Sun PhuQuoc Airways
Sun PhuQuoc Airways is Vietnam's first leisure airline and a Sun Group subsidiary, operating a hub-and-spoke network from Phu Quoc island with 10 Airbus narrowbodies and 40 Boeing 787-9 Dreamliners on order. It serves domestic Vietnamese leisure travelers and international tourists from Asian markets including Taiwan, Korea, and Hong Kong.
- Company typePrivate
- Founded2025
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Sun PhuQuoc Airways does
Sun PhuQuoc Airways is Vietnam's first leisure airline and a wholly-owned subsidiary of Sun Group, the Vietnamese conglomerate chaired by Dang Minh Truong. Founded January 21, 2025 and headquartered in Hanoi at No. 69B Thuy Khue, Tay Ho Ward, the airline launched commercial operations on November 1, 2025 under a 'resort aviation' hub-and-spoke model centered on Phu Quoc International Airport, with initial domestic routes connecting Phu Quoc to Hanoi, Ho Chi Minh City, and Da Nang. As of early 2026, the operating fleet comprises 10 Airbus A321NEO and A321CEO narrowbody aircraft, with a long-term fleet plan targeting 100 aircraft by 2030 and over 200 by 2035, including an order for up to 40 Boeing 787-9 Dreamliners (signed February 2026, valued at ~$22.5 billion) for intercontinental operations beginning 2031.
The airline's product offering centers on a three-tier cabin (Business Class, Economy Classic, Economy Lite) with extensive ancillary services (extra baggage, seat selection, business lounge access, special meals) and bundled packages that integrate tightly with Sun Group's tourism ecosystem — Sun World attractions (Ba Na Hills, Hon Thom cable car, Ba Den Mountain), luxury resorts (JW Marriott, InterContinental, Capella, Hotel de la Coupole), and signature entertainment shows. Distribution operates through the airline's own website and iOS/Android applications, ticket offices at Noi Bai and other airports, and General Sales Agents such as Hongyi Travel Service in Taiwan; a payment orchestration layer is provided by 2C2P via M-PAY.
Revenue mechanics are primarily transactional ticket sales complemented by ancillary fees and ecosystem-bundled package holidays, with promotional pricing including Tuesday/Sunday discount cycles, group fares up to 30% off, and event-driven bundles such as DIFF 2026. Sun PhuQuoc Airways achieved 93.5% on-time performance in December 2025, the highest among Vietnamese domestic carriers versus a 70.7% industry average. International expansion began with Taipei–Phu Quoc on March 29, 2026, followed by Seoul–Phu Quoc (April 17) and Hong Kong–Phu Quoc (May 22), with additional Asian routes (Singapore, Bangkok, Mumbai, New Delhi, Kaohsiung, Busan) and long-haul services to the Middle East and Europe planned from 2028 onward.
Sun PhuQuoc Airways firmographics
Firmographics- Name
- Sun PhuQuoc Airways
- Legal name
- Sun PhuQuoc Airways Limited Liability Company
- Website
- https://sunphuquocairways.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sun PhuQuoc Airways is Vietnam's first leisure airline and a Sun Group subsidiary, operating a hub-and-spoke network from Phu Quoc island with 10 Airbus narrowbodies and 40 Boeing 787-9 Dreamliners on order. It serves domestic Vietnamese leisure travelers and international tourists from Asian markets including Taiwan, Korea, and Hong Kong.
- Ownership category
- akta.pro rank
Sun PhuQuoc Airways industry classification
Industry- Product category
- Passenger Air Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- LCC/ULCC Seasonal & Leisure Charter-LCC Operators (THABABAJ)
Keywords
Where Sun PhuQuoc Airways is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices4 records
Markets served
Sun PhuQuoc Airways business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Airline Ticket Sales: Primary revenue stream from passenger ticket sales across domestic routes (Phu Quoc to Hanoi, Ho Chi Minh City, Da Nang, Cam Ranh, Hai Phong, Van Don) and international routes (Taipei, Seoul, Hong Kong, Singapore, Bangkok, Mumbai, New Delhi, Kaohsiung, Busan). Revenue varies by fare class (Economy Lite, Economy Classic, Business Class) and route distance.
- Ancillary Services: Revenue from additional services including extra baggage, seat selection, business lounge access, special meals, and other premium add-on services. Web content mentions 'From extra baggage to fine dining in the sky, tailor every detail of your journey with our premium add-on services.'
