Werzers hotel Resort Wörthersee

What Werzers hotel Resort Wörthersee does

Werzers Hotel Resort Wörthersee is a family-owned, privately held Austrian hospitality group headquartered at Werzerpromenade 8, Pörtschach am Wörthersee, Carinthia, operating two lakeside properties — the 4-star superior Hotel Resort Pörtschach (approximately 120 rooms) and the 4-star Seehotel Wallerwirt in Töschling (40 double rooms and 10 suites) — together with three F&B venues (Panorama-Seerestaurant, Bistro Anna W., Café-Restaurant Bootshaus), the late-19th-century historic Badehaus used as an event and spa venue, and the 2,000 m² See-SPA wellness complex (a second Wallerwirt See-SPA opened in 2026). The company claims continuous Wörthersee tourism roots dating to 1780 and brand heritage "Der Klassiker seit 1870" anchored by Anna Werzer, and is led by Gastgeber Roland Hirtenfelder with Executive Resort Chef Helmut Leitner.

The group monetizes a multi-segment leisure and events proposition across families, couples, corporate groups, weddings, sports, and wellness travelers. Revenue streams comprise room accommodation (€95–€209+ per person per night, tiered Comfort/De Luxe/Suite/Penthouse), three F&B outlets with Alpe-Adria cuisine, spa and wellness services, sports (tennis, golf partnerships with up to 30% green fee discounts, e-bike/SUP rentals), and a professional events and weddings business (Seerestaurant capacity up to 450 persons). Distribution is direct-to-consumer via werzers.at, supplemented by phone reservations, a walk-in event sales team, and a WESTbahn rail ticket partnership tied to the new Koralmbahn connection from Vienna; loyalty is managed through the Werzers Bonusclub.

The underlying technology is standard hospitality PMS-class infrastructure with fiber-optic WiFi, smart TVs, USB charging, online booking, and a regional partner integrations stack (WESTbahn, Smatrics EV charging, Wörthersee Plus Card). Go-to-market combines an owned website and booking engine, organic social on Facebook/Instagram/YouTube/TikTok, email newsletter, and event-driven seasonal campaigns (Crime Night, Pink Lake, Christmas, Silvester, golf and tennis packages, day-SPA access). Certifications held or in progress include Kärntner Leitbetrieb and the Österreichisches Umweltzeichen.

Name

Werzers hotel Resort Wörthersee

Legal name

Werzers Betriebe am Wörthersee

Website

https://werzers.at

Company type

Private

Founded year

1780

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Carinthian hospitality group operating two lakeside hotels (Hotel Resort Pörtschach and Seehotel Wallerwirt, ~170 keys total), a historic Badehaus, three restaurants, and 2,000 m² of spa on Lake Wörthersee, serving families, couples, corporate, wedding, sports and wellness guests via direct booking and rail partnerships.

Ownership category

akta.pro rank

Product category

Luxury Lakeside Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Lakeside resort hotels
• Wellness and spa hospitality
• Family vacation packages
• Corporate seminar venues
• Wedding and event locations

Headquarters

HQ city

Pörtschach am Wörthersee

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room rentals across two properties: Werzers Hotel Resort Pörtschach (4-star superior, 120 rooms) and Werzers Seehotel Wallerwirt (50 rooms and suites). Revenue from nightly stays with various room categories from Comfort to Penthouse Suite.
2. Food & Beverage: Three restaurants: Panorama-Seerestaurant, Bistro Anna W., and Café-Restaurant Bootshaus. Includes breakfast buffet, 4-course gourmet dinner menu, bar services, cocktail offerings, and wine list featuring Austrian and international wines.
3. Spa & Wellness Services: Massages, beauty treatments, cryotherapy sessions, and day spa access. Revenue from treatments and day passes to the 2,000 m² See-SPA.
4. Events & Celebrations: Seminar facilities, weddings, corporate events, and celebrations. Venues include Seerestaurant (up to 450 persons), Badehaus, Bistro Anna W., and Café-Restaurant Bootshaus.
5. Sports & Activities: Tennis court rentals, golf packages with Greenfee discounts up to 30%, E-bike and (E)-bike rentals, SUP board and pedalo rentals, motorboat taxi rides, water skiing and tubing with motorboat ANNA W.
6. Package Holidays: Curated vacation packages including Christmas, New Year, Easter, Pink Lake, Crime Night, Golf packages, Tennis packages, hiking and cycling specials ranging from €187 to €874 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Werzers Hotel Resort Wörthersee operates two first-row lakeside hotels on Lake Wörthersee in Carinthia, Austria — the 4-star superior Hotel Resort Pörtschach (approximately 120 rooms) and the Seehotel Wallerwirt (50 rooms and suites) — providing accommodation, three F&B venues, two wellness/SPA facilities, family programming, sports activities, and corporate/wedding event hosting. Revenue is driven by overnight stays, half-board dining, spa and wellness services, packaged holiday experiences, and B2B seminars/celebrations across approximately 170 total rooms.

