Weaver Sales Academy Inc.

What Weaver Sales Academy Inc. does

Weaver Sales Academy Inc. (WSA) is a U.S.-based online training and education company serving insurance professionals, founded in 2018 by Michael and Courtney Weaver and operated out of Greenwood, Missouri. The company sells a portfolio of digital and live programs designed to teach insurance agents, producers, and agency owners how to systematize and scale insurance sales — primarily in life insurance, health insurance, and broader financial services. Its flagship is the Platinum Plan, a team-wide annual subscription ($4,200/year pay-in-full, with installment options up to $6,000 total) granting access to a KARTRA-powered video library of 1,000+ hours and 400+ training videos, a 150+ page Agency Playbook, a sales script vault, weekly live role-play sessions with the founder, and a private community of insurance professionals. Complementary products include the 30 in 5 Life Insurance Challenge (a time-bound, event-style team program at $197-$597), the 6 Figure Life Producer Course (a 20-day D2C course with lifetime access), and bespoke VIP Day and 1:1 Coaching engagements booked via Typeform.

The business operates on a multi-revenue-stream model combining recurring subscriptions, one-time event and course purchases, and high-touch professional services. Go-to-market is community-led and digital: top-of-funnel acquisition runs through The Insurance Buzz podcast (474 episodes), free webinars featuring named industry experts (Andrew Filar, Van Mueller, Jim Ruta), and gated free resources (Hiring Handbook, sales scripts, closing techniques); mid-funnel conversion uses a 7-day Platinum Plan demo and Calendly booking; and retention is reinforced via the private community and event cross-sells (e.g., the $197 WSA-member pricing for the 30 in 5 Challenge). The technology stack is largely third-party — course delivery, member portals, checkout, and email automation are powered by KARTRA — with no proprietary platform or AI/ML capabilities disclosed. WSA reports cumulative reach of 10,000+ trained insurance professionals, $200M+ in attributed customer insurance sales, and a bootstrapped, founder-owned operating model with 21 employees.

Name

Weaver Sales Academy Inc.

Legal name

Weaver Sales Academy Inc.

Website

https://weaversa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Weaver Sales Academy Inc. is a U.S. online insurance sales training company founded in 2018 by Michael and Courtney Weaver, offering subscription video courses, live coaching, event-based challenges, and 1:1 programs to individual agents and agency teams.

Ownership category

akta.pro rank

Product category

Insurance Sales Training

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Insurance sales training
• Insurance agency coaching
• Sales methodology training
• Professional sales education
• Insurance producer training

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platinum Plan Subscription: Annual subscription to the full Weaver Sales Academy Platinum Plan, providing 1-year access for the entire team. Includes video library, Agency Playbook, live role-play sessions, script vault, closing techniques, Financial Foundation training, 24/7 support via text, member discounts, and community access. Offered at $4,200/year (pay in full), $1,600/month for 3 months, or $500/month for 12 months.
2. 30 in 5 Life Insurance Challenge: A time-bound team training event (2 weeks: 1 prep week + 1 action week) sold as a one-time purchase for an entire team. Pricing tiers: Early Bird $397, Standard $597, WSA Academy member exclusive $197. Includes live role-play, workbook, daily scripts, accountability group, recordings, and direct text access to Michael Weaver.
3. 6 Figure Life Producer Course: A 20-day plug-and-play online course sold as a one-time investment with lifetime access. Priced as a one-time enrollment fee. Includes 30 minutes/day curriculum, full conversation framework, sales scripts, 150-page playbook, bonus masterclasses, and direct text connection to Michael.
4. VIP Day and 1:1 Coaching: High-touch, personalized training programs for teams or individuals. Sold as inquiry-based engagements through Typeform booking links. These are premium, bespoke offerings with pricing not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Weaver Sales Academy sells online, subscription-based and event-based insurance sales training programs for individual insurance producers, agency owners, and agency teams. The flagship offering is the Platinum Plan, an annual subscription that delivers 1,000+ hours of video training, a 150+ page Agency Playbook, live role-play coaching, a script vault, and access to a private community of insurance professionals. The company also sells one-time courses and challenges (30 in 5 Life Challenge, 6 Figure Life Producer Course), high-touch services (VIP Day, 1:1 Coaching), and founder-led speaking engagements.

Product overview

Weaver Sales Academy is a sales training and education company for insurance professionals. The core offering is the Platinum Plan, a comprehensive online video-based training platform with over 400 videos, playbooks, and community access. The product portfolio includes specialized courses like the 6 Figure Life Producer Course (20-day life insurance sales accelerator) and the 30 in 5 Life Challenge (intensive 5-day policy-writing challenge). Additional offerings encompass 1:1 coaching, VIP team training days, and speaking engagements by founders Michael and Courtney Weaver. The company also produces books (Quote 3, Game Changer), a podcast (The Insurance Buzz), and free downloadable resources for insurance agents.

