Westwood Lodge

What Westwood Lodge does

Westwood Lodge is a privately-held partnership owned by Tim Edwards and Paula Hunt, operating a portfolio of nine fully furnished self-catering properties in Ilkley, West Yorkshire, for stays of 28 nights or more. The portfolio comprises one Grade II Listed Victorian main house (The Main House, sleeping 6), four courtyard cottages (The Old Gallery, Applebarn Cottage, Coach House Cottage, Orchard Cottage), and four apartments (The Rombalds, The Glenmoor, The Moorview, The Wells). Four of the properties are dog-friendly. Each unit is equipped with high-speed WiFi (350Mb SuperHub), Freesat TV with smart-TV streaming compatibility (Netflix, Prime, YouTube, BBC iPlayer), Bluetooth speakers, USB charging, washing/drying facilities, and reserved parking. The business operates without any proprietary technology platform and runs no mobile apps or APIs.

The revenue model is a rolling 4-weekly (28-night) subscription with payment in advance by bank transfer. Disclosed weekly rates are £425 (Moorview) and £645 (Orchard Cottage); other units are quote-based. VAT is applied at 20% for the first 28 nights and reduces to 4% for extensions. Utilities (gas, electric, water) are metered and passed through at cost, and exceptional cleaning, damage, and late-payment charges provide ancillary revenue. The company explicitly does not use any third-party booking platforms or agencies, with all bookings handled directly through the company website. Marketing is largely organic — word-of-mouth, Facebook, Instagram, a Blogger blog, and SEO — and the owners report that most bookings come via recommendation.

The business was acquired in 1998 and has cycled through conference centre, B&B, house-party, and holiday-let formats before pivoting to longer-term serviced lets in 2020 in response to COVID-19, a move the owners describe as very successful. The customer base is horizontally segmented: individuals and families in transition (relocation, home renovations, work secondments), business travelers, remote workers, and families seeking extended Yorkshire Dales getaways. The property sits on the edge of Ilkley Moor — voted the UK's best place to live by The Sunday Times in 2022 and 2025 — offering a strong location advantage roughly 10 minutes' walk from Ilkley railway station with frequent trains to Leeds and Bradford.

Name

Westwood Lodge

Legal name

Tim Edwards and Paula Hunt, trading as Westwood Lodge Ilkley Moor

Website

https://westwoodlodge.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Westwood Lodge is a family-owned partnership in Ilkley, West Yorkshire, operating nine furnished Victorian cottages and apartments for 28+ night stays, serving relocating families, professionals on secondment, and extended-stay guests directly through its own website.

Ownership category

akta.pro rank

Product category

Extended Stay Furnished Accommodation

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

akta.pro secondary industries

Family-friendly serviced apartments (THAMACAG), Luxury Serviced Residences (THAGAEAJ)

Keywords

• Furnished apartment rentals
• Extended stay accommodation
• Self-catering holiday cottages
• Serviced apartment letting
• Longer-term furnished lets

Headquarters

HQ city

Ilkley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Long-term Furnished Rental: Revenue generated from renting fully furnished cottages and apartments on a rolling 4-weekly basis. Payment is required in advance for each 28-night period. Prices are fixed for at least the initial 12 weeks but may be reviewed thereafter with 28 days notice. VAT is applied at 20% for the first 28 nights and reduces to 4% for extended stays.
2. Utilities Reimbursement: Gas, electric, and water are metered and charged at cost. Guests are required to take meter readings on arrival and departure. This is a pass-through cost recovery mechanism.
3. Dog/C pet boarding: Well-behaved dogs are permitted in selected cottages (The Old Gallery, Coach House Cottage, Applebarn Cottage, and Orchard Cottage) by advance agreement and for a small charge.
4. Additional Services and Charges: Revenue from exceptional cleaning charges for accommodations left in poor condition, late payment surcharges, and charges for damages or breaches of terms and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Westwood Lodge rents out a portfolio of nine fully furnished self-catering properties (one Victorian main house, four courtyard cottages, and four apartments) in Ilkley, West Yorkshire, on rolling 28-night (4-weekly) lets. The accommodations are targeted at individuals and families in transition — those relocating, undergoing major home renovations, or on work secondments — requiring high-quality temporary housing with amenities such as 350Mb WiFi, Freesat TV, smart TV streaming support, Bluetooth audio, and reserved parking.

