Whole Health Integrative Medicine

What Whole Health Integrative Medicine does

Whole Health Integrative Medicine is a private, single-practitioner functional medicine practice based in Annapolis, Maryland, founded in 2017 by Dr. Skye Stewart, ND, an IFM Certified Practitioner. The practice delivers individualized, root-cause-oriented medical care to adults, children, and women's health patients experiencing chronic conditions including hormonal imbalances, digestive disorders (IBS, SIBO, SIFO), autoimmune conditions, PCOS, fertility issues, and unexplained health symptoms. Services are delivered through in-person appointments at the Annapolis office (1910 Towne Centre Blvd, Suite 250) and virtual appointments available statewide across Maryland, with a free 10-minute consultation offered to prospective new patients.

The core offering combines three revenue streams: professional consultation and treatment services (initial visits run approximately 60 minutes for comprehensive intake and treatment planning), advanced functional lab testing (DUTCH Complete hormone testing, GI-MAP stool testing, SIBO breath tests, food sensitivity tests, heavy metal and mycotoxin panels), and supplement sales routed through the Fullscript online dispensary at a 10% patient discount. The practice's technology stack is composed of off-the-shelf third-party platforms — Living Matrix Software for personalized Health Matrix and Health Timeline patient mapping, Practice Better for the patient portal, and Fullscript for e-commerce — rather than proprietary or in-house technology. Pricing is not publicly disclosed; the practice does not accept in-network insurance but provides superbills for self-submission, and accepts FSA/HSA payments.

The go-to-market motion is sales-led direct patient acquisition supported by a content marketing blog covering functional medicine topics and SEO-optimized condition and service pages on the practice website. The customer base is entirely composed of individual consumers and families, with no enterprise or B2B accounts. The practice is privately held by Dr. Stewart with no disclosed external funding, no parent company, and no subsidiaries, operating with approximately 5 total employees. Recognition includes four regional "Best of Medical/Dental/Veterinary" awards from What's Up Annapolis and What's Up West County in 2020 and 2021.

Name

Whole Health Integrative Medicine

Legal name

Whole Health Integrative Medicine

Website

https://whimclinic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Functional Medicine Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Functional medicine services
• Integrative healthcare
• Advanced lab testing
• Hormone testing
• Gut health optimization

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Consultation and Treatment Services: Revenue generated from patient consultations, functional medicine appointments, and treatment services. First visits last approximately 60 minutes with comprehensive intake review and treatment planning.
2. Supplement Sales (Online Dispensary): Revenue from selling supplements and wellness products through Fullscript virtual dispensary, offering 10% discount to registered patients.
3. Advanced Functional Lab Testing: Revenue from specialty functional lab tests including DUTCH Complete hormone testing, GI-MAP stool testing, SIBO breath tests, food sensitivity tests, and other advanced diagnostics. These tests are not billed through insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Whole Health Integrative Medicine is a single-practitioner functional medicine practice delivering individualized, root-cause patient care. It provides 60-minute initial consultations, advanced functional lab testing (hormone, stool, SIBO, food sensitivity, mycotoxin panels), and personalized treatment plans, complemented by an online dispensary for professional-grade supplements.

Product overview

Whole Health Integrative Medicine is a functional medicine practice led by Dr. Skye Stewart offering an individualized, patient-centered approach to healthcare. The core offering consists of Functional Medicine Services that address root causes of disease, supported by Advanced Functional Lab Testing capabilities and Health Optimization Services. The practice integrates a Patient Portal (powered by Practice Better) and an Online Dispensary (powered by Fullscript) to provide comprehensive care. Treatment focuses on conditions including digestive disorders, hormonal imbalances, autoimmune conditions, and chronic health issues through diet modifications, lifestyle changes, targeted supplementation, and functional lab testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Services An individualized, patient-centered, science-based approach that empowers patients and practitioners to work together to address the underlying causes of disease and promote optimal wellness using personalized treatment plans.
• Advanced Functional Lab Testing Advanced functional labs providing detailed insight into health status including Intestinal Permeability Assessment, Adrenal Stress Index, Comprehensive Stool Analysis, Micronutrient Testing, SIBO Testing, Heavy Metal Testing, Hormone Testing (DUTCH Complete), Genetic Testing, Immunology Profiles, and Oxidative Stress Profiles. Tests are not billed through insurance.
• Health Optimization Services Services focused on increasing energy, healing the gut, identifying root causes, reducing stress, reducing inflammation, and optimizing brain power through personalized functional medicine approaches, including diet modifications, lifestyle changes, and targeted supplementation.
• Patient Portal (Practice Better) Online patient portal allowing existing patients to log in, access their health records, lab results, and manage appointments through the Practice Better platform.
• Online Dispensary (Fullscript) Virtual dispensary offering 10% off professional-grade supplements and wellness products for registered patients of the practice.

