What Women in PR North America does

Women in PR North America is a privately held, non-profit professional membership organization founded around 2014-2015 by Talia Beckett Davis, headquartered in Toronto, Canada, and operating across the Americas (Canada, United States, Mexico, Argentina). The organization is legally structured as The Organization of Canadian Women in Public Relations Ltd., with American Women in Public Relations (Women in PR USA) functioning as a division of the Canadian parent. It serves women working in public relations, communications, and media, with a stated mission to advance women into leadership roles within the PR industry.

The organization's product portfolio is built around a multi-tier membership ecosystem. The flagship products are the Collective Club (a global membership providing resources, job access, and member discounts) and the Public Relations Academy (a monthly subscription delivering PR strategy, pitch templates, media leads, and accountability coaching), supplemented by the PR Career Accelerator course, the annual WorkWell Conference, an Awards Program, a curated Directory of PR/IR professionals, a podcast, and a digital magazine. The organization does not operate proprietary technology; delivery runs on third-party platforms including Teachable for courses and Kajabi for membership, alongside standard web content management and email marketing systems. Distribution is primarily direct-to-consumer digital, with in-person events (annual WorkWell Conference, PR Leadership Conference, chapter events) serving as key acquisition and retention touchpoints.

Revenue is generated across four streams: recurring membership subscriptions (Collective Club, Public Relations Academy), events and conferences (ticket sales and sponsorships), courses and training, and one-time resource/product sales (e-books, checklists, templates via the Women in PR Shop). Go-to-market is community-led and event-driven, relying on word-of-mouth among PR professionals, speaker events, partnerships with industry organizations, podcast and blog content marketing, and social media presence across Instagram, LinkedIn, Facebook, and Spotify. The organization has no disclosed external institutional funding and is founder-controlled.

Name

Women in PR North America

Legal name

The Organization of Canadian Women in Public Relations Ltd.

Website

https://womeninpr.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Women in PR North America is a Toronto-based non-profit membership organization serving women in public relations and communications across the Americas through the Collective Club, Public Relations Academy, WorkWell Conference, and chapter network.

Ownership category

akta.pro rank

Product category

Professional Association and Membership Services

NAICS

Professional Organizations (81392), Professional Organizations (813920), Social Advocacy Organizations (8133), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional association
• Membership organization
• PR networking events
• Professional development courses
• Women leadership programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: The Collective Club global membership provides access to premium resources, job boards, networking, and member discounts on PR tools and events. The Public Relations Academy offers a monthly membership with PR plans, pitch templates, influence-building strategy, and accountability coaching.
2. Events and Conferences: Revenue generated from event tickets, conference attendance, and sponsorship opportunities at the WorkWell Conference and other professional development events.
3. Courses and Training: Online courses through Teachable and the Public Relations Academy membership provide professional development content including PR strategy, media training, and brand building.
4. Resources and Products: Sale of PR printables, templates, checklists, and e-books through the Women in PR Shop. Products include the PR Campaign Checklist, WorkWell Checklist, and career planning guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Women in PR North America operates as a non-profit professional membership organization providing programs, events, courses, and resources for women working in public relations across the Americas. Its core offerings include the Collective Club global membership, the Public Relations Academy monthly subscription, the PR Career Accelerator course, the annual WorkWell Conference, and an awards program recognizing excellence in communications.

Product overview

Women in PR North America is a networking and professional development organization, not a software product company. The organization offers a platform of interconnected membership services and programs designed to support women in public relations across the Americas. The core offerings include the Public Relations Academy (a monthly membership providing PR strategy and media leads), the Collective Club (global membership with resources and discounts), the PR Career Accelerator (professional course), and the annual WorkWell Conference. Additional products include the Women in PR Awards Program, a curated Women in PR Directory, a podcast show, a digital magazine, and various free resource checklists. The organization also partners with TVEyes for media intelligence research. The portfolio operates on a membership/subscription model rather than a software-as-a-service architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Public Relations Academy: Online training and coaching program providing PR strategy, pitch templates, influence building strategy, and monthly PR plans for entrepreneurs and PR professionals.
• The Collective Club
• WorkWell Conference
• PR Career Accelerator
• Women in PR Jobs

Products and services

• Collective Club Membership Global membership designed to bring together women working in public relations, media, and related disciplines. Provides access to premium resources, job opportunities, industry contacts, and member discounts on PR tools, events, and training.
• Public Relations Academy A monthly membership program providing public relations strategy, media leads, pitch templates, and influence-building strategy for entrepreneurs and PR professionals to promote their brands and get media attention.
• PR Career Accelerator Course program designed to help PR professionals position themselves for career advancement with greater clarity, confidence, and intention.
• WorkWell Conference Annual premier event for public relations and communications professionals focused on wellbeing, innovation, and leadership. Features panel discussions on modern communications strategy, AI, and sustainable business growth.
• Women in PR Awards Program Awards program recognizing excellence across the communications industry, designed to celebrate outstanding leaders with strategic visibility and a platform to amplify their voice and impact.
• Women in PR Directory Curated listing of trusted PR, IR, and communications professionals launched to connect members with trusted service providers.

