What Else Events Limited
What Else Events Limited is a UK-based B2B event organizer operating three niche vertical trade shows — Safety, Health & Wellbeing Live, Fire Safety Live, and The Blue Light Show — serving occupational safety, fire safety, and emergency services professional communities through exhibitor, sponsorship, and media subscription revenue streams.
- Company typePrivate
- Founded-
- HeadquartersRedhill, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What What Else Events Limited does
What Else Events Limited is a UK-based private event organizer headquartered in Redhill, Surrey, operating a portfolio of B2B trade exhibitions and conferences serving niche professional verticals. The company owns and operates three live event brands: Safety, Health & Wellbeing Live (targeting occupational safety and health professionals across the UK), Fire Safety Live (targeting the fire safety community with two-day educational and procurement formats), and The Blue Light Show (a two-day conference and exhibition for the emergency services community). Each event combines educational content, networking, and procurement opportunities for attendees, while the business generates revenue from exhibitor booth rentals, sponsorship packages, and a growing set of media subscriptions including newsletters, online directories, and mobile applications.
The company's operational technology centers on smart badge scanning for visitor tracking and lead capture, paired with cookie-based web analytics for marketing. Sales motion is event-driven: generating revenue from new and existing exhibitors, upselling sponsorship opportunities, and converting inbound marketing qualified leads and competitor-show attendees. The team is led by founder and Managing Director Tim Else and Chairman Ralph Collett, both with over 20 years of exhibitions experience, supported by dedicated Event Directors for each show. With 14 employees and a stated mission to launch events in three to four UK markets over the next few years, the company is positioning itself as a scale-up in the niche UK vertical-events segment.
What Else Events Limited firmographics
Firmographics- Name
- What Else Events Limited
- Legal name
- What Else Events Ltd
- Website
- https://whatelseevents.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- What Else Events Limited is a UK-based B2B event organizer operating three niche vertical trade shows — Safety, Health & Wellbeing Live, Fire Safety Live, and The Blue Light Show — serving occupational safety, fire safety, and emergency services professional communities through exhibitor, sponsorship, and media subscription revenue streams.
- Ownership category
- akta.pro rank
What Else Events Limited industry classification
Industry- Product category
- Trade Show and Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Professional & Certification Expos OrganizersTravel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers
Keywords
Where What Else Events Limited is headquartered
LocationHeadquarters
- HQ city
- Redhill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
What Else Events Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Exhibition and Event Revenue: Revenue generated from exhibitors renting booth space at live events. Includes base exhibitor contracts and upsell/cross-sell of sponsorship opportunities. Re-book bonuses for customer retention.
- Sponsorship Revenue: Sponsorship opportunities offered at events for exhibitors and partners.
- Media Tools Subscriptions: Subscriptions, readers, advertisers and prospects of website, magazine, newsletters, online directories and mobile applications.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
What Else Events Limited product offering
Product offeringCore offering
What Else Events Ltd is a UK-based event organizer that owns, produces, and operates a portfolio of B2B trade exhibitions and conferences targeted at specific professional communities. The company's core revenue comes from selling exhibitor booth space and sponsorship opportunities at its three flagship live events—Safety, Health & Wellbeing Live, Fire Safety Live, and The Blue Light Show—each designed to combine education, networking, and B2B procurement for their respective vertical audiences.
Product overview
What Else Events Ltd is an event organizer that delivers accessible, affordable, and sustainable events for business professionals. The company operates a portfolio of three live events: Safety, Health & Wellbeing Live (SHW Live) targeting occupational safety and health professionals, Fire Safety Live serving the fire safety community, and The Blue Light Show addressing the emergency services sector. All three events offer educational content, networking opportunities, and procurement platforms for their respective professional communities.
Differentiator
Problem solved
Functional benefit
Brands
- Safety, Health & Wellbeing Live: Live event for Occupational Safety & Health professionals in the UK
- Fire Safety Live
- The Blue Light Show
Products and services
- Safety, Health & Wellbeing Live A live exhibition and conference designed to reconnect and empower Occupational Safety & Health professionals throughout the UK, providing educational sessions, networking opportunities, and procurement platforms for B2B exhibitors and attendees.
