Array of Stars
Array of Stars is a Toronto-based creative technology agency founded in 2013 that builds immersive mixed-reality, augmented reality, and experiential installations for enterprise clients including Lockheed Martin, Google, Procter & Gamble, and the Canadian Armed Forces.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Array of Stars does
Array of Stars is a Toronto-based full-service strategic, creative, and technology agency founded in 2013 that designs and builds immersive experiences at the intersection of Physical (IRL), Digital (URL), and Spatial (XRL) dimensions. The firm operates as a lean practice of under 50 employees and has delivered over 1,200 commercial projects since inception, anchored by enterprise clients including Lockheed Martin, Google, Procter & Gamble/Old Spice, Heineken, Topo Chico, Holt Renfrew, Infiniti, Spin Master, MLSE, the Canadian Armed Forces, United Way, and the Art Gallery of Ontario.
Its core technology stack centers on Unreal Engine-powered real-time 3D graphics, web-based augmented reality (WebAR) accessible without app downloads, mixed-reality wearable integration, and computer-vision-driven interactive installations. The proprietary NVRSE platform is the company's most strategic product asset, providing a modular fan-engagement system with profile-based personalization, a Quest Engine for interactive experiences, a Social Loop for multiplayer and UGC, loyalty progression, and NFC pass integration; it is currently live at F1 The Exhibition. Complementary internal capabilities include the Presence experiential product (derived from the NDIMENSION installation) and a Laboratory of experimental demos (procedural rendering, WebGPU compute).
Array of Stars generates revenue primarily through project-based professional services for enterprise brands, with engagements spanning custom WebAR campaigns (Canadian Armed Forces THIS IS FOR YOU, RAPTORVERSE, Old Spice x Superman), large-scale immersive installations (QUBIT, ORION for NASA/Lockheed Martin, INFINITI LED, NDIMENSION, BITZEE), and retail activations (Topo Chico). A secondary managed-services/white-label revenue stream is emerging through the NVRSE platform. Go-to-market is direct enterprise field sales targeting brand marketers and agency partners, supported by a portfolio-driven website, LinkedIn, Instagram, Behance, Vimeo showreel, and FWA industry recognition. No public pricing, revenue figures, or funding rounds are disclosed, and the company remains privately held.
Array of Stars firmographics
Firmographics- Name
- Array of Stars
- Legal name
- Array of Stars
- Website
- https://arrayofstars.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Array of Stars is a Toronto-based creative technology agency founded in 2013 that builds immersive mixed-reality, augmented reality, and experiential installations for enterprise clients including Lockheed Martin, Google, Procter & Gamble, and the Canadian Armed Forces.
- Ownership category
- akta.pro rank
Array of Stars industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Array of Stars is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Array of Stars business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-Based Creative Services: B2B professional services delivering custom immersive experiences, mixed reality campaigns, AR activations, and experiential installations for enterprise clients. Projects range from large-scale mixed reality campaigns (Canadian Armed Forces) to retail installations (Topo Chico) to web-based AR experiences. Revenue generated through project fees, likely with milestone-based payment structures.
- NVRSE Platform Licensing/Partnership: The NVRSE platform operates as a standalone fan engagement and loyalty platform, currently live at F1® The Exhibition, suggesting platform licensing or white-label partnership as a revenue stream alongside implementation services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Array of Stars product offering
Product offeringCore offering
Array of Stars is a full-service strategic, creative, and technology practice that crafts immersive experiences at the convergence of Physical (IRL), Digital (URL), and Spatial (XRL) dimensions. The agency delivers custom mixed reality campaigns, web-based AR experiences, and experiential installations for enterprise clients including custom immersive projects for brands like Lockheed Martin, Google, Old Spice, and Canadian Armed Forces. Beyond project-based creative services, the company operates the proprietary NVRSE fan engagement and loyalty platform as a standalone product.
Product overview
Array of Stars is a full-service strategic, creative, and technology practice offering experiential products across three dimensions: Physical (IRL), Digital (URL), and Spatial (XRL). Its primary product is the NVRSE fan engagement platform — a modular platform combining a Profile system for real-time audience personalization, a Quest Engine for interactive experiences, a Social Loop for multiplayer and UGC sharing, and NFC pass integration connecting ticketing/scheduling/purchasing at live events. Complementary offerings include purpose-built Web AR campaigns (e.g., the Canadian Armed Forces recruitment platform, RAPTORVERSE, geolocated AR sky beacons), real-time immersive retail installations (TOPO CHICO), interactive event installations (NDIMENSION/Presence), and internal experimental tech demos. The company has delivered over 1,200 commercial projects since its founding in 2013.
