LATTE

What LATTE does

Latte is a specialist PR and communications recruitment agency founded in 2016 by Dean Connelly and headquartered in London. The company places PR professionals into agency, in-house brand/corporate, and freelance roles across permanent, fixed-term contract, and freelance engagements in London, Sydney, and Melbourne, with a wholly-owned Australian subsidiary (Latte Australia) launched in 2023. Latte operates with a small bench of approximately seven people, including a Founder/Recruitment Director (Dean Connelly), a Marketing Manager (Hannah Prestwood), a UK Recruitment Lead (Christabel Hosking), and an Australia Recruitment Lead (Sam Zarouba).

The company's core offering is relationship-led, human-first recruitment delivered through two channels: a self-service job board on its website and full-service search for clients. Latte generates revenue primarily via client-paid placement fees (professional services model); the service is free for candidates. Pricing is not publicly disclosed. Beyond placements, Latte has built a recurring content product suite that includes annual UK and Australia PR Salary & Talent Guides (built on 600+ PR professional survey responses), an Ultimate PR Talent Attraction Guide for employers, a UK Entry-level PR Career Guide, and the annual Nice List partnership with Clean Creatives showcasing ethically-aligned PR agencies.

Latte differentiates itself on three axes: vertical specialisation in PR (a category where generalist recruiters struggle), ethical positioning through being one of the first UK recruitment agencies to sign the Clean Creatives pledge (excluding fossil-fuel-linked agencies), and salary transparency via its We Show the Salary pledge (showing pay on 99%+ of listings). Its go-to-market blends direct website engagement, proactive LinkedIn and email outreach, content marketing (salary guides, blog), and earned media through frequent founder contributions to PR trade titles PRWeek and PRmoment. The company is founder-led, privately held, and discloses no external investors, funding rounds, or M&A activity.

Name

LATTE

Legal name

Latte

Website

https://wearelatte.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Latte is a specialist PR and communications recruitment agency placing professionals into agency, in-house, and freelance roles across London, Sydney, and Melbourne, founded in 2016 and led by founder Dean Connelly with a team of approximately seven.

Ownership category

akta.pro rank

Product category

PR & Comms Recruitment

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Retail & Consumer Services Direct Hire (BPACAFAM)

akta.pro secondary industry

Global / Multi-Country RPO (BPACABAE)

Keywords

• PR recruitment services
• Communications staffing
• Talent placement
• Executive search
• PR hiring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment Placement Fees: Latte operates as a recruitment agency placing PR & Comms professionals into agency and in-house roles. They generate revenue by charging client companies for successful candidate placements. The service is free for candidates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LATTE is a PR & Comms recruitment agency that places communications professionals into agency, in-house, and freelance roles across the UK (London) and Australia (Sydney and Melbourne). It offers both a free job board for direct candidate applications and a full-service search function in which consultants actively source, vet, and present candidates to hiring clients. The firm also publishes salary and career guides (UK and Australia salary guides, an entry-level PR career guide, and a talent attraction guide) used as supporting content for its recruitment services.

Product overview

Latte operates as a single, unified PR & Comms recruitment service rather than a modular platform. The core offering is human-first recruitment placement across agency, in-house, and freelance roles, spanning London, Sydney, and Melbourne. The product portfolio includes salary benchmarking publications (UK and Australia Salary & Talent Guides), ethical employer curation (Nice List with Clean Creatives), and career development resources (Entry-level PR Career Guide, Talent Attraction Guide). All products support the core recruitment mission: connecting PR talent with employers while championing transparency and ethical recruitment practices.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Comms Recruitment Services Full-service PR & Comms recruitment in which LATTE consultants actively source, vet, and present candidates to hiring clients for permanent, contract, and freelance communications roles across the UK (London) and Australia (Sydney, Melbourne). Targeted at PR/communications agencies and in-house brand and corporate communications teams.
• PR & Comms Job Board A self-service job board on the LATTE website where PR and communications candidates can browse and apply directly to agency, in-house, and freelance comms roles, and where employers can post opportunities. Operated alongside the full-service recruitment offering.

Quantifiable outcome

• 99% of job listings show salary information
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• We Show the SalarycoreGTM or Marketing Partner · 1 July 2025Latte signed the We Show the Salary pledge to champion pay transparency in PR recruitment, committing to show transparent salary information on all of their job ads.
• Clean CreativescoreGTM or Marketing PartnerLatte is one of the first UK recruitment agencies to sign the Clean Creatives pledge, committing to only recruit for PR agencies that do not profit from fossil fuel clients. They do not recruit for any agencies on the Clean Creatives F List.
• Clean Creatives (Nice List Partnership)minorGTM or Marketing PartnerAnnual Nice List partnership showcasing PR agencies with zero fossil fuel clients in both UK and Australia markets.
• Women in PRminorOthersPartnership supporting the Women in PR mentorship program, featuring Q&A content with mentors and mentees on their blog.
• Hope&Glory PR, Full Fat, Milk & Honey PR, Rooster, Fight or FlightminorGTM or Marketing PartnerFellow We Show the Salary pledge signatories and Latte clients who are also leading the way on salary transparency in the PR industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Robert Half: Robert Half is a global staffing firm with marketing/creative divisions in London, Sydney, and Melbourne. It overlaps with Latte on PR/comms placements but as part of a much wider portfolio including finance, admin, and technology staffing.
• Hudson (Australia): Hudson is a large multi-discipline recruiter with a Sydney/Melbourne marketing and communications practice. It competes with Latte Australia for PR/comms placements but operates at significantly broader scale and across multiple functions.

Direct peers

• VMA Group: VMA Group is a specialist recruitment firm focused on marketing, communications, and investor relations, with offices in London, New York, Hong Kong, and Singapore. It is a direct peer to Latte because both agencies concentrate on placing comms professionals and compete for the same agency and in-house clients in London and APAC.
• Stott and May: Stott and May is a London-based search firm with a dedicated PR, communications, and investor relations practice. It is comparable to Latte as both serve UK PR agencies and corporate comms teams, with similar mid-to-senior placement focus.
• Harmonic Group: Harmonic Group is a London boutique recruiter specialising in communications, marketing, and public affairs placements. It is a direct competitor to Latte in the UK PR recruitment niche, serving similar agency and in-house clients.
• Reuben Sinclair: Reuben Sinclair is a London-based PR and communications recruitment agency that places candidates into agency, in-house, and freelance roles. It competes directly with Latte for the same pool of UK PR clients and candidates, with overlapping service models and specialisms.
• The Works (Search): The Works is a UK-based recruitment firm specialising in PR, communications, and marketing roles across agency and in-house. Like Latte, it operates a boutique, relationship-led model serving mid-sized PR agencies and corporate comms teams in the UK.

Emerging players

• Salt Recruitment: Salt is a global digital, marketing, and communications recruiter with APAC presence including Sydney. It overlaps with Latte on the comms recruitment vertical in Australia and the UK, but covers a wider functional remit (digital, marketing, tech).
• EMR Marketing & Communications: EMR is a multi-disciplinary marketing recruiter with a communications practice that places PR and content professionals in the UK. It is comparable to Latte's UK PR desk but operates a broader marketing/creative remit rather than a pure-play PR focus.
• 3Search: 3Search is a UK-based recruitment consultancy with a dedicated marketing, communications, and policy practice. It is comparable to Latte as a competing boutique serving UK PR and in-house comms clients, with overlapping candidate pools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/latte.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATTE