Westboro Tennis & Swim Club

What Westboro Tennis & Swim Club does

Westboro Tennis & Swim Club (WTSC), legally The Westborough Club, Inc., is a privately held, family-owned health and wellness club founded in 1976 in Westborough, Massachusetts. The club operates from a 35 Chauncy Street campus situated on 10 wooded acres encompassing over 120,000 square feet of facilities, including 11 tennis courts (7 indoor, 4 indoor/outdoor) with both DecoTurf and hard-court surfaces, 4 dedicated pickleball courts, a 6-lane 25-yard indoor/outdoor pool, a 15,000+ square-foot fitness center, group exercise studios, a Kids Club with complimentary babysitting for family members, an on-site cafe, and a pro shop. A new 26,000 sq.ft. fitness center and ~130-space parking addition broke ground in May 2026 with a target opening of early 2027. The club serves families and individuals across Central Massachusetts through year-round tennis, aquatics, fitness, group exercise, and children's programming, supported by add-on services such as R3 Wellness (stretch therapy, nutrition, acupuncture, cupping, reiki, physical therapy, GLP-1-specific programming).

The business is staffed by over 15 tennis professionals and dedicated department directors for tennis, aquatics, fitness, children's programming, membership, front-desk service, and finance, with several long-tenured managers exceeding 20-30 years at the club. The technology stack is operational rather than product-oriented: MembersFirst for member login and booking, Toast Tab for cafe online ordering, and Airtable for camp registration. Proprietary features disclosed are physical-infrastructure related — ThinkLite Air and AirPHX air-quality and surface-purification systems — rather than software IP.

Revenue is generated across four streams: recurring membership dues (with family tiers that include complimentary Kids Club babysitting), program and lesson fees (group and private tennis/swim lessons, group exercise, personal training, camps), usage-based court and pool access fees (e.g., $34/hour pickleball rate divided among players), and ancillary sales from the cafe and pro shop. Pricing is not publicly disclosed; prospective members submit online inquiries. Distribution is direct-to-consumer via the club website, in-person front-desk sales, and trial programs (camps, open try-outs, Kids Night Out). Ownership is held by Donny Satterfield (who reacquired the club in late 2022) with Justin Lundberg serving as General Manager.

Name

Westboro Tennis & Swim Club

Legal name

The Westborough Club, Inc., d/b/a Westboro Tennis and Swim Club

Website

https://westborotennisandswimclub.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Westboro Tennis & Swim Club is a privately held, family-oriented health and wellness club in Westborough, MA, operating over 120,000 square feet of tennis, aquatics, fitness, group exercise, children's programming, and wellness facilities on a 10-acre campus serving Central Massachusetts families year-round.

Ownership category

akta.pro rank

Product category

Recreation & Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Aquatic Centers & Swimming Facilities (MPAKAEAF), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Aqua Fitness Classes (HSADABAL)

Keywords

• Tennis club services
• Aquatic recreation programs
• Fitness center memberships
• Children's activity camps
• Wellness therapy services

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The club operates primarily on membership fees. It offers various membership package options including family, individual, and potentially swim/tennis/fitness tiered memberships. All family memberships include free babysitting at Kids Club.
2. Program and Lesson Fees: Revenue from group and private tennis lessons, swim lessons, group exercise classes, personal training, small group training, and specialty programs (e.g., Junior Intensive Training, Tournament Training Program, camps).
3. Court and Facility Usage Fees: Non-members or certain member tiers pay court fees for tennis and pickleball court usage. Indoor court fees vary by time of day. Pickleball court fees are $34/hr divided among players.
4. Club Cafe and Pro Shop: The on-site cafe generates revenue through made-to-order smoothies, refreshers, shakes, pizza, sandwiches, paninis, and grab-and-go items. Pro shop sells tennis apparel, bags, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Westboro Tennis & Swim Club operates a full-service health and wellness club on 10 wooded acres in Westborough, MA, providing over 120,000 square feet of facilities including 11 tennis courts (DecoTurf and hard courts), 4 pickleball courts, a 6-lane 25-yard indoor/outdoor pool, a 15,000+ sq. ft. fitness center, and 30+ weekly group exercise classes. The club sells memberships, lessons, camps, wellness services, and ancillary retail/food to families and individuals.

Product overview

Westboro Tennis & Swim Club is a full-service health and wellness club offering a diversified portfolio of recreational services organized around its core racquet sports and aquatics facilities. The primary offerings are Tennis & Pickleball (11 tennis courts, 4 pickleball courts), Aquatics (6-lane indoor/outdoor pool), and Fitness & Wellness (15,000+ sq ft fitness center with 30+ weekly Group X classes). Supporting services include Children's Programming (Kids Club, camps), R3 Wellness (stretch therapy, physical therapy, acupuncture, nutrition), Club Cafe, and Pro Shop. The club serves all ages and abilities year-round with family-oriented membership packages.

