Weston Animal Nutrition

What Weston Animal Nutrition does

Weston Animal Nutrition is a manufacturer and supplier of compound animal feed products operating across Australia and New Zealand. The company operates as a division of MAURI, which sits within George Weston Foods Limited (GWF), itself a wholly owned subsidiary of Associated British Foods plc (ABF), a UK-listed international food group. With roots spanning over 60 years originating from flour milling operations that diversified into animal feed in the mid-1900s, the business has historically traded under the Millmaster and Wesfeeds brands in Australia and Weston Milling in New Zealand. Its product portfolio comprises compound feeds, feed concentrates, feed balancers, and specialty feeds organised by species (poultry, pigs, beef, dairy, sheep, aquaculture, equine), with all products manufactured to FeedSafe accreditation standards from multiple production sites including Bentley (WA), Enfield (NSW), Victoria, and Rangiora (New Zealand).

The company runs a B2B sales-led model with direct relationships to over 3,000 commercial livestock farmers, national and regional feed/food manufacturers, and food-service distributors. Production is supported by automated manufacturing systems and quality assurance frameworks, with the parent MAURI division converting over one million tonnes of grain and commodities annually. A team of dedicated nutritionists and specialist customer support staff provides tailored technical advisory services alongside feed sales, including custom ration formulation for dairy farmers. Pricing is negotiated per customer based on volume, species, and specification; no public price list is disclosed. The competitive positioning rests on heritage, FeedSafe certification, species-specific R&D-backed formulations, multi-site manufacturing footprint, and embedded technical advisory.

The business is currently executing a significant capacity expansion via the $70 million Kwinana feed mill in Western Australia, which is expected to be one of Australia's largest feed mills and process more than 300,000 tonnes of WA grain annually by 2030. The new facility is designed with advanced automation and industry standards and represents a material capital commitment aimed at reinforcing WA market position, supporting local grain and livestock industries, and creating regional employment.

Name

Weston Animal Nutrition

Legal name

Weston Animal Nutrition

Website

https://westonanimalnutrition.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Weston Animal Nutrition manufactures compound animal feeds (poultry, pigs, beef, dairy, sheep, aquaculture, equine) across Australia and New Zealand as a division of MAURI/George Weston Foods, serving 3,000+ commercial livestock customers via direct B2B sales from multiple manufacturing sites with embedded nutritionist advisory services.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal feed manufacturing
• Compound feed products
• Livestock nutrition
• Poultry feed
• Feed concentrates

Headquarters

HQ city

Strathfield, New South Wales

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Products: Sale of compound feeds, feed concentrates, balancers, and speciality feeds to commercial livestock farmers across Australia and New Zealand. Products are manufactured at company sites and sold directly to customers. Bulk options are available for speciality feeds.
2. Nutritional Services: Technical and nutritional advisory services provided alongside feed products. Dedicated nutritionists and specialist customer support team offer personalised advice to help customers optimise livestock performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Weston Animal Nutrition manufactures and supplies compound feeds, feed concentrates, balancers, and speciality feeds for commercially farmed animals (poultry, pigs, beef and dairy cattle, sheep, aquaculture, and equine) from manufacturing sites across Australia and New Zealand. The offering also includes personalised technical and nutritional advisory services delivered by dedicated nutritionists and a specialist customer support team, with FeedSafe-accredited quality assurance underpinning all products.

Product overview

Weston Animal Nutrition is a manufacturer and supplier of animal feed products operating across Australia and New Zealand. Their product portfolio consists of compound feeds, feed concentrates, balancers, and nutritional services organized by animal type: Poultry, Beef, Pig, Dairy, Sheep, Aquaculture, Equine, and Specialty feeds. The company serves commercially farmed animals with quality feeds manufactured from grains, proteins, vitamins and minerals, meeting Feedsafe standards. Goat feeds are currently unavailable. The company also provides personalized technical advice as part of their nutritional services offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Poultry Feeds Complete nutritional feeds for poultry including layers, broilers, ducks, quails, and turkeys, formulated from quality grains, proteins, vitamins and minerals, designed for commercial poultry producers.
• Beef Feeds High performance products for beef cattle production at all stages including Calf Rearing, Calf Weaning, Growing and Finishing, manufactured from quality grains and raw materials.
• Pig Feeds Comprehensive range of high performance compound feeds for pig production at all stages including Starting, Weaning, Growing and Finishing, serving commercial pig producers.
• Dairy Feeds Extensive range of calf, springer and lactating dairy rations designed to optimize herd performance throughout the season, with customisable rations to meet specific herd requirements.
• Sheep Feeds Feeds designed for sheep at all stages including Lamb Rearing, Maintenance, Stud and Finisher, formulated to optimize lambing percentages and lamb growth rates.
• Aquaculture Feeds Complete feeds for Marron, Gilgies, Koonacs and Yabbies, produced specifically in Western Australia with all vitamins and minerals needed for aquaculture operations.
• Equine Feeds Speciality feeds for equine animals, formulated for horses.
• Speciality Feeds Range of speciality feeds for commercial development, sports performance, or lifestyle farming animals, available in bulk options.
• Compound Feeds Complete and nutritionally balanced compound feeds manufactured from quality raw materials, forming the core of the product range across species.
• Nutritional Services Personalized technical advice and nutritional support services delivered by a dedicated team of nutritionists and specialist customer support staff, working closely with customers to tailor the best feed solution for their animals at any one time.

