ラッシュジャパン合同会社 (LUSH JAPAN G.K)

What ラッシュジャパン合同会社 (LUSH JAPAN G.K) does

Lush Japan G.K (ラッシュジャパン合同会社) is the Japanese operating subsidiary of Lush Ltd, a privately held British fresh handmade cosmetics company founded in 1995 in Poole, UK, by Mark Constantine and team. The Japanese entity is headquartered in Aiko-gun, Aikawa, Kanagawa Prefecture, with 55 corporate employees, and is identified in FY24 group reporting as Lush's best-performing market, delivering +8% growth and fully restoring sales to pre-pandemic levels. Globally, Lush operates 869 retail shops across 50 countries, supported by 38 e-commerce websites in over 30 languages and a proprietary app with 1.75 million users.

The product portfolio centers on fresh, self-preserving cosmetic formulations: bath bombs (invented 1989, 30.5 million units produced annually), patented bubble bars (patent granted 2001), solid shampoo bars, shower jellies, and an extensive "naked" packaging-free range that represented nearly 64% of FY24 unit sales. Differentiated technology includes hand-pressed manufacturing at Lush-owned sites in Poole (UK), Croatia, and Toronto, plus self-preserving formulations launched globally in 2014 that eliminate synthetic preservatives. Digital infrastructure includes the Lush App (29% of digital sales), Lush Lens product-scanning (1M+ scans shortly after launch), and the forthcoming Lush Club loyalty program scheduled for 2025.

Revenue is generated through owned retail stores, e-commerce, and franchising, with group turnover of £690.1M in FY24 (year ended June 2024), down marginally from £692.4M in FY23. Charitable giving products (Charity Pot, Resilient bath bomb, Paw Soap and other limited editions) channel 75% of sale price to grassroots causes, contributing to cumulative donations exceeding £100M since 1995. Ownership is distinctive: 10% of Lush Ltd is held by an Employee Benefit Trust serving approximately 13,600 staff beneficiaries globally, including Japan operations, providing insulation from public-market pressures. Geographic restrictions remain in place for mainland China and Russia.

Name

ラッシュジャパン合同会社 (LUSH JAPAN G.K)

Legal name

Lush Ltd

Website

https://weare.lush.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Lush Japan G.K is the Japanese subsidiary of British cosmetics maker Lush Ltd, operating retail stores and digital channels selling fresh handmade bath, skincare, and haircare products. It served as Lush's best-performing market in FY24 with +8% growth.

Ownership category

akta.pro rank

Product category

Fresh handmade cosmetics and personal care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

akta.pro secondary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Fresh handmade cosmetics
• Bath and body products
• Ethical beauty retail
• Packaging-free personal care
• Natural skincare products

Headquarters

HQ city

Dorset (Poole)

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail sales from Lush stores and spas globally. Group turnover £690.1m for FY24. Like-for-like sales decreased -1.3% in retail stores.
2. Digital/E-commerce Sales: Online sales through Lush websites and mobile app. App accounts for 29% of digital sales. Digital platform sales declined -3.4% on like-for-like basis.
3. Charitable Giving Products: Special products (Charity Pot, giving products) where portion of sales is donated to causes. Raised and set aside £6,604,000 in FY24 for charitable donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lush Japan sells fresh handmade cosmetics — bath bombs, bubble bars, shower jellies, solid shampoo bars, soaps, skincare, and hair care — manufactured in-house and distributed through owned retail stores, country e-commerce sites, and the proprietary Lush mobile app. The portfolio emphasizes ethical, cruelty-free, and packaging-free 'naked' products (nearly 64% of unit sales), supplemented by charitable giving products (e.g., Charity Pot) and in-store spa and Hair Lab services.

Product overview

Lush is a fresh handmade cosmetics company that operates a multi-format retail business comprising physical stores, e-commerce platforms, and digital applications. The core product portfolio includes pioneering bath products (bath bombs, bubble bars), shower products (shower jellies), and solid toiletries (shampoo bars, soap). The company also operates charitable giving products including Charity Pot hand and body lotion and various limited-edition Keystone giving products that raise funds for grassroots organizations. Digital offerings include the Lush App (29% of digital sales), Lush Lens product scanning, and the upcoming Lush Club loyalty program. Lush Spas provide in-store treatment services, and Hair Labs offer dedicated hair care experiences. The company sells 'naked' (packaging-free) products as a key differentiator, with nearly 64% of unit sales being naked items.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Bombs The signature fizzing bath bomb, hand-pressed in Lush's own manufacturing sites, sold globally in stores, online, and via the Lush app for individual consumer use.
• Bubble Bars Patented bubble-producing bath product, sold to individual consumers through Lush retail, e-commerce, and the Lush app.
• Shower Jellies