Differentiator
Problem solved
Functional benefit
Brands
- NVRSE: A platform for fan engagement, providing real-time personalization, a Quest Engine for interactive experiences, Social Loop for multiplayer features, loyalty progression, and rewards to drive foot traffic and monetization.
- This Is For You
Products and services
- NVRSE Platform Fan engagement and loyalty platform offering real-time audience personalization, a Quest Engine for interactive experiences, Social Loop for multiplayer engagement and UGC sharing, loyalty progression with rewards, and NFC pass integration connecting physical and digital spaces at live events. Positioned as a platform and partner offering for brands, campaigns, and physical spaces.
- Project QUBIT Generative mirrored cube installation visualizing quantum computing concepts through an embodied spatial illusion of recursion, superposition, and multidimensional flow. Built for large-scale trade show and national presence activations.
- Old Spice x Superman Fresh Landing AR Experience Geolocated WebAR experience projecting a dynamic sky aurora beacon that guides fans to physical activation capsules at high-traffic cultural events. Launched for Old Spice x DC at San Diego Comic-Con 2025.
- Canadian Armed Forces AR Recruitment Platform (THIS IS FOR YOU) Immersive web-based augmented reality recruitment platform featuring 23 interactive career modules, 3D vehicle and equipment models, and real-world environment projection accessible via mobile browsers without app download. Built for the Canadian Armed Forces digital recruitment.
- RAPTORVERSE Web AR Experience Nationwide Web AR campaign platform with four interactive biomes, gamification mechanics, seasonal battle-pass model, and prize distribution. Built for MLSE and AXE to drive Toronto Raptors fan engagement across Canada.
- Bitzee Immersive Arcade Experience Large-scale immersive arcade game structure with lights, rumble, sound, and fog effects for consumer toy product launches and brand activations at major entertainment events.
- Holt Renfrew Holiday '22 Digital Gift Guide Digital holiday gift guide experience for luxury retail featuring themed gifting environments and narrative-driven interactive discovery. Built for Holt Renfrew's Holiday 2022 campaign.
- NDIMENSION Installation Interactive audio-reactive installation featuring motion tracking and crowd-responsive visuals projected on a 40-ft wall. Built for Art Gallery of Ontario's Massive fundraiser inspired by Yayoi Kusama's infinity mirrored room.
Quantifiable outcome
- +106.2% in 'Start Application' clicks, +104.6% conversion rate, +47.82% total clicks, +38.95% impressions for Canadian Armed Forces
- +6 more outcomes
Companies that use Array of Stars
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Array of Stars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
Array of Stars partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Lockheed MartinflagshipCollaboration on ORION mixed reality experience for NASA's Orion spacecraft and Artemis missions. Array of Stars provided concept, modelling, ultra-realistic Unreal world development and cutting-edge mixed reality integration. This is a flagship project demonstrating aerospace sector capabilities.
- Traction 3DcoreCollaborated with Array of Stars on ORION project for Lockheed Martin and NASA Orion spacecraft experience. Specialized 3D technology partner for the mixed reality implementation.
- MLSE (Maple Leaf Sports & Entertainment)coreCollaborated on Raptorverse AR experience with AXE and Toronto Raptors. MLSE provided access to the Raptors brand and Scottie Barnes for a nationwide gamified AR experience reaching 60k visitors over 8 weeks.
- AXEcoreThree-way collaboration with MLSE and Array of Stars on Raptorverse AR campaign. AXE brand served as the halo product for the Raptors fan engagement experience.
- GoogleflagshipPartnership with Mosaic and Array of Stars to create Chromebook Gaming Hub educational platform at Best Buy locations. Google provided platform access and co-marketing for Chromebooks gaming capabilities.
- MosaiccoreStrategic partner with Array of Stars and Google on Chromebook Gaming Hub project. Mosaic likely handled field marketing and Best Buy retail execution.
- TAXI (advertising agency)minorPartnership with TAXI and KPMB architects on United Way #Unignorable Tower campaign. TAXI handled creative advertising while Array of Stars provided AR technology.
