MINT
MINT GmbH is a 14-person B2B branding and strategy agency in Kempen, Germany, serving German Mittelstand industrial clients with holistic brand strategy, design, and digital marketing services across six integrated offerings.
- Company typePrivate
- Founded2022
- HeadquartersKempen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MINT does
MINT GmbH is a B2B branding and strategy agency founded in 2022 and headquartered in Kempen, Germany. The firm operates with a 14-person team and is privately held, with no external equity funding disclosed. It is structured as a German GmbH (HRB 3457, Amtsgericht Krefeld) under Managing Director Philippe Hohnke, and Silke Fink serves as Head of Consulting and primary client contact.
The agency delivers a holistic brand development offering across six integrated service lines: Brand Strategy, Corporate Design, Brand Design, Experience Design, Online & Performance Marketing, and Content Production. It serves primarily German Mittelstand industrial companies, with named clients including Arburg (plastics processing), Athmer (door technology), EVG (electrical distribution), Messer (industrial gases), Pfeifer & Langen (food/agriculture), Scheidt & Bachmann (railway/traffic systems), Schmidt + Clemens (industrial metal processing), Speira (aluminum recycling), Trützschler (textile machinery), and UnionStahl (steel service center), plus progressive engagements with Fontaine Engineering and Das Stadtwerk Regensburg. The agency positions itself as a lead agency for most clients, with engagements spanning brand identity, employer branding, UX/UI design, content production, and performance marketing.
MINT operates on a professional services revenue model with two primary billing structures: fixed-price project quotes and time-and-materials billing in 15-minute increments, supplemented by travel billing at €0.40/km, a 15% fee on third-party services, and 150% buy-out pricing for open design files. After-hours work is multiplied at 1.5x (weekday evenings) or 2.0x (weekends/holidays). Customer acquisition is relationship-driven, primarily through website inquiry and Microsoft Bookings, with thought leadership distributed via blog content (Learn, Insights, News categories) and social channels (LinkedIn, Instagram, Facebook). The agency operates solely within Germany and has no disclosed international footprint beyond an English-language website version.
MINT firmographics
Firmographics- Name
- MINT
- Legal name
- MINT GmbH
- Website
- https://wearemint.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MINT GmbH is a 14-person B2B branding and strategy agency in Kempen, Germany, serving German Mittelstand industrial clients with holistic brand strategy, design, and digital marketing services across six integrated offerings.
- Ownership category
- akta.pro rank
MINT industry classification
Industry- Product category
- Brand Strategy and Design Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where MINT is headquartered
LocationHeadquarters
- HQ city
- Kempen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MINT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Brand & Strategy Consulting: MINT provides agency and communication services including brand strategy, corporate design, brand design, experience design, and online/performance marketing. Services are billed either as fixed-price projects or time-and-materials with hourly rates. Time-based billing occurs in 15-minute increments with multipliers for non-standard hours (1.5x weekday evenings, 2.0x weekends/holidays).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project-based fixed pricing |
| Other | Pay-as-you-go | Time and materials billing |
| One time/ perpetual license | One time/ perpetual license | Design file buy-out rights |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MINT product offering
Product offeringCore offering
MINT GmbH is a B2B branding and strategy agency that delivers holistic brand development services to mid-sized industrial companies in the DACH region. Its core offering spans six interconnected service areas: Brand Strategy (positioning and identity), Corporate Design (visual identity systems), Brand Design (brand-defining design), Experience Design (digital and physical experiences), Online & Performance Marketing (SEO, SEA, social, GEO), and Content Production (text, image, and motion). Services are typically delivered as project-based fixed-price engagements or time-and-materials work, with MINT often acting as clients' lead agency.
Product overview
MINT is a B2B advertising and branding agency (not a software platform) offering a comprehensive suite of services under one roof. The core portfolio consists of six interconnected service offerings: Brand Strategy (strategic foundation and positioning), Corporate Design (visual identity systems), Brand Design (logo and brand-defining design), Experience Design (digital and physical experience design), Online & Performance Marketing (SEO, SEA, social media, geotargeting), and Content Production (text, image, and video content). These services are designed to work together as a holistic brand development approach, from strategic positioning through visual execution to digital marketing and content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
Companies that use MINT
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
MINT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MINT partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
MINT competitors and assessment
Company assessmentBroad incumbents
- Interbrand: Global brand consultancy with a German office; competes with MINT for strategic brand positioning and corporate design mandates for German enterprise and Mittelstand clients.
- Scholz & Friends: Hamburg-based full-service advertising and brand agency group that serves enterprise B2B clients across Germany — overlaps directly with MINT's brand strategy and corporate design work.
- Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with deep brand strategy, design and performance marketing offerings — a broad incumbent competing with MINT for industrial Mittelstand mandates.
- Jung von Matt: Major German creative agency group with strong brand strategy, design and content capabilities; competes with MINT for the same B2B clients at a much larger scale across multiple European markets.
- Landor & Fitch: Global branding and design consultancy (WPP) with German presence; comparable to MINT on brand strategy and experience design but operates at a much broader international scale.
Regional players
- Lobeco: German B2B marketing and brand agency focused specifically on industrial and technology companies — highly comparable niche and regional positioning to MINT's Mittelstand-focused value proposition.
Direct peers
- Strichpunkt: Stuttgart-headquartered brand and corporate design agency with deep B2B and industrial expertise; comparable to MINT as a mid-sized German design-led brand consultancy targeting enterprise clients.
- MetaDesign: German-founded brand strategy and design consultancy with offices across DACH and globally, focusing on holistic brand systems — operates as a comparable full-service brand development peer to MINT.
- KMS Team: Munich-based brand strategy and design agency serving B2B and industrial clients across Germany — closest direct competitor to MINT in terms of scale, German Mittelstand focus and full-service brand development model.
- Kolle Rebbe: Hamburg-based creative and brand agency known for brand strategy, corporate design and content for large German and international clients — a same-category direct peer to MINT in brand development services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MINT social profiles
Digital presenceMINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MINT leadership team
Management profileNumber of profiles
Profiles2 records
MINT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MINT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MINT
What does MINT do?
MINT GmbH is a B2B branding and strategy agency that delivers holistic brand development services to mid-sized industrial companies in the DACH region. Its core offering spans six interconnected service areas: Brand Strategy (positioning and identity), Corporate Design (visual identity systems), Brand Design (brand-defining design), Experience Design (digital and physical experiences), Online & Performance Marketing (SEO, SEA, social, GEO), and Content Production (text, image, and motion). Services are typically delivered as project-based fixed-price engagements or time-and-materials work, with MINT often acting as clients' lead agency.
Is MINT a public or private company?
MINT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MINT founded?
MINT was founded in 2022. It employs 11 to 50 people.
Where is MINT based?
MINT is headquartered in Kempen, Germany, in the Europe region.
How does MINT make money?
One revenue line is on record: professional Services - Brand & Strategy Consulting.
Who are MINT's main competitors?
Broad incumbents on record are Interbrand, Scholz & Friends, Serviceplan Group, Jung von Matt and Landor & Fitch. Lobeco is listed as a regional player. Direct peers are Strichpunkt, MetaDesign, KMS Team and Kolle Rebbe.
Does MINT have an API?
No public API is recorded for MINT.
What industry is MINT in?
MINT's product category is Brand Strategy and Design Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its SIC code is 7311.