Provence Distribution Thoroise

What Provence Distribution Thoroise does

Provence Distribution Thoroise is a family-owned wholesale distributor based in Le Thor, Vaucluse (84), in southeastern France, founded in 1990 by M. Collignon and his son. The company sells food and non-food products in bulk to professional food service operators (restaurants, bars, bakeries, pastry shops, caterers, and traiteurs) and to individual consumers via a drive (click-and-collect) service. Its product catalog spans fresh products (dairy, eggs, charcuterie), frozen items (bakery, pastry, fruits, meats), salted and sweet grocery, beverages (sodas, juices, beers from major brands including Coca-Cola, Heineken, and Kronenbourg), household cleaning products, consumables including COVID-19 protective equipment, food packaging, and disposable tableware.

The company operates through a field sales model in which commercial representatives visit client sites across four departments (Vaucluse, Drôme, Bouches-du-Rhône, and Gard) and promise 24-hour delivery within Vaucluse. A separate online drive service supports B2C ordering for individual consumers. Since 2003, the company has been a member of the EURODISTRIBUTION group, a French network of 18 partner distributors that provides collective access to major brand suppliers and shared logistics infrastructure.

Revenue is generated on a per-transaction basis with no recurring subscription or licensing component; pricing is not publicly disclosed and is likely negotiated or volume-based for B2B clients. The company currently employs 11-50 people and is led by Olivier Collignon following succession from the founder. No external investors, funding rounds, or M&A activity are disclosed, and the business remains privately held under family ownership.

Name

Provence Distribution Thoroise

Legal name

PROVENCE DISTRIBUTION THOROISE

Website

https://thoroise.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Provence Distribution Thoroise is a family-owned regional wholesale distributor based in Le Thor, Vaucluse, France, selling food, beverage, household, packaging, and disposable products in bulk to restaurants, bakeries, caterers, and individual consumers across four southeastern French departments since 1990.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Wholesale food distribution
• Frozen food supply
• Food packaging wholesale
• Beverage distribution
• Disposable tableware wholesale

Headquarters

HQ city

Le Thor

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale food and non-food product distribution: Bulk sale of frozen foods, fresh produce, grocery (salted and sweet), beverages, household cleaning products, consumables, and food packaging to B2B customers (food service professionals) and B2C consumers via drive service. Revenue generated through per-transaction product sales with no recurring subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Provence Distribution Thoroise is a family-owned wholesaler based in Le Thor, Vaucluse, that distributes fresh, frozen, and ambient grocery products, beverages, household products, food packaging, and disposable tableware. It serves restaurants, caterers, bakeries, and other food service professionals across southeastern France through a field sales force and delivery trucks, and serves individual consumers through a drive service at its warehouse.

