Wellness in Motion, Inc.

Name

Wellness in Motion, Inc.

Legal name

Wellness in Motion, Inc.

Website

https://wellness-in-motion.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Trigger Point Therapy & Neuromuscular Massage (HSADAHAF)

Keywords

• Chiropractic care
• Massage therapy
• Trigger point therapy
• Spinal adjustments
• Soft tissue therapy

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Chiropractic and Massage Services: Fee-for-service healthcare practice providing chiropractic adjustments, massage therapy, and trigger point therapy. Accepts major credit cards (Visa, Mastercard, American Express) and processes insurance claims through managed care plans. Patients may pay out-of-pocket for uncovered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wellness in Motion is a Phoenix, Arizona-based chiropractic and massage therapy practice offering personalized, one-patient-at-a-time treatment. The practice provides three core services combined into a single treatment approach: Trigger Point Massage, Stretching Programs, and Gentle Spinal Adjusting. Dr. Nicholas Warner, CMT DC, utilizes soft tissue Trigger Point Therapy prior to adjusting, followed by prescribed home stretch and strength exercises to promote muscular reeducation and skeletal alignment.

Product overview

Wellness in Motion is a Phoenix, Arizona-based chiropractic and massage therapy practice offering personalized, one-patient-at-a-time treatment. The practice provides a cohesive approach combining three core services: Trigger Point Massage, Stretching Programs, and Gentle Spinal Adjusting. Founder Dr. Nicholas Warner, CMT DC, utilizes a soft tissue technique called Trigger Point Therapy prior to adjusting, followed by home stretch and strength exercises. The practice emphasizes gentle chiropractic healing achieved through muscular reeducation rather than aggressive manipulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trigger Point Massage Soft tissue technique focusing on muscles that inhibit proper alignment and cause specific patterns of pain. Targets small muscles alongside joints that are often missed in traditional massage.
• Gentle Spinal Adjusting Gentle chiropractic adjustments performed after massage preparation, making spine and extremity work easier and longer-lasting. Uses gentle mobilization techniques rather than violent twisting or jerking manipulations.
• Stretching Programs In-office stretching combined with prescribed home stretches and exercises to promote good alignment and movement. Part of the muscular reeducation process supporting longer-lasting results.

Quantifiable outcome

• Patients need fewer visits while making fast progress
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Southern California University of Health SciencesminorOthersDr. Nicholas Warner serves as a Post Graduate Instructor at Southern California University of Health Sciences, demonstrating ongoing professional engagement and teaching in the field.
• Utah College of Massage Therapy (Phoenix)minorOthersDr. Nicholas Warner served as an Instructor at Utah College of Massage Therapy's Phoenix campus, indicating expertise in massage therapy education.
• Los Angeles College of ChiropracticminorOthersDr. Nicholas Warner was a prior instructor at Los Angeles College of Chiropractic, indicating foundational teaching experience in the field.
• Cortiva Institute of Massage TherapyminorOthersDr. Nicholas Warner received his massage therapy training at Cortiva Institute of Massage Therapy before pursuing his chiropractic education.

Scale indicators1 record

Recent moves3 records

Broad incumbents

• The Joint Chiropractic: National chiropractic franchise operating hundreds of clinics with a standardized, high-volume walk-in model. Comparable as a US-based chiropractic care provider serving similar musculoskeletal complaints, though structurally the opposite of Wellness in Motion's high-touch, single-practitioner model.
• Elements Massage: Therapeutic-focused massage franchise with multiple Phoenix-area studios emphasizing clinical-style bodywork. Comparable as a local competitor offering therapeutic massage and trigger point work to similar consumer segments as Wellness in Motion.
• Massage Envy: Large franchised membership-based massage and skincare services chain with locations across the US including Phoenix. Comparable as a Phoenix-area provider of therapeutic massage and soft-tissue work overlapping with Wellness in Motion's trigger point and massage offerings.
• ATI Physical Therapy: Large national outpatient physical therapy provider with locations across many US states. Comparable as a provider of musculoskeletal rehabilitation, manual therapy, and therapeutic exercise programs overlapping with Wellness in Motion's adjustment and home exercise services.
• Chiro One Wellness Centers: Chicago-area based chiropractic clinic network with multiple locations. Comparable as a multi-clinic chiropractic care operator providing spinal adjustments and patient education for musculoskeletal complaints similar to Wellness in Motion's core offerings.
• Hand & Stone Massage and Facial Spa: US franchise network offering therapeutic massage, including trigger point and sports massage variants, with locations in the Phoenix metro. Comparable as a consumer-facing therapeutic massage provider overlapping with Wellness in Motion's massage service line.

Direct peers

• Airrosti Rehab Center: Texas-founded, now multi-state provider specializing in manual therapy and soft-tissue treatment for musculoskeletal pain, with outcomes-focused protocols. Comparable as a hands-on, non-pharmaceutical musculoskeletal care provider targeting similar patients with soft-tissue and alignment-focused methodology.

Regional players

• Phoenix Rehab Group: Singapore-based physiotherapy and rehab provider focused on musculoskeletal recovery and manual therapy. Comparable thematically in delivering hands-on musculoskeletal care, though geographically distant from Wellness in Motion's Phoenix-only footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellnessInMotionAZ
• LinkedInlinkedin.com/company/wellness-in-motion-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness in Motion, Inc.