Product overview

Westwood Lodge offers a portfolio of nine fully furnished self-catering properties for longer stays of 28 nights or more. The portfolio comprises one main house (The Main House), four courtyard cottages (The Old Gallery, Applebarn Cottage, Coach House Cottage, and Orchard Cottage), and four apartments (The Rombalds, The Glenmoor, The Moorview, and The Wells). Properties include amenities such as central heating, Freesat TV, high-speed Wi-Fi, washing machine/dryer, and kitchen facilities. Four properties (The Old Gallery, Coach House Cottage, Applebarn Cottage, and Orchard Cottage) are dog-friendly. All stays operate on a rolling 4-weekly basis with VAT applied at 20% for the first 28 nights, reducing to 4% for extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Main House Grade II Listed Victorian country house sleeping 6 people in 3 spacious bedrooms across three floors. Features five large ground floor rooms, en-suite facilities, wood-burning fire, 4-oven Aga, American-style fridge/freezer, and private parking for 3 cars. The most majestic and extensive property in the portfolio.
• The Old Gallery 4-bedroom cottage (sleeps 7) with home office, approximately 145 square metres. Dog-friendly with open plan ground floor living, granite worktops, range cooker, and balcony. Located in the old Victorian picture gallery.
• Applebarn Cottage Premier 3-bedroom cottage (sleeps 5) approximately 110 square metres plus garden. Dog-friendly with granite worktops, roll-top bath, separate shower, and courtyard parking. Originally the gardener's quarters.
• Coach House Cottage Family-friendly 3-bedroom cottage (sleeps up to 5) approximately 110 square metres plus garden. Dog-friendly with the largest lounge among cottages. Originally the coachman's family home.
• Orchard Cottage English country cottage with 3 upstairs bedrooms (sleeps 5) plus ground floor office, approximately 120 square metres plus garden. Dog-friendly with open fire, French doors, and dining area overlooking sunny courtyard. Originally the housekeepers' cottage.
• The Rombalds Apartment Spacious 3-bedroom first-floor apartment approximately 130 square metres — approximately 30% bigger floor space than the 3-bedroom cottages. Features original sash windows, Victorian fire surround, American-style fridge-freezer, and access to shared roof terrace and tower. The most spacious accommodation option in the portfolio.
• The Glenmoor Apartment Two-bedroom second-floor apartment (both en-suite) sleeping 4, approximately 70 square metres plus shared roof terrace. Views on three sides over Ilkley and towards the Dales. Features super-king bed (splittable) and access to roof terrace.
• The Moorview Spacious one-bedroom second-floor apartment approximately 55 square metres plus shared roof terrace. Ideal for singles and couples with south-facing views of Ilkley Moor. Features king size bed and access to shared roof terrace.
• The Wells One-bedroom second-floor apartment approximately 40 square metres plus shared roof terrace. The smallest yet cosy apartment, ideal for singles or couples with views onto Ilkley Moor and westward to the Dales.

Quantifiable outcome

• Most bookings are by recommendation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves3 records

Broad incumbents

• Sykes Cottages: The largest UK holiday cottage agency, listing thousands of UK properties including in Yorkshire and the Dales. Comparable to Westwood Lodge because it aggregates and markets the same type of UK self-catering cottages, but operates as a large multi-channel platform rather than an owner-operator of a single-site portfolio.
• Airbnb: Global short-stay accommodation platform. Comparable because Westwood Lodge's properties compete directly with Airbnb listings in Ilkley and the Yorkshire Dales, particularly for longer stays, but Airbnb is a marketplace rather than an owner-operator.
• Hoseasons: Major UK holiday letting agency with a portfolio of UK holiday homes and cottages. Comparable to Westwood Lodge's cottage portfolio (Old Gallery, Applebarn, Coach House, Orchard) in terms of property type, geography and leisure guest.
• Vrbo (Tripadvisor): Global vacation rental platform with strong UK cottage and country-home inventory. Comparable to Westwood Lodge because its properties compete directly with Vrbo listings in the Ilkley and Yorkshire Dales market for short and extended leisure stays.

Direct peers

• Crabtree & Crabtree: Yorkshire and northern England holiday letting agency specialising in premium country houses and cottages. Comparable to Westwood Lodge's Victorian cottages and Main House, targeting similar Yorkshire leisure guests with longer-stay options.
• TheSqua.re: London-headquartered serviced apartment provider offering furnished apartments for corporate and relocation stays. Comparable to Westwood Lodge's longer-stay furnished apartment proposition, although concentrated in major cities.
• Holiday Cottages: UK holiday cottage letting agency with significant Yorkshire Dales and Yorkshire Moors inventory. Comparable to Westwood Lodge's cottage offering and target guest type, though operating as an agency platform rather than single-property operator.
• SACO Serviced Apartments: UK serviced apartment operator offering fully furnished apartments for extended stays of weeks to months. Comparable to Westwood Lodge's apartment offering (The Rombalds, The Glenmoor, The Moorview, The Wells) for relocating professionals and corporate travellers.
• room2 (Limecourt): UK serviced apartment and homestay operator (formerly Limecourt) offering fully furnished accommodation for short and longer stays. Comparable business model to Westwood Lodge's furnished-let proposition for relocating and work-secondment guests.
• Native (by Native Spaces): UK serviced apartment and aparthotel operator offering furnished apartments for short and extended stays. Comparable to Westwood Lodge's furnished apartment offering targeting business and relocation guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ilkley-Moor-Cottages-and-Apartments-at-Westwood-Lodge-140712233192
• Instagraminstagram.com/ilkley_westwood_lodge
• LinkedInlinkedin.com/company/westwood-lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwood Lodge