We Can Be
We Can Be is a UK-based, bootstrapped enterprise education platform for young people aged 6-18, offering age-tracked courses, AI tools, 230+ female founder role models, and published books via freemium and £29 lifetime plans.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What We Can Be does
We Can Be is a UK-based, founder-owned entrepreneurship education platform targeting young people aged 6-18, operated by Gateshead-based founder Kim Loudon (Kimberley Loudon) with a six-person team. The platform unifies several product lines under a single subscription: a Founders Academy of three age-tracked structured courses (Pioneers ages 9-11, Innovators 12-14, Trailblazers 15-18); a library of 61+ interactive AI tools covering idea generation, naming, branding, prototyping, financial planning, and pitching; a curated 230+ UK female founder role model directory spanning 11 sectors; a Blaze AI Coach that adapts conversational guidance to each age band; and two published books (Maya's Big Business Adventure for ages 6-9 and Dream it. Be it. Biz-it! workbook for ages 10-14). Supporting offerings include a 132+ external resources directory and an Educators Hub providing curriculum-aligned lesson plans (KS2/KS3/KS4) and Entrepreneur Day packs for UK schools.
The business operates on a freemium model: the free tier offers daily usage of the AI tools, Blaze coaching, the full role model library, and taster course modules, while paid access is sold as one-time lifetime plans starting at £29 per age band or as a full platform pass. Books are sold separately through the company's own shop and Amazon UK at £9.99–£15.99 per unit. Go-to-market combines product-led growth (interactive tools driving free signups), content marketing through a 26-article blog and a free resource library, community positioning around 200+ female founder role models, and a B2B channel into UK schools via the Educators Hub and partnership programme.
The company is bootstrapped and privately held, with no institutional funding rounds, M&A activity, or disclosed financial metrics in available materials. Its operating geography is the United Kingdom only, with no current evidence of international expansion. All revenue derives from consumer lifetime plans, book unit sales, and potential emerging B2B school arrangements.
We Can Be firmographics
Firmographics- Name
- We Can Be
- Legal name
- We Can Be
- Website
- https://wecanbe.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Can Be is a UK-based, bootstrapped enterprise education platform for young people aged 6-18, offering age-tracked courses, AI tools, 230+ female founder role models, and published books via freemium and £29 lifetime plans.
- Ownership category
- akta.pro rank
We Can Be industry classification
Industry- Product category
- Youth Entrepreneurship Education
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
- akta.pro secondary industries
- Youth Business Incubators & Accelerators (EDAMAHAC), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Marketing, Branding & Sales Skills (EDAMAHAG), Career Exploration & Industry Exposure (Guest Speakers, Company Visits) (EDAMAHAJ), AI & Machine Learning (Foundations & Applied) (EDAMACAG)
Keywords
Where We Can Be is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Can Be business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Lifetime Subscriptions: One-time lifetime payment for unlimited access to all courses, tools, Blaze AI coaching, and future content. Available per age group or as full platform pass. No subscription/recurring charges.
- Book Sales: Sale of published entrepreneurship books for children: Maya's Big Business Adventure (ages 6-9) at £9.99 and Dream it. Be it. Biz-it! workbook (ages 10-14) at £15.99, sold via own shop and Amazon UK.
- Freemium Access: Free plan includes daily AI tools access, Blaze coaching, full role models library, and taster course modules. Drives conversion to paid lifetime plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Access - Daily AI tools, Blaze coaching, full role models library, and taster course modules |
| One time/ perpetual license | Multi-year contract | Lifetime Plans from £29 - Unlimited access to all courses, tools, Blaze coaching, and future content |
| Unit Pricing | Pay-as-you-go | Maya's Big Business Adventure book - £9.99 |
| Unit Pricing | Pay-as-you-go | Dream it. Be it. Biz-it! workbook - £15.99 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
We Can Be product offering
Product offeringCore offering
We Can Be operates an AI-powered entrepreneurship education platform for young people aged 6-18, combining structured online courses across three age tracks, 61+ interactive AI business-building tools, a curated directory of 230+ UK female founder role models, and an age-adaptive Blaze AI business coach. The platform also sells two published children's books (Maya's Big Business Adventure and Dream it. Be it. Biz-it!) and distributes curriculum-aligned lesson plans to UK schools via an Educators Hub.
