Waahi Whaanui Trust (Whanui)

What Waahi Whaanui Trust (Whanui) does

Waahi Whaanui Trust is an Incorporated Charitable Trust established in 1983 and formally incorporated on 27 February 1987, operating under the auspices of Waikato-Tainui and Kiingitanga in Raahui Pookeka (Huntly), New Zealand. The organization delivers an integrated portfolio of Kaupapa Māori services across three core domains: Taiao (environmental services), Whaanau (family services), and Hauora (health and wellness). Its service portfolio includes Whaanau Ora, Whaanau Support, Whaanau Resilience, Integrated Safety Response (ISR), Family Start, HIPPY, Incredible Years parenting programme, Social Workers in Schools (SWiS), Rangatahi Transition to Adulthood, Alcohol and Other Drug counselling, an Immunisation and Vaccination Centre, and Te Roopu Taiao (environmental management). Technology underpinning service delivery is modest: an online counselling platform launched October 3, 2023, leveraging Microsoft Teams to connect whaanau with Australian-based Counsellors, alongside co-located physical sites at Te Whare Koiora (77 Rotowaro Road), Te Whare Wai Ora (63 Rotowaro Road), and the Parry Street Complex (23 Parry Street) including an Early Learning Centre and vaccination clinic.

Revenue mechanics are entirely government-funded with no cost to clients. Core funding flows from contracts with Oranga Tamariki, the Ministry of Social Development (MSD), Health New Zealand (Te Whatu Ora), and Waikato-Tainui, covering social services, family support, health programmes, environmental management, and the reformed Whaanau Ora Collective (delivered via partnership with Raukura Hauora o Tainui as lead provider in the Hauraki Waikato region). GTM is community-led through marae networks, hapū affiliations, and whānau-centered referrals, supplemented by a structured three-step referral system accepting self-referrals, family referrals, and agency referrals (government agencies, schools, community organisations). The organization also operates as a lead Kaiarahi (navigator) provider and co-locates with Raukura Hauora, The Koha Shed, and Te Koohanga Reo.

Name

Waahi Whaanui Trust (Whanui)

Legal name

Waahi Whaanui Trust

Website

https://whanui.org.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Waahi Whaanui Trust is a Māori charitable trust established in 1983, delivering integrated Kaupapa Māori health, family, education, and environmental services to whānau in the Waikato-Tainui region through government-funded programmes and marae-based delivery.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Community health services
• Family support services
• Youth social services
• Kaupapa maori services
• Environmental management services

Headquarters

HQ city

Raahui Pookeka (Huntly)

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Contracted Services: Core services are funded through contracts with government agencies including Oranga Tamariki (Ministry for Children), Ministry of Social Development, Health New Zealand | Te Whatu Ora, and Waikato Tainui. Services include social workers in schools, family support, health services, and environmental management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Waahi Whaanui Trust delivers integrated, culturally grounded community services to Māori whaanau in the Waikato region under a Kaupapa Maaori framework based on Whenua Ora, Wai Ora and Whaanau Ora. Its offering spans family support (Whaanau Ora, Family Start, Whaanau Support, Integrated Safety Response, Incredible Years, Building Financial Capability), youth programmes (SWiS, Rangatahi Transition to Adulthood, Ira Koopuu, Oranga Rangatahi), health and wellness (Alcohol and Other Drug counselling, the Immunisation Centre, and the Online Inhouse Counselling program), and Taiao environmental services including kauri restoration with Tiakina Kauri. All services are provided free to clients and funded primarily through government contracts with Oranga Tamariki, MSD, and Health New Zealand | Te Whatu Ora.

Product overview

Waahi Whaanui Trust is a charitable social services organization serving the Waikato-Tainui region since 1983, offering a comprehensive portfolio of integrated community services. The organization operates under a Kaupapa Maaori framework centered on Whenua Ora, Wai Ora, Whaanau Ora principles. Services are organized across three main categories: Taiao (Environmental Services), Whaanau (Family Services), and Hauora (Health and Wellness). The portfolio includes core family support services (Whaanau Ora, Whaanau Support, Whaanau Resilience), parenting programs (Incredible Years, HIPPY, Family Start), youth services (Social Workers In Schools, Rangatahi Transition to Adulthood), health services (Alcohol and Other Drug Services, Immunisation Centre, Online Inhouse Counselling), environmental management (Te Roopu Taiao), and specialized response services (Integrated Safety Response). The organization maintains multiple facilities including Te Whare Koiora (main office), Te Whare Wai Ora, and the Parry Street Complex housing the Early Learning Centre and Vaccination Centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol and Other Drug Services

