Northern Districts Cricket Association
- Company typePrivate
- Founded1953
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Northern Districts Cricket Association firmographics
Firmographics- Name
- Northern Districts Cricket Association
- Legal name
- Northern Districts Cricket Association
- Website
- https://ndcricket.co.nz
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Northern Districts Cricket Association industry classification
Industry- Product category
- Regional Cricket Governance
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where Northern Districts Cricket Association is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Northern Districts Cricket Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Memberships: Seddon Park Membership at $350+GST provides reserved grandstand seating, exclusive member lounge access, seamless gate entry, and access to all international and domestic fixtures at Seddon Park including Super Smash matches.
- Ticketing: Ticket sales for Super Smash matches via Flicket platform. All HBJ Shield and Ford Trophy matches are free entry.
- Hospitality packages: Hospitality packages at Seddon Park for international and domestic matches, sold via email inquiry.
- Indoor Nets hire: Indoor nets at Seddon Park available to hire in 1-hour blocks at $25/lane/hour, with bowling machine and balls available.
- Merchandise: Official Northern Brave/Northern Districts merchandise (replica playing shirts, hoodies) sold through Cricket Express retail channel and NDCA merchandise page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Seddon Park Membership 2026/27 |
| Unit Pricing | Pay-as-you-go | Indoor Nets hire at Seddon Park |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Northern Districts Cricket Association product offering
Product offeringCore offering
Northern Districts Cricket Association governs, develops and delivers cricket across the upper North Island of New Zealand through six district associations and affiliated clubs. It runs grassroots programmes (Smash Play), representative pathways, indoor cricket and indoor nets hire at Seddon Park, elite domestic competitions (Super Smash, Plunket Shield, Ford Trophy, Hallyburton Johnstone Shield) via the Northern Brave teams, and offers Seddon Park Memberships, hospitality packages and official merchandise.
Product overview
Northern Districts Cricket Association operates a comprehensive cricket ecosystem across six district associations (Northland, Counties Manukau, Hamilton, Waikato Valley, Bay of Plenty, and Poverty Bay). The organization manages elite domestic competitions including Super Smash (men's T20), Plunket Shield (four-day), Ford Trophy (one-day), and Hallyburton Johnstone Shield (women's one-day), with the Northern Brave serving as the representative brand for both men's and women's teams. Community programmes include Smash Play for juniors and youth, Indoor Cricket and Indoor Nets facilities, and various representative pathway tournaments (Rangatahi, Hawke Cup qualifiers, First XI Cups). The association also offers memberships, hospitality packages, and merchandise through partners. The regional structure enables participation from grassroots through to elite representation.
Differentiator
Problem solved
Functional benefit
Brands
- Northern Brave: The domestic men's and women's cricket team representing Northern Districts in New Zealand domestic competitions including Super Smash, Plunket Shield, Ford Trophy, and Hallyburton Johnstone Shield.
Products and services
- Super Smash Men's domestic Twenty20 cricket competition featuring the Northern Brave team, with ticketed matches sold via Flicket.
Quantifiable outcome
- Northern Brave won the 2025/26 Super Smash championship
- +3 more outcomes
Companies that use Northern Districts Cricket Association
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Northern Districts Cricket Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northern Districts Cricket Association partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and supply.
- New Zealand Cricket (NZC)coreNational governing body for cricket in New Zealand. NZC sets competition frameworks, provides funding, PlayHQ technology platform, and pathway connections to BLACKCAPS and WHITE FERNS. NDCA is one of six Major Associations.
- Lodge Real EstatemajorMajor partner of Northern Districts Cricket. Lodge Real Estate is a prominent Waikato/Hamilton-based real estate agency supporting cricket through sponsorship.
- FostermajorMajor partner — sponsor of Northern Districts Cricket. Nature of sponsorship not specified but listed among major partners.
- Website AngelsmajorMajor partner providing website and digital services support to NDCA.
- Kerr and LadbrookmajorMajor partner — real estate company supporting NDCA.
- Vivid ImagesmajorMajor partner providing visual media and photography services to NDCA.
- InstillerymajorMajor partner providing technology and digital services to NDCA.
- MediaWorksmajorMajor partner providing broadcast and media services, supporting reach and fan engagement.
- Good GeorgemajorMajor partner — brewery/craft beer brand based in Hamilton supporting cricket events.
- Power FarmingmajorMajor partner — agricultural machinery supplier supporting NDCA.
- SkyCity HamiltonmajorMajor partner — entertainment and hospitality provider in Hamilton supporting cricket.
- Cricket ExpressmajorOfficial merchandise partner and retail channel for Northern Brave/Northern Districts apparel, selling replica playing shirts, hoodies and other official merchandise.