Quantifiable outcome

• Over £100 million donated to grassroots organisations worldwide since 1995
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Defend Our JuriescoreStrategic or Co-development Partner · 2 July 2026Lush raising funds for Defend Our Juries through Resilient bath bomb (75% of sales price donated). Partnership defending the right to protest in the UK and supporting fair jury trials.
• Dog Advocacy IrelandcoreStrategic or Co-development Partner · 11 June 2025Lush Ireland partnered with Dog Advocacy Ireland through Paw Soap (75% of sales donated). Supporting campaign for independent animal welfare department in Ireland and stricter puppy farm legislation.
• Migrants' Rights NetworkcoreStrategic or Co-development Partner · 16 March 2025From 16th to 30th March 2025, Lush partnered with Migrants' Rights Network for a nationwide public awareness and fundraising campaign calling out racist narratives. Campaign ran in all 101 Lush stores in the UK with a Hand of Friendship fundraising product and educational booklet.
• MoominminorStrategic or Co-development PartnerFree, immersive Moomin cosy reading collaboration with complimentary beverages and Moomin books provided. Partnership celebrating values of inclusion, welcome and respect for nature.
• Hello Kitty And FriendsminorStrategic or Co-development PartnerFree Lush X Hello Kitty And Friends pop-up collaboration.
• The Poetry PharmacyminorStrategic or Co-development PartnerBrand collaboration with The Poetry Pharmacy, led by Mark Constantine and Kate Downy Evans through The Poetry Business School published by Harper Collins.
• Barbie (Warner Bros)minorStrategic or Co-development PartnerCross-brand collaboration with Barbie proved popular with customers and helped drive increased shop footfall and online traffic.
• SpongeBob (Nickelodeon)minorStrategic or Co-development PartnerCross-brand collaboration with SpongeBob proved popular with customers and helped drive increased shop footfall and online traffic.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aesop: Premium ethical skincare and personal care brand with strong in-store rituals, minimalist packaging, and design-forward retail - comparable to Lush on ethical positioning, premium tier, and experience-driven retail, partially overlapping on bath/body/hair product lines.
• Bath & Body Works: Mass-market bath & body retailer competing in overlapping categories (fragranced body care, soaps, hand sanitizers) with comparable product formats (fizzing bath products, body lotions) and a much larger store base, providing Lush's primary competitive benchmark in core categories.
• Molton Brown: British heritage bath, body, and home fragrance brand with premium positioning and a strong UK/global retail presence, closely mirroring Lush's fresh, formulation-led brand narrative and physical retail-led distribution model.
• Burt's Bees: Natural-ingredient personal care brand (lip balm, body wash, soaps) with similarly strong ethical/sustainability positioning and broad global retail distribution, competing with Lush on the natural-cosmetics shelf and ethical consumer segment.
• The Body Shop: Lush's closest direct competitor: a globally scaled bath, body, and skincare brand with a strong ethical/activist positioning, cruelty-free stance, and physical retail footprint that overlaps with Lush in product mix, store experience, and customer values.
• Elemis: British premium skincare and body care brand with spa heritage and natural-ingredient positioning, comparable to Lush on the UK origin, ethical/sustainability narrative, and overlap in body care, bath, and spa-adjacent product categories.
• L'Occitane en Provence: Global French natural/plant-based body, skincare, and fragrance brand with comparable ingredient-led positioning, global store network (similar in spirit to Lush's 869-shop footprint), and overlapping product categories (soaps, body care, bath).
• Dr. Bronner's: Family-owned ethical soap and personal-care manufacturer (castile soaps, body care) whose values-led, activism-driven brand is highly comparable to Lush's charity-giving and anti-animal-testing positioning, with overlapping product categories (bar soaps, body care).

Emerging players

• Dr. Squatch: US-based men's natural soap and personal-care brand with packaging-forward design and DTC/retail distribution that targets similar ethical, natural-ingredient consumers as Lush on bar soaps and body care, and represents an emerging threat in the natural soaps niche.
• Method Products: Clean, design-led home and personal care brand with comparable values (plant-based ingredients, sustainable packaging), serving an adjacent category set (cleaning, body wash) to Lush's bath and personal care line and competing for the same values-driven consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lushjapan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ラッシュジャパン合同会社 (LUSH JAPAN G.K)