DIVERSE.
DIVERSE. (JABARI) is a UK-based community interest company that operates a 12,000+ member Gen Z community, helping Black, ethnically diverse, and low-income young professionals find employment through B2B employer partnerships, curated events, and a job board across media, sports, retail, legal, and energy sectors.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DIVERSE. does
DIVERSE. (trading as JABARI) is a UK-based community interest company founded in 2020 to help Black, Ethnically Diverse and young people from low-income backgrounds into employment. The company operates a 12,000+ member community of UK Gen Z professionals (68% Black Heritage, 55% Female, 60% from low-income backgrounds, 17% Neurodivergent), with a strong London concentration, and delivers free careers education through events, courses, workshops, and guides. Its core product is the JABARI community platform paired with the wearediversejobs.io job board, supplemented by sub-brands including #Merky FC (a flagship football careers programme co-created with Stormzy and adidas), TA Tribe, and Brandfluencer.
DIVERSE. monetizes primarily through B2B employer partnerships, offering enterprise clients a portfolio of services including Meet The Employer events, employer brand content creation, recruitment campaign services, talent pipeline building, mentorship programmes, and lunch-and-learn sessions. The distribution model combines direct enterprise sales (managed via a dedicated Partnerships Lead) with a self-serve job board at wearediversejobs.io and organic community channels including TikTok, Instagram, a weekly newsletter, and WhatsApp/SMS communities. Notable multi-year enterprise relationships include Warner Bros. Discovery, Octopus Energy, Red Bull, Diageo, Tesco, Liverpool FC, Clifford Chance, Capital One, Croud, Suntory, and The Jockey Club, with the #Merky FC programme spanning 35 football brands.
The company is privately held, with no institutional investment, private equity, or venture capital funding disclosed in the source material. It employs 32 people, operates primarily in the UK (with no international footprint disclosed), and reports measurable outcomes including 85+ young professionals hired into football through #Merky FC, 1,500+ young people supported with careers education, 600K+ video views for partner employer content, and an 8x hiring likelihood statistic for candidates who meet employers before applying.
DIVERSE. firmographics
Firmographics- Name
- DIVERSE.
- Legal name
- DIVERSE.
- Website
- https://wearediverse.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIVERSE. (JABARI) is a UK-based community interest company that operates a 12,000+ member Gen Z community, helping Black, ethnically diverse, and low-income young professionals find employment through B2B employer partnerships, curated events, and a job board across media, sports, retail, legal, and energy sectors.
- Ownership category
- akta.pro rank
DIVERSE. industry classification
Industry- Product category
- Diversity Recruitment Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Remote & Global/Multilingual Direct Hire (BPACAFAO)
- akta.pro secondary industry
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)
Keywords
Where DIVERSE. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DIVERSE. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Employer Recruitment Services: B2B recruitment services where JABARI partners with employers to attract, source, and onboard diverse early-career talent. Services include Meet The Employer events, employer brand content creation, community distribution of job roles via newsletter, WhatsApp and SMS, and dedicated talent pipeline building in specific UK regions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DIVERSE. product offering
Product offeringCore offering
DIVERSE. (JABARI) operates a community-led talent acquisition platform that connects UK employers with a curated community of 12,000+ diverse Gen Z candidates through a job board, in-person employer events, employer brand content, and bespoke recruitment campaigns. The company generates revenue primarily from B2B employer partnership services covering internships, apprenticeships, graduate schemes, and junior-level hiring, while candidates access the community, events, and job opportunities free of charge. Its flagship #Merky FC programme with Stormzy and adidas extends the model into football industry placements.
Product overview
DIVERSE. operates as a diversity-focused recruitment and Gen Z careers community platform, consisting of the JABARI community platform as the core product and the wearediversejobs.io job board as a complementary sub-product. The platform offers a portfolio of service offerings including the #Merky FC careers programme (in partnership with Stormzy and adidas), Annual Careers Event & Social, Meet The Employer Events, Community-First Content creation, IRL experiential events, Programme Design & Delivery, Recruitment Campaign Services, Talent Pipeline Building, Lunch and Learn Sessions, and Mentorship Programmes. These services collectively help global employers reach and hire diverse early-career and young professional talent from underrepresented backgrounds, while providing Gen Z job seekers with free careers education, exclusive job opportunities, and direct employer access.