Quantifiable outcome

• Rangatahi sentence reduced from 2 years imprisonment to 6 months community service due to WWT intervention and support programmes
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• Waikato TainuicoreStrategic or Co-development PartnerParent iwi organization. Waahi Whaanui operates under the auspices of Waikato-Tainui and Kiingitanga, serving the tribal people of Waikato. The trust fulfills kaitiakitanga responsibilities within the Waikato rohe.
• KiingitangacoreStrategic or Co-development PartnerThe Māori King Movement. Waahi Whaanui serves as kaitiaki of the Kiingitanga taonga within their rohe. The trust works alongside Kiingitanga to serve and support the wider iwi.
• Raukura Hauora o TainuicoreStrategic or Co-development PartnerLead provider in the reformed Waikato Tainui Whaanau Ora Collective, delivering Kaiarahi services in the Hauraki Waikato Region. Co-location at Parry Street Complex.
• Oranga TamarikicoreGTM or Marketing PartnerMinistry for Children. Funding and referral source for Social Workers in Schools (SWIS), Rangatahi Transition to Adulthood services, and family support programmes.
• Ministry of Social Development (MSD)coreGTM or Marketing PartnerGovernment agency providing funding for Building Financial Capability services, Family Start, and various whaanau support programmes.
• Health New Zealand | Te Whatu OracoreGTM or Marketing PartnerPublicly funded healthcare system. Partnership for health services, immunisation, and wellness programmes within the Waikato region.
• Kainga OrasecondaryGTM or Marketing PartnerHousing agency. Regular fortnightly meetings with Kainga Ora housing manager at Te Whare Koiora to assist whaanau with housing needs.
• Te Runanga o KirikiriroasecondaryStrategic or Co-development PartnerUrban Māori organization providing services to Māori and Pasifika populations in Hamilton area using a whānau-first, tikanga-based wellbeing approach.
• Waikato Women's RefugesecondaryStrategic or Co-development PartnerCrisis service for women and children experiencing domestic violence. 24/7 safe housing, advice and community-based support.
• Te Hauora o Ngāti HauāsecondaryStrategic or Co-development PartnerCharitable trust providing health services to Ngāti Hauā iwi across Matamata, Waharoa, Morrinsville, Cambridge, Tauwhare and parts of Hamilton.
• Ngaa Miro HealthsecondaryStrategic or Co-development PartnerHealth services provider located at 29 River Road, Ngāruawāhia, serving the local community.
• Ira KoopuusecondaryStrategic or Co-development PartnerRangatahi service organization utilizing Te Whare Wai Ora facility for youth development, health, and life skills programmes.
• Oranga RangatahisecondaryStrategic or Co-development PartnerIwi-led youth justice prevention programme for ages 10-18, supporting rangatahi with health, school and long-term life skills.
• The Koha ShedminorStrategic or Co-development PartnerCommunity organization providing space for reusable items to be given to those in need. Located at Parry Street Complex.
• Te Koohanga Reo o Te WhaanuisecondaryStrategic or Co-development PartnerEarly childhood education service operating at Parry Street Complex, providing Māori language immersion for young children.
• Tiakina KaurisecondaryStrategic or Co-development PartnerEnvironmental partnership for kauri protection and restoration. Waahi Whaanui has planted 30,000 kauri seeds as part of the kauri rejuvenation kaupapa.
• Hope Rising TrustsecondaryStrategic or Co-development PartnerEquestrian therapy provider. Partnership in SWIS programme offering therapeutic services using horses to support rangatahi emotional development and trust-building.
• Civil Defence Emergency Management (CDEM)secondaryStrategic or Co-development PartnerGovernment emergency management agency. Collaboration on Marae Resilience programme for disaster preparedness and community response capabilities.
• Environment WaikatosecondaryStrategic or Co-development PartnerRegional council environmental agency. Partnership for environmental management and sustainability initiatives within the Waikato rohe.
• Waikato District CouncilminorStrategic or Co-development PartnerLocal government. Collaboration on development projects and environmental impact assessment within the district.

Scale indicators9 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Tu Te Akaaho Roopu: Emerging Māori social service providers operating under similar whānau ora commissioning frameworks in NZ. Represents the broader peer set of iwi/hapū organisations competing for the same government commissioning pool.

Direct peers

• Tipu Ora: Māori health and social service provider in the Bay of Plenty delivering Whānau Ora, maternal and child health, and parenting programmes. Comparable in kaupapa Māori service delivery and family/child focus.
• Raukura Hauora o Tainui: Lead iwi health provider under Waikato-Tainui that co-delivers Whānau Ora Kaiarahi services with WWT in the Hauraki Waikato Region. Directly comparable as a Māori-led wraparound health and social service provider serving the same iwi catchment.
• Poutiri Trust: Waikato-based Whānau Ora provider delivering integrated health and social services to whānau across the Bay of Plenty/Waikato corridor. Comparable as a regional iwi-affiliated wraparound service organisation.
• Te Rūnanga o Kirikiriroa: Urban Māori organisation delivering whānau-first, tikanga-based wellbeing services to Māori and Pasifika populations in the Hamilton area. Comparable in kaupapa Māori service model and primary segment focus.
• Te Hauora o Ngāti Hauā: Charitable trust providing health and social services to Ngāti Hauā iwi across Matamata, Morrinsville, Cambridge and parts of Hamilton. Listed as a WWT partner and comparable as an iwi-anchored community service organisation in the broader Waikato region.

Regional players

• Manukau Urban Māori Authority: Urban Māori organisation delivering health, social and education services in South Auckland. Comparable in kaupapa Māori service model and target population though operating in a different region.
• Ngaati Whātua ki Ōrākei: Auckland-based iwi entity delivering social, cultural and environmental services to its uri. Comparable as an iwi-anchored trust delivering wraparound community programmes though operating in a different region.

Broad incumbents

• Te Pou: National workforce development organisation for mental health, addiction and disability services in NZ. Comparable as an enabler and capacity-builder for community-based health service delivery, though operating at national rather than community level.
• Te Whānau o Waipareira: Large urban Māori authority in West Auckland delivering comprehensive whānau ora, health, education and social services at much greater scale. Comparable in kaupapa Māori wraparound model though operating in a different rohe.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waahipaa
• LinkedInlinkedin.com/company/waahi-whaanui-trust-whanui-

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Waahi Whaanui Trust (Whanui)