Nude Project
Nude Project is a Barcelona-born streetwear and lifestyle brand founded in 2019 that designs and sells men's and women's apparel, accessories, footwear and lifestyle extensions through owned e-commerce (200+ countries) and 10+ experiential flagship stores across Europe, targeting Gen Z and Gen Alpha consumers.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nude Project does
Nude Project is a Barcelona-born streetwear and lifestyle brand founded in 2019 by Bruno Casanovas and Alex Benlloch with €600 in initial capital, operating today as NUDE PROJECT SL, a privately held Spanish company headquartered in Barcelona. The company designs and sells men's and women's apparel — T-shirts, hoodies, sweatshirts, outerwear, knitwear, pants, jeans, swimwear, bags, leather goods and accessories — alongside complementary products including footwear (via collaboration), a house beer ("La Desnuda"), and an in-store café partnership with Good News Coffee. Pricing sits in the accessible-luxury streetwear tier (€39–€369), with the brand explicitly targeting Gen Z and Gen Alpha consumers through an anti-establishment, founder-led positioning.
The business operates a vertically integrated direct-to-consumer model combining an owned Shopify-based e-commerce platform shipping to 200+ countries with localized currencies, taxes and duties handling, and an owned physical retail network of 10+ experiential flagship stores across Spain (Barcelona, Madrid, Valencia, Ibiza), Italy (Milan, Rome), Germany (Berlin), the Netherlands (Amsterdam) and Portugal (Lisbon), with US market entry initiated via Miami and Los Angeles pop-ups in late 2025. Retail currently accounts for 40–50% of total sales, and a drop-based release strategy with limited editions and recurring collaborations (Playboy, Sebago, El Departamento for store design) drives scarcity and cultural cachet.
Revenue is generated through one-time product sales (apparel and accessories via e-commerce and physical retail) and limited-edition collaborations that command premium pricing. Supporting infrastructure includes the Nude Members loyalty program, the Nude Project Podcast (active since July 2021, ~107 episodes averaging 440,000 views), Nude News newsletter, and a recently professionalized leadership team with appointed Financial and Operations Directors. There is no disclosed institutional funding to date; the founders have retained full ownership and operational control.
Nude Project firmographics
Firmographics- Name
- Nude Project
- Legal name
- NUDE PROJECT SL
- Website
- https://nude-project.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nude Project is a Barcelona-born streetwear and lifestyle brand founded in 2019 that designs and sells men's and women's apparel, accessories, footwear and lifestyle extensions through owned e-commerce (200+ countries) and 10+ experiential flagship stores across Europe, targeting Gen Z and Gen Alpha consumers.
- Ownership category
- akta.pro rank
Nude Project industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Nude Project is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices10 records
Markets served
Nude Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Direct-to-consumer online sales through owned e-commerce platform nude-project.com, shipping globally to over 200 countries with localized pricing in multiple currencies
- Physical Retail: Revenue from owned flagship stores across Europe generating 40-50% of total sales
- Limited-Edition Collaborations: Special collections with partners like Playboy and Sebago, generating buzz and premium pricing through scarcity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and Tops |
| Unit Pricing | Pay-as-you-go | Hoodies and Sweatshirts |
| Unit Pricing | Pay-as-you-go | Outerwear |
| Unit Pricing | Pay-as-you-go | Bags and Accessories |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Nude Project product offering
Product offeringCore offering
Nude Project designs, produces, and sells its own branded streetwear apparel, footwear, bags, and lifestyle accessories for men and women. The brand operates a direct-to-consumer distribution model through an owned global e-commerce platform and a network of 10+ experiential flagship stores across Europe (Spain, Italy, Germany, Netherlands, Portugal) and the United States, releasing limited-quantity collections and collaborations via a drop-based model.
Product overview
Nude Project is a Barcelona-born streetwear fashion brand offering a comprehensive apparel and lifestyle product ecosystem. The core offering consists of men's and women's clothing collections spanning T-shirts, hoodies, sweatshirts, outerwear, knitwear, shirts, pants, jeans, shorts, swimwear, accessories, bags, leather goods, and jewelry. The brand operates through a unified e-commerce platform complemented by physical retail stores across Europe and the US, with approximately 10 flagship locations in Barcelona, Rome, Berlin, Amsterdam, Madrid, Ibiza, Milano, Lisboa, and Valencia. Supporting the core fashion business, Nude Project maintains several complementary platforms including the Nude Members loyalty program for customer retention, the Nude Project Podcast for community engagement, Nude News email newsletter, and brand extensions such as La Desnuda beer and the Nude Project Café in Barcelona. The company employs a drop-based release strategy common in streetwear culture, releasing limited-quantity collections to generate consumer demand.
Differentiator
Problem solved
Functional benefit
Products and services
- Nude Project Men's Apparel Men's streetwear clothing line including T-shirts (from €39-€49), hoodies (€79-€89), sweatshirts, outerwear (€149-€369), knitwear, shirts, polos, jeans, pants, shorts, swimwear, headwear, bags, leather goods, jewelry, and underwear. Targeted at male streetwear consumers seeking accessible luxury Mediterranean-influenced fashion.
- Nude Project Women's Apparel Women's exclusive streetwear collection including new arrivals, knitwear, sweatshirts, tops, T-shirts, hoodies, outerwear, jeans, pants, accessories, bags, leather goods, jewelry, and underwear. Targeted at female streetwear consumers seeking community-aligned casual fashion.