Quantifiable outcome

• First visit approximately 60 minutes for comprehensive assessment
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• FullscriptcoreChannel Partner/ Reseller/ DistributorFullscript serves as the online dispensary partner for Whole Health Integrative Medicine. Patients receive 10% off supplements and wellness products through the Fullscript virtual dispensary. The partnership enables Dr. Stewart to recommend and dispense high-quality supplements directly to patients through an integrated platform.
• Practice BettercoreTechnology or IntegrationPractice Better provides the patient portal platform for Whole Health Integrative Medicine. Existing patients use Practice Better accounts to log in and access their health information, appointments, and practice resources.
• Institute for Functional Medicine (IFM)flagshipStrategic or Co-development PartnerIFM is the governing body that provides functional medicine certification. Dr. Stewart is IFM Certified, indicating the highest level of functional medicine training. The practice utilizes IFM methodology and resources in treatment approaches.
• Great Plains LaboratorycoreTechnology or IntegrationGreat Plains Laboratory is used for mycotoxin testing services. Dr. Stewart refers patients to Great Plains Laboratory for comprehensive mycotoxin panels to identify mold exposure and guide treatment protocols.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Parsley Health: Tech-enabled functional medicine practice offering virtual and in-person root-cause care with advanced lab testing and supplement protocols — directly comparable model to Whole Health's consultation + lab + supplement stack, though operating at national scale with VC backing.
• Amy Myers MD: Functional medicine practice and supplement brand built around thyroid, autoimmune, and gut conditions; closely comparable to Whole Health's whole-family functional medicine positioning and its integration of supplement sales with clinical care.
• The UltraWellness Center (Dr. Mark Hyman): Pioneer functional medicine clinic founded by Dr. Mark Hyman delivering root-cause, integrative care with advanced lab testing and lifestyle protocols — same clinical philosophy (functional/integrative medicine, IFM-aligned approach) and similar patient-facing service design.
• Dr. Will Cole: Functional medicine practitioner brand offering telehealth consultations, advanced lab interpretation, and supplement programs; closely comparable DTC functional medicine practice model with similar condition coverage (autoimmune, hormonal, gut).

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Hospital-based functional medicine program delivering IFM-aligned root-cause care within a major health system — provides the same functional medicine methodology but as part of a much broader institutional portfolio, and competes for the same patient cohort seeking integrative care.

Emerging players

• Fountain Life: Preventive and longevity-focused health platform combining advanced diagnostics with personalized protocols; overlaps with Whole Health's advanced functional lab testing and root-cause optimization positioning, but operates at a national/premium tier with diagnostics as a core product.
• Function Health: Direct-to-consumer preventive lab testing and functional medicine platform; comparable to Whole Health's cash-pay advanced lab testing stream and DTC virtual delivery, though operating as a tech platform rather than a single-practitioner office.
• InsideTracker: Personalized health analytics platform using blood biomarkers to drive wellness plans; intersects with Whole Health's lab-driven optimization approach and DTC supplement ecosystem, though product-led rather than clinician-led.

Others

• Fullscript: Technology partner and professional-grade supplement dispensary used by Whole Health; adjacent ecosystem participant rather than competitor, but enables the practice's supplement revenue stream and is used by most IFM-aligned practitioners.
• Institute for Functional Medicine (IFM): Governing body that certifies functional medicine clinicians, including Dr. Stewart herself; not a competitor but the institutional ecosystem that legitimizes and trains the practice's clinical model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whole-health-integrative-medicine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health Integrative Medicine