- True Colours Children's Health TrustcoreNDCA's charity partner since 2004, based in Hamilton and servicing the Waikato region. Supports children with serious illness and their families. NDCA helps grow True Colours' profile, assists with funding opportunities, and hosts an annual True Colours family day at Seddon Park. True Colours has supported over 1,300 Waikato-based families.
- Novotel Hamilton TainuisupplySupply partner providing accommodation services for NDCA teams, players and events.
- KookaburrasupplySupply partner providing cricket equipment (balls, bats) for NDCA competitions and programmes.
- FordsupplySupply partner providing vehicle sponsorship for NDCA operations and logistics.
- Sport WaikatocoreRegional sports trust providing community sport development support, funding and resources to NDCA's Waikato Valley and Hamilton districts.
Scale indicators5 records
Northern Districts Cricket Association competitors and assessment
Company assessmentRegional players
- Cricket Tasmania: Australian state cricket association operating Hobart Hurricanes in BBL and Tasmania Tigers in domestic cricket; comparable scale and structure to a NZ Major Association, providing an international structural benchmark.
- Auckland Rugby: Regional sporting association covering the upper North Island in rugby union; competes with NDCA for school sport time, junior participation, and sponsor share in the same geography.
Others
- Cricket Express: Official retail/distribution channel partner for NDCA merchandise; ecosystem participant rather than competitor, but useful benchmark for cricket retail economics in the NZ market.
Direct peers
- Auckland Cricket Association: One of the six NZ Major Associations, similarly operating domestic teams, community programmes, and representative pathways in the upper North Island. Direct structural and competitive peer to NDCA in New Zealand domestic cricket.
- Central Districts Cricket Association: NZ Major Association covering the lower/central North Island with Stags domestic teams. Operates identical NZC competition framework and Smash Play grassroots delivery as NDCA.
- Canterbury Cricket Association: NZ Major Association operating the Canterbury Kings (whom ND's Northern Brave defeated in the 2025/26 Super Smash final). Operates the same NZC competition framework with comparable community-to-elite structures.
- Otago Cricket Association: NZ Major Association covering the South Island with the Otago Volts domestic team. Structural peer operating the same Super Smash, Plunket Shield, Ford Trophy, and HBJ Shield competitions.
- Wellington Cricket Association: NZ Major Association based at the Basin Reserve, operating the Wellington Firebirds in domestic cricket. Direct peer operating the same NZC competitions and Smash Play community programmes.
Broad incumbents
- New South Wales Cricket Association: Larger Australian state association operating Sydney Sixers in BBL; comparable cricket governance and community programme model but at materially greater scale than NDCA.
- New Zealand Cricket: National governing body for cricket in New Zealand; NDCA's parent-ecosystem entity that controls domestic competition frameworks, BLACKCAPS/WHITE FERNS pathways, and the PlayHQ platform used by NDCA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Northern Districts Cricket Association social profiles
Digital presenceNorthern Districts Cricket Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Districts Cricket Association leadership team
Management profileNumber of profiles
Profiles16 records
Northern Districts Cricket Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Districts Cricket Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Districts Cricket Association
What does Northern Districts Cricket Association do?
Northern Districts Cricket Association governs, develops and delivers cricket across the upper North Island of New Zealand through six district associations and affiliated clubs. It runs grassroots programmes (Smash Play), representative pathways, indoor cricket and indoor nets hire at Seddon Park, elite domestic competitions (Super Smash, Plunket Shield, Ford Trophy, Hallyburton Johnstone Shield) via the Northern Brave teams, and offers Seddon Park Memberships, hospitality packages and official merchandise.
Is Northern Districts Cricket Association a public or private company?
Northern Districts Cricket Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Northern Districts Cricket Association founded?
Northern Districts Cricket Association was founded in 1953. It employs 11 to 50 people.
Where is Northern Districts Cricket Association based?
Northern Districts Cricket Association is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Northern Districts Cricket Association make money?
Five revenue lines are on record. Memberships are the primary driver. The others are ticketing, hospitality packages, indoor Nets hire and merchandise.
Who are Northern Districts Cricket Association's main competitors?
Regional players on record are Cricket Tasmania and Auckland Rugby. Cricket Express is listed as an others. Direct peers are Auckland Cricket Association, Central Districts Cricket Association, Canterbury Cricket Association, Otago Cricket Association and Wellington Cricket Association. Broad incumbents are New South Wales Cricket Association and New Zealand Cricket.
Does Northern Districts Cricket Association have an API?
No public API is recorded for Northern Districts Cricket Association.
What industry is Northern Districts Cricket Association in?
Northern Districts Cricket Association's product category is Regional Cricket Governance. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.