What Vero Insurance does

Vero Insurance is a regional insurance brokerage office operating under Marsh McLennan Agency (MMA), a Marsh business within the Marsh McLennan Companies conglomerate, located at 3339 Cardinal Dr, Vero Beach, Florida. The firm delivers full-service brokerage and consulting across four practice areas: Business Insurance (property, casualty, cyber), Employee Health & Benefits (HR consulting, pharmacy solutions, HR technology consulting, voluntary benefits), Private Client Services (homeowners, auto, aviation, liability for high-net-worth individuals), and Retirement & Wealth (employer retirement plans, wealth management, financial well-being). It serves two primary client segments — middle-market organizations across verticals including Agribusiness, Healthcare, Manufacturing, Technology, and Real Estate, and high-net-worth individuals on Florida's Treasure Coast. The firm has operated continuously since 1945.

The office is led by CEO Doug Bishop and President Matt Shemwell for the Florida Region, with four EVPs overseeing Business Insurance (Austin Brownlee), Employee Health & Benefits (Jodie Petrone), Private Client Services (Trish Myers), and HR (Kelly Newton). The underlying technology stack is composed of parent-provided SaaS tools: MMA-FL 360 Online for risk management, ThinkHR by Mineral for HR and compliance, CSR24 for online certificates of insurance, and MyWave Elements for benefits administration. There is no proprietary technology platform, API, or mobile application disclosed.

The business model is commission- and fee-based brokerage. Revenue is generated through insurance carrier commissions on placed policies and professional consulting fees for HR, benefits, and wealth advisory engagements. Pricing is bespoke and quote-based, tailored to client risk profiles and coverage needs; no public pricing exists. Go-to-market is enterprise field sales via local industry-aligned consultants, supported by a content marketing engine (insights articles, webinars) and client portal tools for ongoing service delivery. The firm's primary differentiation is the combination of deep local presence (75+ years) with the brand credibility, carrier access, and resource breadth of Marsh McLennan Companies.

Name

Vero Insurance

Legal name

Marsh McLennan Agency

Website

https://veroinsurance.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Vero Insurance is a Vero Beach, Florida regional office of Marsh McLennan Agency providing insurance brokerage and consulting services — including business insurance, employee health and benefits, private client, and retirement and wealth — to middle-market organizations and high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Fire, Marine & Casualty Insurance (6331), Investment Advice (6282)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Private client insurance
• Business insurance brokerage
• Employee benefits consulting
• Retirement wealth management
• Risk management services

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Services: Marsh McLennan Agency operates as an insurance brokerage providing consulting expertise in employee health & benefits, business insurance, retirement, wealth management, and private client services. Revenue is generated through commissions from insurance carriers and fees for professional consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vero Insurance, operating as the Vero Beach, Florida office of Marsh McLennan Agency (MMA), is a full-service insurance brokerage. It provides business insurance (property, casualty, cyber), employee health and benefits consulting, retirement and wealth management, and private client services (homeowners, auto, liability) for individuals and middle-market organizations. The firm serves as a local consulting arm within the broader Marsh McLennan network, placing coverage and advising on risk.

Product overview

Vero Insurance, operating as a Marsh McLennan Agency (MMA) Florida location, is a full-service insurance brokerage providing business insurance (property, casualty, cyber), employee health and benefits consulting, private client services (homeowners, auto, liability), and retirement and wealth management services to individuals and middle-market organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Provides property, casualty, and cyber insurance brokerage for middle-market businesses, supported by sub-services in business interruption, stop loss, risk management, workers' health, claims management, and ERISA consulting. Designed for Florida-based organizations across multiple industry verticals.
• Employee Health & Benefits Employee benefits consulting including HR consulting, pharmacy cost solutions, HR technology consulting, voluntary benefits, well-being programs, and employee communications. Built for employer clients seeking to manage benefits cost, compliance, and employee experience.
• Private Client Services Customized personal insurance for high-net-worth individuals and families, including homeowners, auto, and personal liability coverage, with access to specialty offerings such as aviation. Delivered through dedicated private-client consultants.
• Retirement & Wealth Management Employer retirement plan design and consulting, financial well-being programs, MMA IRA individual retirement accounts, and personalized wealth management advisory. Serves both employer-sponsored plan clients and high-net-worth individuals seeking independent financial advice.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marsh McLennan AgencycoreOthersVero Beach office is part of Marsh McLennan Agency, a Marsh business, which provides global reach and resources. MMA operates as part of the Marsh McLennan company alongside Marsh, Guy Carpenter, Mercer, and Oliver Wyman.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lockton Companies: Largest privately held insurance brokerage in the U.S., competing for mid-market and large clients across P&C, benefits, and risk advisory—comparable service portfolio and private-company positioning.
• Hub International: Private insurance brokerage serving mid-market and personal-lines clients across North America, with strong regional office model comparable to MMA's local-office distribution approach used by Vero Insurance.
• Brown & Brown, Inc. National insurance brokerage with deep Florida presence, providing property/casualty, employee benefits, and personal lines to middle-market and HNW clients—closely comparable in geography, segment mix, and service breadth.
• USI Insurance Services: Privately held national brokerage focused on middle-market property/casualty, employee benefits, and retirement consulting—directly aligned with Vero Insurance's service lines and middle-market go-to-market.
• Alliant Insurance Services: Privately held specialty insurance brokerage serving middle-market and HNW clients through regional offices across the U.S.—directly comparable distribution model and segment focus to Vero Insurance.
• Arthur J. Gallagher & Co. Large publicly traded global insurance brokerage and risk management firm serving middle-market and commercial clients with property/casualty, employee benefits, and risk consulting—directly comparable to Vero Insurance's MMA service mix and middle-market focus.

Emerging players

• Acrisure: Fast-growing private insurance brokerage built via roll-up acquisitions, offering P&C, benefits, and personal lines through regional offices—competes directly for mid-market accounts and is increasingly acquisitive in the same regional-brokerage space as Vero Insurance.
• Risk Strategies Company: National specialty insurance brokerage serving middle-market and HNW clients with P&C, benefits, and private client services—comparable niche positioning and acquisition-driven growth model.

Broad incumbents

• Willis Towers Watson: Global advisory, brokerage, and solutions firm in risk, insurance, benefits, and wealth—competes with MMA across multiple service lines but at vastly larger scale and with a more diversified portfolio.
• Aon plc: Global professional services firm offering risk management, insurance brokerage, reinsurance, and HR consulting at massive scale—overlapping capabilities but operating far more broadly than the regional MMA office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VeroInsurance
• Facebookfacebook.com/veroinsurance
• LinkedInlinkedin.com/company/vero-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vero Insurance