WERM Flooring Systems

What WERM Flooring Systems does

WERM Flooring Systems is a privately held, Oklahoma-based specialty flooring manufacturer founded in 2001 that produces a permanent, non-porous recycled rubber flooring product marketed primarily to horse and livestock owners. The core product is a 3/4-inch thick troweled-on flooring made from 100% post-industrial recycled rubber, engineered with a high binder content to create a seamless, liquid-impervious surface that eliminates the need for heavy rubber mats in trailers, barns, wash racks, and stalls. The company complements this with Seal and Chill Roof Coatings, a separate product line that reflects nearly 90% of UV rays and reduces roof temperatures by up to 60 degrees.

The company operates with a 5-person employee base and generates revenue through a hybrid B2B/B2C model: 88 authorized dealers across the United States and Canada handle product sales and professional installation, while 10 OEM trailer manufacturing partners (4 Star, Cimarron, Elite, Exiss/Sooner, Hart, Platinum, Shadow, Sundowner, and Kingstar) install WERM flooring as a factory option on select new trailers. Pricing is quote-based and undisclosed; the product is not available for self-installation. Notable reference customers include Jud Little Ranch, USDA Grazing Lands Research Laboratories, New Bolton Center at the University of Pennsylvania, Oklahoma Equine Hospital, Tulsa Expo Square, Heritage Place, and Pioneer Amphitheater.

WERM is led by President/CEO Jared Chappell and Marketing and Operations Manager Levi Forbes. The company is privately held with no disclosed funding, no patents or trademarks on file, and no digital/AI capabilities. Its growth has been driven by expanding the dealer franchise model across US/Canada, signing additional OEM partners, extending the product line into a separate roof coating brand, and broadening use cases from trailer and barn flooring into livestock auctions, residential, and commercial applications.

Name

WERM Flooring Systems

Legal name

WERM Flooring Systems

Website

https://wermflooring.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WERM Flooring Systems is a privately held Oklahoma-based manufacturer of permanent, non-porous recycled rubber flooring, primarily for horse trailers, barns, livestock facilities, and vet clinics, distributed through 88 US/Canada dealers and 10 OEM trailer partners.

Ownership category

akta.pro rank

Product category

Rubber Flooring Manufacturing and Installation

NAICS

Flooring Contractors (23833)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

Keywords

• Rubber flooring systems
• Recycled rubber flooring
• Trailer flooring installation
• Equestrian and livestock flooring
• Roof coating solutions

Headquarters

HQ city

Yukon

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales and Installation: WERM Flooring sells its proprietary recycled rubber flooring product along with professional installation through its authorized dealer network. End customers (trailer owners, barn operators, residential/commercial property owners) pay for the product and installation service provided by trained dealers.
2. Seal and Chill Roof Coatings: Companion roof coating product sold through the same dealer network. Applied to trailers, RVs, barns, and other roof surfaces for sealing and cooling benefits.
3. OEM / Factory Option Revenue: WERM flooring is available as a factory option on select new trailers from manufacturing partners (4 Star Trailers, Cimarron Trailers, Elite Trailers, Exiss/Sooner Trailer, Hart Trailers, Platinum Manufacturing, Shadow Trailers Inc, Sundowner Trailers Inc, The Kingstar Company). Trailer manufacturers source and install WERM flooring as part of new trailer builds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WERM Flooring Systems manufactures and installs a proprietary 3/4-inch-thick seamless flooring made from 100% post-industrial recycled rubber, troweled into place on trailers, barns, livestock facilities, vet clinics, kennels, and residential/commercial properties. The product is non-porous and impervious to liquids, slip-resistant, cushioned, and permanently seals the underlying surface, eliminating the need for heavy rubber mats. The company complements this core flooring system with Seal and Chill Roof Coatings and sells exclusively through an authorized, vetted dealer/installer network (with OEM factory options on select new trailers).

