West Palm Beach Food Tours

What West Palm Beach Food Tours does

West Palm Beach Food Tours LLC is a privately held, founder-owned experiential tourism company founded in 2015 and headquartered in West Palm Beach, Florida. The company designs and operates guided culinary walking and van tours that combine food and drink tastings at local restaurants with history, street art, and cultural commentary, anchored by a four-tour portfolio (Downtown at $84, Historic Neighborhood at $99, Prohibition Dinner & Drinks, and Mornings in the Market at $72). It has expanded its offering to include hands-on classes (Cocktail Class at $90, Baking/Decorating from $78), private group events for 8–32 guests, and an e-commerce gifting line including the $79 Box of Sunshine and corporate gifts.

The business is run by co-founders Kristl Story (CEO/Chief Eating Officer) and Eric Story (CFO/Chief Food Officer) with a small team of named tour guides, serving tourists, corporate groups, celebration parties, and Brightline day-trippers from Miami and Fort Lauderdale. Bookings are transacted through a FareHarbor-powered booking widget on a WordPress website, with marketing driven by organic social (Facebook, Instagram, Pinterest, YouTube, X) and earned review media on TripAdvisor and Yelp. The company's primary technology differentiator is brand and content rather than software: it was named #1 in USA Today's 10Best Food Tours for 2026 (up from #4 in 2025) and partners with MICHELIN-recognized and Bib Gourmand restaurants, giving it a defensible position in the local food tourism category.

Name

West Palm Beach Food Tours

Legal name

West Palm Beach Food Tours LLC

Website

https://westpalmbeachfoodtour.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

West Palm Beach Food Tours is a founder-owned experiential tourism company that operates guided food, drink, and history walking tours, classes, and private events in West Palm Beach, Florida, serving tourists, corporate groups, and local celebration parties.

Ownership category

akta.pro rank

Product category

Culinary Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Restaurant Progressive Dining Tours (THAJAGAB), Culinary Walking & Market Tours (THAJAGAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Guided food tours
• Culinary tourism
• Food tour operator
• Cooking classes
• Private tour events

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Food Tour Tickets: The primary revenue stream comes from selling tickets to guided food tours. Tours include the Downtown West Palm Beach Food Tour ($84), Historic West Palm Beach Neighborhood Food Tour ($99), Mornings in the Market Food Tour ($72), and Prohibition Dinner & Drinks Tour. Each ticket includes all food and drink tastings, guided tour, and restaurant gratuity.
2. Cooking and Cocktail Classes: Revenue generated from hands-on classes including Cocktail Class ($90) and Baking & Decorating Classes (from $78). These classes offer additional experiences like cheese and charcuterie pairings.
3. Gift Boxes and Corporate Gifts: Sale of curated gift boxes including the 'Box of Sunshine' ($79) containing South Florida local foods, plus corporate gifting options. Gift certificates are also available and never expire.
4. Private Events: Revenue from private group tours for 8-32 guests for occasions like corporate team-building, bachelorette parties, birthday celebrations, and neighborhood celebrations. Optional cocktail packages (+$15) add to revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

West Palm Beach Food Tours operates guided, all-inclusive culinary walking and luxury-van tours through downtown West Palm Beach, its historic neighborhoods, and the West Palm Beach GreenMarket, with each ticket bundling food and drink tastings, guided commentary on history and culture, and restaurant gratuity. The company also sells hands-on cocktail and baking/decorating classes, private group experiences for 8-32 guests, and curated physical gift products such as the Box of Sunshine gift box and corporate gifts.

Product overview

West Palm Beach Food Tours operates a portfolio of culinary tour experiences centered around food, drinks, history, street art, culture, and entertainment in the West Palm Beach, Florida area. The core offering consists of four distinct food tours: the Downtown West Palm Beach Food Tour (walking, $84), Historic West Palm Beach Neighborhood Food Tour (luxury van, $99), Prohibition Dinner & Drinks Tour (21+ walking, price varies), and Mornings in the Market Food Tour (walking, $72). Adjacent to the tour business, the company offers two classes (Cocktail Class at $90 and Baking/Decorating Classes from $78) and gift products including Box of Sunshine gift boxes ($79), corporate gifts, and gift cards. All tours are booked through the FareHarbor platform. The company has been operating since 2015 and was named #1 in USA Today's 10Best Food Tours for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Downtown West Palm Beach Food Tour Flaghip walking food tour through downtown West Palm Beach, rated #1 in USA Today's 10Best Food Tours. The 11:30 a.m. to 2:15 p.m. tour includes tastings at 6 restaurants, plus history, culture, and live demonstrations, and is priced at $84 per person. Suitable for all ages with about 1 mile of walking and an average of 2 blocks between restaurants; optional cocktail package is available for +$15.
• Historic West Palm Beach Neighborhood Food Tour Luxury van tour exploring historic neighborhoods south of downtown West Palm Beach, including Grandview Public Market-area restaurants such as Emelina (MICHELIN 1-Star), Aioli (Bib Gourmand), and Palm Beach Meats (Bib Gourmand). Priced at $99 per person, ages 8+, runs 3:00 p.m. to 5:45 p.m., with transportation between restaurants and an optional cocktail package for +$15.
• Prohibition Dinner & Drinks Tour Adults-only (21+) walking dinner and cocktail tour sharing stories about South Florida's rumrunner history. Runs 4:00 p.m. to 6:30 p.m. and includes three cocktails, with designated driver tickets available without cocktails.
• Mornings in the Market Food Tour Walking brunch tour of the West Palm Beach GreenMarket, the USA Today-hailed nation's best farmers market. Priced at $72 per person, runs 9:00 a.m. to 11:00 a.m., and includes exclusive demos, vendor meet-and-greets, and skip-the-line VIP access.
• Cocktail Class Hands-on mixology class led by Vincent, a French-trained chef and award-winning bartender. Participants learn to shake, stir, and garnish craft cocktails paired with cheese and charcuterie. Priced at $90 per person and offered at 1:00 p.m., 3:00 p.m., and 5:00 p.m.
• Baking, Decorating & Cooking Classes Hands-on baking, cake decorating, and cookie decorating classes, including a Lilly-inspired cookie decorating class led by Chef Jamal (local Food Network star) and a virtual Key Lime Pie Baking Class. Priced from $78 per person, ages 12+, runs 4:00 p.m. to 6:00 p.m.
• Private Events & Tours Customizable private group tours and events for 8 to 32 guests, used for corporate team-building, bachelorette parties, birthday celebrations, and neighborhood parties. Includes planning, restaurant reservations, and food/drink ordering managed by the company, with optional cocktail package upgrades (+$15 per person).
• Box of Sunshine Gift Box Curated South Florida-themed gourmet gift box containing Key Lime Pie ingredients and virtual baking class access, Pineapple Habanero Hot Sauce, Coconut Rum Cake, Colombian Coffee, tropical napkins, and an insider's guide. Priced at $79 per box with shipping included via USPS 2-day priority mail.
• Corporate Gifts Customizable corporate gifting solutions featuring locally-made South Florida products for corporate events, weddings, and bulk orders, supporting small local businesses.
• Gift Cards Online gift certificates and gift cards that can be applied to any food tour and never expire.