Product overview

Werzers hotel Resort Wörthersee is a hospitality group operating two lakeside hotels in Carinthia, Austria — the Werzers Hotel Resort Pörtschach (4-star superior, approximately 120 rooms) and the Werzers Seehotel Wallerwirt (approximately 50 rooms and suites) — supplemented by three distinct culinary and wellness venues: the Café-Restaurant Bootshaus (casual dining on the promenade), the Bistro Anna W. (all-day bistro), and the historic Badehaus (late-19th-century bathing house serving as an exclusive event and spa venue). The core offering centers on 'first-row lakeside' vacation experiences combining see-wellness (with two separate SPAs — the Hotel/Badehaus SPA at the Resort and the newly opened Wallerwirt See-SPA), sports (tennis, golf, cycling, water sports), culinary dining across three restaurants, family amenities (WERZIS Kinderland, kids wellness), and business event facilities. The group also offers a loyalty program (Bonusclub), direct online booking with last-minute discounts, gift vouchers, and a day-spa service for external visitors. All properties are located along the shores of Lake Wörthersee in the Austrian state of Carinthia.

Differentiator

Problem solved

Functional benefit

Brands

• Werzis Kinderland: Children's play land and kids program at Hotel Resort Pörtschach
• Werzers See-SPA
• Bistro Anna W.
• Werzers Bonusclub

Products and services

• Werzers Hotel Resort Pörtschach 4-star superior lakeside hotel in Pörtschach am Wörthersee offering approximately 120 modern rooms, multiple F&B venues, the 2,000 m² See-SPA, family amenities (WERZIS Kinderland), sports facilities, corporate seminar venues, and direct beach access for leisure and business guests.
• Werzers Seehotel Wallerwirt Hideaway lakeside hotel in Töschling/Techelsberg with 40 double rooms and 10 suites (50 rooms total), all with balcony and lake view, plus a newly opened 2026 See-SPA with heated outdoor pool and panoramic saunas.
• Historisches Badehaus Late-19th-century lakeside bathhouse operating as an exclusive wellness, event, and wedding venue on Lake Wörthersee, accessible from the Hotel-SPA via a light-flooded glass corridor; hosts weddings up to 80 persons and serves as the concluding highlight of the See-SPA experience.
• Café-Restaurant Bootshaus Casual-dining café and restaurant located directly on the lakeside promenade in Pörtschach, offering relaxed lake-view cuisine, motorboat-taxi service, and event capacity up to 170 persons, accessible to walk-in guests and boat arrivals.
• Werzers See-SPA (Hotel-SPA & Badehaus-SPA) 2,000 m² wellness area spanning the Hotel-SPA (herbs sauna, Finnish sauna, steam bath, infrared cabin, indoor pool, cryotherapy chamber at -110 °C) and the Badehaus-SPA (Finnish sauna with direct lake access, sanarium, heated outdoor pool, relaxation lounges), connected by a 2,000 m² wellness pathway through a glass corridor.
• Day-SPA Day spa access for external guests from 10:00 to 21:00 covering the 2,000 m² See-SPA including pools, saunas and relaxation zones, requiring advance reservation; enables non-hotel guests to use the wellness facilities.
• WERZIS Kinderland Family program including a 150 m² indoor playroom with craft and reading corners, outdoor area with climbing tower, slide and sandbox, supervised kids programming during holidays, and dedicated children's wellness treatments.
• Seminar & Meeting Facilities Dedicated seminar and conference facilities for corporate clients at Hotel Resort Pörtschach, equipped with modern meeting technology, tailored catering, and a professional event team, integrated with 120 on-site rooms and leisure amenities.
• Wedding & Event Locations Wedding and celebration venues including Badehaus (up to 80 persons), Seerestaurant (up to 450 persons), Bistro Anna W. (up to 80 persons), and Café-Restaurant Bootshaus (up to 170 persons), with civil ceremony services and full wedding planning support.
• Panorama-Seerestaurant Main hotel restaurant at Hotel Resort Pörtschach featuring lake-view dining, Alpe-Adria cuisine combining Alpine and Mediterranean ingredients, breakfast buffet and 4-course gourmet dinner menu; also serves as banquet venue for up to 450 persons.
• Holiday Packages (Pauschalangebote) Curated multi-night packages including Christmas at Lake Wörthersee, Autumn Magic & Oktoberfest, Crime Night, Romantic Advent Days, Tennis Package, Hiking, Golf & Enjoyment, Family Happiness, Ladies Days, Easter Magic, Winter Bonus Week and Silvester packages, priced from €187 to €874 per person.
• Sport & Activity Facilities On-property sports facilities including outdoor and indoor tennis courts, squash boxes, beach volleyball court, fitness room, cryotherapy chamber, SUP and rowing boat rentals, e-bike rentals, and golf partnerships offering up to 30% green fee discounts at nearby courses.
• Werzers Bonusclub (Loyalty Program) Guest loyalty program awarding points for overnight stays, wellness treatments, bar and restaurant spending, guest surveys and referrals, redeemable for exclusive packages and hotel services.
• Gift Vouchers (Gutscheine & Shop) Gift voucher system for Werzers Hotel Resort Pörtschach products and experiences, available for purchase online for various occasions including overnight stays, dining and spa treatments.
• Direct Booking Platform Werzers.at online booking engine with best-price guarantee for direct bookings, no hidden fees, 15% last-minute discount for bookings made within 3 days of arrival, and a 15% WESTbahn rail-traveler bonus voucher.

