WESTACRE PROPERTY GROUP LTD

What WESTACRE PROPERTY GROUP LTD does

Westacre Property Group Ltd is a private, UK-incorporated (company number 09557930) luxury residential property developer founded in 2015 by Lloyd Halls and Mike Chapman. The firm operates from a primary base in Cranleigh, Surrey, with a registered office in London, and serves affluent private clients and end-purchasers across South East England, London, and parts of South West England. Core offerings span ground-up residential development, bespoke renovations, extensions, loft and basement conversions, and luxury bathroom design and installation.

The company's product portfolio combines self-developed residential schemes — including the Sandelands Collection (five detached homes in Cranleigh, planning permission secured 2024), Smithbrook Kilns (10+ apartments from a commercial conversion in Cranleigh, 2016), Church Cottages Rusper (historical terrace conversion, 2015), and Martin Way Wimbledon (semi-detached to two-flat conversion, 2018) — with bespoke client contracts for extensions, refurbishments, and high-end bathroom installations. The underlying technology is traditional construction and design-led build, not proprietary software or platforms; differentiation rests on craftsmanship, design quality, and direct founder involvement. There is no evidence of patents, proprietary technology, or data-driven product features.

The revenue model is one-time real estate sales and bespoke building contracts, with no disclosed pricing, no standardised product, and no subscription or recurring component. Go-to-market is direct sales-led, with projects sourced via referrals, founder relationships, and direct website/email enquiries. The company is privately held with no institutional investors, no funding rounds, and no subsidiaries, operating as a small (7-person) boutique developer entirely dependent on its two founders for project origination and delivery.

Name

WESTACRE PROPERTY GROUP LTD

Legal name

Westacre Property Group Ltd

Website

https://westacrepropertygroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Westacre Property Group Ltd is a private UK luxury residential developer founded in 2015, serving affluent private clients across Surrey, Sussex, and London with bespoke home developments, extensions, refurbishments, and luxury bathroom installations.

Ownership category

akta.pro rank

Product category

Luxury Residential Property Development

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury residential development
• Bespoke home construction
• Property extensions refurbishments
• Luxury bathroom design
• Residential property conversions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Residential Property Development: The company develops premium residential properties for sale, including both their own branded developments and work for private clients. Revenue is generated through the sale of completed residential properties and bespoke building services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Westacre Property Group Ltd is a UK-based property development and bespoke building company that develops premium residential properties and delivers custom building projects for private clients. Their core offerings include full-service luxury residential property development (from concept to completion), luxury bathroom design and installation, and home extensions, loft conversions, and full house refurbishments. The company divides its portfolio between its own branded developments (e.g., the Sandelands Collection, Smithbrook Kilns) and bespoke construction projects for affluent private clients.

Product overview

Westacre Property Group Ltd operates as a property development and bespoke building company offering a unified set of services centered on residential property. The core offering comprises Residential Property Development (creating luxury homes from concept to completion), Luxury Bathrooms (bespoke design and installation), and Client Extensions and Refurbishments (including extensions, loft conversions, and full house refurbishments). Their development portfolio includes named projects such as the Sandelands Collection (5 detached homes in Cranleigh), Church Cottages Rusper (historical conversion), Smithbrook Kilns Cranleigh (commercial-to-residential), and Martin Way Wimbledon (house-to-flats conversion). The company divides its time between exclusive private client projects and its own premium residential developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Development Core property development service specialising in luxury residential homes, from concept to completion, managing all aspects of new-build developments for private clients and own-portfolio schemes.
• Luxury Bathrooms

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pemberton Homes: Bespoke luxury home builder operating primarily in the South East of England, offering design-and-build services for private clients on individually sourced plots. Highly comparable to Westacre in business model (bespoke private client), product (high-end single residences), and go-to-market (direct, relationship-driven).
• Octagon Developments: Long-established luxury residential developer specialising in high-end bespoke detached homes across London and the Home Counties, including Surrey. Closely comparable to Westacre in product (individually designed luxury houses), customer base (private affluent buyers), and regional focus, though at materially larger scale.
• Hatton Group: Surrey-based property developer and bespoke home builder with a portfolio spanning new-build luxury homes and bespoke renovations in the same South East corridor where Westacre operates. Comparable product offering, customer profile, and regional concentration.

Broad incumbents

• Berkeley Group: Major UK housebuilder with a portfolio spanning London and the South East, including premium and luxury residential brands (e.g., St George, St Edward). Operates at materially larger scale than Westacre but in overlapping geographies and product tiers.
• Story Homes: UK residential developer delivering new-build family homes, including higher-specification product in select South East and Northern markets. Comparable in being a design-led regional housebuilder, though at meaningfully greater scale and with broader geographic reach than Westacre.
• Crest Nicholson: UK-listed homebuilder with significant operations across the South East and London, including higher-density and family housing developments. Comparable regional footprint and customer base, though at much larger scale and with a more volume-driven model.
• Hill Group: UK housebuilder delivering new homes across the South East and beyond, including family housing and some premium product. Comparable geographies and customer base, though Hill operates at substantially greater scale and with broader price-point coverage.
• Ballymore Group: Large-scale London-focused residential developer with a portfolio of premium and luxury mixed-use schemes. While much larger and focused on multi-unit London developments, Ballymore competes for the same affluent end-buyer and overlaps with Westacre's premium positioning.
• Redrow: UK-listed homebuilder with a national footprint and a premium 'Heritage' collection of higher-specification family homes. Adjacent in premium positioning and South East exposure, though operating as a publicly listed volume builder rather than a bespoke developer.

Regional players

• C.P. Hart: UK's leading luxury bathroom retailer and supplier, directly comparable to Westacre's 'Luxury Bathrooms' service line in product category and affluent customer base. Not a direct competitor for new builds, but operates in an adjacent slice of the same high-end residential specification market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westacre-property-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WESTACRE PROPERTY GROUP LTD