What Western Suburbs District Cricket Club does

Western Suburbs District Cricket Club (WSDCC), branded as "The Magpies," is a community cricket club based in Ashfield, New South Wales, Australia. Founded in 1895, the club is a foundation member of the NSW Premier Cricket competition and has won 11 First Grade premierships. WSDCC claims to have produced more Test cricketers than any other Australian cricket club, anchoring its identity in elite talent development alongside grassroots community participation. The club is governed by a volunteer Board of Directors and operates with approximately 7 staff.

The club's core offering is its senior First Grade cricket program, augmented by a 2026 expansion into youth development through a new Girls Academy and a Junior Magpies Academy for the U12-14 age group. WSDCC plays out of two venues: Pratten Park at 40 Arthur Street, Ashfield (headquarters and home ground) and Blick Oval at 217 Holden Street, Canterbury (secondary venue). The 2020 implementation of formal safeguarding policies and a 2018 community outreach partnership with the Exodus Foundation reflect a broadening scope beyond on-field competition.

WSDCC is structured as a non-profit and funds operations through three channels: AUD $90 annual membership donations, corporate sponsorships, and community fundraising. The disclosed sponsorship book spans Wests Ashfield Leagues, Partnership Finance Group, Kingsgrove Sports, Chemist Warehouse, and Philter Brewing. The underlying "technology" of the club is its player pathway, coaching infrastructure, and venue assets rather than any digital or software platform.

Name

Western Suburbs District Cricket Club

Legal name

Western Suburbs District Cricket Club

Website

https://westscricket.com.au

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Western Suburbs District Cricket Club is a community cricket club in Ashfield, NSW, founded in 1895, operating senior and youth cricket programs including First Grade and new academy offerings. It is a foundation member of NSW Premier Cricket and is funded through membership donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club / Community Sport Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community cricket club
• NSW Premier Cricket
• Grassroots cricket development
• Youth cricket academy
• Amateur cricket competition

Headquarters

HQ city

Ashfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Club generates revenue through membership donations. Members pay $90 to join and receive a supporters cap and polo shirt, plus access to the club's mailing list for updates.
2. Sponsorship: Multiple corporate sponsors provide financial support including Wests Ashfield Leagues, Partnership Finance Group, Kelly & Partners, and various other local businesses.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Western Suburbs District Cricket Club is a community cricket organisation that fields senior teams in the NSW Premier Cricket competition and runs structured youth development programs (Junior Magpies Academy for U12-14s and a Girls Academy). Its primary outputs are cricket participation, coaching, talent development, and the operation of two grounds in Sydney's inner west (Pratten Park, Ashfield and Blick Oval, Canterbury) under the "Better People Through Cricket" philosophy.

Product overview

Western Suburbs District Cricket Club operates as a community cricket organization offering multiple programs: senior cricket through its First Grade team (11 premierships since 1895), youth development via the Girls Academy and Junior Magpies Academy (U12-14), and seasonal player trials. The club functions as a single-product sports organization rather than a technology platform, with its primary offering being cricket participation and development programs.

Differentiator

Problem solved

Functional benefit

Brands

• Girls Academy: Girls cricket academy starting end of June 2026 for young female cricketers
• Junior Magpies Academy

