Forme

What Forme does

Studio Forme is a London-based, founder-owned digital design studio operating as a professional services firm. Co-founded by Adam King (Product and Experience Director) and Ryan Birse (Design & Development Director), the studio delivers web design, product design, and Webflow development alongside adjacent capabilities including accessibility audits (WCAG 2.2), design systems, user research, prototyping, mobile and web app design, UX/UI strategy, CMS implementation, and Shopify integration. Accessibility and inclusive design are positioned as a stated specialty rather than a line item.

The studio serves a bifurcated client base: enterprise brands such as BBC, Nike, Formula 1, Samsung, British Gas, Virgin Atlantic, and Worldpay — many reflecting prior co-founder agency experience — alongside venture-backed startups including Connectr (a six-plus-year product design engagement), Views from Japan (e-commerce travel platform), and Nory (AI-driven restaurant management). The technical stack is centered on Webflow CMS with Shopify for commerce and HubSpot for marketing automation, supplemented by Google Analytics and Google Tag Manager. The firm runs a sales-led go-to-market motion driven by portfolio-based marketing on its website, LinkedIn and Instagram presence, client referrals, and direct outreach, with new business handled via [email protected] and Calendly-booked calls. Revenue is generated through project-based and retainer professional services engagements; pricing is not publicly disclosed and no external funding, institutional investors, or ARR figures have been reported.

Name

Forme

Legal name

Studio Forme

Website

https://weareforme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Forme is a London-based, founder-owned digital design studio offering web design, product design, and Webflow development services — with accessibility (WCAG 2.2) as a stated specialty — to enterprise clients and venture-backed startups.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital design studio
• Web design services
• Product design agency
• Webflow development
• Accessibility audits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Development Services: Studio Forme generates revenue through providing professional design and development services including web design, product design, and Webflow development. They work with enterprise clients (BBC, Formula 1, Nike) as well as ambitious startups and small businesses.
2. Freelance Support: Flexible freelance design support services provided to clients on a retainer or project basis, offering scalable design resources as needed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio Forme is a London-based digital design studio offering web design, product design, and Webflow development services to enterprise companies and ambitious startups. The studio delivers inclusive, accessible digital experiences backed by capabilities including UX/UI design, design systems, accessibility audits (WCAG 2.2), user research, CMS implementation, Shopify integration, mobile and web app design, and flexible freelance support on retainer or project basis.

Product overview

Studio Forme is a digital design agency offering a comprehensive suite of services rather than a packaged software product. The core offerings consist of Web Design, Product Design, and Webflow Development services supported by specialized capabilities including Accessibility Audits, User Research & Testing, Mobile App Design, Web App Design, Design Systems, UX/UI Strategy, Prototyping, CMS Implementation, Shopify Integration, and Freelance Support. The company operates as a service-based studio that partners with clients on digital transformation projects, helping teams elevate their websites and products through thoughtful, high-quality design.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Strategic website design services that create visually compelling, user-focused digital experiences tailored to client brand and business objectives, for enterprise companies and startups.
• Product Design End-to-end product design services for web and mobile applications, serving enterprise and startup clients.
• Webflow Development Website development and CMS implementation using the Webflow platform, enabling clients to manage content independently through user-friendly interfaces.
• Freelance Support Flexible design resource support for agencies and teams requiring additional design capacity on an as-needed or retainer basis.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lucky DipcoreStrategic or Co-development Partner · 1 January 2025Lucky Dip led a brand strategy and visual identity refresh for Nory, and Studio Forme partnered with them to design and build the resulting website. Lucky Dip had just completed a brand strategy project and light touch visual identity project that shaped the website's visual design.
• NowthenminorStrategic or Co-development PartnerStudio Forme has partnered with Nowthen on multiple projects including Kabin, Aokumo AI, and Materia, collaborating on product design and website projects.
• Cutler+GoddardminorStrategic or Co-development PartnerStudio Forme partnered with Cutler+Goddard on projects including Nest Commerce, Chainlane, Qorbital, and Income Max websites.
• MultiAdaptorminorStrategic or Co-development PartnerStudio Forme partnered with MultiAdaptor on projects including Jacquard and Runa websites.
• Clean CanvasminorStrategic or Co-development PartnerStudio Forme partnered with Clean Canvas on the Folk e-commerce project.
• Array of StarsminorStrategic or Co-development PartnerStudio Forme partnered with Array of Stars on the Formula 1 Mobile App UX project.
• RemarkablyminorStrategic or Co-development PartnerStudio Forme partnered with Remarkably on the MADE App UX project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Iconic design firm with a London office covering brand, digital product, and accessibility design. Competes at the top end of the same enterprise brand-design market where Forme has won BBC and Formula 1 work.
• IDEO: Global design and innovation consultancy offering product design, digital experiences, and accessibility-focused design at scale. Competes for the same enterprise digital mandates Forme targets, but with vastly broader service breadth.
• ustwo London: Larger London digital product studio with comparable services across product design, Webflow-style CMS work, and accessibility. Operates as a broader portfolio player with significantly larger headcount but overlapping capability surface.
• Prophet: Global brand and digital transformation consultancy listed as a Forme client/partner. Competes for enterprise digital mandate work but at significantly larger scale and with broader strategic consulting overlay.

Direct peers

• Fantasy (Interactive): London design studio producing product and brand work for ambitious tech clients. Comparable boutique scale, similar accessibility-inclusive ethos, and overlapping target clients in venture-backed UK startups.
• MultiAdaptor: London-based product and brand design studio collaborating with Forme on Jacquard and Runa. Similar size, similar service mix (digital product design, UX/UI), and overlapping client base in UK startups.
• Make Studio: London digital design studio offering product, brand, and Webflow-style web design for ambitious startups and enterprises. Closely comparable in size, tech stack (Webflow/Shopify), and target client mix.
• Lucky Dip: London brand strategy and visual identity studio that partnered with Forme on Nory. Comparable boutique scale, complementary offerings, and shared client roster among UK tech startups.
• Cutler+Goddard: London digital studio collaborating with Forme on Nest Commerce, Chainlane, and Qorbital. Similar boutique positioning with focus on ambitious brands and startups requiring high-quality digital experiences.
• Moving Brands: London-based design and brand consultancy listed as a client/partner of Forme. Similar focus on enterprise digital experiences for international brands, comparable service suite spanning brand and product design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareforme
• Instagraminstagram.com/_weareforme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forme