Manukau Urban Māori Authority

What Manukau Urban Māori Authority does

Manukau Urban Māori Authority (MUMA) is a kaupapa Māori non-profit social services organisation incorporated in 1986 as one of New Zealand's founding pan-tribal urban Māori authorities. Headquartered at Ngā Whare Waatea Marae in Māngere, South Auckland, with additional offices in Papatoetoe and Whangārei, MUMA delivers wraparound, whānau-centred services across eight distinct programme lines: Whānau Ora navigation, education (Waatea School and Early Childhood Centre), youth employment (He Poutama Rangatahi for ages 18-24), driver licensing (MUMA Driving School), food security (MUMA Food Bank), ACC advocacy (ACC Aunties), restorative justice (Mau Te Rongo community panels), te reo Māori revitalisation (Te Tini Matahīapo), and media broadcasting (Radio Waatea, Auckland's only Māori radio station). Its core operating model is community-led rather than technology-led, with service delivery grounded in manaakitanga and whanaungatanga and the marae functioning as the integrated cultural, spiritual, and operational hub.

The organisation is funded primarily through government service delivery contracts with the Ministry of Social Development (MSD), Ministry of Business Innovation and Employment (MBIE), Oranga Tamariki, Police, Corrections, and Te Mātāwai. Services are provided free of charge to whānau, accessed via walk-in at the marae and offices, a free 0800 phone line, email, and an online Power Apps referral portal. MUMA holds ISO 9001:2015 and MSD Level 2 accreditations, qualifying it for government contract work. Since 2020 the organisation reports engaging 170,000 whānau members and 63,000 tamariki, distributing over 53,579 food parcels and 35,000 care packs, supporting 160,000+ nights of emergency accommodation over seven years, and achieving a 100% first-time pass rate on learner driver licences.

Leadership has passed through three distinct phases: founding CEO Dame June Temuranga Jackson (1986-2009), her son Willie Jackson (2009-2017, now Board Chair and Member of Parliament), and current CEO Tania Rangiheuea, a former Victoria University lecturer and Waatea School principal who also serves on the governance board of Te Whare Wānanga o Awanuiārangi. The organisation has no disclosed external investors, parent company, or commercial revenue lines, with ownership and control resting with the community through a Board of Trustees governance structure.

Name

Manukau Urban Māori Authority

Legal name

Manukau Urban Māori Authority

Website

https://muma.co.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Manukau Urban Māori Authority (MUMA) is a kaupapa Māori non-profit delivering wraparound whānau-centred social services across education, employment, justice, health, food security, and cultural revitalisation in South Auckland and Northland, New Zealand.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Tribal/Indigenous Public Health Authorities (HLAJAAAD)

akta.pro secondary industries

Indigenous/Tribal Education Authorities & Boards (EDADABAM), Minority, Indigenous & Disability Rights (BPADAGAH), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Social services
• Community health
• Whānau ora support
• Indigenous education
• Youth development

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Government Contracts and Service Delivery: MUMA receives funding through government contracts with agencies including MSD, MBIE, Oranga Tamariki, and Police to deliver social services, employment programmes, youth support, and justice services to urban Māori and wider South Auckland communities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manukau Urban Māori Authority (MUMA) is a kaupapa Māori social services organization that delivers wraparound health, education, justice, and cultural programs to urban Māori and wider communities in South Auckland, New Zealand. It operates distinct service lines including Whānau Ora family support, Mau Te Rongo (rangatahi/youth and justice-focused services), a Driving School, UMA Broadcasting, a Marae, and a School, all under a unified iwi/hapū-aligned governance structure.

Product overview

Manukau Urban Māori Authority (MUMA) is a kaupapa Māori social services organization offering a diverse portfolio of wraparound services designed to uplift and support urban Māori communities in South Auckland. The organization operates through its core hub at Ngā Whare Waatea Marae and delivers services across multiple domains including Whānau Ora navigation, education (Waatea School and Early Childhood Centre), driver licensing (MUMA Driving School), employment programmes (He Poutama Rangatahi), food security (MUMA Food Bank), ACC advocacy, justice services (Mau Te Rongo), te reo Māori learning, media (Radio Waatea/Waatea News), and youth development programmes. The integrated service model is grounded in kaupapa Māori values of manaakitanga and whanaungatanga, serving over 170,000 whānau members since 2020.

Differentiator

Problem solved

Functional benefit

Brands

• MUMA Driving School: Driver licensing programme helping whānau get their learner, restricted or full driver's licence
• Waatea News
• Waatea School
• MUMA Food Bank
• He Poutama Rangatahi
• Mau Te Rongo
• ACC Aunty Service
• Te Tini Matahīapo

Products and services

• Whānau Ora Services Wraparound, whānau-centred family support services delivered under a kaupapa Māori framework, designed to strengthen whānau (families) in urban Māori communities across health, education, justice, and cultural wellbeing. Targeted at urban Māori whānau and individuals in South Auckland and is led by a dedicated Whānau Ora Manager within the organization.
• Mau Te Rongo (Rangatahi / Youth Services) Rangatahi (youth)-focused service line that addresses youth wellbeing, culture, and justice-related outcomes for Māori young people. Targeted at rangatahi and youth justice-involved young people in South Auckland and is delivered under kaupapa Māori principles by a dedicated service-line manager.
• Driving School Driver training and licensing service delivered through MUMA's driving school, providing practical skills and licensing pathways. Targeted at whānau and community members in South Auckland needing driver licensing and is operated by a dedicated driving school manager within MUMA.
• UMA Broadcasting Broadcasting and media services delivered under the UMA Broadcasting brand, providing a Māori voice and kaupapa Māori content platform. Targeted at the urban Māori community in South Auckland and beyond, and operated as a distinct business unit within MUMA with its own General Manager.
• Marae Services Cultural marae facility and tikanga-based services, including hosting tangihanga, hui, wānanga, and community gatherings under kaupapa Māori protocols. Targeted at whānau, hapū, iwi, and the wider South Auckland community, and managed by a dedicated Marae Manager within MUMA.
• School (Education Services) School-based education services delivered under a kaupapa Māori framework, providing formal schooling with cultural grounding. Targeted at students and whānau seeking culturally-grounded education in South Auckland and is operated by a School Principal within MUMA.