- Package Holidays and Bundled Offers: Revenue from integrated travel packages combining flights with Sun World attractions tickets, hotel accommodations, and entertainment experiences within the Sun Group ecosystem. Promotional offers include bundled packages for DIFF 2026 with Ba Na Hills cable car tickets and other destination experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Economy Lite - Basic economy fare with limited flexibility |
| Subscription | Pay-as-you-go | Economy Classic - Standard economy with increased flexibility |
| Subscription | Pay-as-you-go | Business Class - Premium full-service experience |
| Unit Pricing | Pay-as-you-go | Group Airfares - Domestic routes (Phu Quoc ↔ Da Nang/HCMC) |
| Unit Pricing | Pay-as-you-go | Group Airfares - Secondary domestic routes |
| Unit Pricing | Pay-as-you-go | Group Airfares - International routes |
| Unit Pricing | Pay-as-you-go | Sun World Experience Add-ons |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Sun PhuQuoc Airways product offering
Product offeringCore offering
Sun PhuQuoc Airways is Vietnam's first leisure airline operating scheduled and charter passenger flights on domestic and international routes from its Phu Quoc International Airport hub. The airline sells passenger air transportation (Economy Lite, Economy Classic, and Business Class cabins), ancillary travel services (extra baggage, seat selection, lounge access), and bundled vacation packages combining flights with Sun Group's resort and attraction offerings.
Product overview
Sun PhuQuoc Airways is Vietnam's first leisure airline, developed by Sun Group under a 'resort aviation' model operating a hub-and-spoke network centered on Phu Quoc island. The airline operates an all-Airbus fleet of A321NEO and A321CEO aircraft currently, with 40 Boeing 787-9 Dreamliners on order for future intercontinental operations. The product portfolio includes Business Class and Economy Class cabin services, multiple fare tiers (Economy Lite and Economy Classic), ancillary services (baggage, seat selection, business lounge, special meals), and a digital booking platform. The airline offers bundled packages integrating Sun World entertainment attractions and accommodation discounts within the Sun Group ecosystem, positioning Phu Quoc as a gateway for international tourism into Vietnam.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93.5% on-time performance in December 2025, leading Vietnamese aviation sector compared to 70.7% industry average
- +4 more outcomes
Companies that use Sun PhuQuoc Airways
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Sun PhuQuoc Airways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Sun PhuQuoc Airways partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Changi Airports InternationalcoreStrategic partnership for management and operation of Phu Quoc International Airport. Changi Airports International (CAI), operator of the world-renowned Singapore Changi Airport, will deliver international 5-star standards and introduce Vietnam's first 'airport destination' model. Partnership covers design advisory, Concept of Operations (CONOPS), operational readiness, and full operational management. CAI will also develop international flight networks and build a world-class non-aeronautical ecosystem with retail, F&B, and duty-free brands.
- BoeingcoreStrategic aircraft supplier partnership with order for up to 40 Boeing 787-9 Dreamliner widebody aircraft valued at approximately $22.5 billion. The agreement represents Vietnam's largest widebody order in aviation history. The 787-9 Dreamliner will enable Sun PhuQuoc Airways to operate intercontinental services connecting Phu Quoc with major global economic and tourism hubs including the U.S., Europe, Middle East, Japan, and Australia from 2031. Deliveries begin 2031.
- Hongyi Travel ServiceGeneral Sales Agent (GSA) appointed for Taiwan market. With 38 years of experience in international travel, Hongyi is one of Taiwan's leading travel companies with strong distribution network and stable customer base. Appointed to ensure effective market entry and distribution for Taipei-Phu Quoc route launching March 29, 2026.
- 2C2PsupportingPayment services provider engaged by M-PAY to provide payment services for Sun PhuQuoc Airways. The partnership enables travelers to access diverse payment options and introduces a payment orchestration system supporting multiple payment methods. Expansion plans for other Asian markets indicated.
- M-PAYsupportingPayment intermediary engaged by Sun PhuQuoc Airways to provide payment services through 2C2P. Manages payment orchestration for airline bookings and expansion plans for other Asian markets.
- Sun World Ba Na HillssupportingBundled experience partnership offering DIFF 2026 passengers exclusive benefits package worth VND 680,000 including WOWPASS Silver (priority cable car access) and lunch buffet voucher. Joint promotion drives bookings for Da Nang routes while providing added value to passengers.
- Sun World Ba Den MountainsupportingTourism partnership offering exclusive pricing on Van Son Peak cable car tickets and combo packages with buffet lunch for passengers flying to Ho Chi Minh City. Promotion period June 20-26, 2026, aligned with Lady Linh Son Thanh Mau Festival.
