Saving Smiles
Saving Smiles is an Atlanta-based 501(c)(3) nonprofit founded in 2023 that delivers oral health education, dental hygiene kits, and preventive care referrals to children in low-income, underserved metro Atlanta communities through community events, pediatrician partnerships, and donations-funded programming.
- Company typePrivate
- Founded2023
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Saving Smiles does
Saving Smiles, Inc. is a 501(c)(3) nonprofit organization headquartered in Atlanta, Georgia, founded in 2023 to address childhood tooth decay and oral health disparities in low-income and underserved communities of metro Atlanta. Its programs center on oral health education workshops for children, parents, and medical professionals; the distribution of dental hygiene kits (toothbrushes, toothpaste, floss, fluoride rinse, and educational pamphlets); coordination of preventive services such as sealants and fluoride treatments via partner dental clinics and mobile dental units; and a referral pipeline that integrates dental screening into pediatrician visits, exemplified by board secretary Dr. Dorsey Norwood's practice at Norwood Pediatrics in East Point, GA. The organization also pursues broader policy objectives, publicly advocating for the inclusion of dental coverage in Medicare, Medicaid, and veterans' benefits.
The organization has no proprietary technology platform; program delivery is built on community events (car wash fundraisers, Atlanta Streets Alive, tooth camp workshops), partnerships (ADA Foundation, Colgate-Palmolive, Henry Schein, local pro bono dentists, and celebrity endorser Yung Joc), and an in-house referral/education model rather than software products. Its operating budget is funded entirely through donations — primarily via Stripe online giving, a GoFundMe campaign launched in June 2023, and community fundraising events — with the only disclosed cash raise being a car wash fundraiser in 2023 that yielded just under $1,000 to cover 501(c)(3) filing fees.
Saving Smiles is governed by a five-person volunteer board (President/Founder Joni Cruz-Amolsch, Vice President Reginald Dale, Treasurer Shannon Cagle, Secretary Dr. Dorsey Norwood MD, Chairman Dr. Lehman Harris DDS) and operates with approximately 7 staff. It targets one-year operational goals of distributing hygiene kits to 500 metro Atlanta children and achieving CDC-measured outcome thresholds (80% knowledge gain, 70% behavior improvement, 80% self-esteem improvement, 60% reduced dental disease signs), with dental sealants cited as capable of reducing decay in schoolchildren by more than 70% per the U.S. Surgeon General.
Saving Smiles firmographics
Firmographics- Name
- Saving Smiles
- Legal name
- Saving Smiles, Inc.
- Website
- https://wesavesmiles.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saving Smiles is an Atlanta-based 501(c)(3) nonprofit founded in 2023 that delivers oral health education, dental hygiene kits, and preventive care referrals to children in low-income, underserved metro Atlanta communities through community events, pediatrician partnerships, and donations-funded programming.
- Ownership category
- akta.pro rank
Saving Smiles industry classification
Industry- Product category
- Community Oral Health Education and Preventive Dental Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- School/Community-Based Preventive Dental Programs (HLABAHAM)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)
Keywords
Where Saving Smiles is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saving Smiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Others
Revenue model
- Individual Donations: Accepts monetary donations via Stripe payment processing on website. Donations support startup costs, filing fees, marketing materials, and program implementation for oral health initiatives.
- GoFundMe Fundraising Campaigns: Online fundraising campaign launched via GoFundMe platform to jumpstart mission and empower youth of underserved communities with oral health knowledge and resources.
- Community Fundraising Events: Car wash fundraiser and other community events to raise funds for 501(c)(3) application and organizational startup costs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Saving Smiles product offering
Product offeringCore offering
Saving Smiles is a nonprofit organization that improves oral health outcomes for children in underserved communities through oral health education workshops, distribution of dental hygiene kits (toothbrushes, toothpaste, floss, fluoride rinse, and educational pamphlets), coordination of preventive care services such as sealants and fluoride treatments via partner dental clinics and mobile dental units, and a dental referral program for pediatricians to integrate oral health into primary care settings. Program delivery is focused on metro Atlanta, Georgia.
Product overview
Saving Smiles is a nonprofit organization offering a portfolio of oral health programs for children in underserved communities. The core offerings include oral health education workshops for children, parents, and medical professionals; distribution of dental hygiene kits (toothbrushes, toothpaste, floss, fluoride rinse, and educational materials); coordination of preventive care services (sealants, fluoride treatments) through partnerships with dental clinics and mobile dental units; and a dental referral program providing pediatricians with resources to integrate oral health into primary care settings. These programs work together to achieve the organization's mission of standardizing preventive dental practices and reducing tooth decay among underserved youth.
Differentiator
Problem solved
Functional benefit
Products and services
- Oral Health Education Workshops Educational workshops designed for children, parents, and medical professionals covering oral hygiene, nutrition, fluoride, and sealants based on CDC best practices and evidence-based research. The workshops aim to standardize preventive dental practices and improve oral health knowledge, attitudes, and behaviors, particularly among underserved children in metro Atlanta.
- Dental Hygiene Kits Kits distributed to children in underserved communities containing educational pamphlets, toothbrushes, toothpaste, floss, and fluoride rinse to support at-home oral health maintenance. Distribution occurs at community events, tooth camps, and through partner pediatricians and dental clinics.
- Preventive Care Services Coordination Coordination of preventive dental care services such as sealants and fluoride treatments delivered through partnerships with local dental clinics and mobile dental units. The program is free or low-cost to qualifying underserved children and connects families with local dental providers willing to provide discounted or pro bono services.