Products and services

• First Grade Cricket Program
• Junior Magpies Academy
• Girls Academy
• Wests Cricket Supporter Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Wests Ashfield LeaguescoreStrategic or Co-development PartnerOne of Sydney's premier clubs committed to high standards of service delivery, ongoing commitment to supporting local community and providing the best general entertainment and hospitality services for a diverse membership and customer base.
• Chemist WarehouseminorGTM or Marketing PartnerAustralia's largest pharmacy retailer with over 8000 staff members, offering aggressive pricing and larger volumes of trade with Quality Care Pharmacy Practice accreditation.
• Philter BrewingminorGTM or Marketing PartnerCraft brewery founded in 2017 by Marrickville mates Mick Neil and Stef Constantoulas, known for XPA and 1980s Australiana aesthetic, producing sessionable and easy drinking beers.
• Kelly & Partners Chartered AccountantsminorStrategic or Co-development PartnerProvides integrated financial services to private business owners including business accounting and taxation, finance, insurance, wealth and estate planning services.
• Kingsgrove SportscoreChannel Partner/ Reseller/ DistributorOne of Australia's largest retailers of cricket equipment offering a great range of products for all cricket, soccer and sporting needs.
• Raine & Horne AshfieldminorStrategic or Co-development PartnerResidential and commercial property sales and property management specialists servicing Ashfield and the inner west.
• Motion RecruitmentminorStrategic or Co-development PartnerPlaces highly effective and professional people in both contracting and permanent IT jobs across Australia. Contact: James Psarakis 0478 972 787 or [email protected]
• Power+PaceminorStrategic or Co-development PartnerAPA Sport and Exercise Physiotherapist and Fast Bowling Coaching with Cricket Australia Representative level accreditation, specializing in fast bowling injuries and biomechanics development.
• Malabar DarlinghurstminorGTM or Marketing PartnerIndian restaurant established in 2003 in Darlinghurst, Sydney, led by Chef Mohammed Sali from Kerala, offering traditional Indian cuisine in a warm atmosphere.
• Laval Hunter ValleyminorGTM or Marketing PartnerLuxury resort development in Hunter Valley opening Winter 2027, featuring 65 villas within a commercial vineyard with world-class dining and longevity spa experiences.
• Terra AgricultureminorStrategic or Co-development PartnerAgricultural management and consulting services based in Southern Highlands and Southern Tablelands, NSW, including livestock management, pasture improvements, and biodynamic farming practices.
• UPHIREminorStrategic or Co-development PartnerEquipment hire company with EWP manufacturers including JLG, Genie, Yale, Merlo, Dieci, Skyjack, and Platform - recognized throughout Australia as market leaders.
• The Lane CellarsminorGTM or Marketing PartnerOne of Australia's premier independent bottle shops with an extensive range of premium local wines, beers, ciders, and craft beers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mosman Cricket Club: NSW Premier Cricket participant operating with a similar community-club structure to WSDCC, including senior grades and junior pathway programs.
• Bankstown Cricket Club: Sydney-based NSW Premier Cricket club with comparable multi-grade competition and junior development focus, drawing from a similar community sponsorship base.
• Randwick Petersham Cricket Club: Foundation club of NSW Premier Cricket in Sydney's eastern suburbs with a similar profile to WSDCC: heritage, multi-grade competition, and an active junior academy.
• Manly Warringah Cricket Club: Foundation club of NSW Premier Cricket competing in the same First Grade competition as WSDCC; comparable in operating model, player pipeline focus, and reliance on community sponsorship.
• Sydney Cricket Club: Another foundation club competing in the NSW Premier Cricket competition with a similarly long heritage; directly comparable in product offering (senior grades, junior pathways) and target market (Sydney-based cricketers).
• St George District Cricket Club: Sydney-based NSW Premier Cricket club running First Grade and lower grades; comparable community-club structure and grassroots talent pipeline.
• Northern District Cricket Club: Foundation club of NSW Premier Cricket that, like WSDCC, fields teams across multiple grades and runs junior development programs; direct competitor for player talent in the Sydney market.
• University of NSW Cricket Club: Foundation club of NSW Premier Cricket with a strong student/player development pathway; offers a comparable blend of senior competition and grassroots talent development.
• Sutherland District Cricket Club: Sydney-based Premier Cricket club competing in the same First Grade competition; comparable in scale, junior pathway, and reliance on community sponsorship.
• Parramatta District Cricket Club: Sydney Premier Cricket club with a community-club model similar to WSDCC, including senior competition and grassroots development programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/westscc
• LinkedInlinkedin.com/company/western-suburbs-district-cricket-club

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Suburbs District Cricket Club