We Ball Sports

What We Ball Sports does

We Ball Sports is a direct-to-consumer e-commerce athletic apparel company founded in 2017 and headquartered in Fayetteville, Georgia. Operated by an 8-person team, the company sells football-focused performance gear and accessories through a Shopify-powered online store (weballsports.com), with all orders fulfilled from a single Georgia warehouse to customers worldwide. The 297-product catalog centers on football accessories — streamer towels, padded socks, gloves, visors, ski masks, leg/arm sleeves, mouthguards, back plates, and turf tape — alongside a complementary WBTECH-branded compression apparel line.

The product portfolio is anchored by several proprietary technology platforms: WBTech™ compression fabric with 4-way stretch, moisture-wicking, and mesh ventilation; HYPR-GRIP football glove grip technology; HYPR-FLOW mouthguard breathing-channel engineering; and a tri-blend moisture-wicking sock material. Products are sold on a one-time purchase basis at price points ranging from under $5 (wristbands, mouthguards) to roughly $50 (premium visors), with free domestic shipping on orders of $100 or more.

Revenue is generated entirely through direct online sales to individual consumers, primarily football players from youth through collegiate and professional ranks, with secondary exposure to cold-weather and general compression-wear buyers. Customer acquisition is concentrated on TikTok and YouTube, supplemented by email, SMS marketing (up to 50 messages per month), and a Smile-powered rewards loyalty program. The company is privately held, appears to be bootstrapped with no disclosed institutional funding, and operates without M&A activity, executive hires, or restructuring events on record.

Name

We Ball Sports

Legal name

We Ball Sports LLC

Website

https://weballsports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

We Ball Sports is a bootstrapped direct-to-consumer e-commerce company that designs and sells football-focused athletic gear — streamer towels, padded socks, gloves, visors, mouthguards, and WBTECH compression apparel — targeting youth, collegiate, and professional athletes worldwide.

Ownership category

akta.pro rank

Product category

Athletic Apparel & Sports Gear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

American Football Equipment Retail (CRAMAEAD)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Athletic apparel
• Football accessories
• Compression clothing
• Performance socks
• Sports equipment

Headquarters

HQ city

Fayetteville, Georgia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer online sales of athletic gear and apparel. Products include performance socks, gloves, ski masks, visors, back plates, compression wear, arm sleeves, leg sleeves, mouthguards, turf tape, and athletic apparel. One-time purchase model with products sold at various price points from budget ($5 and under) to premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

We Ball Sports designs, brands, and sells football and athletic performance gear and apparel directly to consumers through its Shopify-powered online store. The product line spans Football Streamer Towels, Performance Socks, HYPR-GRIP Football Gloves, Football Visors, Back Plates, Ski Masks, HYPR-FLOW Mouthguards, WBTECH™ compression tights and shorts, leg and arm sleeves, and supporting accessories. Products are shipped worldwide from the company's Georgia warehouse to athletes from youth through professional levels.

Product overview

We Ball Sports is an athletic apparel company founded by former Division 1 athletes, offering a comprehensive portfolio of football and athletic gear. The product line centers on performance-focused accessories and apparel including Football Streamer Towels, HYPR-GRIP Football Gloves, Football Visors 3.0, Football Back Plates, Ski Masks, and HYPR-FLOW Mouthguards. The WBTECH performance technology line includes Athletic Tights (Regular and Iso Leg designs), Compression Shorts, and compression apparel (hoodies, tank tops, t-shirts). Supporting accessories include Performance Socks (Extra Long Padded Scrunch Socks, Padded Quarter Socks, Crew Socks), Leg Sleeves, Arm Sleeves, Arm Bands, Turf Tape, and headbands. The company sells 297+ products across categories, primarily targeting football players with gear designed for high-performance situations.

Differentiator

Problem solved

Functional benefit

Brands

• WBTECH™: Proprietary technology brand used for compression tights, leggings, and athletic wear products.
• HYPR-GRIP
• HYPR-FLOW

Products and services

• Football Streamer Towels

Quantifiable outcome

• Over 100,000 Football Streamer Towels sold since 2017
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a major athletic apparel and footwear brand with a football-focused product line including gloves, visors, and compression wear. Comparable as a broad incumbent competing in the same product categories and customer segment, with much larger scale and distribution.
• adidas (Football Apparel): adidas provides football gloves, compression wear, and athletic apparel that compete with WBS core lines. As a major global incumbent, adidas operates at greater scale and broader distribution than WBS.
• Nike (Football/Gridiron Division): Nike's football line includes gloves, visors, compression apparel, and socks competing directly with WBS products. As a broad incumbent, Nike offers similar products at scale with substantially larger marketing budgets and athlete endorsements.

Direct peers

• Shock Doctor: Shock Doctor designs and sells sports protection and mouthguards, with strong presence in football. Comparable to WBS in mouthguards, protective gear, and the broader athletic protection category serving football athletes.
• Boombah: Boombah is a DTC sporting goods brand selling equipment, apparel, and accessories to athletes across multiple sports. Operates a similar direct-to-consumer model targeting amateur athletes with custom and team-friendly gear, making it a comparable business model peer.
• Schutt Sports: Schutt Sports is a football equipment incumbent specializing in helmets, back plates, and protective gear. Overlaps with WBS on football back plates and protective accessories for the same football athlete customer base.
• Cutters Gloves: Cutters is a long-standing football glove specialist with comparable grip technology positioning. Both companies target football athletes needing high-performance gloves and accessories, with similar price points and direct-to-consumer plus retail distribution.
• Battle Sports: Battle Sports is a direct competitor offering football mouthguards, protective gear, and athletic accessories. Strongly comparable to WBS on product category (mouthguards, gloves), target customer (football athletes), and DTC go-to-market approach.

Emerging players

• Xenith: Xenith is a football helmet and protective equipment brand serving athletes and youth programs. Comparable to WBS in football-specific protective gear and athlete-targeted positioning, though its category focus is narrower on helmets.

Others

• Eastbay (closed but historically comparable): Eastbay historically operated as a leading multi-sport athletic footwear and apparel retailer targeting high-school and collegiate athletes. Its catalog and customer base overlap almost entirely with WBS's football-athlete target, making it a historically relevant benchmark for channel and customer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-IgTetWXN0NRD13PMMqY8g
• TikToktiktok.com/@weballsports
• LinkedInlinkedin.com/company/we-ball-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Ball Sports