Differentiator
Problem solved
Functional benefit
Brands
- We Are Diverse: Job board and hiring platform connecting employers with diverse Gen Z talent
- wearediversejobs.io
- #Merky FC
- TA Tribe
Products and services
- JABARI Community Platform A careers community platform connecting UK Gen Z talent (primarily Black and ethnically diverse young professionals) with employers through events, job postings, and career resources. It serves as the central hub for job seekers to access opportunities and for employers to reach diverse early-career talent.
- wearediversejobs.io Job Board A dedicated job board featuring entry-level and junior positions from partner employers, supporting job categories including Marketing, Finance, Business, Operations, Media, Design, Events, Law, Tech, Research, Product, Gaming, Sciences, and People functions.
- #Merky FC Programme A careers programme in partnership with Stormzy and adidas designed to connect Black talent with leadership opportunities in the football industry. JABARI leads recruitment and community management for the programme, which has resulted in 85+ hires and supported 1,500+ young people across 35 football industry brands.
- Meet The Employer Events In-person employer events hosted at company offices where hand-picked community members meet hiring managers, learn about company culture, and receive application guidance. Designed to build genuine employer-brand affinity before formal application processes begin.
- Annual Careers Event & Social Annual in-person careers event connecting employers with community members, featuring networking opportunities, application advice, and industry-specific career guidance across sectors such as Sport, Media & Marketing, and FMCG & Retail.
- Recruitment Campaign Services Diverse talent recruitment campaigns connecting employers with Black Gen Z candidates for freelance and full-time roles across sport, media, and consumer brands, leveraging an active talent pool of candidates.
- Talent Pipeline Building Dedicated talent pipeline development services where JABARI grows community membership in specific UK regions and builds employer-specific diverse talent pipelines based on target demographics.
- Mentorship Programmes Employer-branded mentorship programmes designed to build positive brand reputation with young talent while creating pipelines of future hires who already know and trust the employer.
Quantifiable outcome
- 85 young professionals hired into football industry through #Merky FC programme
- +5 more outcomes
Companies that use DIVERSE.
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
DIVERSE. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DIVERSE. partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- adidasflagship#Merky FC careers programme partnership between adidas, Stormzy and JABARI to create leadership opportunities in football for the Black community. JABARI leads recruitment and community management for the programme.
- StormzyflagshipFounder and face of #Merky FC programme, bringing cultural credibility and visibility to the initiative connecting Black talent with football industry opportunities.
- Warner Bros. Discoverycore5+ year ongoing partnership for consistent diverse early career talent acquisition. Services include recruitment marketing, in-office events, virtual Q&As, and employer brand content. Warner Bros. Studios CrewHQ trainee programme also supported.
- Red BullcoreInternship programme recruitment partnership including HQ employer events, careers workshops, and direct access to hiring managers. 40 hand-picked members visit Red Bull HQ with 3+ hires resulting.
- The Jockey ClubcoreIRL experiential marketing partnership introducing Gen Z community to horse racing through race day events with full hospitality and behind-the-scenes access.
- Octopus EnergycorePaid internship programme across 10+ roles specifically for Black heritage candidates. 5+ years of successful internship delivery in energy and tech space.
- DiageominorEarly careers recruitment partnership promoting graduate schemes across commercial, digital, technology, marketing, finance, supply chain and HR to diverse talent community.
- TescominorEarly careers recruitment partnership covering apprenticeships, internships and graduate programmes in technology, finance, food science, retail management and corporate operations.
- Liverpool Football ClubminorCareer opportunities partnership through Red Together diversity initiative covering media, marketing, events, commercial, data, community and support services.
- Clifford ChanceminorGlobal Virtual Internships and training contract recruitment promoting diverse early career talent to careers in law.
- CroudminorDigital marketing roles recruitment partnership for London and Shrewsbury offices covering paid media and performance marketing positions.
- SuntoryminorEarly careers recruitment for global beverage company with brands including Lucozade, Ribena and various premium spirits.
- The.TeamminorSports, music and entertainment careers recruitment covering strategy, client services, experiential, creative, live events and football divisions.
- Capital OneminorEarly careers recruitment partnership for diverse talent acquisition in financial services.
- UNiDAYSminorPartnership for reaching and inspiring young people with highest candidate conversion rates reported from JABARI community.
- Wellcome Sanger InstituteminorLife sciences careers recruitment partnership supporting diversity in genomic research and related fields.
