Alaska Raceway Park

What Alaska Raceway Park does

Alaska Raceway Park (ARP) is a private motorsports complex in Palmer, Alaska, operating a quarter-mile NHRA-sanctioned drag strip established in 1964 and a 1/3-mile NASCAR-sanctioned asphalt oval track that opened in 2016. It is the only NASCAR-sanctioned oval in Alaska, with its nearest sanctioned neighbor approximately 1,900 miles away, and is an NHRA Division 6 member track. The facility hosts weekly points racing under NASCAR/INEX and NHRA sanctioning, plus specialty events including Thunder Valley Flag Drags, Alaska SpeedFest, Drag & Drift, Rhythm & Racin', and the Rotary Drives community fundraiser, with on-site camping and concessions.

The venue is founder-owned and family-operated: Earl and Karen Lackey acquired the facility in 1998 and mortgaged their home in 2016 at ages 75 and 74 to build the oval track; Earl Lackey passed away in November 2025 at age 85. ARP runs an event-driven, direct-to-consumer go-to-market selling general admission tickets ($14 online, with at-the-gate and weekend/family pricing tiers), race entry fees ($75-$100), season passes across three tiers, pit and camping fees, on-site food and beverage, merchandise via raceak.shop, and local business sponsorships (Coke Alaska, Tesoro/Marathon Petroleum, KHITZ 107.1, Anchorage Chrysler Dodge Jeep Ram, Mann Family Dental, MTA). Operations are supported by the MyRacePass registration platform, Tixr for ticketing, and the Club 1320 community crowdfunding program funding capital improvements.

Name

Alaska Raceway Park

Legal name

Alaska Raceway Park

Website

https://raceak.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Alaska Raceway Park operates Alaska's only NASCAR-sanctioned oval track and an NHRA-sanctioned drag strip in Palmer, Alaska, hosting weekly points racing, specialty motorsports events, and family spectator experiences for the Anchorage/Matanuska-Susitna Valley market.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsports racing facility
• Drag strip racing
• Oval track racing
• Racing entertainment venue
• Motorsport event hosting

Headquarters

HQ city

Palmer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Race Admission Tickets: General admission tickets for spectators to attend racing events at both oval track and drag strip
2. Race Entry Fees: Entry fees for racers to participate in various racing classes and events; varies by event ($75 for Alaska Sports Car Club events, $100 for Quick 16)
3. Season Passes: Super Fan Season Pass (access to both NHRA drag racing and NASCAR oval events), NHRA Drag Racing Season Pass, and NASCAR Oval Track Season Pass
4. Pit and Camping Fees: Paid camping in NASCAR pits and South Park, pit admissions for racers and crew
5. Concessions and F&B: On-site food and beverage services including Crate Grill, Green Light Grill, and High Octane Lounge
6. Sponsorships: Partnerships with local businesses for event sponsorship, track naming rights, and promotional partnerships (Coke Alaska, Tesoro, KHITZ 107.1, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alaska Raceway Park operates a motorsports complex in Palmer, Alaska featuring an NHRA-sanctioned quarter-mile drag strip (opened 1964) and Alaska's only NASCAR-sanctioned 1/3-mile asphalt oval track (opened 2016). The venue hosts weekly racing competitions, championship points series, and specialty events including Thunder Valley Flag Drags, Drag & Drift, and Alaska SpeedFest, while generating revenue from spectator admission, driver entry fees, season passes, on-site concessions, camping, and local sponsorships.

Product overview

Alaska Raceway Park is a motorsports racing facility in Palmer, Alaska offering a multi-discipline racing platform. The core offerings include a 1/3-mile NASCAR-sanctioned oval track (opened 2016) and a quarter-mile NHRA-sanctioned drag strip (established 1964). The product portfolio consists of live racing events under multiple sanctioning bodies (NASCAR/INEX, NHRA), specialty events (Thunder Valley Flag Drags, Drag & Drift, Alaska SpeedFest), driver development programs (Junior Dragsters, Legends, Bandolero), season passes for repeat attendance, and ancillary services including camping and merchandise. The facility operates as a ticket-based spectator venue with driver participation in organized racing competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Club 1320: A crowdfunding group for capital improvements at the track, seeking 1320 people to donate a minimum amount to support facility upgrades.

Products and services

• Alaska Raceway Park Racing Events Live motorsports racing events held at Alaska Raceway Park featuring multiple sanctioning bodies including NASCAR/INEX oval track racing, NHRA drag racing, and specialty events such as Thunder Valley Flag Drags, Drag & Drift, and Alaska SpeedFest/SpeedWeek. Events are open to licensed racers and general-admission spectators.
• Season Passes (Super Fan, NHRA Drag Racing, NASCAR Oval Track) Subscription-style annual passes granting general admission to all events within a specific racing discipline for the entire season. Super Fan Season Pass covers both NHRA drag racing and NASCAR oval events; NHRA Drag Racing Season Pass covers NHRA events only; NASCAR Oval Track Season Pass covers NASCAR/INEX oval events only.
• Family 4-Pack Ticket Package Ticket bundle offering four General Admission tickets for the price of three, making it easier for families to attend race events together. Available for the 2026 season.
• Camping & Parking On-site camping facilities including free Yellow Lot camping and paid camping in NASCAR pits and South Park (pit pass required). General spectator parking is free of charge.