- Dental Referral Program for Pediatricians Program providing pediatricians with dental referral resources, educational materials, and training so oral health screening, education, and referrals can be integrated into pediatric well-care visits. Targets primary care providers serving Medicaid and underserved pediatric populations.
- Integrated Dental Care in Pediatric Practice Model of care that integrates dental exams and oral health education into well-care pediatric visits, pioneered by Dr. Dorsey Norwood at Norwood Pediatrics in East Point, Georgia. The model addresses dental disparities in underserved communities by combining general pediatric care with oral health screening and education for Medicaid and uninsured patients.
Quantifiable outcome
- 80% of participating children demonstrate increased oral health knowledge (CDC measured)
- +5 more outcomes
Companies that use Saving Smiles
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Saving Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saving Smiles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- The American Dental Association FoundationcoreThe ADA Foundation provided dental kits in support of Children's Oral Health Month, partnering with Colgate and Henry Shine. Their contribution has been instrumental in promoting oral health education and practical care for children in Georgia, aligning with Saving Smiles' mission to improve oral health outcomes.
- Yung Joc (Recording Artist / Radio Personality)flagshipMultiplatinum recording artist and on-air radio personality Yung Joc met with President Joni Cruz-Amolsch to discuss championing Saving Smiles' efforts to prevent childhood tooth decay. Yung Joc provided his management's contact information to explore a key role in the mission, potentially serving as a powerful advocate to intensify awareness and attention for this endemic issue.
- Colgate-PalmolivecorePartnered with The American Dental Association Foundation to provide dental kits in support of Children's Oral Health Month, contributing to oral health education and practical care supplies for children in Georgia.
- Henry Shine (Dental Supplier)minorPartnered with The American Dental Association Foundation to provide dental kits in support of Children's Oral Health Month initiatives.
- Local Dental Clinics and Mobile Dental UnitscoreEstablished relationships with local dental clinics and mobile dental units to provide preventive care services such as sealant and fluoride treatments to underserved youth in the community.
- Local Dentists (Pro Bono / Discounted Services)coreDeveloped relationships with local dentists willing to provide discounted or pro bono services to qualified candidates, expanding access to dental care for underserved children.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Saving Smiles competitors and assessment
Company assessmentDirect peers
- Healthy Smiles, Healthy Children (AAPD Foundation): Foundation of the American Academy of Pediatric Dentistry supporting access to oral health care for children, particularly those with special needs or from underserved backgrounds. Comparable pediatric preventive oral health focus.
- America's ToothFairy (National Children's Oral Health Foundation): National nonprofit focused on children's oral health education, prevention, and access to care for underserved communities. Directly comparable mission, target population, and community-based preventive service model.
- Oral Health America: National nonprofit dedicated to connecting communities with resources to increase access to oral health care, with strong focus on education and prevention programs for vulnerable populations.
Emerging players
- Children's Health Fund: National nonprofit providing health care to children in underserved communities via mobile clinics and clinical partnerships. Adjacent model of bringing preventive care to vulnerable children; not dental-specific but operationally similar.
- Reach Out and Read: Nonprofit that integrates literacy promotion into pediatric primary care visits. Highly comparable model of embedding an additional health-related intervention into well-child pediatrician visits, validating Saving Smiles' pediatric integration thesis.
Broad incumbents
- CareQuest Institute for Oral Health: Major national nonprofit focused on oral health equity, research, grantmaking, and advocacy. Larger, well-funded incumbent working on similar underserved-population oral health access issues.
- Colgate Bright Smiles, Bright Futures: Global corporate philanthropic program distributing dental kits and oral health education in schools and underserved communities, already partnered with Saving Smiles via ADA Foundation. Comparable product (hygiene kits + education) at vastly larger scale.
- Give Kids A Smile (ADA Foundation): Established ADA Foundation program providing free oral health services and education to underserved children nationwide, leveraging volunteer dental professionals. Comparable mission with vastly larger scale and institutional backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Saving Smiles social profiles
Digital presenceSaving Smiles compliance and trust
Trust signalCompliance1 record
Saving Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saving Smiles leadership team
Management profileNumber of profiles
Profiles5 records
Saving Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saving Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saving Smiles
What does Saving Smiles do?
Saving Smiles is a nonprofit organization that improves oral health outcomes for children in underserved communities through oral health education workshops, distribution of dental hygiene kits (toothbrushes, toothpaste, floss, fluoride rinse, and educational pamphlets), coordination of preventive care services such as sealants and fluoride treatments via partner dental clinics and mobile dental units, and a dental referral program for pediatricians to integrate oral health into primary care settings. Program delivery is focused on metro Atlanta, Georgia.
Is Saving Smiles a public or private company?
Saving Smiles is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Saving Smiles founded?
Saving Smiles was founded in 2023. It employs 1 to 10 people.
Where is Saving Smiles based?
Saving Smiles is headquartered in Atlanta, United States, in the North America region.
How does Saving Smiles make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are goFundMe Fundraising Campaigns and community Fundraising Events.
Who are Saving Smiles's main competitors?
Direct peers on record are Healthy Smiles, Healthy Children (AAPD Foundation), America's ToothFairy (National Children's Oral Health Foundation) and Oral Health America. Emerging players are Children's Health Fund and Reach Out and Read. Broad incumbents are CareQuest Institute for Oral Health, Colgate Bright Smiles, Bright Futures and Give Kids A Smile (ADA Foundation).
Does Saving Smiles have an API?
No public API is recorded for Saving Smiles.
What industry is Saving Smiles in?
Saving Smiles's product category is Community Oral Health Education and Preventive Dental Services. Its primary akta.pro industry code is HLABAHAM, School/Community-Based Preventive Dental Programs, with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 6241 and its SIC code is 8300.