- BTminorEarly careers recruitment partnership covering world of work preparation and career support for diverse talent.
- Science Museum GroupminorCareers recruitment partnership for science, museum and cultural sector opportunities.
- Avalere HealthminorHealthcare communications early careers recruitment partnership.
- Oxford PharmaGenesisminorMedical communications careers recruitment for leading independent award-winning company.
- Born SocialminorSocial-first agency partner for creator community and UGC content roles.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
DIVERSE. competitors and assessment
Company assessmentDirect peers
- Evenbreak: UK-based specialist job board and employer service for disabled and underrepresented candidates. Comparable niche diversity recruitment model with employer partnership services, though focused specifically on disability inclusion.
- Creative Access: UK social enterprise focused on increasing representation of underrepresented talent in the creative industries. Comparable in mission-driven B2B model helping diverse young professionals access employer opportunities in media and creative sectors — an area where JABARI already partners (Warner Bros. Discovery).
- Inclusive Employers: UK membership organisation supporting employers on inclusion and diversity strategy, training and recruitment. Comparable in serving UK corporate clients focused on DEI outcomes and offering related training, advisory and employer services.
- Cord UK: UK-based diversity recruitment specialist serving corporate clients seeking underrepresented talent. Closely comparable in mission, geography, and B2B employer-services model to JABARI's diversity hiring focus.
- Shortlist: UK-based recruitment agency specialising in connecting employers with diverse talent across multiple functions. Directly comparable as a B2B diversity-focused early-careers recruitment partner operating in the same UK market and targeting overlapping employer clients.
- Bright Network: UK early-careers community and recruitment platform connecting graduates and young professionals with employers including FTSE-listed firms. Comparable in serving UK Gen Z talent and running employer-facing recruitment campaigns, though less DEI-specialised.
- EmployAbility: UK non-profit supporting students and graduates with disabilities into employment through employer partnerships and events. Comparable in mission-driven B2B model and UK focus on diverse early-career talent placement.
Broad incumbents
- Target Jobs: Major UK graduate and early-careers job site operated by GTI Media. Comparable in targeting UK early-career candidates and offering employer recruitment solutions, though operating as a broader incumbent rather than a DEI specialist.
- Handshake: Largest Gen Z early-careers talent network in the US, connecting students and recent graduates with employers. Comparable in target demographic (Gen Z job seekers) and employer-services model, but operates at significantly greater scale and is US-centric.
- Milkround: Established UK early-careers job board and employer recruitment platform for graduates, apprentices and school-leavers. Comparable in B2B employer recruitment for entry-level roles in the UK, though with a broader, less DEI-specialised audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DIVERSE. social profiles
Digital presenceDIVERSE. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIVERSE. leadership team
Management profileNumber of profiles
Profiles1 record
DIVERSE. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIVERSE. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIVERSE.
What does DIVERSE. do?
DIVERSE. (JABARI) operates a community-led talent acquisition platform that connects UK employers with a curated community of 12,000+ diverse Gen Z candidates through a job board, in-person employer events, employer brand content, and bespoke recruitment campaigns. The company generates revenue primarily from B2B employer partnership services covering internships, apprenticeships, graduate schemes, and junior-level hiring, while candidates access the community, events, and job opportunities free of charge. Its flagship #Merky FC programme with Stormzy and adidas extends the model into football industry placements.
Is DIVERSE. a public or private company?
DIVERSE. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIVERSE. founded?
DIVERSE. was founded in 2020. It employs 11 to 50 people.
Where is DIVERSE. based?
DIVERSE. is headquartered in London, United Kingdom, in the Europe region.
How does DIVERSE. make money?
One revenue line is on record: employer Recruitment Services.
Who are DIVERSE.'s main competitors?
Direct peers on record are Evenbreak, Creative Access, Inclusive Employers, Cord UK, Shortlist, Bright Network and EmployAbility. Broad incumbents are Target Jobs, Handshake and Milkround.
Does DIVERSE. have an API?
No public API is recorded for DIVERSE..
What industry is DIVERSE. in?
DIVERSE.'s product category is Diversity Recruitment Services. Its primary akta.pro industry code is BPACAFAO, Remote & Global/Multilingual Direct Hire, with a secondary code of MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies. Its NAICS code is 561311 and its SIC code is 7361.