Quantifiable outcome

• Over 1 million tonnes of grain and commodities converted annually
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• FoodbankminorOthersGWF has a major partnership with Foodbank, sharing expertise, skills and resources to create positive impact on wider communities. This is a corporate social responsibility/community giving partnership rather than a commercial arrangement.
• KidsCanminorOthersGWF supports KidsCan in New Zealand as part of community giving initiatives. KidsCan is a charity supporting children in need in New Zealand. This is a community partnership/CSR initiative.
• Stockfeed Manufacturers' Council of Australia (SFMCA)minorOthersIndustry association for stockfeed manufacturers in Australia. Weston Animal Nutrition is partnered/associated with SFMCA as part of the FeedSafe quality assurance program.
• New Zealand Feed Manufacturers Association (NZFMA)minorOthersIndustry association for feed manufacturers in New Zealand. Weston Animal Nutrition maintains a presence as a partnered industry member.
• Flour Millers' Association of Australia (FIAA)minorOthersIndustry association for flour millers in Australia. Listed as a partnered industry body on the company website.
• PIXAMCminorOthersListed as a partnered industry body on the company website. Nature of partnership not further detailed in available source material.
• FeedSafeminorOthersFeedSafe is the Australian stockfeed industry's quality assurance program administered by SFMCA. The company is FeedSafe accredited and displays the accreditation badge.
• MAURIcoreOthersMAURI is the division within George Weston Foods that encompasses the flour milling and animal nutrition businesses including Weston Animal Nutrition. At MAURI, over one million tonnes of grain and commodities are converted annually and sold to over 3,000 customers. MAURI manages both the animal nutrition and flours/mixes businesses.
• AB AgriminorOthersListed as a partnered company on the Weston Animal Nutrition website. AB Agri is an agricultural feed and ingredients business. Nature of the partnership is not further detailed in the available source material.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• AB Agri: UK-based agricultural feed and ingredients business and direct sibling company to Weston Animal Nutrition within the Associated British Foods group. Provides international feed science, ingredient sourcing, and technical expertise leveraged across the ABF animal nutrition portfolio.

Regional players

• ForFarmers: European animal feed manufacturer producing compound feeds for cattle, pigs, and poultry, primarily serving Northwest European markets. Comparable in species coverage and B2B nutrition advisory model but operates in a different geography than Weston Animal Nutrition.

Direct peers

• CopRice: Australian animal feed manufacturer owned by SunRice, producing feeds primarily for dairy, beef, and equine segments. Direct peer to Weston Animal Nutrition in Australian dairy and beef feed markets with overlapping customer base of commercial livestock farmers.
• Ridley Corporation: Australia's largest dedicated animal feed manufacturer, producing compound feeds, concentrates, and supplements for livestock, poultry, and aquaculture. Direct competitor to Weston Animal Nutrition across most of its species portfolio and a natural benchmark for the ANZ feed market.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition division of Cargill, offering compound feeds, premixes, and specialty ingredients across all major livestock species. Operates broadly across ANZ through ingredient supply and competes with Weston Animal Nutrition in pig and poultry segments.
• Charoen Pokphand Foods (CPF): Global integrated feed and food producer with operations across Asia and other regions. Competitor in aquaculture and poultry feed formulation technologies and bulk feed supply at international scale.
• Land O'Lakes (Purina Animal Nutrition): US-based farmer-owned cooperative producing complete feeds, premixes, and nutritional programs for dairy, beef, poultry, swine, and equine. Broad incumbent competing with Weston Animal Nutrition in feed formulation expertise and quality standards.
• Alltech: Global animal nutrition company focused on premixes, supplements, and feed technologies across multiple species. Competes with Weston Animal Nutrition particularly in pig and poultry production markets in ANZ.
• New Hope Liuhe: One of China's largest animal feed producers with global operations in pig, poultry, and aquaculture feed. Competes with Weston Animal Nutrition in feed formulation R&D, premix technology, and bulk feed supply.
• ADM Animal Nutrition: Global feed manufacturer and ingredient supplier serving livestock, poultry, aquaculture, and pet food markets. Competes with Weston Animal Nutrition in commodity feed supply and feed ingredient sourcing across ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weston-animal-nutrition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weston Animal Nutrition