werk :b events
werk :b events GmbH is a 30-year Nürnberg-based full-service event agency operating 130+ event days annually across festivals, beach venues, sports events, and corporate functions, serving consumer, B2B, and municipal clients.
- Company typePrivate
- Founded-
- HeadquartersNürnberg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What werk :b events does
werk :b events GmbH is a Nürnberg, Germany-based full-service event agency operating for approximately 30 years under Managing Director Christopher Dietz. The company organizes and executes public events, business events, and sports events across the Nürnberg metropolitan region, anchored by signature formats including Festival Summer (four single-day festivals at Nuremberg Airport: Happy Life Open Air, Garlic Land Festival, Super Sommer Sause, and Latin airport Festival, drawing up to 50,000 visitors), Sommerinsel Schütt beach venue, Nürnberger Winterhütten, La Festa Italiana, Stadtvilla Nürnberg, and Nürnberg Falcons basketball games. The company also operates catering services at Kia Metropol Arena, provides gastronomic services for Bardentreffen (a municipal festival with 200,000+ visitors), and runs the Lieblingsstadt Merch e-commerce store. It executes 130+ event days annually with a 30+ core team that expands to 500+ staff during major festivals.
The business model combines multiple revenue streams: ticketed event sales (Festival Summer and others, with tiered pricing from early-bird through VIP), on-site food and beverage operations, corporate event management and catering services, venue and equipment rental (Stadtvilla, dishes, table linens), and merchandise sales through the online shop. Customer segmentation is primarily consumer-facing (B2C festival attendees, beach club patrons, party-goers) with a secondary B2B line (corporate events, Kia Metropol Arena catering) and a tertiary municipal/government line (City of Nürnberg partnerships). Distribution is direct via owned channels including the corporate website, online ticketing, at-the-door box office, and the online merchandise shop, supplemented by a partner-driven marketing model with naming sponsors (SANITÄR UNION, Feser-Graf, EDEKA Nordbayern) and media partners (Radio F, Hit Radio N1) who provide cross-promotion through their customer bases.
The underlying technology is a standard commercial web stack (Google Analytics, AdSense/AdWords, Facebook Pixel, YouTube/Vimeo, Google Maps API, reCAPTCHA, Google Web Fonts) with cashless payment via festival wristbands; no proprietary platform, public API, or AI/ML capabilities are disclosed. The company operates from its headquarters at Martin-Albert-Straße 1, 90491 Nürnberg, and is registered as a German private limited company (GmbH) under HRB 24566 with VAT ID DE351035025. Ownership is founder-led with no disclosed external investors or parent company.
werk :b events firmographics
Firmographics- Name
- werk :b events
- Legal name
- werk :b events GmbH
- Website
- https://werk-b.events
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- werk :b events GmbH is a 30-year Nürnberg-based full-service event agency operating 130+ event days annually across festivals, beach venues, sports events, and corporate functions, serving consumer, B2B, and municipal clients.
- Ownership category
- akta.pro rank
Where werk :b events is headquartered
LocationHeadquarters
- HQ city
- Nürnberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
werk :b events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Event Ticket Sales: Primary revenue from ticket sales for signature festivals including Festival Summer events (Garlic Land, HIPHOP GARDEN, Super Sommer Sause, Latin airport Festival), La Festa Italiana, and other public events.
- Food & Beverage / Catering: On-site F&B sales during events including bars, food markets, partner activations (EDEKA app integration), and catering services for business events and the Kia Metropol Arena.
- Business Event Services: Full-service event management for corporate clients including planning, organization, and execution of business events. Catering services at Kia Metropol Arena.
- Merchandise Sales: Sale of branded merchandise through the Lieblingsstadt Shop (online e-commerce store) including apparel and promotional items.
