What Weischer.Cinema Schweiz does

Weischer.Cinema Schweiz GmbH is a Zurich-based cinema advertising sales specialist and the Swiss subsidiary of the privately held Weischer Media Group (Hamburg). The company operates as the exclusive commercial bridge between advertisers and Swiss cinema operators, monetizing two primary surfaces: cinema screen advertising (national and local) and digital out-of-home (DOOH) advertising on HD screens in cinema foyers. Underlying technology includes Cinema.Reloaded® (proprietary planning/booking tool with cost-per-visit pricing), weischerPLAY (DCI-compatible distribution system integrated with all common theatre management systems), Weischer.Upload (creative delivery platform with automated QC), and since November 2024 programmatic DOOH access via the SSP1 platform connecting to The Trade Desk, Splicky, and Active Agent.

The company monetizes cinema advertising through a tiered transaction-based model: national screen advertising at CHF 15.80–19.80 CPM per second per 1,000 contacts with a 100% contact guarantee, local screen advertising from a CHF 3,000 budget floor, DOOH-Cinema starting at 7-second spots with a 7-day minimum, and below-the-line promotional formats (CineBag, CinePromo, 4DX, ScreenX, 3D). Go-to-market combines enterprise field sales (a Director of Sales, national sales team, and tri-lingual regional managers covering all Swiss cantons in D-CH, F-CH, and I-CH), a self-serve SMB platform, a programmatic DOOH channel, and a partner referral network of 20+ production companies. Additional commercial layers include Cannes Lions Swiss representation and the YES Media Award partnership.

The company holds long-standing cooperation agreements with all leading Swiss cinema operators dating to 2012 (giving it national distribution exclusivity), reaches 300,000+ weekly contacts through its DOOH network, and achieved climate-neutral status (PRIMAKLIMA 2023). It is owner-managed as part of the Weischer Media Group, which employs approximately 400 people across DACH cinema, out-of-home, and online media disciplines. The Swiss entity itself operates with 15 employees.

Name

Weischer.Cinema Schweiz

Legal name

Weischer.Cinema Schweiz GmbH

Website

https://weischer-cinema.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Weischer.Cinema Schweiz is a Zurich-based cinema advertising sales specialist and the Swiss subsidiary of Weischer Media Group. It sells cinema screen and DOOH foyer advertising to national, local, and programmatic advertisers across Switzerland, with exclusive access to all leading Swiss cinema operators.

Ownership category

akta.pro rank

Product category

Cinema Advertising

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Cinema Advertising & On-screen Media Networks (MPADAKAO)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Cinema Media Planning & Buying (MPAAABAJ)

Keywords

• Cinema screen advertising
• Digital out-of-home
• Programmatic DOOH
• Cinema foyer media
• Movie advertising sales

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Screen Advertising: Revenue from advertising on cinema screens (big screen) in Swiss cinemas. Includes national and local/regional bookings with options for geographic targeting (GeoFocus) or film-specific targeting (CineFilm). Premium placements like CinePresenter 2D/3D available at additional cost.
2. DOOH-Cinema Advertising: Revenue from digital out-of-home advertising on HD screens in cinema foyers. Programmatic booking available via SSP1 platform. Spot length from 7 seconds, minimum term 7 days.
3. Below-the-Line (BTL) Services: Promotional campaigns in cinema environment including branded popcorn bags (Cine Bag), promotion teams (Cine Promo Team, Cine Promo Live, Cine Promo Car), and special formats like 4DX, ScreenX, 3D spots.
4. Spot Creation Services: Production partner referrals and recommendations for creating cinema advertising spots. Preferred production partners across German, French, and Italian speaking Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Weischer.Cinema Schweiz sells cinema advertising space and services in Switzerland, including national and local on-screen advertising with 100% contact guarantee, digital out-of-home (DOOH) advertising on HD screens in cinema foyers across 62 cinemas in 41 cities, below-the-line promotional campaigns (branded popcorn bags, promo teams, 4DX/ScreenX/3D spots), and programmatic DOOH booking via the SSP1 platform. The company also facilitates ad-spot creation through preferred production partner referrals and handles content delivery via its Weischer.upload platform.

