WeCoach
WeCoach is a London-based online marketplace connecting gamers with professional esports coaches across 21+ titles, offering one-on-one coaching, Play with a Pro sessions, gift cards, and collegiate programs via a 30% commission on transactions.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What WeCoach does
WeCoach is a London-based online marketplace operated by COACH GG LTD that connects gamers with professional and ex-pro esports coaches across 21+ competitive titles including Valorant, League of Legends, CS2, Call of Duty Warzone, Dota 2, Fortnite, Overwatch, and Rocket League. The platform offers one-on-one coaching sessions and a "Play with a Pro" duo-queue service, with sessions delivered over Discord and transactions processed via Stripe and PayPal. Pricing is unit-based at roughly $16-$75 per hour depending on coach credentials, with multi-hour bundle packages offering 10-30% savings and a gift card channel for non-self purchases.
The company monetizes by taking a 30% commission on coaching sessions, Play with a Pro sessions, and post-session tips, with coaches retaining 70% of revenue. Distribution is predominantly self-serve consumer, complemented by direct outreach to collegiate esports programs (including University of Manchester, UC Berkeley, Yale, Falmouth, and University of London) for institutional training packages. Marketing is driven by organic social channels (X, TikTok, Instagram, Facebook), an educational blog, Trustpilot reviews, and game-specific SEO landing pages. The business is lean at 13 employees, has no disclosed funding rounds, and operates without disclosed revenue figures, indicating a bootstrapped, marketplace-liquidity-driven growth model.
WeCoach firmographics
Firmographics- Name
- WeCoach
- Legal name
- COACH GG LTD
- Website
- https://wecoach.gg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeCoach is a London-based online marketplace connecting gamers with professional esports coaches across 21+ titles, offering one-on-one coaching, Play with a Pro sessions, gift cards, and collegiate programs via a 30% commission on transactions.
- Ownership category
- akta.pro rank
WeCoach industry classification
Industry- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
- akta.pro secondary industry
- Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)
Keywords
Where WeCoach is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WeCoach business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- One-on-One Coaching Commission: WeCoach charges a 30% service fee on all one-on-one coaching sessions. Coach receives 70% of the session price. This is the primary revenue stream.
- Play with a Pro Commission: 30% service fee on 'Play with a Pro' sessions where clients play games with coaches. Pricing varies by game, user ranking, and features.
- Tips Commission: 30% service fee deducted from client tips given to coaches after sessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MrMeister Valorant Coaching - 1 hour session |
| Unit Pricing | Pay-as-you-go | Jeras Valorant Coaching - 1 hour session |
| Unit Pricing | Pay-as-you-go | jDTvlr Valorant Coaching - 1 hour session |
| Unit Pricing | Pay-as-you-go | RequimAU Call of Duty Warzone Coaching |
| Unit Pricing | Pay-as-you-go | Arag0rne League of Legends Coaching |
| Unit Pricing | Pay-as-you-go | settios Teamfight Tactics Coaching |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
WeCoach product offering
Product offeringCore offering
WeCoach operates an online marketplace that connects gamers with professional esports coaches across 21+ competitive game titles. Its core offerings include one-on-one personalized coaching sessions with verified pro players and a "Play with a Pro" service where clients play alongside coaches. The platform handles coach discovery, booking, payment processing, and integrated chat, coaching is delivered via Discord, and WeCoach earns a 30% commission on every transaction.
Product overview
WeCoach is an online marketplace connecting esports players with professional coaches across multiple competitive games. The platform offers two core services: One-on-One Coaching (personalized lessons with hourly or bundle pricing) and Play with a Pro (duo queue sessions with professional players). Additional offerings include Gift Cards for gifting coaching sessions, Collegiate Esports Coaching (tailored programs for university teams), and a Blog providing educational gaming content. The ecosystem is powered by an integrated chat feature for coach-client communication and processes payments through Stripe and PayPal.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Coaches achieve top rankings (e.g., Top 0.1% Warzone, Radiant top 100, Challenger rank)
- +1 more outcomes
Companies that use WeCoach
Customer profileNamed customers5 records
Segments2 records
WeCoach technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
WeCoach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KoreanbuildsminorListed as a partner on WeCoach's website. Koreanbuilds appears to be a Korean gaming/builds platform. Nature of partnership appears to be cross-promotional or integration for Korean gaming content.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
WeCoach competitors and assessment
Company assessmentBroad incumbents
- Discord: Discord is the underlying communication platform WeCoach relies on for session delivery and authentication, and it increasingly offers community monetization, paid events, and discovery features that could overlap with coaching marketplaces. Relevant as a broad incumbent and infrastructure dependency.
