The Kickback
The Kickback is a London-based private events company that curates networking, dating, and social experiences for young Black and Mixed Heritage professionals in the UK, selling tickets from £20 via its website, Eventbrite, and Shoobs.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Kickback does
The Kickback is a privately held events company founded in London that curates networking, dating, and social experiences for young Black and Mixed Heritage professionals in the UK. Its core product is a portfolio of branded event formats — Flow Dating (speed dating), #CityNights (networking), #PlayHOUSE (adult games experience), Friday After Work (social wind-down), Theme Nights (e.g., 007, Harlem Renaissance x Gatsby, bowling, VIP screenings), and the MADE Events sub-brand (brunches and day parties) — hosted in chic City of London venues such as Patch St Paul's.
The company operates with a lean team of six employees and runs no proprietary technology platform; its digital presence consists of a Wix-hosted website for event listings and ticket sales, supplemented by integrations with third-party ticketing platforms Eventbrite and Shoobs. It markets through a broad social media footprint (Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube) and runs a Membership scheme offering early access, free tickets, and discounts to consumers and partner businesses.
The Kickback generates revenue primarily through one-time ticket sales starting from £20 per ticket, with ancillary income from sponsorship and partnership deals (contact: [email protected]). The company is founder-operated with no disclosed external investors or funding history. In 2022 it pivoted to expand into community outreach, media, and corporate events management, and from January 2023 has signaled international expansion beyond English-language channels alongside team expansion. Geographic scope remains concentrated in the City of London.
The Kickback firmographics
Firmographics- Name
- The Kickback
- Legal name
- The Kickback
- Website
- https://wearethekickback.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Kickback is a London-based private events company that curates networking, dating, and social experiences for young Black and Mixed Heritage professionals in the UK, selling tickets from £20 via its website, Eventbrite, and Shoobs.
- Ownership category
- akta.pro rank
Where The Kickback is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Kickback business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Event Ticket Sales: The primary revenue stream is from ticket sales to networking, dating/social, and singles events. Tickets are sold through their website and third-party platforms (Eventbrite, Shoobs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard event tickets from £20 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Kickback product offering
Product offeringCore offering
The Kickback is a London-based event management company that curates and sells tickets to networking, dating, and social events targeted at young Black and Mixed Heritage professionals. Its portfolio includes speed dating (Flow), singles mixers, networking nights (#CityNights), themed social parties, an adult games experience (#PlayHOUSE), and brunch/day-party sub-brand MADE Events, all hosted at upmarket venues in the City of London with tickets starting from £20. A paid membership program offers early access, free tickets, and discounts.
Product overview
The Kickback is a full-service event management company providing a portfolio of event experiences for Black and Mixed Heritage professionals in London. The core offerings span three main event categories: Dating (Flow Dating and Singles Mixer), Networking (#CityNights), and Social Events (Theme Nights, #PlayHOUSE, Friday After Work, and MADE Events sub-brand). The company also offers a Membership program providing early access, free tickets, and discounts as an add-on benefit. Events are held exclusively in the City of London at various chic bars and unique venues, with ticket prices starting from £20.
Differentiator
Problem solved
Functional benefit
Brands
- MADE EVENTS UK: An immersive series of Brunches & Day parties with good vibes, food, drinks, and music.
- #CITYNIGHTS
- #PlayHOUSE
- #CITY
- Flow Dating
- Friday After Work
Products and services
- Flow Dating Speed dating events where single Black men and women have four-minute conversations with potential partners at two-person tables, with women seated while men rotate between dates.
- Singles Mixer Singles mixer events featuring activities such as speed dating and lock-and-key games to encourage singles to meet and socialise with potential partners.
- #CityNights Exclusive networking events set in The City of London that combine traditional networking with social networking and fun activities, designed to bridge the gap between Black professionals in the UK.
- #PlayHOUSE The Adult Games Experience — a fully hosted monthly event featuring drinking games, Hip Hop, Bashment and Afrobeats music, and fun challenges.
- Theme Nights Themed social events including 007 theme parties, Harlem Renaissance x Gatsby parties, bowling nights, and VIP screenings.