- Venue & Equipment Rental: Rental of equipment (dishes, cutlery, glasses, table linens) and venue spaces including the Stadtvilla Nürnberg for weddings, celebrations, and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Festival tickets with tiered pricing |
| Transaction based/ take rate | Pay-as-you-go | Nightgroove ticket pricing |
| Unit Pricing | Pay-as-you-go | Merchandise products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
werk :b events product offering
Product offeringCore offering
werk :b events is a Nürnberg-based event agency that organizes, produces, and operates public festivals, music events, sports events, corporate events, and venue operations. The company produces signature festival series including Festival Summer (four single-day open-air festivals at Nuremberg Airport with up to 50,000 visitors), Sommerinsel Schütt (urban beach venue), Nürnberger Winterhütten, La Festa Italiana, and supports the Nürnberg Falcons basketball team and catering at Kia Metropol Arena. It also operates a branded merchandise e-commerce store and provides full-service event management and catering for corporate clients and private celebrations at Stadtvilla Nürnberg.
Product overview
werk :b events is an event agency in Nuremberg, Germany with over 30 years of experience organizing public events, sports events, and business events. The company operates multiple distinct event brands and venues: Festival Summer (comprising Garlic Land Festival, HIPHOP GARDEN FESTIVAL, N1 Super Sommer Sause, Latin airport Festival, and Happy Life Open Air), Sommerinsel Schütt (with Lieblingsstrand beach venue and Sommergarten beer garden), La Festa Italiana, Nürnberger Winterhütten, Stadtvilla Nürnberg, Kuhstall at Altstadtfest, WILDE EMMA electronic music events, and Landsberger Nightgroove. The company also manages Nürnberg Falcons basketball team, provides Public Viewing for major football tournaments, offers Business Events planning services, and operates catering services at Kia Metropol Arena.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival Summer Annual open-air music festival series held at Nuremberg Airport featuring four single-day festivals (Happy Life Open Air, Garlic Land Festival, Super Sommer Sause, and Latin airport Festival), attracting up to 50,000 visitors per season. Targeted at music and entertainment enthusiasts in the Nürnberg metropolitan region.
- Sommerinsel Schütt Summer venue on Nuremberg's largest Pegnitz island operating April through August, encompassing the Lieblingsstrand urban beach, Sommergarten beer garden, and La Festa Italiana festival. Serves general public visitors seeking summer leisure, food and beverage experiences.
- Nürnberger Winterhütten Winter venue at Nuremberg Airport featuring festive huts, dining, and entertainment during the winter season. Targeted at general public visitors seeking seasonal holiday experiences.
- Stadtvilla Nürnberg Exclusive event venue featuring a Jugendstil villa with garden, suitable for weddings, celebrations, business events, and private functions; accommodates up to 200 guests. Targeted at private individuals planning weddings/celebrations and corporate event clients.
- Business Events Full-service event planning and management service for corporate events, conferences, product launches, team events, and business gatherings. Targeted at companies and organizations in the Nürnberg region requiring professional event execution.
- Catering Services On-site catering services provided at Kia Metropol Arena and various event venues including Sommerinsel Schütt. Covers sports events, concerts, congresses, and indoor events. Targeted at venue operators, sports teams, and corporate clients.
- Lieblingsstadt Merch Official online merchandise store selling branded merchandise and products (apparel and promotional items) with PayPal payment processing and delivery within Germany. Targeted at fans and brand enthusiasts.
- Landsberger Nightgroove Pub and music festival in Landsberg am Lech featuring live bands and DJs across approximately 18 venues in the old town, with around 4,000 attendees. Organized by werk :b events annually. Targeted at music and nightlife enthusiasts.
- Nürnberg Falcons Basketball Operations Operations and game-day production for the Nürnberg Falcons professional basketball team (2nd Bundesliga), with home games hosted at Kia Metropol Arena. Targeted at sports fans and league stakeholders.
- Public Viewing Large-scale public viewing events for major football tournaments (EM, WM) held at Nuremberg Airport with screenings on LED screens. Targeted at football fans and general public.
- La Festa Italiana Italian festival featuring live music, food market, and Mediterranean lifestyle held annually on the Sommerinsel Schütt. Targeted at general public visitors seeking Italian cultural experiences.
- Kuhstall / Kuhstall Schänke Traditional Franconian hospitality venue on the island Schütt operating during the Altstadtfest, featuring local cuisine and entertainment. Targeted at general public visitors to the Altstadtfest.
Quantifiable outcome
- 50,000+ annual festival attendees
- +2 more outcomes
Companies that use werk :b events
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
werk :b events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
werk :b events partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, flagship and supporting.