Direct peers
- ProGuides: ProGuides provides pro-level gaming coaching and educational content across multiple titles, with a mix of marketplace coaching and subscription-based video learning. Comparable to WeCoach in serving competitive gamers seeking structured improvement pathways.
- Metafy: Metafy operates a direct-to-consumer marketplace connecting gamers with vetted coaches across multiple competitive titles, with integrated booking, payment, and session delivery. It is the closest direct competitor to WeCoach in terms of marketplace model, multi-game breadth, and target customer.
- GamerSensei: GamerSensei is an esports coaching marketplace offering 1-on-1 sessions with vetted coaches across competitive titles, with similar commission-based monetization and a focus on individual gamers seeking skill improvement. Closely aligned on product offering and customer base.
Emerging players
- Skill Capped: Skill Capped offers subscription-based gaming education videos and coaching for titles like WoW, LoL, and Rocket League, targeting competitive gamers seeking to climb ranked. Comparable audience and value proposition to WeCoach's coaching segment, though delivered via content rather than live sessions.
- Mobalytics: Mobalytics combines gameplay analytics with coaching services for titles like League of Legends, offering both self-serve stats and human coaching. Overlaps with WeCoach in the player-improvement category and shares the same LoL-centric gamer audience.
- Dojo Madness: Dojo Madness provides AI-driven and human coaching for competitive games, including League of Legends, with both analytics tools and 1-on-1 coaching offerings. Comparable to WeCoach across coaching delivery and analytics-enabled improvement.
- Esports Coach (esportscoach.com): Esports Coach is a smaller competitor offering 1-on-1 coaching sessions across multiple esports titles, with a similar marketplace and commission model. Useful as a smaller, niche-size peer to benchmark WeCoach against in the same category.
Regional players
- Strafe (now part of ESL FACEIT Group): Strafe was an esports content and community platform covering tournaments, teams, and gaming lifestyle content. Comparable as a player in the esports discovery and engagement ecosystem, though focused on content rather than marketplace coaching.
- Newcastle Esports / University Esports (UK): British University Esports (now University Esports UK) organizes collegiate esports leagues and championships across UK universities, providing a regional backbone for collegiate competition that complements WeCoach's collegiate coaching offering. Useful as a regional peer and downstream ecosystem participant.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeCoach social profiles
Digital presenceWeCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeCoach leadership team
Management profileNumber of profiles
WeCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeCoach
What does WeCoach do?
WeCoach operates an online marketplace that connects gamers with professional esports coaches across 21+ competitive game titles. Its core offerings include one-on-one personalized coaching sessions with verified pro players and a "Play with a Pro" service where clients play alongside coaches. The platform handles coach discovery, booking, payment processing, and integrated chat, coaching is delivered via Discord, and WeCoach earns a 30% commission on every transaction.
Is WeCoach a public or private company?
WeCoach is a private company. It is currently operating.
When was WeCoach founded?
WeCoach was founded in -1. It employs 11 to 50 people.
Where is WeCoach based?
WeCoach is headquartered in London, United Kingdom, in the Europe region.
How does WeCoach make money?
Three revenue lines are on record. One-on-One Coaching Commission is the primary driver. The others are play with a Pro Commission and tips Commission.
Who are WeCoach's main competitors?
Discord is listed as a broad incumbent. Direct peers are ProGuides, Metafy and GamerSensei. Emerging players are Skill Capped, Mobalytics, Dojo Madness and Esports Coach (esportscoach.com). Regional players are Strafe (now part of ESL FACEIT Group) and Newcastle Esports / University Esports (UK).
Does WeCoach have an API?
No public API is recorded for WeCoach.
What industry is WeCoach in?
Its primary akta.pro industry code is BPAMAKAH, Esports Platforms & Competitive Gaming Networks, with a secondary code of MPAFADAF, Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders). Its NAICS code is 71394 and its SIC code is 7990.