What We Doo Accounting does

We Doo Accounting is a French accounting and professional services firm headquartered in Angers, Pays de la Loire, founded in 2022 by Alexandre Rotureau (formerly of Ernst & Young and KPMG). The company operates as a Certified Odoo Accounting Partner and serves exclusively companies that use the Odoo ERP platform, providing accounting, tax, audit, bookkeeping, payroll, employee administration, and legal services directly within the client's Odoo environment. The core technical proposition is real-time, in-environment accounting that eliminates the asynchronous back-and-forth typical of traditional accounting firms, leveraging Odoo modules such as Accounting, Payroll, DSN declarations, Cost Accounting, and Business Dashboard.

The firm's portfolio spans four named customer segments—Start-ups, Foreign Subsidiaries, Franchises, and E-commerce—addressing pain points such as Odoo-specific financial reporting, cross-border compliance, multi-site franchisee accounting, and integrated e-commerce bookkeeping. The named client base includes Finoptim (SaaS), Ze Plombier (plumbing), Birdyfish (outdoor), Le Cyclo (cycling), Foodflow (catering), and Lamacompta (accounting), with the company claiming 240+ clients, 300+ managed projects, and 180+ companies trusting it as an Odoo accounting partner.

Revenue is generated through professional services: recurring annual legal subscriptions (€300–€550/year disclosed), one-time legal project fees (€100–€1,800 disclosed), and quote-based accounting, payroll, and management-control engagements. The go-to-market is sales-led and direct, primarily through the company website, LinkedIn (1,666+ followers), YouTube, blog content, and client testimonials, targeting French SMB customers with selective support for inbound foreign subsidiaries. The company is privately held (SAS, €100,000 registered capital), has no disclosed institutional funding, and has no parent company.

Name

We Doo Accounting

Legal name

We Doo Accounting

Website

https://wedooaccounting.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

We Doo Accounting is a French Certified Odoo Partner founded in 2022 that delivers accounting, tax, payroll, and legal services directly within the Odoo ERP environment of its 240+ French startup, franchise, e-commerce, and foreign-subsidiary clients.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Benefits Deductions & Payroll Integration Administration (BPAAAHAF), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Odoo accounting services
• Payroll management services
• Legal compliance services
• Tax management services
• ERP accounting partner

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting Services: Expert accounting services including bookkeeping, audit accounting, tax management, tax return establishment, and Odoo accounting training. Services provided for companies using Odoo ERP.
2. Legal Services: Comprehensive legal services including annual legal services, company formation, capital transactions, lease agreements, and company operations. Pricing is structured with recurring annual fees and exceptional one-time service fees.
3. Payroll Management: Payroll management services including salary calculation, social declarations, paycheck issuance, and absence management. Fully automated using Odoo.
4. Management Control: Odoo management control services including financial reporting, control management, profitability analysis, financial forecasting, budget planning and monitoring, and business dashboards.
5. Employee Administration: Personnel administration services including employment contract management, employee records, absence tracking, and HR compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

We Doo Accounting is a certified Odoo Accounting Partner that delivers integrated accounting, tax, payroll, and legal services directly within clients' Odoo ERP environments. The firm specializes exclusively in companies using Odoo, providing real-time financial management, automated bookkeeping, DSN social declarations, and management control via live dashboards. By working inside the client's own Odoo platform rather than external software, the firm eliminates asynchronous delays and provides immediate financial visibility for strategic decision-making.

Product overview

We Doo Accounting is an Odoo-certified accounting partner that provides a comprehensive suite of professional services built on the Odoo ERP platform. Rather than selling standalone software, the company delivers integrated accounting, tax, payroll, legal, and business management services through the Odoo ecosystem. The core offering centers on Odoo Accounting (bookkeeping, tax management, audit, and financial reporting), complemented by Payroll Management and Employee Administration services. Supporting services include Legal Services, Financial Reporting, Control Management, and various Odoo-specific offerings such as the Accounting Module, Cost Accounting, Business Dashboard, Training, Consulting, and the Starter Pack. The portfolio also extends to specialized services like Profitability Analysis, Financial Forecasting, and Budget Planning & Monitoring. All services are designed for real-time integration within clients' Odoo environments, enabling automated workflows and immediate financial visibility. The company primarily serves French businesses including startups, e-commerce companies, franchises, and foreign subsidiaries, offering both recurring accounting services and project-based implementations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Supporting over 240 clients with 300+ managed projects
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OdoocoreTechnology or IntegrationCertified Odoo Accounting Partner. We Doo Accounting specializes exclusively in serving Odoo users, providing accounting, tax, and payroll services directly within the Odoo ecosystem. The partnership involves certified status and deep integration with Odoo's accounting modules.
• We ForgeminorOthersCo-working space provider at 12 Rue Max Richard, Angers, where We Doo Accounting is located. Also provides domiciliation services for clients, particularly foreign subsidiaries establishing presence in France.
• Ernst & YoungminorOthersFounder Alexandre Rotureau previously worked at Ernst & Young before founding We Doo Accounting. Not a formal business partnership but noted in founder background.
• KPMGminorOthersFounder Alexandre Rotureau previously worked at KPMG before founding We Doo Accounting. Not a formal business partnership but noted in founder background.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Akretion: French Odoo partner and open-source ERP integrator offering implementation and customization services. Comparable to We Doo in Odoo specialization and European SMB customer focus.
• Smile: Major European Odoo Gold Partner and open-source integrator headquartered in France. Smile competes directly for Odoo implementation and adjacent services work with overlapping French mid-market customers.
• Camp2Camp: Swiss-headquartered Odoo Gold Partner providing Odoo implementation, customization, and integration services across Europe. A direct peer in Odoo-specialized services with overlap in the SMB and mid-market segment.

Broad incumbents

• Talan: Large French technology and consulting firm with Odoo and ERP implementation practices. Competes with We Doo on Odoo-led digital transformation engagements for French mid-market clients.
• Fiducial: Large French accounting, legal, and payroll services firm serving SMBs across France. Overlaps with We Doo across bookkeeping, payroll, and legal services but at much greater scale and without Odoo exclusivity.
• In Extenso: Major French accounting and consulting network (part of Deloitte) serving SMBs and mid-market. Provides competing accounting, payroll, and legal services across France without Odoo specialization.
• BDO France: International accounting and advisory network's French member firm. Competes on accounting, tax, payroll, and advisory for French SMBs and mid-market, including foreign subsidiaries.

Emerging players

• Dougs: French online accounting firm combining proprietary automation with dedicated CPAs for SMBs. Targets overlapping customer segments and competes for the same accounting-services wallet.
• Indy: French automated accounting and tax platform for freelancers and small businesses. Competes with We Doo for the same SMB accountant-services budget via a self-service plus accountant hybrid model.
• Pennylane: French tech-enabled accounting platform that combines native SaaS with an accountant marketplace, targeting the same SMB and startup segment as We Doo with a stronger software-led approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WeDooAccounting
• LinkedInlinkedin.com/company/we-doo-accounting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Doo Accounting