- Sun GroupcoreParent company and ecosystem partner. Sun Group developed Sun PhuQuoc Airways under a 'resort aviation' model. The airline operates within Sun Group's integrated tourism ecosystem including luxury resorts (JW Marriott, InterContinental, Capella, Hotel de la Coupole), entertainment complexes (Sun World Ba Na Hills, Sun World Hon Thom), and signature shows (Kiss of the Sea, Symphony of the Sea).
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Sun PhuQuoc Airways competitors and assessment
Company assessmentBroad incumbents
- AirAsia: Southeast Asia's largest low-cost network, serving leisure destinations across ASEAN with strong brand recognition. Directly comparable as a regional leisure-airline benchmark despite operating at much larger scale.
- Vietnam Airlines: Vietnam's national flag carrier operating the full domestic and international network including Phu Quoc. Larger, full-service incumbent that competes on frequency, corporate contracts, and international connectivity.
Direct peers
- Scoot: Singapore-based medium- and long-haul low-cost subsidiary of Singapore Airlines. Directly comparable as a leisure-focused carrier linking a regional hub with tourist destinations across Asia.
- AirAsia X: Long-haul leisure-focused affiliate of AirAsia using widebody aircraft for low-cost medium and long-haul flights. Highly comparable to Sun PhuQuoc Airways' planned long-haul leisure model with the 787-9 fleet.
- VietJet Air: Vietnam's largest low-cost carrier, operating extensive domestic and international routes including to Phu Quoc. Most direct competitor on Vietnamese leisure routes with overlapping fare-class and promotional structures.
- Jetstar Asia: Singapore-based low-cost carrier affiliated with the Qantas Group, operating short- and medium-haul leisure routes across Asia. Comparable LCC model serving outbound Asian tourism demand.
- Bamboo Airways: Vietnamese carrier that historically positioned itself in the premium-leisure segment similar to Sun PhuQuoc Airways, with hub-and-spoke operations and resort partnerships. Closest direct comparator in business model positioning.
- Spring Airlines: China's largest low-cost carrier operating extensive domestic and international leisure routes across Asia. Comparable low-cost leisure model with similar fleet (A320 family) and route profile.
Regional players
- Cebu Pacific: Philippines' leading low-cost carrier operating an extensive hub-and-spoke network centered on island destinations. Comparable leisure-airline model targeting tourist flows, though based in a different geography.
- Peach Aviation: Japanese low-cost carrier affiliated with ANA, serving leisure routes across Asia. Comparable as a tourism-oriented LCC subsidiary leveraging parent ecosystem, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sun PhuQuoc Airways social profiles
Digital presenceSun PhuQuoc Airways compliance and trust
Trust signalCompliance2 records
Sun PhuQuoc Airways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun PhuQuoc Airways leadership team
Management profileNumber of profiles
Profiles3 records
Sun PhuQuoc Airways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun PhuQuoc Airways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun PhuQuoc Airways
What does Sun PhuQuoc Airways do?
Sun PhuQuoc Airways is Vietnam's first leisure airline operating scheduled and charter passenger flights on domestic and international routes from its Phu Quoc International Airport hub. The airline sells passenger air transportation (Economy Lite, Economy Classic, and Business Class cabins), ancillary travel services (extra baggage, seat selection, lounge access), and bundled vacation packages combining flights with Sun Group's resort and attraction offerings.
Is Sun PhuQuoc Airways a public or private company?
Sun PhuQuoc Airways is a private company. It is classified as corporate owned and is currently operating.
When was Sun PhuQuoc Airways founded?
Sun PhuQuoc Airways was founded in 2025. It employs 1,001 to 5,000 people.
Where is Sun PhuQuoc Airways based?
Sun PhuQuoc Airways is headquartered in Hanoi, Vietnam, in the Asia region.
How does Sun PhuQuoc Airways make money?
Three revenue lines are on record. Airline Ticket Sales are the primary driver. The others are ancillary Services and package Holidays and Bundled Offers.
Who are Sun PhuQuoc Airways's main competitors?
Broad incumbents on record are AirAsia and Vietnam Airlines. Direct peers are Scoot, AirAsia X, VietJet Air, Jetstar Asia, Bamboo Airways and Spring Airlines. Regional players are Cebu Pacific and Peach Aviation.
Does Sun PhuQuoc Airways have an API?
No public API is recorded for Sun PhuQuoc Airways.
What industry is Sun PhuQuoc Airways in?
Sun PhuQuoc Airways's product category is Passenger Air Transportation. Its primary akta.pro industry code is THABABAJ, LCC/ULCC Seasonal & Leisure Charter-LCC Operators. Its NAICS code is 481111 and its SIC code is 4512.