Differentiator

Problem solved

Functional benefit

Brands

• R3 Wellness: Wellness program offering Assisted Fascia Stretch Therapy, Nutrition, Fitness Consultations, Reiki, Cupping Therapy, Acupuncture, and GLP-1 Specific Health Program.
• Raiders Swim Team

Products and services

• Tennis & Pickleball Tennis and pickleball instruction and facility access with 11 tennis courts (7 indoor, 4 indoor/outdoor), 4 pickleball courts, DecoTurf and hard court surfaces, group lessons, private lessons, clinics, round robins, leagues, and over 15 experienced Tennis Pros serving all ages and skill levels.
• Aquatics Aquatics programming around a 6-lane, 25-yard indoor/outdoor pool, including Red Cross swim lessons (all levels), the Raiders Recreational Swim Team, adult swim lessons, private lessons, lifeguard training, water safety instructor certification, and water fitness classes.
• Fitness Center Over 15,000 sq. ft. fitness center with Precor and Life Fitness cardio equipment, Hammer Strength plate-loaded and Life Fitness selectorized machines, free weights, group exercise studio, Cycle & Soul studio (yoga/meditation), basketball court, UGX Studio, personal training, and small group training.
• Group Exercise Classes Over 30 group exercise classes per week including Les Mills programs (Bodycombat, Body Pump, RPM, Core, Grit, Pilates), yoga (Vinyasa, Slow Flow, Power, Hatha), cycling, Total Body Burn, Barre, and Zumba; classes rotate approximately three times per year.
• Children's Programming Children's services including Kids Club babysitting (free with family memberships), summer and vacation camps, ongoing drop-off programming for ages 2.9 to 6, Kids Night Out events, tennis-specific camps, and birthday party services.
• R3 Wellness Wellness services including Assisted Fascia Stretch Therapy, nutrition coaching, GLP-1 Specific Health Program, Prevail Physical Therapy, Acupuncture, Cupping Therapy, and Reiki Healing delivered at the club's wellness facility.
• Club Cafe On-site cafe serving made-to-order smoothies, refreshers, recovery shakes, meal-replacement shakes, kids shakes, pizza, sandwiches, paninis, chicken nuggets, French fries, and grab-and-go items; online ordering available via Toast Tab.
• Pro Shop Retail pro shop selling men's, women's, and youth tennis apparel, tennis bags, and accessories, with racquet stringing services.
• Club Memberships Annual/recurring memberships granting facility and program access, with family, individual, and tiered (swim/tennis/fitness) package options; all family memberships include free Kids Club babysitting.

Quantifiable outcome

• Over 30 group exercise classes offered per week at no additional charge for members
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Westboro High School Rangers Swim TeamcoreStrategic or Co-development PartnerThe club serves as the home practice site for the Westboro High School Rangers, a MIAA swim team. This partnership provides the team with facility access while bringing student-athletes into the club ecosystem.
• Algonquin Regional High School Titans Swim TeamcoreStrategic or Co-development PartnerThe club serves as the home practice site for the Algonquin Regional High School Titans, a MIAA swim team.
• GMPI Red Hawks Special Olympics Swim TeamcoreStrategic or Co-development PartnerThe club serves as the home practice site for the GMPI Red Hawks Special Olympics Swim Team.
• Central Mass Indoor Tennis AssociationminorStrategic or Co-development PartnerThe club is a member of the Central Mass Indoor Tennis Association, participating in interclub leagues with other area clubs for competitive singles, doubles, and mixed doubles play.
• UTSA Tennis New EnglandminorStrategic or Co-development PartnerThe club participates in UTSA Tennis New England leagues for competitive tennis play against other area clubs.
• Dorothy Bruno Hills Indoor Tennis Doubles League (DBH)minorStrategic or Co-development PartnerThe club participates in the Dorothy Bruno Hills Indoor Tennis Doubles League, offering competitive doubles play with other area clubs.
• USTA (United States Tennis Association)minorStrategic or Co-development PartnerThe club is affiliated with USTA and participates in USTA-sanctioned tournaments and programs for junior development.
• TenacityminorStrategic or Co-development PartnerThe club is partnered with Tenacity, a Boston-based nonprofit that provides youth development through tennis and swimming programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium national fitness operator offering group exercise, personal training, and wellness services. Not a tennis/aquatics club but overlapping in fitness and wellness category where WTSC competes for premium spend.
• Life Time Fitness: National luxury multi-sport athletic club chain offering tennis, swim, and fitness at a much larger scale. Operates in the same category but with a broader portfolio and broader geographic footprint.
• Greater Boston YMCA: Multi-branch regional nonprofit offering swim, fitness, youth programming, and family memberships throughout Greater Boston. Competes with WTSC for swimming and family fitness participation in overlapping trade areas.

Direct peers

• South Shore Athletic Club: South Shore Massachusetts private athletic club with tennis, swim, fitness, and group exercise — a comparable single-location, family-targeted multi-sport format in the broader New England market.
• The Longfellow Clubs: A multi-sport suburban Boston athletic club offering tennis, swim, fitness, and group exercise on a similarly scaled campus. The most directly comparable private multi-sport operator in WTSC's geographic and product footprint.
• Dedham Health & Athletic Complex: Greater Boston private athletic complex offering racquet sports, aquatics, and fitness programming in a single facility, with comparable multi-generational family positioning. Highly relevant as a regional direct multi-sport club peer.
• Saxonville Sports: Family-oriented multi-service athletic club in Framingham, MA, providing tennis, fitness, swim, and youth programming. Comparable to WTSC as a similar-sized, single-location family-centered club in the same New England metro trade area.

Emerging players

• Orangetheory Fitness: National boutique heart-rate-based group fitness franchise. Overlaps with WTSC's group exercise, personal training, and small group training offerings — a meaningful niche entrant for the under-45 cohort.
• Club Pilates: Fast-growing boutique Pilates franchise. Not a direct tennis/aquatics competitor but encroaches on WTSC's group exercise/yoga share within a five-mile radius of new studios.

Regional players

• Edge Fitness Clubs: Multi-location fitness chain with New England locations providing group exercise, personal training, and family memberships at a different price point than WTSC but in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thewestboroclub
• LinkedInlinkedin.com/company/westboro-tennis-&-swim-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westboro Tennis & Swim Club