- Friday After Work Relaxed evening events for Black professionals to wind down at the end of the week with good music, conversation, and community.
- MADE Events An immersive series of brunches and day parties with food, drinks, and music, operated as a sub-brand of The Kickback.
- Membership Membership scheme offering early access and free tickets to events, plus discounts and benefits to local and global businesses.
Companies that use The Kickback
Customer profileSegments2 records
Ideal customer profiles1 record
The Kickback technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Kickback partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Patch St Paul'scoreVenue partner for hosting events in The City of London. Used for events such as Friday After Work and other social/networking gatherings. Located at 58-60 Carter Lane, London EC4V 5EF.
- EventbritecoreThird-party ticketing platform partner for selling event tickets to their audience.
- ShoobsminorThird-party ticketing platform partner for selling event tickets to their audience.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
The Kickback competitors and assessment
Company assessmentEmerging players
- Black Ballad: UK-based membership lifestyle brand and community for Black women, including curated events. Comparable in serving the Black professional demographic with curated experiences and a subscription model, though more content-driven.
- Afrobeats to the World: London-based events and media brand focused on Afrobeats culture and lifestyle. Comparable as a curated events and content brand serving the Black diaspora community in the UK, though music-led rather than networking/dating.
- The Stack World: Membership-based professional community and events platform. Comparable as a curated networking and career-focused community for professionals, though targeting women rather than the Black professional niche.
Others
- City Hall Concerts / Patch St Paul's: Venue partner of The Kickback hosting events in the City of London. Relevant as the physical infrastructure on which the events are delivered and a potential alternative event programmer to The Kickback.
- Eventbrite: Self-service ticketing marketplace used by The Kickback to distribute event tickets. Relevant as both a partner and a structural enabler — any community organizer can use Eventbrite to launch a comparable event series.
Direct peers
- Original Dating: London-based speed dating and singles events company. Directly comparable to The Kickback's Flow Dating and Singles Mixer products, though it targets a general audience rather than the Black professional niche.
- SpeedDater: UK speed dating events operator running singles events across multiple cities. Comparable to The Kickback's dating event formats, with broader geographic reach but no demographic specialization.
- Shoobs: UK-based ticketing platform and event promoter focused on Black music and culture events in London. Directly comparable as it serves the same demographic and is one of The Kickback's own ticketing distribution channels, but operates at broader scale across multiple event categories.
Broad incumbents
- Afro Nation: Global Afrobeats festival and events brand targeting the African and Caribbean diaspora. Comparable as a major lifestyle events brand serving the same Black professional demographic, but operates at much larger festival scale rather than curated nightlife formats.
Regional players
- Professionals of Colour London: Informal London-based networking community for Black and minority ethnic professionals. Comparable as a curated networking touchpoint for the same target demographic, though operating as a community group rather than a ticketed events business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kickback social profiles
Digital presenceThe Kickback financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kickback leadership team
Management profileNumber of profiles
The Kickback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kickback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kickback
What does The Kickback do?
The Kickback is a London-based event management company that curates and sells tickets to networking, dating, and social events targeted at young Black and Mixed Heritage professionals. Its portfolio includes speed dating (Flow), singles mixers, networking nights (#CityNights), themed social parties, an adult games experience (#PlayHOUSE), and brunch/day-party sub-brand MADE Events, all hosted at upmarket venues in the City of London with tickets starting from £20. A paid membership program offers early access, free tickets, and discounts.
Is The Kickback a public or private company?
The Kickback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kickback founded?
The Kickback was founded in 2022. It employs 1 to 10 people.
Where is The Kickback based?
The Kickback is headquartered in London, United Kingdom, in the Europe region.
How does The Kickback make money?
One revenue line is on record: event Ticket Sales.
Who are The Kickback's main competitors?
Emerging players on record are Black Ballad, Afrobeats to the World and The Stack World. Others are City Hall Concerts / Patch St Paul's and Eventbrite. Direct peers are Original Dating, SpeedDater and Shoobs. Afro Nation is listed as a broad incumbent. Professionals of Colour London is listed as a regional player.
Does The Kickback have an API?
No public API is recorded for The Kickback.