Differentiator

Problem solved

Functional benefit

Brands

• The Insurance Buzz: Podcast sharing top tips for Insurance Agents on maximizing their entrepreneurial journey, including sales training tips, mindset, and motivation.

Products and services

• Platinum Plan The flagship annual subscription training program for insurance agency teams. Provides 1-year access for an entire office/team to a 1,000+ hour on-demand video library, a 150+ page Agency Playbook, sales script vault, 14 closing techniques, live weekly role-play sessions with Michael Weaver, Financial Foundation training, 24/7 text support, member discounts on challenges, and private community access. Designed to reduce new-hire training time and let producers master sales skills in 10 days.
• 6 Figure Life Producer Course A 20-day plug-and-play online course teaching a value-based conversation framework, sales scripts, objection handling, and a 150-page playbook for individual life insurance producers. Sold as a one-time investment with lifetime access and includes bonus masterclasses plus direct text connection to Michael Weaver.
• 30 in 5 Life Insurance Challenge A 2-week intensive team training event (1 prep week + 1 action week) sold to entire insurance agency teams with the goal of writing 30 life insurance policies in one week. Includes live role-play sessions, workbook, daily scripts, individual scorecards, accountability group, recordings, and direct text access to Michael Weaver. Priced per team with early bird ($397), standard ($597), and WSA member-exclusive ($197) tiers.
• VIP Day A high-touch, in-person or virtual intensive team training day tailored to a specific agency's needs, focused on communication, motivation, and achieving measurable production results. Sold by inquiry only via a Typeform booking link.
• 1:1 Coaching Personalized one-on-one coaching providing dedicated guidance, real-time feedback, and expert insights for individual sales excellence. Sold by inquiry only via a Typeform booking link.
• Speaking Engagements Keynote presentations, workshops, and virtual training sessions delivered by founders Michael and Courtney Weaver at industry conferences, association events, and private agency gatherings.
• The Multiple 6 & 7 Figure Sales Blueprint (Quote 3) A sales methodology book authored by Michael Weaver providing step-by-step guidance on identifying high-value clients, conversion strategies, and building referral-generating raving fans. Sold via Amazon.
• Game Changer A book authored by Michael Weaver focused on helping insurance agents take their agency to the next level through daily focus, income-producing activities, and value-based sales conversations. Sold via Amazon.

Quantifiable outcome

• Over $200 million in collective insurance sales increase across the WSA member base
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandler Training: Globally recognized sales methodology training organization that delivers structured, repeatable sales process training to individuals and teams across industries. Directly comparable to WSA in its sales-coaching curriculum, recurring training programs, and focus on converting sales training into measurable production outcomes.
• Cardone University (Grant Cardone): Online sales training platform built around a single named methodology (Cardone's sales frameworks) with subscription and event-driven programs for individuals and teams. Comparable to WSA in founder-led branding, methodology-driven content library, and tiered digital + event coaching monetization.
• Dale Carnegie Training: Long-established provider of sales, leadership, and communication training delivered through courses, workshops, and certified instructors. Comparable to WSA in selling professional sales and leadership development programs to individuals and teams seeking measurable performance improvement.

Broad incumbents

• Skillsoft: Large-scale corporate learning and talent development platform offering sales, leadership, and compliance content to enterprise customers. Comparable to WSA as a broad incumbent in professional sales training with overlapping curriculum, though targeting enterprise rather than small insurance agencies.
• MindEdge: Online professional development and continuing education provider offering courses in business, finance, and compliance. Comparable to WSA as a digital training business targeting working professionals with self-paced subscription and course products, though serving broader audiences.
• Korn Ferry: Global organizational consulting firm offering leadership and sales force effectiveness training programs to enterprise clients. Comparable to WSA in selling structured sales and leadership development content, though at the enterprise end of the market rather than SMB insurance agencies.

Others

• The Institutes (American Institute for CPCU): Industry-supported provider of insurance-specific professional designations and continuing education (CPCU, ARM, AIC). Comparable to WSA as an insurance-education provider, though focused on technical/credentialing content rather than sales-production coaching.
• LIMRA: Insurance industry research and trade association offering benchmarking, research, and executive education to carriers and distribution leaders. Comparable to WSA as a participant in insurance-industry training and education, though targeting carrier executives rather than individual producers.
• AA-ISP (American Association of Insurance Services Professionals): Industry association serving insurance sales professionals through training, events, and an annual conference focused on production improvement. Comparable to WSA as an ecosystem participant targeting the same insurance producer audience with educational programming, though not a direct commercial training competitor.
• Bridge (by Instructure): Learning management and employee development platform used to deliver, track, and certify training programs across organizations. Comparable to WSA as an enabling infrastructure provider in the digital training stack, though operating at the platform layer rather than as a content brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@michaelweavertraining?sub_confirmation=1
• LinkedInlinkedin.com/company/weaver-sales-academy-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weaver Sales Academy Inc.