WEBB'S TOWING & RECOVERY LLC

What WEBB'S TOWING & RECOVERY LLC does

Webb's Towing & Recovery LLC, operating commercially as Vulcan Towing & Recovery, is a family-owned towing and recovery services provider headquartered at 2134 E 88th Avenue in Anchorage, Alaska. Founded in 1991 by Willie Creech and currently led by Justin Creech and General Manager Jessica Creech, the company operates 24/7 across Southcentral Alaska with a fleet of 28 towing and recovery units (including heavy-duty rotators acquired in 2017), a 500-vehicle impound facility, and an in-house diesel mechanic shop. Core services include light-duty, medium-duty, and heavy-duty towing and recovery, roadside assistance (battery jumps, tire changes, lockouts, fuel delivery), police-directed vehicle impounds with secure 24/7-monitored storage, weekly vehicle auctions for unclaimed vehicles, and the specialty Shed Mule service for relocating sheds and storage containers in tight spaces.

The company's revenue model is transaction-based across multiple streams: per-call towing fees (light-duty $254.97, medium-duty $363.47, heavy-duty $217/hr, plus curb-release and after-hours access fees), daily storage charges ($32.55/day) for impounded vehicles, weekly auction proceeds on unclaimed vehicles, and contracted specialty work. Distribution is primarily direct, combining 24/7 phone dispatch (907-349-8697) for emergency consumer calls, scheduled appointments for impound retrieval, and a rotating nine-year Municipality of Anchorage contract under which Anchorage Police Department dispatches the company for police-directed impounds. Secondary distribution channels include event support for Alaska Raceway Park (since 2016) and an affiliated Vulcan Contracting entity for equipment rental and contractor services.

The July 2022 merger with Webb's Towing consolidated two regional fleets under the Vulcan Towing brand and is described by the company as creating the most capable towing fleet in Alaska. Customer segments span individual vehicle owners (primary), government entities (MOA/APD for impounds and storage), commercial heavy-equipment operators (heavy haul and recovery), and property owners/managers (Shed Mule specialty service). Pricing is publicly disclosed under the Consumer Bill of Rights framework, with municipal impound fees tracked separately. The company does not currently operate mobile applications, public APIs, or AI-driven dispatch systems; its technology stack is centered on physical equipment, operational dispatch, and TCPA-compliant SMS customer communications.

Name

WEBB'S TOWING & RECOVERY LLC

Legal name

Vulcan Towing & Recovery

Website

https://webbstowingalaska.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Webb's Towing & Recovery LLC, operating as Vulcan Towing & Recovery, is a family-owned Anchorage-based 24/7 towing, recovery, roadside assistance, and vehicle impound provider serving Southcentral Alaska with a 28-unit fleet and 500-vehicle impound lot.

Ownership category

akta.pro rank

Product category

Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Towing, Impound & Vehicle Relocation Services (BPABAKAJ), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Vehicle towing services
• Heavy equipment recovery
• Vehicle impound storage
• Roadside assistance services
• Emergency towing operator

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Towing Services: Revenue from emergency roadside assistance calls including light-duty vehicle towing, medium-duty and heavy-duty recovery operations available 24/7
2. Vehicle Impound Storage: Storage fees for impounded vehicles with daily rates and after-hours access fees; operates state-of-the-art security system with 24/7 staffing for up to 500 vehicles
3. Municipality Contract Services: Contract services with Municipality of Anchorage for police-directed vehicle impounds on rotating basis with APD dispatch
4. Vehicle Auctions: Weekly vehicle auctions for unclaimed impounded vehicles
5. Specialty Services: Heavy haul transport, shed/container moving services (Shed Mule), and specialty contracting services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Webb's Towing & Recovery LLC, operating as Vulcan Towing & Recovery, provides 24/7 light-duty, medium-duty, and heavy-duty towing and recovery services in Anchorage and Southcentral Alaska. The company runs an impound lot with capacity for up to 500 vehicles under contract with the Municipality of Anchorage, conducts weekly vehicle auctions, and offers specialty services such as heavy haul transport and Shed Mule shed/container relocation.