Product overview

WERM Flooring Systems offers a single core product line: the WERM Flooring System, a permanent non-porous rubber flooring solution made from 100% post-industrial recycled rubber. The product is 3/4 inch thick and is troweled onto surfaces like concrete, wood, aluminum, or steel. The core flooring system is complemented by the Seal and Chill Roof Coatings, a separate product line for roof sealing and UV reflection. Together, these products serve a wide range of applications across trailers (horse and livestock), barns/equine/vet clinics/kennels, livestock auction facilities, equipment, residential (pool decks, garages, home gyms, etc.), and commercial (truck beds, restaurants, schools, playgrounds, etc.) segments. The company operates through an authorized dealer network throughout the United States and Canada, with manufacturing partners including 4 Star Trailers, Cimarron Trailers, Elite Trailers, Exiss/Sooner Trailer, Hart Trailers, Platinum Manufacturing, Shadow Trailers, Sundowner Trailers, and The Kingstar Company.

Differentiator

Problem solved

Functional benefit

Brands

• Seal and Chill: Roof coatings product line that reflects UV rays and helps seal roofs on trailers, RVs, and barns to reduce temperature and prevent leaks.

Products and services

• WERM Flooring System A permanent, non-porous rubber flooring solution poured and troweled onto surfaces, providing a cushioned, slip-resistant, and liquid-impervious floor covering for trailers, barns, livestock facilities, vet clinics, kennels, residential, and commercial applications. The product is 3/4 inch thick and made from 100% post-industrial recycled rubber with a consistent high binder content.
• Seal and Chill Roof Coatings A roof coating product that seals roofs and reflects up to 90% of UV rays, helping to cool surfaces and interiors. Can reduce roof temperature by up to 60 degrees on hot summer days. Applied to trailers, RVs, barns, and other roof surfaces.
• Trailer Flooring Application Flooring solutions for horse and livestock trailers, completely sealing the floor and providing a padded, slip-resistant surface impervious to liquids. Available as factory option on select new trailers and installed on all new and used trailers through authorized dealers.
• Livestock Auction Flooring Specialized flooring for livestock auction facilities, scalable to cover areas of any size, providing durable, non-porous flooring for sale rings, walkways, and holding areas under heavy animal traffic.
• Barn / Equine / Vet Clinic / Kennel Flooring Flooring solutions for barns including wash racks, aisle ways, stalls, clipping rooms, cattle chutes, and vet/equine centers. Provides easy-to-clean, non-porous surfaces for animal facilities.
• Equipment Flooring Flooring applications for equipment including cattle chutes and goat stands, providing durable and slip-resistant surfaces in working agricultural environments.
• Residential Flooring Flooring solutions for residential applications including pool decking, patios, driveways, pool houses, garages, sidewalks, home gyms, kitchens, bathrooms, laundry rooms, and mud rooms.
• Commercial Flooring Flooring solutions for commercial properties including truck beds, utility trailers, gyms, schools, locker rooms, tracks, playgrounds, restaurants, bars/kitchens, office buildings, and entry ways.

Quantifiable outcome

• Roof temperature reduction of up to 60 degrees on hot summer days with Seal and Chill roof coatings
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered regional franchise and oem manufacturing partner.