Quantifiable outcome

• Named #1 Food Tour in the United States by USA Today's 10Best (2026)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Visit Palm BeachminorGTM or Marketing PartnerPartnership with Visit Palm Beach to offer the Hakuna Matata Catamaran Sunset Cruise as a recommended tour nearby, expanding experiential offerings for visitors.
• Craft Food ToursminorGTM or Marketing PartnerRecommended partner for Fort Lauderdale Food Tour ($99), helping travelers continue their food tour experience in nearby Fort Lauderdale.
• Miami Culinary ToursminorGTM or Marketing PartnerRecommended partner for Little Havana Food & Cultural Tour ($69.99), allowing visitors to extend their South Florida food tour experiences to Miami.
• BrightlineminorStrategic or Co-development PartnerBrightline high-speed train service connects Miami and Fort Lauderdale to West Palm Beach, making day trips to the food tours convenient. The partnership is mentioned as a recommended travel option for visitors.
• EmelinacoreOthersMICHELIN Star restaurant (only Cuban Michelin Star restaurant in the world) located in downtown West Palm Beach. The restaurant's recognition elevates the local culinary scene that the food tours showcase.
• AiolicoreOthersBib Gourmand winner featured on the Historic West Palm Beach Neighborhood Food Tour, showcasing exceptional food at great value.
• Palm Beach MeatscoreOthersBib Gourmand winner (Florida's only all-Wagyu butcher shop) featured on the Historic West Palm Beach Neighborhood Food Tour.
• GratocoreOthersRestaurant by Chef Clay Conley featured on the Historic West Palm Beach Neighborhood Food Tour. Also owns Buccan (MICHELIN Recommended) in Palm Beach.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Secret Food Tours: Operates multi-city food tours across the U.S. and globally, including Florida markets. Comparable as a larger, more geographically diversified incumbent in the same curated food-tour category.
• Eating Europe: International food tour brand operating in multiple European cities and select U.S. destinations. Comparable as a larger, multi-market player in the curated food tour category.

Others

• Viator (Tripadvisor Experiences): Large online marketplace where food tours are listed and booked. Not a competitor offering tours directly but the dominant distribution channel for discoverable food-tour inventory.
• Airbnb Experiences: Global marketplace for hosted experiences including food tours. Functions as an indirect channel/alternative rather than a direct operator, but competes for the same tourist experience dollar.

Direct peers

• A Taste of Chicago Food Tours: Long-established neighborhood food walking tour operator in Chicago. Comparable as a similarly-positioned, founder-led regional food tour brand with award recognition.
• Craft Food Tours: Runs curated food and drink walking tours in Fort Lauderdale and other Florida markets at a similar price point ($99). Direct regional peer and explicit cross-marketing partner.
• Miami Culinary Tours: Operates guided food and cultural walking tours (e.g., Little Havana Food & Cultural Tour) in the South Florida market. Direct comparable — WPB Food Tours even cross-promotes them as a recommended Miami extension.
• Food Adventures: Multi-city walking food tour operator with similar tour length, party-size range, and B2C booking model. Comparable on product structure and tourist target customer.
• Delicious Food Tours: Runs multi-stop walking food tours in multiple U.S. cities at comparable per-ticket price points. Closely aligned business model and customer profile to WPB Food Tours.
• Taste Food Tours: Operates neighborhood walking food tours across multiple U.S. cities with similar per-person pricing and tour format. Direct comparable in product, customer, and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wpbfoodtours
• YouTubeyoutube.com/channel/UCBOtliXbHsB-AMCMs1GH-2w
• Facebookfacebook.com/westpalmbeachfoodtours
• Instagraminstagram.com/westpalmbeachfoodtours
• Pinterestpinterest.com/WPBFoodTours
• LinkedInlinkedin.com/company/west-palm-beach-food-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Palm Beach Food Tours