Quantifiable outcome

• 74% of rangatahi graduates transition to employment, education or training
• +7 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Te Whare Wānanga o AwanuiārangiminorStrategic or Co-development Partner · 1 January 2020CEO Tania Rangiheuea was appointed to the governance board of Te Whare Wānanga o Awanuiārangi in 2020, contributing expertise in education leadership and iwi governance.
• Ministry of Business, Innovation and Employment (MBIE)coreStrategic or Co-development PartnerMBIE backs the He Poutama Rangatahi programme at MUMA, funding employment and training support specifically for urban Māori rangatahi aged 18-24 in South Auckland.
• Ministry of Social Development (MSD)coreStrategic or Co-development PartnerMSD provides funding and accreditation (Level 2) for MUMA's social service delivery programmes including Whānau Ora navigation and wraparound support.
• PolicecoreStrategic or Co-development PartnerPolice refer individuals to MUMA's Mau Te Rongo iwi and community panels as an alternative to court proceedings, supporting restorative justice outcomes.
• CorrectionscoreStrategic or Co-development PartnerMUMA works with Corrections on reintegration support for justice-involved individuals and their whānau.
• Oranga TamarikicoreStrategic or Co-development PartnerMUMA partners with the Ministry for Children for tamariki and rangatahi support services and child welfare programmes.
• Te MātāwaicoreStrategic or Co-development PartnerTe Mātāwai funds the Te Tini Matahīapo Māori language lesson programme at Ngā Whare Waatea Marae across beginner, intermediate and advanced levels.
• Mana WhenuacoreStrategic or Co-development PartnerMUMA maintains established and respected relationships with mana whenua, local iwi and hapū of South Auckland.
• Health ProviderscoreStrategic or Co-development PartnerActive partnerships with health providers ensuring whānau access medical, mental health and addiction support services through the marae and MUMA services.
• Waitangi Fisheries CommissionminorStrategic or Co-development PartnerDame June Temuranga Jackson worked with the Waitangi Fisheries Commission; MUMA led the urban Māori challenge to the fisheries settlement allocation model, attending Privy Council hearings in London.
• Pasifika, Indian, and Sikh CommunitiesminorStrategic or Co-development PartnerMUMA maintains strong relationships with significant migrant communities including Pasifika, Indian and Sikh groups to deliver integrated and culturally responsive services.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lifewise: Auckland-based social services organization providing housing, disability support, and community services to vulnerable populations. Comparable in delivering wraparound social services with government contract funding in the Auckland region, though operating under a faith-based rather than kaupapa Māori framework.
• Auckland City Mission: Auckland's largest social services provider delivering wraparound emergency housing, food security, and social services. Comparable in operating model (walk-in, multi-service, government-funded) and target population (urban disadvantaged communities in Auckland), though not specifically Māori-led.
• Te Rūnanga o Ngāi Tahu: Te Waipounamu-based iwi authority with substantial social services, education, and cultural programmes including health, justice, and education initiatives. Comparable as a large-scale Māori organization with diversified social services, broadcasting assets, and government contract relationships, though operating nationally rather than focused on urban Auckland.
• Ngāti Whātua Ōrākei: Tāmaki Makaurau-based iwi delivering social, cultural, educational, and economic services to its members and broader Auckland Māori. Comparable as an Auckland-based Māori services organization with marae infrastructure and government relationships, though structured as an iwi authority rather than a pan-tribal urban Māori authority.

Direct peers

• Te Pou Matakana: Northland-based Whānau Ora commissioning agency working alongside MUMA's Whangārei office. Comparable in delivering outcomes-focused social services to Māori whānau under government commissioning arrangements, with similar focus on tamariki, rangatahi, and whānau wellbeing.
• Raukura Hauora o Tainui: Waikato-based Māori health and social services provider delivering Whānau Ora, health clinics, and community programmes to urban Māori. Comparable as a kaupapa Māori social services organization delivering wraparound services to Māori whānau with government contract funding.
• Te Whānau o Waipareira: West Auckland's pan-tribal urban Māori authority delivering wraparound Whānau Ora, education, health, employment, and cultural services. Directly comparable to MUMA in mission, operating model, target community (urban Māori), and government contract funding structure.

Emerging players

• Pasifika Health and Social Services Auckland: Auckland-based Pacific-led social services and health provider delivering wraparound services to Pacific communities in South Auckland. Comparable in target geography (South Auckland), operating model (community-led, wraparound), and service mix (health, social services, education), though serving Pacific rather than Māori communities.
• LinkPeople: Auckland-based social services provider delivering community support, disability services, and Whānau Ora-style navigation across Tāmaki Makaurau. Comparable in delivering wraparound individual and family services with government contract funding in the Auckland region.

Others

• Te Whare Wānanga o Awanuiārangi: Māori-led tertiary education institution governed with MUMA CEO Tania Rangiheuea as board member. Comparable through Māori-medium education delivery, indigenous knowledge systems, and shared leadership networks, though focused on tertiary rather than primary/secondary education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mumaurbanmaori

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manukau Urban Māori Authority