• WERM Flooring AZregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering Arizona. Contact: Chris Leighton, 26649 North Beacon Lane, Wittmann, AZ 85361. Phone: 602-732-1808. Sells and installs WERM flooring products and Seal and Chill roof coatings in Arizona.
• WERM Flooring of Florida Panhandle LLCregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering the Florida Panhandle. Contact: Manny Oropeza. 1904 Katherine Speed Ct, Tallahassee, FL 32303. Phone: 850-662-6200. Sells and installs WERM flooring and Seal and Chill roof coatings in the Florida Panhandle region.
• WERM Flooring of Georgia LLCregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering Georgia. Contacts: Tommy Sizemore (770-468-6447) and Dakota Day (678-972-7889). 149 Silver Dollar Road, Barnesville, GA 30204. Sells and installs WERM flooring products in Georgia.
• WERM Flooring of Minnesota LLCregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering Minnesota. Contact: Bret Illies. Sauk Centre, MN 56378. Phone: 320-333-6618. Sells and installs WERM flooring products in Minnesota.
• WERM Flooring South Carolinaregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering South Carolina. Contacts: Betts (803-477-6154) and Donna (803-622-0344). 659 Wood Branch Ln, Ridgeway, SC 29130. Website: wermflooringsc.com. Sells and installs WERM flooring products in South Carolina.
• WERM of Montanaregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering Montana. Contact: Brandon Yung. 310 Northwest Passage Lane, Manhattan, MT. Phone: 406-595-9300. Sells and installs WERM flooring and Seal and Chill roof coatings in Montana.
• WERM of Wyomingregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering Wyoming. Contact information listed. 6020 Colter Drive, Riverton, WY 82501. Phone: 307-851-5860. Sells and installs WERM flooring products in Wyoming.
• WERM of Southern Ohioregional franchiseChannel Partner/ Reseller/ DistributorRegional franchise dealer covering southern Ohio. 380 Duffey Rd, Peebles, OH 45660. Phone: 937-779-1021. Sells and installs WERM flooring products in southern Ohio.
• 4 Star Trailersoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner that installs WERM flooring as a factory option on select new trailers. 10000 NW 10th St, Oklahoma City, OK 73127. Phone: 405-324-7827.
• Cimarron Trailersoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 1442 U.S. Hwy 62, Chickasha, OK 73018. Phone: 405-222-4800. Website: cimarrontrailers.com. Installs WERM flooring as a factory option.
• Elite Trailersoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 7700 SW 29th St, Oklahoma City, OK 73179. Phone: 405-745-5757. Installs WERM flooring as a factory option.
• Exiss / Sooner Traileroem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 900 Trail Boulevard, El Reno, OK. Installs WERM flooring as a factory option on select new trailers.
• Hart Trailersoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 3909 South 4th Street, Chickasha, OK. Phone: 405-224-3634. Installs WERM flooring as a factory option.
• Platinum Manufacturingoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 400 S Sara Rd, Oklahoma City, OK 73127. Phone: 405-577-9371. Website: platinumcoach.net. Installs WERM flooring as a factory option.
• Shadow Trailers Incoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 951 Southwest 21st Place, Williston, FL. Phone: 352-529-2190. Installs WERM flooring as a factory option.
• Sundowner Trailers Incoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 9805 Oklahoma State Highway 48, Coleman, OK. Customer Service: 1-800-438-4294; Toll Free: 1-800-654-3879; Local: 580-937-4255. Installs WERM flooring as a factory option.
• The Kingstar Companyoem manufacturing partnerChannel Partner/ Reseller/ DistributorTrailer manufacturing partner. 47555 Main Street, Houghton, MI 49931. Phone: 906-281-2281. Website: kingstar.net. Installs WERM flooring as a factory option.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rubber-Cal: Rubber-Cal manufactures and distributes a wide range of rubber flooring rolls, tiles, and mats for industrial, commercial, and residential use — competing with WERM in commercial and residential flooring segments as a broader incumbent rubber flooring producer.
• Greatmats: Greatmats is a large-scale retailer and distributor of rubber flooring, mats, and tiles across equine, gym, and commercial categories — overlapping with WERM's product portfolio through broader SKU breadth and established e-commerce distribution.
• Linear Rubber Products: Linear Rubber Products manufactures recycled rubber flooring and mat products from recycled tire rubber for commercial, agricultural, and athletic use — overlapping with WERM's recycled rubber manufacturing base and end markets.

Emerging players

• Elite Crete Systems: Elite Crete Systems produces epoxy, urethane, and MMA resinous flooring systems including agricultural and animal facility applications — competing with WERM in livestock auction, wash rack, and barn flooring segments.
• Florock: Florock manufactures epoxy and resinous flooring systems used in commercial, industrial, and animal-care facilities — overlapping with WERM's commercial, livestock, and barn applications where poured resinous systems compete as an alternative surface solution.

Regional players

• Ramm Horse Fencing & Stalls: Ramm supplies horse stall systems, fencing, and equine facility products to the North American equestrian market — adjacent to WERM as a regional equine infrastructure provider with overlapping barn and stall customer segments.

Direct peers

• Polylast Systems: Polylast Systems manufactures recycled rubber flooring products specifically designed for horse trailers, equine facilities, and livestock applications — directly competing with WERM's core recycled rubber trailer and barn flooring offering across similar end customers.
• Humane Manufacturing: Humane Manufacturing produces rubber mats and flooring products for horse trailers, stables, and barns, serving the same equestrian and livestock owner segment that WERM targets with its non-porous seamless flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wermflooringsystems
• LinkedInlinkedin.com/company/werm-flooring-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERM Flooring Systems