Product overview

Weischer.Cinema Schweiz is a cinema advertising sales specialist operating as part of the Weischer Media Group. The company's product portfolio centers on cinema-based advertising with multiple delivery channels: Cinema Screen National and Local (screen advertising on cinema walls), DOOH-Cinema (digital out-of-home advertising in cinema foyers), and Below-the-Line promotional campaigns. Supporting services include Spot Creation (production partner referrals), Spot Delivery via Weischer.Upload platform, and specialized formats like 4DX/ScreenX/3D and Open-Air. The technology infrastructure consists of Cinema.Reloaded (planning/booking tool), weischerPLAY (DCI-compatible distribution system), and programmatic DOOH access via SSP1. The company serves advertisers across German, French, and Italian-speaking Switzerland with regional sales teams.

Differentiator

Problem solved

Functional benefit

Brands

• Cinema.Reloaded®: Innovative planning and booking tool for targeted cinema advertising
• weischerPLAY
• Cinepicture
• CineMotion
• CineSound
• CineBag
• CinePresenter
• CinePromo Team
• CinePromo Live
• CinePromo Car
• CineFilm
• GeoFocus
• Cinema works. We'll take care of the rest.

Products and services

• Cinema Screen National National cinema screen advertising offering geographic (GeoFocus) or film-specific (CineFilm) placement across Switzerland's biggest cinema screens with 100% contact guarantee. Targets enterprise brands seeking nationwide reach in a premium, high-attention environment with premium placements such as CinePresenter 2D/3D available at additional cost.
• Cinema Screen Local Regional cinema advertising with options for still images (Cinepicture/CineSound) and video spots (CineMotion Easy/CineMotion), bookable by region, cinema, or specific film. Targets mid-market and local advertisers with budgets starting from CHF 3,000 across all Swiss language regions.
• DOOH-Cinema Advertising Digital Out-of-Home advertising on HD LED screens in cinema foyers, reaching audiences during the 15+ minutes they spend in cinema foyers on average. Offers up to 768 screens in 62 cinemas across 41 cities, generating more than 300,000 contact opportunities per week, with spot length from 7 seconds and a 7-day minimum term.
• Below-the-Line (BTL) Promotional campaigns in the cinema environment including branded popcorn bags (CineBag), promotion teams (CinePromo Team, CinePromo Live, CinePromo Car), and special immersive formats such as 4DX, ScreenX, and 3D spots. Targets brands seeking creative touchpoints beyond the cinema screen.
• Programmatic DOOH-Cinema Programmatic booking of DOOH cinema screens via the SSP1 platform (One Tech Group), enabling flexible, precise targeting campaigns in Swiss cinema foyers. Accessible through DSPs including Splicky, The Trade Desk, and Active Agent for programmatic advertisers and agencies.
• Spot Creation Production partner referral service connecting advertisers with a network of 20+ preferred cinema spot production companies across German, French, and Italian-speaking Switzerland. Supports brands seeking cinema-quality video advertising creation without in-house production.
• Spot Delivery Cinema Screen Technical delivery service for cinema advertising content via the Weischer.upload platform, accepting DCP, MP4, MOV, and MPEG formats with automated technical validation and detailed check reports. Supports advertisers and agencies delivering finished cinema spots to the network.
• Open-Air Cinema Advertising Summer cinema advertising experience presenting brands under open sky at outdoor cinema venues. Targets brands seeking seasonal, experiential cinema touchpoints beyond traditional indoor cinema advertising.
• Cinema Interface Direct contact service connecting advertisers with cinemas for venue rentals, events, loyalty programs, special promotions, and sponsorships beyond traditional advertising. Enables brands to leverage cinema venues as experiential marketing channels through Weischer.Cinema's operator relationships.

Quantifiable outcome

• Cinema generates up to 4x higher attention scores than other video channels
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, strategic and minor.