Quantifiable outcome

• Up to 30% green fee reduction at partner golf courses
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WESTbahncoreGTM or Marketing PartnerStrategic partnership with WESTbahn rail service for sustainable travel. The railway connects Vienna directly to Pörtschach via the Koralm railway tunnel. Werzers offers exclusive discounts: 15% off next 2-day stay for rail travelers. Hotel reception serves as ticket sales point for WESTbahn tickets.
• Kärnten FischminorOthersRegional fish supplier providing fresh catch for the hotel's Alpe-Adria cuisine
• Bäckerei StocklauserminorOthersLocal bakery supplying fresh baked goods for breakfast and dining
• Biobauer MallhofminorOthersOrganic farm supplying dairy products from Carinthian alps
• FrierssminorOthersRegional meat supplier for the hotel's culinary offerings
• Salanda FeinschneckereiminorOthersExclusive delicatessen supplier for gourmet menu items
• Gurktaler AlpenkräuterminorOthersRegional herbal liqueur and beverage specialist
• Wörthersee Plus Card PartnerminorGTM or Marketing PartnerNetwork of regional attractions including Pyramidenkogel, Planetarium Klagenfurt, Reptilienzoo Happ, Minimundus, Museum Moderner Kunst Kärnten, and Wörthersee-Schifffahrt offering complimentary entry and discounts to hotel guests

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genießerhotel Die Forelle: Wellness-focused 4-star superior hotel on the Weissensee in Carinthia. Comparable Austrian family-owned lakeside resort with strong F&B, spa, and active-sports positioning.
• Seehotel Europa (Wörthersee): 4-star superior lakeside hotel in Velden am Wörthersee with comparable family, wellness, and event offerings. Direct substitute in the regional Wörthersee leisure market.
• Falkensteiner Schlosshotel Velden: 5-star luxury resort on the shore of Lake Wörthersee in Velden, ~15 km from Pörtschach. Comparable lakeside luxury positioning, spa, multiple restaurants, and event/wedding venue, competing for the same Carinthian premium guest.
• Hotel Schloss Seefels: 5-star luxury lakeside hotel in Pörtschach am Wörthersee operating ~70 rooms and suites directly on the lake. Closest direct competitor in the same micro-market, overlapping family, couple, and corporate event segments.
• Romantik Seehotel Jägerwirt: Family-run 4-star superior lakeside hotel in Turracher Höhe/Carinthia, blending heritage hospitality with spa and active-sport packages. Comparable full-service lakeside resort with similar family/active-traveler target.
• Hotel & Spa Wulfenia: 4-star wellness hotel in Innerkrems/Carinthian Alps combining spa, family, and ski offerings. Comparable multi-segment Austrian resort with wellness as a key revenue driver.
• Hotel Seefischer: Small luxury boutique hotel on the shores of the Wörthersee with fine-dining and spa. Comparable premium-positioned lakeside competitor in the same regional market.

Emerging players

• Vivamayr Maria Wörth: Medical wellness resort on the Wörthersee in Maria Wörth, focused on detox/longevity stays. Overlaps with Werzers' See-SPA wellness segment and shares the same regional guest catchment.

Regional players

• Weißenhaus Hotel & Spa Resort: Although German rather than Austrian, it operates a comparable historic-castle/lakeside luxury resort model with spa, multiple restaurants, and event venues. Useful broader comparable for the heritage luxury lakeside resort archetype.

Broad incumbents

• Falkensteiner Hotels & Residences: Austrian hotel group operating multiple 4*/5* resort and city properties across Austria, Italy, Croatia, and CEE. Broader incumbent with overlap in Carinthian lake resort and family/spa segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@werzers.hotel.res
• YouTubeyoutube.com/@WerzersAtpoertschach
• Facebookfacebook.com/WerzersHotelsAmWorthersee
• Instagraminstagram.com/werzersresort
• TikToktiktok.com/@werzers.hotel.res
• LinkedInlinkedin.com/company/werzers-hotel-resort-w%C3%B6rthersee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werzers hotel Resort Wörthersee