What Twelve does

Twelve (legal entity: twelve marketing Ltd) is a UK-based, founder-led health marketing communications and creative agency established in 2020 by Chris Webb and Neil Sparks, both formerly directors at a multi-award-winning health marcoms consultancy. Operating from a single headquarters in Pulborough, West Sussex, the firm positions itself around a 'Change for Good' mission and serves clients across OTC, Pharma, Third Sector, Consumer Health, Health Tech, Animal Health, Food & Nutrition, Public Health, Beauty, and Wellbeing verticals. Its offering is a unified suite of integrated campaign services — comms strategy, digital and social media, ATL creative and toolkits, PR and influencer engagement, video and animation, and brand development — delivered on a project-based professional-services model to both enterprise clients (Mölnlycke, Superdrug, Elanco, Boots Hearingcare, Hedrin) and nonprofit organisations (FAST Heroes, Trussell).

The agency's core product is bespoke campaign work rather than software or a platform; there is no proprietary technology stack, API, SDK, or AI/ML capability disclosed, and the company self-identifies as non-technology. Distribution is exclusively direct B2B sales-led engagement, with campaigns reaching end audiences via paid and organic channels (META, YouTube, Google Display, OOH, PR, influencer partnerships) on behalf of clients. Documented campaign outcomes include 90% identification of otitis externa signs post-Elanco campaign, 80% intent to visit a vet, double-digit engagement uplift on the Mölnlycke pressure-injury work, and FAST Heroes reaching 1 million children across 25 countries — outcomes the agency uses as both credibility assets and case-study evidence in new business.

Twelve monetises through professional-services fees on a quote-driven, project basis with no public pricing disclosure. It is privately held, founder-owned, with no disclosed institutional funding, parent company, acquisitions, or M&A activity. The company has scaled to approximately 30 employees, has added two directors (Karl Kasparis, Holly Ford) beyond the founding partners, and claims a global operating footprint despite a UK-only office base. Awards and recognitions have accumulated but are not itemised in the source material.

Name

Twelve

Legal name

twelve marketing Ltd

Website

https://wearetwelve.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Twelve is a UK-based, founder-led health marketing communications and creative agency serving enterprise and nonprofit clients across pharma, consumer health, animal health, and public health with integrated campaign services spanning strategy, digital, PR, and brand development.

Ownership category

akta.pro rank

Product category

Health Marketing Communications Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

Keywords

• Health marketing communications
• Creative campaign agency
• Pharma marketing services
• Behaviour change campaigns
• Public health advertising

Headquarters

HQ city

Pulborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Twelve generates revenue through providing strategic, creative, and data-led health marketing campaign services to B2B clients. As a professional services agency, they deliver integrated campaigns including comms strategy, digital and social media, ATL creative and toolkits, PR and influencer work, video and animation, and brand development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Twelve is a B2B health marketing communications and creative agency that designs and delivers strategic, creative, and data-led integrated campaigns for clients in health-related sectors. Services span communications strategy, digital and social media, ATL creative and toolkits, PR and influencer engagement, video and animation, and brand development, with a focus on campaigns that drive measurable behaviour change in health, public health, and social impact contexts.

Product overview

Twelve is an award-winning health marketing communications and creative agency founded in 2020, offering a unified suite of integrated health marketing services rather than discrete software products. Its core offering is strategic, creative, and data-led health marketing campaigns spanning comms strategy, digital & social, ATL creative & toolkits, PR & influencers, video & animation, and brand development. The agency serves diverse health markets — OTC, Pharma, Third Sector, Consumer Health, Health Tech, Animal Health, Food & Nutrition, Public Health, Beauty, and Wellbeing — united by a 'mission before market' philosophy. Client campaign work showcased on the site includes the FAST Heroes global stroke awareness programme, Hedrin head lice treatment, Trussell food bank awareness, Mölnlycke pressure injury prevention, Superdrug health & beauty retail campaigns, Elanco animal health education, and Boots Hearingcare hearing loss awareness. The agency positions its value around insight-led creativity, proven behaviour-change impact, agile collaboration, and senior-led involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Health Marketing Campaigns Integrated strategic, creative, and data-led health marketing campaign services for B2B clients across digital, social, ATL creative, PR and influencers, video and animation, and brand development, serving OTC, Pharma, Third Sector, Consumer Health, Health Tech, Animal Health, Food & Nutrition, Public Health, Beauty, and Wellbeing markets.

Quantifiable outcome

• 90% of dog owners identified or would identify signs of otitis externa after campaign exposure
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Chemistry: Data-driven health marketing and communications agency offering creative, media, and analytics for pharma and consumer health brands. Comparable to Twelve's data-led health creative approach, though with broader integrated capabilities.
• Saatchi & Saatchi Wellness: Global health and wellness creative agency within Publicis network, delivering brand campaigns for pharma, OTC, and consumer health. Directly comparable to Twelve's health creative positioning and client mix, though operating at network scale.
• McCann Health: Global healthcare communications network spanning advertising, medical communications, consulting, and health innovation. Comparable to Twelve through its health-focused creative work for pharma, OTC, and public health clients, though at network scale.
• VML Health: Global health-focused creative and communications network offering strategy, creative, medical communications, and patient engagement. Directly comparable to Twelve as a specialist health creative agency, but operating at significantly greater global scale.
• FCB Health: Global health creative network within IPG, delivering advertising and communications for pharma, biotech, and consumer health clients. Comparable to Twelve through health-specialist creative work, though at significantly greater scale.
• Havas Health & You: Global health and wellness communications network including Havas Just:: (formerly Havas Lynx) in the UK. Overlaps directly with Twelve's pharma, OTC, and consumer health creative work, with stronger UK heritage and broader media/data capabilities.
• Langland: UK-based health creative and communications agency offering advertising, medical communications, and patient engagement. Closely comparable to Twelve as a UK boutique competitor serving pharma, OTC, and health charity clients.
• Ogilvy Health: Global health creative and communications network delivering brand strategy, advertising, and medical education for pharma and consumer health clients. Comparable to Twelve in health creative specialisation, though much larger and more globally integrated.

Broad incumbents

• DDB Health: Global health creative network within Omnicom, offering brand, medical communications, and patient engagement for pharma and consumer health. Comparable to Twelve in health creative specialisation, though within a much larger holding-company structure.
• Wunderman Thompson Health: Global creative, data, and technology network with health practice serving pharma and consumer health brands. Comparable to Twelve through health creative campaigns, though part of a much broader multi-sector offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-twelve-marketing-communications-consultancy
• Instagraminstagram.com/wearetwelveuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twelve