- KPMB ArchitectsminorCollaboration with TAXI and Array of Stars on United Way housing insecurity awareness campaign. KPMB provided architectural expertise for visualizing the scale of Toronto's homeless crisis.
- Spin MastercoreBitzee digital pet launch activation at VidCon. Array of Stars created immersive arcade piñata game experience for the 2023 toy launch.
- Art Gallery of Ontario (AGO)flagshipSelected as lead sponsor for Massive annual fundraiser. Created NDIMENSION installation inspired by Yayoi Kusama's infinity room. This installation became the foundation for the internal Presence experiential product.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Array of Stars competitors and assessment
Company assessmentDirect peers
- Deeplocal: Pittsburgh-based creative technology and experiential agency building interactive installations, AR campaigns, and immersive products for global brands. Direct peer in custom-built experiential engineering and WebAR/mobile AR campaigns.
- Groove Jones: Dallas-based creative technology studio specializing in AR/VR/MR, WebAR, and immersive brand experiences for enterprise clients. Highly comparable tech stack and outcome-driven (measurable ROI) positioning.
- North Kingdom: Swedish digital creative agency producing interactive, AR/VR, and immersive brand experiences for global enterprise clients, with multiple award-winning campaigns. Comparable capability profile in immersive storytelling and gamified brand activations.
- Tool of North America: Los Angeles/NY-based creative production company delivering immersive experiences, branded content, and interactive installations for global brands and entertainment partners. Similar focus on high-craft experiential work for enterprise clients.
- Fake Love (Deloitte Digital): New York-based experiential and immersive creative agency (now part of Deloitte Digital) producing interactive brand experiences, AR campaigns, and installations. Highly comparable offering targeting enterprise experiential work with marquee brands.
- B-Reel: Stockholm/LA-based digital creative agency producing interactive, AR/VR, and immersive brand experiences for global enterprises. Comparable offering across WebAR, interactive storytelling, and experiential marketing for blue-chip brands.
- Active Theory: Los Angeles-based digital experience studio producing immersive 3D web, AR, and real-time interactive work for major brands and entertainment clients. Closely comparable in tech-forward immersive web delivery and Unreal-based experiences.
- Unit9: London-based digital creative and production studio specializing in AR/XR, interactive installations, and immersive brand experiences for global enterprise clients. Closely comparable technology stack (WebAR, Unreal, real-time 3D) and similar experiential/marketing client roster.
- Jam3: Toronto-based digital creative and experiential agency producing AR, interactive, and immersive campaigns for global brands. Most direct geographic and capability peer to Array of Stars, with overlapping enterprise client work in Canada and the US.
Broad incumbents
- R/GA: Global digital and experiential agency (IPG) with established AR/XR, retail innovation, and interactive experience practices serving major enterprise brands. Larger incumbent offering similar capabilities at greater scale, with a broader service portfolio beyond experiential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Array of Stars social profiles
Digital presenceArray of Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Array of Stars leadership team
Management profileNumber of profiles
Array of Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Array of Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Array of Stars
What does Array of Stars do?
Array of Stars is a full-service strategic, creative, and technology practice that crafts immersive experiences at the convergence of Physical (IRL), Digital (URL), and Spatial (XRL) dimensions. The agency delivers custom mixed reality campaigns, web-based AR experiences, and experiential installations for enterprise clients including custom immersive projects for brands like Lockheed Martin, Google, Old Spice, and Canadian Armed Forces. Beyond project-based creative services, the company operates the proprietary NVRSE fan engagement and loyalty platform as a standalone product.
Is Array of Stars a public or private company?
Array of Stars is a private company. It is classified as unknown and is currently operating.
When was Array of Stars founded?
Array of Stars was founded in 2013. It employs 11 to 50 people.
Where is Array of Stars based?
Array of Stars is headquartered in Toronto, Canada, in the North America region.
How does Array of Stars make money?
Two revenue lines are on record. Project-Based Creative Services are the primary driver. The others are NVRSE Platform Licensing/Partnership.
Who are Array of Stars's main competitors?
Direct peers on record are Deeplocal, Groove Jones, North Kingdom, Tool of North America, Fake Love (Deloitte Digital), B-Reel, Active Theory, Unit9 and Jam3. R/GA is listed as a broad incumbent.
Does Array of Stars have an API?
No public API is recorded for Array of Stars.
What industry is Array of Stars in?
Array of Stars's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810.