- Nude Project Accessories Unisex accessories including headwear (caps), bags, leather goods (travel bags €139, belts), jewelry, charms (€29), and gift objects. Sold through e-commerce and flagship stores to streetwear consumers seeking coordinated lifestyle pieces.
- Nude Project Gift Card Digital gift cards redeemable on the Nude Project website for apparel and accessories purchases.
- La Desnuda Beer Brand-extension beer product line named 'La Desnuda', representing Nude Project's expansion from streetwear apparel into the beverages category as part of its lifestyle brand strategy.
- Nude Project Café Physical café at the Barcelona flagship location operated in partnership with Good News Coffee, serving as a brand experience extension into food and beverage.
Quantifiable outcome
- Revenue doubled year-over-year to €26 million in 2023
- +1 more outcomes
Companies that use Nude Project
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Nude Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Nude Project partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PlayboycoreThird collaboration 'The Gift of Playboy' released December 2025 featuring holiday-themed apparel, accessories, intimate wear, homeware items, and novelty products including bunny teddy bears and chess set. Previous collaborations from 2023 and 2024 reportedly sold out quickly. Collection reinterprets Playboy's visual identity with seasonal aesthetic combining retro ski and nightlife influences
- El DepartamentocoreArchitecture studio El Departamento has designed multiple Nude Project flagship stores including Berlin (1970s nightlife theme), Amsterdam (Kubrick cinematic universe), and Madrid (Hollywood mansion concept). Partnership is integral to brand's experiential retail strategy
- SebagocoreHistoric American brand Sebago collaborated with Nude Project for brand's debut into footwear market. Limited-edition collaboration features genderless, intergenerational design inspired by classic boat shoes, emphasizing timeless style and familial connections
- Good News CoffeeminorNude Project Café operated in partnership with Good News at Barcelona flagship location, extending brand lifestyle positioning into food and beverage
- Nicki NicoleminorArgentine rapper and artist collaboration cited as driver for international expansion
- BillboardminorMiami pop-up coincided with Billboard Latin Music Week, with brand staging performances with surprise musicians during the event
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
Nude Project competitors and assessment
Company assessmentDirect peers
- Represent: Direct peer as a contemporary streetwear brand originating in the UK with global e-commerce, premium price points, and celebrity-driven brand awareness; comparable product mix spanning tees, hoodies, and outerwear.
- Supreme: Direct peer in the streetwear category, operating drop-based limited-edition releases, owned e-commerce, and physical stores in major cities with strong Gen Z cultural positioning — the same playbook Nude Project is executing in Europe.
- Aimé Leon Dore: Direct peer in premium streetwear with strong community-led storytelling, owned flagship stores designed as cultural spaces (e.g., NYC flagship), and Gen Z/Millennial customer targeting analogous to Nude Project's strategy.
- Stüssy: Direct peer as a heritage streetwear brand with global e-commerce and physical stores, founder-driven cultural identity, and accessible-luxury pricing similar to Nude Project's positioning.
- Palm Angels: Direct peer as an Italian-rooted streetwear brand with celebrity validation, premium price positioning, and a U.S./European omnichannel retail model — closely analogous to Nude Project's geographic and category footprint.
- Corteiz: Direct peer as an emerging community-led streetwear brand leveraging drop scarcity, anti-establishment positioning, and founder-driven cultural authenticity to capture Gen Z demand — closely paralleling Nude Project's playbook.
Others
- END. Premium multi-brand streetwear and contemporary apparel retailer with strong European customer base; comparable in serving the same Gen Z streetwear consumer and operating global e-commerce, though as a multi-brand retailer rather than a single-brand owner.
Broad incumbents
- Off-White: Broad incumbent in the streetwear-luxury category, owned by LVMH; competes for the same Gen Z consumer seeking premium streetwear with cultural cachet, though at higher price points and broader global scale.
- Carhartt WIP: Broad incumbent in workwear-inspired streetwear with established European and U.S. retail presence; comparable product categories including outerwear, pants, and casual staples sold at accessible-luxury price points.
- Stone Island: Broad incumbent in technical/premium streetwear with global retail footprint and strong European (particularly Italian) heritage analogous to Nude Project's Mediterranean-influenced positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nude Project social profiles
Digital presenceNude Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nude Project leadership team
Management profileNumber of profiles
Profiles4 records
Nude Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nude Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nude Project
What does Nude Project do?
Nude Project designs, produces, and sells its own branded streetwear apparel, footwear, bags, and lifestyle accessories for men and women. The brand operates a direct-to-consumer distribution model through an owned global e-commerce platform and a network of 10+ experiential flagship stores across Europe (Spain, Italy, Germany, Netherlands, Portugal) and the United States, releasing limited-quantity collections and collaborations via a drop-based model.
Is Nude Project a public or private company?
Nude Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nude Project founded?
Nude Project was founded in 2019. It employs 1 to 10 people.
Where is Nude Project based?
Nude Project is headquartered in Madrid, Spain, in the Europe region.
How does Nude Project make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are physical Retail and limited-Edition Collaborations.
Who are Nude Project's main competitors?
Direct peers on record are Represent, Supreme, Aimé Leon Dore, Stüssy, Palm Angels and Corteiz. END. is listed as an others. Broad incumbents are Off-White, Carhartt WIP and Stone Island.
Does Nude Project have an API?
No public API is recorded for Nude Project.
What industry is Nude Project in?
Nude Project's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 45811 and its SIC code is 5600.