- EMS (EMS Experts Managed Services GmbH)coreLong-standing partnership with EMS as technology and media partner. EMS Media Solutions handles visual live production of festivals and media coverage across digital channels including video content, social media content, and editorial storytelling. Expanded partnership includes business-level collaboration with EMS as a Nürnberg company strengthening regional culture.
- EDEKA Nordbayern-Sachsen-ThüringenmajorEDEKA N-S-T (serving 840 retail stores) partnered as sponsor for Festival Summer 2026. Integration includes exclusive discounts in EDEKA app, promotional stand at events, gadget distribution, phone charging in chill-out areas, and co-marketing alignment with 'Wir lieben Lebensmittel' and 'Nürnberg, wir lieben dich' messaging.
- SANITÄR UNIONflagshipNAMING SPONSOR of Festival Summer. Main sponsor providing naming rights and primary brand association with the festival series. Also sponsor of FanPark for public viewing during football championships.
- Feser-Graf GruppemajorNAMING SPONSOR of the Feser-Graf Main Stage at Festival Summer events. Primary performance stage naming rights.
- 24 Sieben ShopsupportingNAMING SPONSOR of the DJ Tower (10-meter high second stage) at Festival Summer events. 24 Sieben Shop operates three 24-hour convenience stores in Nürnberg.
- NEXTIMEsupportingPartner and service provider for major projects including Sommerinsel Schütt and Festival Summer. Provides expertise and staffing support for large-scale event operations.
- Radio FsupportingOfficial media partner for La Festa Italiana. Provides radio promotion and coverage for the Italian Days festival on the Sommerinsel Schütt.
- Hit Radio N1supportingMedia partner presenting the Garlic Land Festival. Provides radio promotion and on-air mentions for Festival Summer events.
- Airport Nürnberg (Albrecht-Dürer-Airport)coreLong-standing venue partner providing event grounds (P31) in immediate proximity to the airport tower. Home base for Festival Summer events. Airport fire brigade provides safety support during events.
- Stadtvilla NürnbergsupportingCo-operated exclusive venue for weddings, celebrations, business events, and other occasions. Operated by Bina Weiland (Hochzeitsladen Nürnberg), Christopher Dietz (werk :b events), and Oliver Förschner/Joe Sonntag (club operators). Located at Spittlertorgraben with garden and Jugendstil villa accommodating up to 200 guests.
- Kia Metropol ArenacoreMajor venue partner where werk :b events operates catering and manages events including Nürnberg Falcons basketball games, concerts, congresses, and Lieblingswelt indoor events.
- Landsberg Nightgroovesupportingwerk :b events serves as organizer for the Landsberg Nightgroove (pubs and music festival) in Landsberg am Lech, held annually with 18 venues and approximately 4,000 attendees.
- DRILLSsupportingSports brand with Pop-up Store featuring rooftop terrace at Lieblingsstrand on Sommerinsel Schütt.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
werk :b events competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
werk :b events social profiles
Digital presencewerk :b events financial estimates
Financial estimateRevenue estimate
Valuation estimate
werk :b events leadership team
Management profileNumber of profiles
Profiles8 records
werk :b events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
werk :b events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about werk :b events
What does werk :b events do?
werk :b events is a Nürnberg-based event agency that organizes, produces, and operates public festivals, music events, sports events, corporate events, and venue operations. The company produces signature festival series including Festival Summer (four single-day open-air festivals at Nuremberg Airport with up to 50,000 visitors), Sommerinsel Schütt (urban beach venue), Nürnberger Winterhütten, La Festa Italiana, and supports the Nürnberg Falcons basketball team and catering at Kia Metropol Arena. It also operates a branded merchandise e-commerce store and provides full-service event management and catering for corporate clients and private celebrations at Stadtvilla Nürnberg.
Is werk :b events a public or private company?
werk :b events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was werk :b events founded?
werk :b events was founded in -1. It employs 11 to 50 people.
Where is werk :b events based?
werk :b events is headquartered in Nürnberg, Germany, in the Europe region.
How does werk :b events make money?
Five revenue lines are on record. Event Ticket Sales are the primary driver. The others are food & Beverage / Catering, business Event Services, merchandise Sales and venue & Equipment Rental.
Does werk :b events have an API?
No public API is recorded for werk :b events.