Quantifiable outcome

• Third place finish in Advance Auto Parts Advance My Track Challenge hosted by NASCAR and Advance Auto Parts
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Wasilla Noon RotaryminorStrategic or Co-development Partner · 17 May 2026Community partnership for Rotary Drives 2026 event on May 17, 2026. Proceeds benefit the Jeff Overstreet Memorial Scholarship supporting local students. Event allows attendees to drive personal vehicles on the track in a safe, controlled environment.
• MyRacePasscoreTechnology or IntegrationWebsite and race registration platform provider for Alaska Raceway Park. Handles online race registration, event schedules, news articles, and point standings.
• TixrcoreTechnology or IntegrationTicketing platform partnership for 2025 season. Streamlines ticketing and registration process for fans purchasing tickets online.
• Coke AlaskaminorGTM or Marketing PartnerBeverage sponsor visible on website advertising placement
• Mann Family DentalminorGTM or Marketing PartnerDental practice sponsoring practice sessions (e.g., June 3rd practice sponsored for $50/car or free for customers); Bandolero class sponsor for 2024
• Anchorage Chrysler Dodge Jeep RamminorGTM or Marketing PartnerVehicle sponsor for Memorial Day Weekend 2025 events
• Tesoro (now Marathon Petroleum)minorGTM or Marketing PartnerHistorical fuel sponsor with fill-up-for-free-admission promotions; multiple years of Tesoro-sponsored race weekends and Independence Day events
• KHITZ 107.1 FMminorGTM or Marketing PartnerRadio station partner sponsoring NASCAR/INEX Season Opener and other events; Your Valley, Your Music, Your Station
• Alaska Sports Car ClubcoreStrategic or Co-development PartnerRacing sanctioning and membership organization requiring current membership for competition; $75 entry fee events
• 1320VideominorGTM or Marketing PartnerMedia partner for Quick 16 street car shootout events; featuring winners and providing video coverage

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Auto Club Speedway: Auto Club Speedway in Fontana, CA is a large multi-configuration NASCAR-owned motorsports complex in the western US. Comparable to ARP as a NASCAR-affiliated motorsport venue serving a similar regional fan base, but operates at substantially larger scale with broader event programming.

Others

• NASCAR: NASCAR is the sanctioning body for the oval track events at ARP, including the Whelen All-American Series Home Track designation. Comparable as the regulatory and competitive ecosystem anchor that defines the venue's stock car racing identity.
• NHRA (National Hot Rod Association): NHRA is the sanctioning body for the drag racing events at ARP and provides the Division 6 framework for the facility. Comparable as the governing body that defines the competitive calendar, rules, and championship structure in which ARP's drag strip operates.

Direct peers

• Myrtle Beach Speedway: Myrtle Beach Speedway in Myrtle Beach, SC is a half-mile NASCAR-sanctioned oval hosting weekly Late Model stock car racing. Comparable to ARP as a NASCAR Home Track venue with seasonal racing calendar, family entertainment focus, and similar ticket-driven revenue model.
• Wall Stadium Speedway: Wall Stadium Speedway in Wall Township, NJ is a 1/3-mile NASCAR-sanctioned asphalt oval hosting weekly stock car racing. Directly comparable to ARP's oval track — same track length, NASCAR Home Track status, and seasonal short-track operating model.
• Lebanon I-44 Speedway: Lebanon I-44 Speedway in Lebanon, MO is a 3/8-mile NASCAR-sanctioned asphalt oval hosting weekly stock car racing. Comparable to ARP as a regional NASCAR Home Track venue operating with a similar small-team, community-focused event structure.
• Evergreen Speedway: Evergreen Speedway in Monroe, WA is a multi-configuration NASCAR-sanctioned short track racing complex hosting oval and drag-style events in the Pacific Northwest. Highly comparable to ARP as a regional NASCAR Home Track operating a family-friendly event calendar in a similar geographic tier.
• Bowman Gray Stadium: Bowman Gray Stadium in Winston-Salem, NC is a historic NASCAR-sanctioned short track with weekly racing and a multi-decade operating history. Directly comparable to ARP as a smaller, community-rooted NASCAR Home Track venue with strong local identity and modest facilities.
• Magic Mile Speedway: Magic Mile Speedway in Turners Falls, MA is a small NASCAR-sanctioned short oval running weekly racing events. Highly comparable to ARP as a community-rooted NASCAR Home Track venue of similar scale and event programming.

Regional players

• Cordova International Raceway: Cordova International Raceway in Cordova, AK is a drag strip in the same state as ARP, sharing Alaska's unique climate, isolated market, and tight local competitor base. Comparable as a regional peer reflecting the Alaska motorsports market characteristics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alaskaraceway
• Facebookfacebook.com/AlaskaRacewayPark
• YouTubeyoutube.com/channel/UCQ
• LinkedInlinkedin.com/company/alaskaraceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Raceway Park