- Fire Safety Live A two-day live event offering the UK fire safety community essential educational content, networking opportunities, and B2B procurement opportunities for exhibitors and attendees.
- The Blue Light Show A two-day conference and exhibition tailored to the unique procurement and educational needs of the UK emergency services community, providing B2B exhibitor access to emergency services professionals.
Companies that use What Else Events Limited
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
What Else Events Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
What Else Events Limited partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
What Else Events Limited competitors and assessment
Company assessmentDirect peers
- CloserStill Media: UK-headquartered B2B exhibition and conference organizer running focused vertical events across healthcare, learning, and technology. Closely comparable in size, business model, and UK-centric niche vertical strategy to What Else Events.
- Quartz Business Media: UK-based B2B media and events company organizing trade exhibitions alongside publishing and digital products. Directly comparable hybrid events-plus-media model to What Else Events.
- Mash Media: UK B2B events and media company organizing trade exhibitions across professional industries. Comparable as a UK-focused, multi-vertical niche exhibition organizer with similar size profile.
- Hyve Group: UK-listed events company operating a portfolio of B2B trade shows across multiple verticals globally. Directly comparable as a multi-event B2B exhibition organizer with a similar GTM motion centered on booth and sponsorship revenue.
- MA Exhibitions: UK B2B exhibition organizer with a portfolio of trade shows across professional and healthcare verticals. Comparable in scope (multi-vertical UK B2B exhibitions) and scale to What Else Events.
- Nineteen Group: UK B2B event organizer running focused trade exhibitions and conferences across defense, emergency services, and security verticals. Highly comparable given direct overlap in the emergency services community served by The Blue Light Show.
Emerging players
- Easyfairs: European B2B trade show organizer with a portfolio of focused, accessible exhibitions across industrial and professional verticals. Comparable niche-vertical, 'accessible' positioning and multi-market footprint strategy.
Broad incumbents
- Reed Exhibitions (RELX): One of the world's largest B2B exhibition organizers, running flagship events across safety, fire, emergency response, and dozens of other industries. Directly comparable GTM (booth rentals, sponsorship) but at vastly greater scale and geographic reach.
- Informa (Informa Markets): Global B2B events and exhibitions giant with a vast portfolio of trade shows across industries including safety, security, and health. Serves as the dominant incumbent competitor whose portfolio breadth and scale dwarf niche UK organizers.
- dmg events: International B2B exhibition organizer running large-scale trade shows across multiple industries including safety and construction. Comparable business model but operates at significantly larger scale and broader geographic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
What Else Events Limited social profiles
Digital presenceWhat Else Events Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Else Events Limited leadership team
Management profileNumber of profiles
Profiles5 records
What Else Events Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Else Events Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Else Events Limited
What does What Else Events Limited do?
What Else Events Ltd is a UK-based event organizer that owns, produces, and operates a portfolio of B2B trade exhibitions and conferences targeted at specific professional communities. The company's core revenue comes from selling exhibitor booth space and sponsorship opportunities at its three flagship live events—Safety, Health & Wellbeing Live, Fire Safety Live, and The Blue Light Show—each designed to combine education, networking, and B2B procurement for their respective vertical audiences.
Is What Else Events Limited a public or private company?
What Else Events Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was What Else Events Limited founded?
What Else Events Limited was founded in -1. It employs 11 to 50 people.
Where is What Else Events Limited based?
What Else Events Limited is headquartered in Redhill, United Kingdom, in the Europe region.
How does What Else Events Limited make money?
Three revenue lines are on record. Exhibition and Event Revenue is the primary driver. The others are sponsorship Revenue and media Tools Subscriptions.
Who are What Else Events Limited's main competitors?
Direct peers on record are CloserStill Media, Quartz Business Media, Mash Media, Hyve Group, MA Exhibitions and Nineteen Group. Easyfairs is listed as an emerging player. Broad incumbents are Reed Exhibitions (RELX), Informa (Informa Markets) and dmg events.
Does What Else Events Limited have an API?
No public API is recorded for What Else Events Limited.
What industry is What Else Events Limited in?
What Else Events Limited's product category is Trade Show and Event Management Services. Its primary akta.pro industry code is THAHABAD, Professional & Certification Expos Organizers. Its NAICS code is 56192 and its SIC code is 7990.