Product overview

Vulcan Towing & Recovery (which merged with Webb's Towing in July 2022) operates as a unified platform of towing and recovery services in Anchorage, Alaska. The core offering consists of 24/7 towing and recovery services supplemented by roadside assistance, heavy haul capabilities, vehicle impounds, and auctions. Add-on services include Shed Mule (specialized building relocation) and contractor services through an affiliated company. The company manages over 500 vehicle impound spaces and responds to more than 30,000 calls per year with a fleet of 28 pieces of equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Towing & Recovery Services
• Roadside Assistance
• Heavy Haul
• Vehicle Impounds
• Vehicle Auctions
• Trucks and Trailers Transport

Quantifiable outcome

• Respond to over 30,000 calls per year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Alaska Raceway ParkminorGTM or Marketing Partner · 1 January 2016Partnership began in 2016 when Alaska Raceway Park opened the new oval track. Vulcan Towing provides tow trucks and crew to run racing events. Company supports the facility through event support services.
• Municipality of AnchoragecoreOthersNine-year active contract with MOA that renews every three years. On rotating basis with other towing companies, APD dispatches Vulcan to impound vehicles marked by police officers. Company holds impounded vehicles in their storage yard. Current bid available on Muni website.
• Vulcan ContractingminorStrategic or Co-development PartnerReferenced as related company offering contracting services and equipment rental. Provides peripheral services for customers using towing services including brush clearing, gravel/concrete pad pouring, yard regrading, fencing installation, and debris hauling.
• Webb's Towing & RecoverycoreStrategic or Co-development PartnerMerger announced July 2022 combining Vulcan Towing and Webb's Towing to create the most capable towing fleet in Alaska. Combined entity operates under Vulcan Towing branding with Webb's Towing logo included in merger communications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Copart: Operator of vehicle auctions and online salvage marketplaces where insurance companies, lenders, and towing operators dispose of impounded and totaled vehicles. Comparable to Vulcan because Copart is the de facto infrastructure layer for the vehicle auction revenue stream Vulcan runs weekly at its Anchorage impound lot.
• IAA (Insurance Auto Auctions): National vehicle auction and salvage management platform serving insurers, fleets, and lenders. Comparable because IAA operates the same end-stage auction model that Vulcan runs for unclaimed impounds, and could be a strategic partner or exit-comp vector for Vulcan's auction business at scale.

Emerging players

• Honk Technologies: On-demand roadside assistance platform that digitally dispatches tow operators and service trucks to stranded motorists. Comparable as a tech-forward challenger that competes for the same consumer and fleet tow demand Vulcan serves, with a model that could erode Vulcan's direct-dispatch advantage if it gains traction in Alaska.
• Urgently: Digital roadside assistance platform connecting drivers to tow operators and service providers via mobile app. Comparable because Urgently targets the same customer pain points Vulcan addresses (breakdowns, lockouts, tows) and represents the tech-enabled competitive threat to traditional family-owned tow operators like Vulcan.

Broad incumbents

• AAA (American Automobile Association): National roadside assistance and towing network serving individual motorists with battery jumps, lockouts, fuel delivery, and tows — the same core consumer-facing roadside services Vulcan provides in Anchorage. Comparable because it competes for the same end-customer tow demand at scale, though AAA is membership-based and far broader geographically.
• Agero: Major roadside assistance and connected-vehicle services provider that connects stranded motorists with tow operators on behalf of insurers, OEMs, and brands. Comparable because Agero is the dispatch/dispatch-software layer that competing tow operators use, and represents both a potential partner and a structural disintermediation risk to Vulcan's direct-to-consumer tow volume.

Regional players

• Safelite AutoGlass: Largest U.S. vehicle glass repair/replacement network with mobile dispatch and an extensive operator fleet model. Comparable as an adjacent vehicle-services platform that competes for similar fleet capacity, technician labor, and 24/7 mobile dispatch economics — though its core offering is glass, not towing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webb's-towing-&-recovery-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEBB'S TOWING & RECOVERY LLC