• One Tech GroupcoreTechnology or Integration · 1 November 2024SSP1 platform integration enabling programmatic booking of DOOH cinema screens. Advertisers and DSPs (Splicky, The Trade Desk, Active Agent) can access over 700 DOOH cinema screens across 40+ Swiss cities programmatically.
• ImaculixcoreTechnology or IntegrationMedia service provider playing key role in programmatic integration of DOOH cinema screens. Provided CINGERINE digital signage system for seamless execution of programmatically booked campaigns.
• OneCinemacoreTechnology or IntegrationTechnical partner supporting the programmatic integration of DOOH cinema screens into SSP1 platform.
• All Leading Swiss Cinema OperatorscoreChannel Partner/ Reseller/ DistributorSince 2012, all leading cinema operators in Switzerland are cooperation partners of Weischer.Cinema Schweiz, providing access to cinema screens and foyer advertising spaces nationwide.
• Cannes LionsflagshipStrategic or Co-development PartnerOfficial Swiss representative of Cannes Lions Festival of Creativity. Weischer.Cinema nominates jury members, searches for best young teams for Young Lions Competition, and brings festival content to life in Switzerland.
• Young Enterprise Switzerland (YES)strategicGTM or Marketing PartnerPartnership for YES Media Award - annual competition where mini-companies present business ideas for chance to win professional cinema spot production and screening in Swiss cinemas.
• Shining FilmstrategicGTM or Marketing PartnerFilm production company partnering for YES Media Award as jury member and mentor for winning team's cinema spot production.
• IGEM (Interessengemeinschaft elektronische Medien)minorGTM or Marketing PartnerSwiss electronic media interest group supporting CINEMA IT MATTERS 2.0 event, providing additional visibility in Swiss media community.
• Lumen ResearchstrategicStrategic or Co-development PartnerUK-based research partner for LUMEN Attention Study - eyetracking research in real cinemas demonstrating cinema's advertising effectiveness versus other video channels.
• Prof. Dr. Marcus Schögel (University of St. Gallen)minorStrategic or Co-development PartnerMarketing professor from University of St. Gallen providing keynote on Attention Economy at CINEMA IT MATTERS 2.0 event.
• ProCinemaminorStrategic or Co-development PartnerSwiss cinema industry association. Weischer.Cinema connects advertisers with festivals, event organizers, and associations including ProCinema for sponsorship ideas and collaborations.
• Preferred Production Partners (Switzerland)minorChannel Partner/ Reseller/ DistributorNetwork of 20+ production companies across German, French, and Italian speaking Switzerland recommended for cinema spot creation. Includes Video Konsole, X-Media, konzept 2, THE COVER MEDIA AG, Imaculix, Fotografia Hausheer, KM Design, and others.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• APG|SGA: Switzerland's leading outdoor advertising company covering analog and digital out-of-home (rail, street, mall, DOOH). Competes for the same brand advertising budgets targeting Swiss audiences, especially through its growing DOOH network.
• Goldbach Group: Swiss cross-media marketing company spanning TV, radio, digital, and OOH. Provides media planning/buying services and competes directly for advertising budgets across Swiss language regions, although with a broader channel mix.
• Clear Channel Switzerland: Major OOH/DOOH operator in Switzerland (part of Clear Channel Outdoor). Competes for out-of-home advertiser budgets at national scale with a significant DOOH footprint, particularly in retail and transit environments.
• JCDecaux: Global OOH leader with operations across Switzerland and Europe. Provides DOOH and place-based advertising at scale, competing for the same premium brand budgets while offering broader multi-country reach.
• Ströer SE: Leading German/DACH OOH and DOOH media company with a large digital out-of-home network. Comparable as a digital-screen-based advertising and media-buying platform, and a potential partner/competitor for cross-border programmatic DOOH.

Direct peers

• National CineMedia: US cinema advertising sales network representing cinema screens and lobby advertising for major exhibitors. Closest functional analog globally: same cinema-screen-and-DOOH sales model, sales-led approach, and attention-based value proposition.
• Weischer.Cinema (Germany): Parent-led sister operation; runs the same cinema advertising and DOOH media business in Germany with national sales teams and proprietary Cinema.Reloaded / weischerPLAY tools. Effectively the same playbook in the largest DACH market.
• Weischer.Cinema Austria: Sister entity under Weischer Media Group running cinema advertising sales in Austria. Same operating model (Cinema Screen National/Local, DOOH-Cinema, BTL), creating direct comparability and competitive symmetry across DACH.
• Pearl & Dean: UK/Ireland cinema advertising representative selling on-screen and lobby advertising. Direct functional peer: same cinema-focused book with national coverage, programmatic partnerships, and BTL extensions.

Emerging players

• Vistar Media: Programmatic DOOH supply-side platform and SSP. Comparable because Weischer's DOOH growth plans run through similar SSPs (SSP1 / Vistar-style platforms) and Vistar represents the partner/competitor dynamic for programmatic cinema advertising distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weischer_cinema
• Facebookfacebook.com/WeischerCinema-Schweiz-107236198240355
• LinkedInlinkedin.com/company/weischer-cinema-schweiz
• Instagraminstagram.com/weischer.cinema_schweiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weischer.Cinema Schweiz