Product overview

Provence Distribution Thoroise is a family-owned food wholesaler and distributor based in Le Thor, Vaucluse (84), operating since 1990. The company offers a unified platform of food and non-food products organized into two main categories: (1) Food products including fresh products (dairy, eggs, charcuterie), frozen products (bakery, pastry, fruits, meats), grocery (salted and sweet provisions, conserves), and beverages (sodas, juices, beers); and (2) Non-food products including household cleaning products, consumables (paper products, plastic wrap, COVID-19 protective equipment), food packaging (boxes, bags, containers), and disposable tableware. The company serves restaurant professionals, caterers, bakeries, pastry shops, and individual customers through both traditional wholesale ordering and an online drive service.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Products (Produits Frais) Fresh food products distributed to restaurants, caterers, bakeries, and individual consumers in southeastern France.
• Frozen Products (Surgelés) Frozen food products distributed to food service businesses and consumers in southeastern France.
• Grocery (Épicerie) Ambient grocery items distributed at wholesale to food service professionals and consumers.
• Beverages (Boissons) Beverage products distributed to hospitality businesses and consumers across southeastern France.
• Household Products (Produits Ménagers) Cleaning and household consumables distributed alongside food products to trade and consumer customers.
• Food Packaging (Emballage Alimentaire) Food packaging supplies for restaurants, caterers, and other food service professionals in southeastern France.
• Disposable Tableware (Vaisselle Jetable) Single-use tableware products for caterers, events, and food service businesses.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• EURODISTRIBUTIONcoreStrategic or Co-development Partner · 1 January 2003Since 2003, Provence Distribution Thoroise has been a member of the EURODISTRIBUTION group, which currently comprises 18 partner companies across France. Membership in this group enables the company to access a wide network of suppliers, leverage collective purchasing power, and benefit from shared logistics and distribution infrastructure.
• Aquitaine spécialitésminorOthersNamed as one of the supplier partners within the EURODISTRIBUTION network, providing specialty food products.
• André BazinminorOthersNamed as one of the supplier partners within the EURODISTRIBUTION network.
• AluplastminorOthersNamed as one of the supplier partners within the EURODISTRIBUTION network.
• CémoiminorOthersChocolate supplier partner named within the EURODISTRIBUTION network.
• Les Vergers BoironsminorOthersFruit puree and beverage ingredient supplier named within the network.
• Chef (brand)minorOthersProfessional culinary product supplier named within the network.
• Europa CuissonminorOthersCooking/culinary product supplier named within the network.
• Coca-ColaminorOthersMajor branded beverage supplier for sodas and soft drinks offered through the company.
• CristalineminorOthersBottled water brand supplier offered through the company.
• Elle & VireminorOthersDairy and cream products brand supplier offered through the company.
• HeinekenminorOthersBeer brand supplied through the company's beverage distribution offering.
• KronenbourgminorOthersBeer brand supplied through the company's beverage distribution offering.
• BridorminorOthersFrozen bakery and pastry product supplier named within the network.
• GallianceminorOthersMeat and poultry supplier named within the network.
• MatferminorOthersCulinary equipment and tool supplier named within the network.
• La CarthaginoiseminorOthersSpecialty food product supplier named within the network.
• Pro à ProminorOthersFood service product supplier named within the network.
• RissominorOthersSpecialty food product supplier named within the network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pomona: France's leading specialized food service distributor (fresh, frozen, grocery, beverages) serving restaurants, caterers, and retailers. Directly comparable business model but operating at national scale across multiple specialized subsidiaries.
• Transgourmet France: French foodservice distribution subsidiary of the Coop Group, serving HoReCa and collective catering with fresh, frozen, grocery, and non-food products. Directly comparable in customer segments and product breadth, though at national scale.
• Pro à Pro: Foodservice distribution arm of E.Leclerc serving food service professionals with broad multi-category offerings (fresh, frozen, grocery, non-food). Direct equivalent in customer targeting and product mix; notably also a named supplier partner within the EURODISTRIBUTION network.
• Sysco France (Brake France): French arm of the global Sysco foodservice distribution group (including Brake). Serves restaurants, hotels, and caterers with broad food and non-food assortments — directly comparable in customer base, product mix, and B2B wholesale model, but at much greater scale.
• Disprodal: Regional French food service distributor with comparable scale, multi-category offering, and focus on HoReCa customers. Most relevant regional-scale comparable for a small wholesaler like Provence Distribution Thoroise.

Broad incumbents

• Promocash: Cash-and-carry chain of the Carrefour group serving independent food service operators and small retailers. Overlaps in customer segments but differs in delivery versus self-service channel model.
• Métro France: French cash-and-carry operator serving food service professionals and small businesses with broad assortments. Comparable customer base but operates as a self-service physical retail channel rather than a delivered wholesale model.

Regional players

• Distriborg: French distributor specializing in organic and specialty foods to food service and retail. Comparable distribution model and customer base, with a focus on specialty/organic rather than broad-line foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/provence-distribution-thoroise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provence Distribution Thoroise