Wehlers
Wehlers is a Danish circular economy furniture company that designs and sells the R.U.M. chair series — made from recycled ocean plastic, e-waste, and pharma waste — to B2B enterprise customers, architects, and interior designers across Northern Europe, with PEF-certified carbon data and a 100% take-back guarantee.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wehlers does
Wehlers ApS is a Danish circular economy furniture company founded in 2014 and headquartered in Copenhagen, operating with a lean team of 5 employees. Its core product is the R.U.M. (Re-Used Materials) chair series, designed by C.F. Møller Design and manufactured from recycled ocean fishing nets (Fisherman's Green), IT e-waste polymers (Keyboard Black), and pharmaceutical injection pens (Pharma Blue), plus a certified-oak Stool and Step Stool line by Carl & Carl Design. Each chair ships with PEF-certified carbon footprint data (as low as 15.1 kg CO2e) and is covered by a 100% take-back guarantee that closes the material loop into new production.
The company sells to enterprise B2B customers — corporate HQs, interior designers, architects, and sustainability procurement teams — through a dedicated direct sales motion handling project pricing for 10+ units, plus a Shopify-powered self-serve e-commerce channel for smaller orders. Unit prices range from $383 to $1,072, with rental and lease options available as a recurring revenue stream. Notable enterprise customers include Novo Nordisk, LEGO, Carlsberg, Merck, SoundCloud, Egmont, Trifork, CF Møller, Elcon, and Too Good To Go, with operations across Denmark, Germany, Norway, Sweden, and the Netherlands.
Wehlers is B Corp certified and PEF certified for environmental footprint, supporting CSRD Scope 3 reporting and green building certifications (DGNB, LEED, BREEAM). The business is privately held with no disclosed external funding rounds, no parent company, and no subsidiaries. Strategic partnerships include C.F. Møller Design (product design), Kvadrat (ReWool upholstery), The Ocean Cleanup (material sourcing), and Carl & Carl Design (wood furniture), with financial backing from Dansk Design Invest.
Wehlers firmographics
Firmographics- Name
- Wehlers
- Legal name
- Wehlers ApS
- Website
- https://wehlers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wehlers is a Danish circular economy furniture company that designs and sells the R.U.M. chair series — made from recycled ocean plastic, e-waste, and pharma waste — to B2B enterprise customers, architects, and interior designers across Northern Europe, with PEF-certified carbon data and a 100% take-back guarantee.
- Ownership category
- akta.pro rank
Wehlers industry classification
Industry- Product category
- Sustainable Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Office Furniture (2520), Office Furniture (No Wood) (2522), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Office Furniture (Used & Refurbished) Retail (CRAIANAK), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Wehlers is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Wehlers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Furniture Product Sales: One-time sales of R.U.M. chairs (Original, Armrest, Sledge, Barstool, Wheels) and wood furniture (Stool, Step Stool) at unit prices ranging from $383 to $1,072. Includes ReWool upholstered variants with Kvadrat textiles.
- Project & Contract Sales: B2B project pricing for 10+ units targeting enterprise customers. Includes verified Scope 3 ESG data, technical drawings, BIM/CAD files, PEF documentation, and full take-back guarantee.
- Rental Program: Lease and rental options available for circular office furniture, allowing customers flexible access to sustainable seating without full ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | R.U.M. Original - Base model chairs from recycled materials (Fisherman's Green, Keyboard Black, Pharma Blue) |
| Unit Pricing | Pay-as-you-go | R.U.M. Armrest - Chairs with integrated armrests |
| Unit Pricing | Pay-as-you-go | R.U.M. Sledge - Stackable conference chairs with sledge base |
| Unit Pricing | Pay-as-you-go | R.U.M. Barstool - High seating bar stools |
| Unit Pricing | Pay-as-you-go | R.U.M. Wheels - Office task chairs with casters and gas lift |
| Unit Pricing | Pay-as-you-go | Wooden Stool - Certified oak stool by Carl & Carl Design |
| Unit Pricing | Pay-as-you-go | Wooden Step Stool - Certified oak step stool by Carl & Carl Design |
| Unit Pricing | Multi-year contract | Project Pricing - B2B contracts for 10+ units |
| Subscription | Monthly | Rental/Lease Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Wehlers product offering
Product offeringCore offering
Wehlers designs and manufactures circular-economy office furniture, with its flagship being the R.U.M. (Re-Used Materials) chair series. Chairs are produced from recycled plastic streams designated as Fisherman's Green (recovered fishing nets), Keyboard Black (e-waste), and Pharma Blue (pharmaceutical plastic). The company sells through both its own DTC web shop and direct B2B channels to architects, interior designers, and corporate customers.
Product overview
Wehlers is a Danish circular economy furniture company offering the R.U.M. (Re-Used Materials) chair series as its core product line. The R.U.M. collection consists of five chair configurations (Original, Armrest, Sledge, Barstool, Wheels) available in three distinct material streams: Fisherman's Green (recycled fishing nets from Danish/Faroese waters), Keyboard Black (recycled e-waste/IT equipment), and Pharma Blue (recycled medical/pharma waste including insulin pens). All R.U.M. chairs can be specified with or without premium Kvadrat ReWool upholstery. The product portfolio also includes certified wood Stool and Step Stool offerings designed by Carl & Carl Design. Wehlers supports its furniture with a full take-back circular program, PEF-certified environmental footprint documentation, and verified Scope 3 ESG data for corporate sustainability reporting.
