What The Hive Group does

The Hive Group is a privately held B2B marketing agency headquartered in London, United Kingdom, operating as the parent entity over two wholly owned operating subsidiaries: PRComs (PR and communications) and Dovetail Creative (creative and marketing services). The firm was co-founded by Clare Plaisted and Lisa Collins through the fusion of these two predecessor agencies and specializes in serving media, entertainment, professional AV, and broadcast technology companies. The company operates with a disclosed headcount of approximately 5 employees.

The Hive Group's core offering combines traditional agency services — marketing strategy, content creation, PR and communications, event strategy and execution, and data analytics — with a differentiated sector intelligence practice. This practice produces proprietary research on broadcast distribution transition (C-band reallocation, DTT switch-off), cyber security threats, and technology convergence between broadcast and professional AV markets, packaged into reports such as the Signal Lost Report and No Safe Harbour Whitepaper, podcasts (The Buzzcast and Pulsecast), and The Buzzboard blog. The firm also operates Hive 1 Studio, a purpose-built white-label broadcast production facility deployed at major trade shows to extend event content shelf life.

Revenue is generated through professional services engagements on a project or retainer basis, supplemented by tiered event sponsorship packages (Bronze €3,000, Silver €5,000, Gold €7,000) sold to technology vendors for branded access to curated industry convening events at major trade shows such as NAB and IBC. The firm also operates a continental European footprint through Hive 1 Studio at IBC Show 2026 in Amsterdam. Customer segments are split between media and entertainment companies (TV networks, streaming services), broadcast and AV technology vendors, and satellite and distribution operators navigating the transition from satellite to hybrid IP delivery models.

Name

The Hive Group

Legal name

The Hive Group

Website

https://wearehivegroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hive Group is a London-based B2B marketing agency serving media, entertainment, AV, and broadcast technology clients with strategy, PR, content, and a proprietary sector intelligence practice, monetized via project/retainer fees and tiered event sponsorship at major industry trade shows.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• B2B marketing services
• Sector intelligence research
• Broadcast industry marketing
• PR communications agency
• Event marketing strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Strategy & Consulting Services: The Hive Group generates revenue through consulting engagements and agency services including marketing strategy development, content creation, PR and communications, and event strategy and execution. Services are delivered on project or retainer basis to media, entertainment, AV, and technology clients.
2. Event Sponsorship Packages: The company organizes and monetizes industry events (breakfast sessions, panels) through sponsorship packages. Tiers include Gold (€7,000), Silver (€5,000), and Bronze (€3,000), with varying levels of branding, access, and engagement opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Hive Group is a B2B marketing agency delivering integrated marketing strategy, content creation, PR and communications, event strategy, and proprietary sector intelligence to media, entertainment, AV, and technology companies. It operates the Hive 1 Studio broadcast production facility at major trade shows and produces gated research reports and podcasts to support client thought leadership.

Product overview

The Hive Group is a marketing agency specializing in the Media, Entertainment, AV, and technology industries, offering a portfolio of content and intelligence products alongside strategic marketing services. The core offering includes The Buzzcast and Pulsecast podcasts, The Buzzboard blog content hub, and on-demand webinars covering industry topics. The company provides Hive 1 Studio as a specialized broadcast production service at trade events like IBC. The intelligence products include research reports such as the Signal Lost Report and No Safe Harbour Whitepaper focused on broadcast distribution and spectrum transition. The firm also delivers marketing services spanning strategy, content creation, event execution, PR communications, and data analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Hive 1 Studio A purpose-built, white-label broadcast studio service at IBC 2026 near the RAI in Amsterdam, featuring broadcast lighting, multi-camera coverage, and a professional interviewer to conduct video interviews with client spokespersons. Designed to extend the shelf life of trade show content beyond the event for media, entertainment, AV, and technology companies.
• No Safe Harbour Whitepaper Industry whitepaper examining why the FCC's upper C-Band auction demands early action from broadcasters on spectrum reallocation, supporting strategic decision-making for clients navigating the distribution transition.
• Signal Lost Report Industry research report on broadcast's road to C-band replacement, examining the transition challenges and emerging pathways for distribution infrastructure in the media and broadcast technology sector.
• Marketing Strategy and Agency Services Integrated B2B marketing services including marketing strategy development, content creation, PR and communications, and event strategy and execution, delivered on a project or retainer basis to media, entertainment, AV, and technology clients via subsidiaries Dovetail Creative and PRComs.
• Industry Event Sponsorship Packages Sponsorship packages for The Hive Group's curated industry breakfast events and panels at major trade shows (NAB, IBC). Tiers include Gold (€7,000), Silver (€5,000), and Bronze (€3,000), with varying branding, access, and engagement opportunities for technology vendors and industry players.