Product overview
We Can Be is a UK-based entrepreneurship education platform for young people aged 6-18, operating as a unified platform-plus-modules architecture. The core offering consists of five integrated components: (1) Founders Academy — three age-tracked structured online courses (Pioneers 9-11, Innovators 12-14, Trailblazers 15-18); (2) 61+ Interactive AI Tools spanning business idea generation, branding, finance, pitching, and market research; (3) Female Founder Role Models Directory — 230+ curated UK female entrepreneur profiles across 11 sectors; (4) Blaze AI Coach — personalized AI business coaching adapted to each age group; and (5) Two published books — Maya's Big Business Adventure (storybook, ages 6-9) and Dream it. Be it. Biz-it! (workbook, ages 10-14). The platform also includes a free resources library (132+ external tools) and Educators Hub with curriculum-aligned lesson plans. Pricing includes a free tier (limited daily use) and lifetime plans from £29 for unlimited access.
Differentiator
Problem solved
Functional benefit
Products and services
- Founders Academy Structured online entrepreneurship courses across three age-based tracks: Pioneers (ages 9-11), Innovators (ages 12-14), and Trailblazers (ages 15-18). The Pioneer Programme introduces entrepreneurship through interactive lessons; the Innovator Programme covers market research, branding, and business planning; the Trailblazer Programme prepares teens for venture launch with strategy, legal readiness, and investor pitch training.
- Interactive AI Tools 61+ free interactive business-building tools for ages 9-18, including AI-powered idea generators, pitch builders, brand creators, financial calculators, market research helpers, and business simulators. Tools are organized by age group (Pioneers 9-11, Innovators 12-14, Trailblazers 15-18) and skill category.
- Female Founder Role Models Directory The UK's largest curated directory of 230+ real British female entrepreneurs across 11 sectors (Fashion & Beauty, Health & Wellness, Food & Drink, Education & Publishing, Engineering & Manufacturing, Finance & Money, Sustainability, Tech & Innovation, Community, Retail & Consumer, Media & Creative). Each profile includes founder story, business sector, and key takeaway for aspiring young entrepreneurs.
- Blaze AI Coach Personalized AI-powered business coach that adapts to three age groups (9-11, 12-14, 15-18) and provides UK-focused entrepreneurship guidance. Free users receive daily coaching sessions; paid plans unlock unlimited coaching.
- Maya's Big Business Adventure Illustrated storybook for girls aged 6-9 (42 pages, £9.99) by Kimberley Loudon. Follows Maya, an 8-year-old girl with entrepreneurial dreams, featuring real female founder role models woven into the narrative.
- Dream it. Be it. Biz-it! Entrepreneurship workbook for girls aged 10-14 (67 pages, £15.99) by Kimberley Loudon. A step-by-step practical guide helping girls develop business ideas, creativity, and entrepreneurial skills.
Quantifiable outcome
- 4 in 5 young people cannot name a single female entrepreneur - We Can Be addresses this with 230+ role models
- +2 more outcomes
Companies that use We Can Be
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
We Can Be technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
We Can Be partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UK Schools and EducatorscorePartnership programme bringing entrepreneurship education to young people through UK schools. Schools access curriculum-aligned resources, lesson plans, and Entrepreneur Day packs via the Educators Hub. Content aligns with KS2, KS3, and KS4 enterprise and financial literacy objectives.
- UK Government Enterprise Education GuidanceminorExternal resource linked on We Can Be resources page. Government guidance on enterprise education for UK schools and educators.