Differentiator
Problem solved
Functional benefit
Brands
- R.U.M. (Re-Used Materials): The R.U.M. chair series is Wehlers' flagship circular furniture line, designed by C.F. Møller Design. Available in multiple variants including Original, Armrest, Sledge, Barstool, and Wheels models, made from recycled materials such as ocean plastic, e-waste, and pharmaceutical plastic.
Products and services
- R.U.M. Chair - Fisherman's Green A design-grade, stackable office chair manufactured from recycled fishing-net plastic, targeted at corporate offices, architects, interior designers, and design-conscious consumers.
- R.U.M. Chair - Keyboard Black A design-grade, stackable office chair manufactured from recycled e-waste/keyboard plastic, targeted at corporate offices, architects, interior designers, and design-conscious consumers.
- R.U.M. Chair - Pharma Blue A design-grade, stackable office chair manufactured from recycled pharmaceutical plastic, targeted at corporate offices, architects, interior designers, and design-conscious consumers.
Quantifiable outcome
- Carbon footprint as low as 15.1 kg CO2e per R.U.M. Original chair (PEF certified)
- +5 more outcomes
Companies that use Wehlers
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Wehlers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Wehlers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- C.F. Møller DesigncoreStrategic design partnership with Scandinavia's leading architecture firm for R.U.M. chair design and development. C.F. Møller Architects is one of Scandinavia's oldest and largest architectural practices.
- KvadratcorePremium textile partnership for ReWool upholstery - sustainable design textile crafted using 45% recycled wool repurposed from Kvadrat's own spinning mills.
- The Ocean CleanupcoreEnvironmental organization cleaning world's oceans of plastic - direct material sourcing partner and proof of circular economy concept in action.
- Carl & Carl DesignminorDesign partnership for Stool and Step Stool products. One of Scandinavia's first design companies based in Denmark and Germany.
- toi toi toi creative studiominorBerlin-based creative studio that selected Wehlers R.U.M. chairs for SoundCloud's circular office furnishing project.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wehlers competitors and assessment
Company assessmentBroad incumbents
- Vitra: European design furniture manufacturer with sustainability programs and circular economy pilots, headquartered in Switzerland. Competes in the premium Scandinavian/European design-led office seating category where Wehlers is positioned.
- Steelcase: Global leader in office furniture with sustainability commitments and circular product programs. Targets the same enterprise B2B procurement teams as Wehlers, with broader product depth (desks, storage, partitions) and global delivery infrastructure.
- MillerKnoll (Herman Miller): Premium office and contract furniture conglomerate (Herman Miller, Knoll, etc.) with circular economy initiatives and Design for Environment commitments. Targets design-led enterprise seating RFPs overlapping Wehlers' positioning.
- Haworth: Global contract furniture manufacturer with sustainability programs and certified environmental product declarations. Competes for the same enterprise seating and workspace RFPs Wehlers targets, with broader category coverage.
Regional players
- Muuto: Danish/Scandinavian design furniture brand offering chairs and home/contract seating through European dealers. Comparable in design heritage, Scandinavian origin, and contract/hospitality channel overlap with Wehlers.
- Sedus: German office furniture manufacturer with sustainability certifications (DGNB, BIFMA level) and ergonomic seating lines. Operates in the same DACH/Nordic enterprise procurement market as Wehlers.
- Ahrend: European office furniture manufacturer with circular product lines (including refurbished furniture) and strong EU enterprise footprint. Closest direct competitor in EU geographic territory and in the circular-office-furniture narrative.
- Normann Copenhagen: Danish design-led furniture brand selling chairs, stools, and home/contract furniture through European and global channels. Comparable Scandinavian design positioning, with overlapping seating categories and contract/retail distribution.
- Fritz Hansen: Premium Danish design furniture manufacturer (including contract seating) with sustainability programs and a design-led Scandinavian brand identity comparable to Wehlers' C.F. Møller partnership positioning.
Direct peers
- Humanscale: Design-led office furniture manufacturer with a strong sustainability and ergonomic seating portfolio. Wehlers explicitly positions itself against Humanscale in B2B comparison content ('Wehlers vs. Humanscale'), and both target corporate enterprise procurement with ergonomic task and conference seating.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wehlers social profiles
Digital presenceWehlers compliance and trust
Trust signalCompliance3 records
Wehlers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wehlers leadership team
Management profileNumber of profiles
Wehlers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wehlers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wehlers
What does Wehlers do?
Wehlers designs and manufactures circular-economy office furniture, with its flagship being the R.U.M. (Re-Used Materials) chair series. Chairs are produced from recycled plastic streams designated as Fisherman's Green (recovered fishing nets), Keyboard Black (e-waste), and Pharma Blue (pharmaceutical plastic). The company sells through both its own DTC web shop and direct B2B channels to architects, interior designers, and corporate customers.
Is Wehlers a public or private company?
Wehlers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wehlers founded?
Wehlers was founded in -1. It employs 1 to 10 people.
Where is Wehlers based?
Wehlers is headquartered in Copenhagen, Denmark, in the Europe region.
How does Wehlers make money?
Three revenue lines are on record. Furniture Product Sales are the primary driver. The others are project & Contract Sales and rental Program.
Who are Wehlers's main competitors?
Broad incumbents on record are Vitra, Steelcase, MillerKnoll (Herman Miller) and Haworth. Regional players are Muuto, Sedus, Ahrend, Normann Copenhagen and Fritz Hansen. Humanscale is listed as a direct peer.
Does Wehlers have an API?
No public API is recorded for Wehlers.
What industry is Wehlers in?
Wehlers's product category is Sustainable Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRAIANAK, Office Furniture (Used & Refurbished) Retail. Its NAICS code is 3372 and its SIC code is 2520.