Quantifiable outcome

• The PR industry in North America has a 64% female workforce but only 59% of managers are women, demonstrating the systemic gap the organization addresses

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TVEyescoreStrategic or Co-development Partner · 5 February 2026Women in PR North America and TVEyes launched a 2026 Media Intelligence Study to uncover the evolving needs of PR professionals and advance media intelligence tools for the industry. The partnership provides survey participants complimentary two-week access to TVEyes' Insight platform for brand mention tracking and media exposure measurement. This partnership coincides with TVEyes' launch of TVEyes Canada, Inc. based in Toronto.
• EUPRERA (European Public Relations Education and Research Association)coreStrategic or Co-development PartnerResearch partnership with EUPRERA to conduct the Women in Public Relations in North America study investigating workplace gender bias. The research contributes to EUPRERA's global project examining women's experiences in PR across multiple countries, with findings published by Leeds Beckett University in the UK.
• Water Tower ResearchminorGTM or Marketing PartnerCo-sponsor of the US Climate Investor Conference organized by Women in PR North America Founder Talia Beckett Davis. The event featured full-day live presentations and virtual broadcast capabilities for investors.
• Digital Summit EventsminorStrategic or Co-development PartnerStrategic collaboration for the launch of the Seattle Chapter in February 2019. The partnership brought innovative experiences to the Seattle business community through joint event programming.
• Leeds Beckett UniversityminorStrategic or Co-development PartnerAcademic research partner that published the Women in Public Relations in North America research report examining gender bias in the PR industry. The study was co-authored by organization leadership and academic researchers.

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• The Female Quotient: A women-focused advisory and community organization advancing gender equality in business and leadership. Overlaps with Women in PR NA on the gender-equality in workplace mission and corporate sponsorship audience, though serves all industries rather than PR specifically.
• She Runs It: Nonprofit organization supporting women in advertising, media, and marketing leadership. Closely comparable in form (nonprofit, women-focused, industry-specific, with events, awards, and mentorship) to Women in PR NA, but focused on adjacent creative industries rather than public relations.
• Ellevate Network: A professional women's network focused on career advancement, with membership community, networking, and mentorship offerings. Comparable in mission (women's professional development, network effects, paid membership) but operates across all industries rather than the PR-specific niche.

Others

• Ragan Communications: PR and communications media, training, and events company serving communicators with conferences, webinars, and certification programs. Comparable business model on the events/training/certification axis and shares much of the same audience as Women in PR NA.

Broad incumbents

• Catalyst: A leading global nonprofit focused on workplace gender equality research and employer advisory services. Comparable on the gender-equality advocacy mission and corporate sponsorship model, but operates at vastly larger scale and across all industries rather than PR specifically.
• Public Relations Society of America (PRSA): The largest US professional association for PR practitioners, offering membership, training, and events. Overlaps directly with Women in PR North America on member services and continuing education in public relations, but operates as a generalist industry body rather than a women-focused niche.

Regional players

• Public Relations and Communications Association (PRCA): The largest PR trade association in the UK, providing membership, training, and accreditation to communications professionals. Comparable as a peer professional association with regional chapter structure and similar event/education offerings, although operates in EMEA rather than the Americas.
• Canadian Public Relations Society (CPRS): The national professional association for PR practitioners in Canada, headquartered in Toronto where Women in PR NA is also based. CPRS serves Canadian PR professionals with accreditation, chapters, and events, directly competing for the same Toronto and Canadian-member audience.

Direct peers

• Women in Communications Inc. (WICI): National US organization for women in communications fields, including PR. Closest direct comparable to Women in PR North America by both gender focus and communications field, with membership, awards, and professional development programs aimed at women communicators.
• International Association of Business Communicators (IABC): Global professional membership organization for business communication professionals, including public relations practitioners. Directly comparable in mission (professional development, networking, events, certifications) and member base to Women in PR North America, but gender-neutral.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/womeninprusa
• YouTubepodcasters.spotify.com/pod/show/womaninprtaliadavispr
• Facebookfacebook.com/groups/WomeninPublicRelations
• LinkedInlinkedin.com/groups/8445471
• Instagraminstagram.com/womeninprcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in PR North America