is a Barcelona-based, ~20-person talent consulting firm that helps Spanish digital companies attract and manage talent through project-based and recurring retainer engagements, supported by its POP community of HR professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona, Cataluña

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Talent Consulting Services: Professional consulting services for talent acquisition and team management. The company acts as a 'Talent Partner' for digital companies, helping them attract and manage digital talent through customized programs.
2. Talent Partner as a Service: Recurring service model where Candee acts as an ongoing 'Talent Partner as a Service' for clients, providing continuous talent acquisition support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Candee is a B2B talent consultancy that helps digital companies attract and manage specialized digital talent through a Talent Acquisition Partner model for individual hires and a recurring Talent Partner as a Service model for ongoing support. The firm targets digital startups and companies in Spain, combining customized recruitment programs with a community (POP) for HR and People professionals.

Product overview

Candee is a talent consultancy firm, not a software product. The company operates as a talent acquisition and team management partner for digital companies, offering two main service models: (1) Talent Acquisition Partner for filling specific positions, and (2) Talent Partner as a Service for ongoing talent support. Candee also maintains POP, a professional community for People and HR practitioners. No product integrations, API, or AI capabilities were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• POP: A community of talent professionals for sharing, learning, connecting and speaking clearly. Includes events, POPCast podcast, and a WhatsApp group.

Products and services

• Talent Acquisition Partner A project-based consulting engagement in which Candee acts as a Talent Acquisition Partner to identify, attract, and hire candidates for specific digital roles at client companies. Targeted at digital startups and companies lacking dedicated in-house recruiting capacity.
• Talent Partner as a Service A recurring retainer service in which Candee functions as an ongoing Talent Partner for client companies, providing continuous talent acquisition and team management support. Designed for digital companies that need sustained, embedded talent expertise rather than one-off placements.

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• TropicfeelminorOthersDigital travel company for which Candee provides talent acquisition services. Referenced on Candee's website as a partner for whom they have placed talent.
• Nude ProjectminorOthersFashion/apparel startup for which Candee provides talent acquisition services. Referenced on the partner list.
• EcoalfminorOthersSustainable fashion brand for which Candee provides talent acquisition services.
• NaturitascoreOthersHealth/wellness e-commerce company with multiple open positions managed by Candee. Naturitas is a recurring client for talent acquisition.
• TimpcoreOthersBooking and management SaaS platform for fitness/wellness centers, now part of Playtomic. Candee is actively recruiting for multiple technical positions at Timp.
• VIKO BusinesscoreStrategic or Co-development PartnerParent company/group. Candee is a brand under VIKO Business (Grupo Viko Digital Marketing, S.A.) which owns and operates the Candee talent consulting brand.
• PlaytomicminorOthersFitness & wellness SaaS company that acquired Timp in 2025. Timp positions are managed by Candee as part of Playtomic's talent needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Robert Walters España: Spain arm of London-listed Robert Walters, specializing in mid-to-senior professional recruitment including digital, technology, and marketing functions. Comparable buyer of similar candidate pools and seller into similar client segments, but with broader sector coverage.
• Randstad España: Spain arm of global HR services leader Randstad, providing staffing, recruitment, and HR solutions including digital and tech profiles. Overlaps with Candee's offerings but as part of a much broader portfolio spanning temporary staffing, RPO, and outplacement.
• ManpowerGroup España: Spain operations of NYSE-listed ManpowerGroup, offering staffing, recruitment process outsourcing (RPO), and talent solutions including digital roles. Comparable as a large-scale recruiter but operating as a broad incumbent across all sectors.
• Michael Page España: Spain arm of global recruitment firm PageGroup, covering digital marketing, e-commerce, technology, and sales roles. Overlaps with Candee's core use cases but operates as a broad incumbent across all sectors and seniority levels rather than digital-only specialist.
• Spring Professional (Adecco): Mid-to-senior professional search arm of Adecco Group in Spain, covering technology, digital, engineering, and sales. Competes for similar mid-market and enterprise mandates with the backing of the world's largest staffing group.
• Hays España: Spain operations of FTSE-listed Hays plc, providing recruitment across technology, digital, and professional services. Competes for the same digital and marketing roles but as part of a global multi-sector portfolio.
• Wyser España: Spain operations of Wyser (Gi Group), an international executive search and professional recruitment firm. Comparable in serving technology, industrial, and commercial profiles, with broader geographic and functional reach than Candee.

Direct peers

• Catenon: Spanish-listed (BME Growth) executive search and digital talent firm operating globally but with strong Spain roots. Comparable as a specialist in digital and tech profiles for enterprise and startup clients, with a similar professional-services GTM targeting HR leaders.
• Talent Hackers: Spanish digital recruitment and HR marketing firm founded by David Tomás. Directly comparable as a Spain-based talent consultancy with a community-led content engine (podcasts, events) focused on digital profiles and HR professionals — a near-mirror of Candee's POP community strategy.

Emerging players

• ICG (International Career Group) / Tecnoempleo: Spain-focused digital and technology recruitment platform and consultancy. Comparable as a Spain-based specialist in tech/digital hiring, though more platform-driven than Candee's pure consulting model, serving similar SMB and startup clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-candee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candee (by VIKO)