Quantifiable outcome

• 165 senior executives attended their NAB 2026 breakfast event on distribution transition
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• AWSminorOthersAWS sponsored The Hive Group's satellite replacement event, with Thomas Edwards (Principal Solutions Architect) participating as a speaker. AWS provides cloud infrastructure perspectives for broadcast distribution transition discussions.
• LTNminorOthersLTN (LTN Net) sponsored the satellite replacement event and breakfast session. Rick Young (SVP Head of Global Products) contributed expertise on live event transmission and IP transport solutions.
• ZiximinorOthersZixi sponsored the satellite replacement event. Alan Young (VP Strategic Business Development) shared insights on IP transport and distribution solutions during industry panels.
• SynamediaminorOthersSynamedia sponsored the NAB satellite replacement event. Kenelm Deen (Director B2B Distribution Solutions) provided perspectives on content distribution and broadcast technology.
• GlobecastminorOthersGlobecast sponsored the satellite replacement event. G Morgan (Executive Vice President of Sales) contributed to discussions on global content distribution.
• AmagiminorOthersAmagi sponsored The Hive Group's satellite replacement event, providing cloud broadcasting and TV channel creation perspectives.
• CTLminorOthersCTL (Communication Technology Ltd) sponsored the 'Where Does the Signal Go Next?' event at IBC 2026, focused on distribution transition discussions.
• Net (Net Insight)minorOthersNet (Net Insight) is a sponsor of the IBC 2026 distribution transition event, contributing to discussions on network and transport technologies.
• Grass ValleyminorOthersGrass Valley is sponsoring The Hive Group's IBC 2026 event on distribution transition. The company represents broadcast technology suppliers in the Pro-AV convergence opportunity.
• PRComscoreStrategic or Co-development PartnerPRComs is one of the two founding companies that merged to form The Hive Group. The Hive Group umbrella includes PRComs and Dovetail Creative operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walker Sands: B2B tech marketing agency with media and AV vertical experience — directly comparable service model and B2B tech/media client base to The Hive Group.
• Hotwire: Global B2B tech marketing and communications agency serving technology, media, and enterprise clients — directly comparable to The Hive Group's B2B agency model and tech/media vertical focus.
• Diffusion: Specialist B2B tech PR and marketing agency with deep media-tech and Pro-AV practice — closely comparable vertical specialization, service mix, and relationship-driven B2B model.
• PAN Communications: B2B tech and healthcare PR/marketing agency — comparable in B2B tech vertical focus and integrated communications service model.
• Clarity PR: B2B PR and communications agency specializing in technology, media, and AV markets — directly comparable vertical specialization and integrated communications service offering.
• Archetype: Global B2B tech and consumer tech marketing agency — comparable in B2B technology and media client base with project and retainer service model similar to The Hive Group's.

Broad incumbents

• Finn Partners: Large global PR and marketing firm with technology and media practices — overlapping capabilities but far larger scale and broader portfolio than The Hive Group's niche focus.
• Real Chemistry: Large data-driven healthcare and tech marketing/communications firm — overlaps with The Hive Group's data-driven marketing approach but operates at much larger scale with a broader portfolio.

Others

• Omdia: Sector research and intelligence firm focused on media, broadcast, and AV markets — overlaps with The Hive Group's sector intelligence research capability and targets similar enterprise buyers.
• Informa Tech: Operates the NAB Show and IBC Show — the trade show platforms on which The Hive Group builds its curated breakfast events. Not a direct competitor but the venue/ecosystem owner adjacent to The Hive Group's event business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-the-hive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hive Group