- Young EnterpriseminorUK charity providing enterprise education programmes linked as external resource. Run real business projects through school for ages 13-19.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
We Can Be competitors and assessment
Company assessmentDirect peers
- Young Enterprise: UK charity delivering enterprise and financial education programmes in schools for ages 13-19. Closest functional peer to We Can Be on the UK youth enterprise education front, though it relies on volunteer-led programmes rather than AI tools and digital platforms.
- Lemonade Day: US-based youth entrepreneurship programme teaching children to start and run a real lemonade stand business using a workbook-and-mentor model. Strongly analogous to the Dream it. Be it. Biz-it! workbook product, just for an American audience.
- MyBnk: UK charity teaching money skills through workshops and resources to ages 7-25. Direct overlap with We Can Be's financial literacy and entrepreneurship offerings, including school delivery model.
- BizWorld Foundation: US non-profit running entrepreneurship programmes for children aged 8-12 through project-based learning kits. Direct competitor in the structured youth entrepreneurship education space, differing primarily on geography and delivery model.
- Junior Achievement UK: UK arm of Junior Achievement Worldwide offering enterprise and financial literacy programmes for young people. Similar curriculum-aligned school channel and youth entrepreneurship focus, sitting in the same buyer segment (UK educators).
- Tenner: UK enterprise challenge for young people in which teams are challenged to turn £10 into something more through entrepreneurship. Competes for the same UK school calendar hours and educator attention as We Can Be's Educators Hub.
Emerging players
- Code Club: UK-based free coding clubs for ages 9-13, listed on We Can Be's own resources page. Overlaps on the 'real-world skills for ages 9-18' positioning and competes for the same UK primary school curriculum time, though focused on coding rather than enterprise.
- Skills Builder Partnership: UK-organisation providing a framework and resources for essential skills like teamwork, creativity and leadership. Listed in We Can Be's resources and competes in the same curriculum-alternative space for UK schools.
Broad incumbents
- Outschool: Online marketplace for supplemental classes (including entrepreneurship for kids) aimed at parents. Comparable freemium-plus-paid model serving similar parental buyer segment, though much broader in subject coverage.
- Barclays LifeSkills: Bank-backed, free UK resource providing lessons on money, work and starting ideas for young people. Competes head-on with We Can Be in the UK financial literacy and enterprise education space, with much larger backing and free price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
We Can Be social profiles
Digital presenceWe Can Be financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Can Be leadership team
Management profileNumber of profiles
Profiles1 record
We Can Be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Can Be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Can Be
What does We Can Be do?
We Can Be operates an AI-powered entrepreneurship education platform for young people aged 6-18, combining structured online courses across three age tracks, 61+ interactive AI business-building tools, a curated directory of 230+ UK female founder role models, and an age-adaptive Blaze AI business coach. The platform also sells two published children's books (Maya's Big Business Adventure and Dream it. Be it. Biz-it!) and distributes curriculum-aligned lesson plans to UK schools via an Educators Hub.
Is We Can Be a public or private company?
We Can Be is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Can Be founded?
We Can Be was founded in -1. It employs 1 to 10 people.
Where is We Can Be based?
We Can Be is headquartered in Not specified, United Kingdom, in the Europe region.
How does We Can Be make money?
Three revenue lines are on record. Lifetime Subscriptions are the primary driver. The others are book Sales and freemium Access.
Who are We Can Be's main competitors?
Direct peers on record are Young Enterprise, Lemonade Day, MyBnk, BizWorld Foundation, Junior Achievement UK and Tenner. Emerging players are Code Club and Skills Builder Partnership. Broad incumbents are Outschool and Barclays LifeSkills.
Does We Can Be have an API?
No public API is recorded for We Can Be.
What industry is We Can Be in?
We Can Be's product category is Youth Entrepreneurship Education. Its primary akta.pro industry code is EDAMAHAA, Entrepreneurship Foundations & Startup Basics, with a secondary code of EDAMAHAC, Youth Business Incubators & Accelerators. Its NAICS code is 61169 and its SIC code is 7372.