What Whisper Pumps Ltd does

Whisper Pumps Ltd is a UK-based independent distributor of water pumps and water treatment equipment, founded in 1994 and headquartered in Newark, Nottinghamshire. The company sources products from world-leading manufacturers including Grundfos, Ebara, Lowara, Calpeda, Flygt, and Franklin Electric, offering a comprehensive portfolio that spans borehole, submersible, self-priming, circulator, engine-driven, brewery, sewage, swimming pool, chemical dosing, and hygienic pumps, plus accessories such as pressure switches, float switches, expansion vessels, and variable speed controllers. It also sells water treatment systems (filtration, UV sterilisation, water softeners, iron/manganese reduction, pH correction) and offers ancillary services including an in-house pump repair service and a private water supply laboratory testing service.

The company serves four primary vertical segments — agricultural (irrigation, livestock, boreholes, slurry, wash down), industrial (brewery, chemical dosing, HVAC, leachate, hygienic), commercial (clean water, fire sprinklers, pools, ponds, sewage), and domestic (private water supplies, pressure boosting) — through an e-commerce website, a physical trade counter open Monday–Friday 8:30am–5:00pm, and UK-wide delivery with 48-hour commercial fulfillment. Pricing is unit-based, ranging from ~£16 accessories to £1,299+ complete borehole pump kits, with free mainland UK delivery on orders over £100 and up to 2-year product guarantees. A proprietary special brewery pump seal addresses sugar crystallization damage during hot wort transfer, representing a niche technical differentiator. Operating with a lean team of approximately 8 employees, the business is privately held with no disclosed external funding, M&A activity, or institutional ownership.

Name

Whisper Pumps Ltd

Legal name

Whisper Pumps Ltd

Website

https://whisperpumps.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Whisper Pumps Ltd is a UK-based independent distributor of water pumps and water treatment equipment, founded in 1994, serving agricultural, industrial, commercial, and domestic customers via e-commerce, a Newark trade counter, and nationwide delivery.

Ownership category

akta.pro rank

Product category

Water Pump Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Water Supply and Irrigation Systems (22131)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Water pump supplies
• Borehole pump systems
• Submersible pumps
• Irrigation pumps
• Water treatment equipment

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Whisper Pumps Ltd distributes a comprehensive range of water pumping equipment (borehole, submersible, self-priming, circulator, brewery, engine-driven, pressure booster, sewage and other pump types) and water treatment/filtration products from world-leading manufacturers such as Flygt, Ebara, Lowara, Calpeda, Grundfos and Franklin Electric. The company supplies these products to agricultural, industrial, commercial and domestic customers across the UK via an e-commerce website, a physical trade counter in Nottinghamshire, and a delivery service, supported by in-house pump repair and laboratory water testing services.

Product overview

Whisper Pumps Ltd is a UK-based water pump supplier serving agricultural, industrial, commercial, and domestic markets since 1994. The company offers a comprehensive portfolio of water pumping equipment and water treatment solutions. The core product offering consists of specialised water pumps across multiple categories including borehole pumps, submersible pumps, self-priming pumps, circulator pumps, brewery pumps, and engine-driven pumps. These are supplemented by water treatment products including filtration systems (sediment filters, iron/manganese filters using Crystal Right media, pH correction filters), UV sterilisation systems, and water softeners. The company also provides water testing services and in-house pump repair services. Accessories include pump controls, float switches, pressure switches, expansion vessels, hoses, pipes, fittings, and valves. The products are sourced from world-leading manufacturers including Flygt, Ebara, Lowara, Calpeda, Grundfos, and Franklin Electric.

Differentiator

Problem solved

Functional benefit

Products and services

• Borehole Pumps Submersible pumps designed to be immersed in drilled boreholes to extract water from underground sources for agricultural, industrial, and domestic water supply.
• Submersible Pumps Electric water pumps designed to operate while submerged, used for drainage, sewage, dewatering, and borehole applications.
• Self Priming Pumps Pumps capable of priming themselves automatically, suitable for applications where the pump is positioned above the water level.
• Circulator Pumps Pumps designed for circulating water in heating systems, HVAC, and domestic hot water circulating systems.
• Brewery Pumps Specialised centrifugal pumps for hot wort transfer in breweries, featuring AISI 304 stainless steel construction and special seals that handle high-temperature liquids up to 110°C.
• Engine Driven Pumps Pumps powered by combustion engines for applications where electric power is unavailable, commonly used in agricultural and construction dewatering.
• Pressure Booster Pumps Pumps designed to increase water pressure in systems where the existing pressure is insufficient for the required flow rate.
• Sewage Pumps Pumps designed for handling sewage and wastewater, including dirty water and sewage stations for commercial and domestic applications.
• Swimming Pool Pumps Pumps specifically designed for swimming pool water circulation and filtration systems.
• Chemical Dosing Pumps Precision pumps for dosing chemicals in water treatment and industrial processes.
• Fuel Transfer Pumps Pumps designed for transferring fuel products safely and efficiently.
• Agricultural Pumps Durable pumps tailored for agricultural use including irrigation, slurry handling, wash down, drainage and dewatering applications.
• Dewatering & Drainage Pumps Pumps for removing accumulated water from construction sites, excavations, sumps and other dewatering applications.
• Irrigation Pumps Pumps designed for agricultural irrigation systems including flood, pressurised, drip and sprinkle irrigation applications.
• Fire Sprinkler Pumps Pumps designed for fire sprinkler and firefighting water supply systems.
• Effluent & Wastewater Pumps Pumps designed for handling effluent and wastewater in commercial and industrial applications.
• Slurry Pumps Pumps designed for handling slurry and viscous materials in agricultural and industrial settings.
• Wash Down Pumps High-pressure pumps for washing down livestock containers, milking parlours and farm equipment.
• Multistage Pumps Multi-stage centrifugal pumps for high-pressure applications requiring greater head pressure.
• Water Filtration Systems Water filtration products including sediment filters, backwash filters, and iron/manganese removal filters using Crystal Right filter media for borehole water treatment.
• UV Sterilisation Systems UV water treatment systems for disinfecting private water supplies by eliminating bacteria and microorganisms.
• Water Softeners Water softening systems for reducing water hardness in private water supplies.
• Pump Accessories Range of accessories including borehole pump controls, float switches, pressure switches, variable speed pump controllers, expansion vessels, hoses, pipes, fittings, valves, water level alarms, and pump spares.
• Private Water Supply Testing Service Laboratory testing service for private water supplies including bacterial, physical and chemical parameter analysis in line with EU drinking water standards.
• In-house Pump Repair Service Repair services for pumps with technical support for motor rewinding and seal identification, delivered from the company's Nottinghamshire facility.
• Ebara CDX(M) Brewery Pumps Centrifugal pumps made from AISI 304 stainless steel with ability to withstand high liquid temperatures up to 110°C for hot wort transfer in commercial breweries and home microbreweries.
• Lowara CEA(M) Brewery Pumps High-quality centrifugal pumps suitable for hot wort transfer in breweries, featuring special brewery seals and stainless steel construction.
• Iron and Manganese Filters with Crystal Right Filters using Crystal Right ion exchange media to remove iron, manganese, ammonium and hardness from borehole water supplies, available in CR100 and CR200 models.
• pH Correction Filters Filters designed to neutralise acidic borehole water by improving pH levels using Corosex or Juraperle filtration media.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Grundfos UK: UK subsidiary of global pump manufacturer Grundfos, one of Whisper's key supplier brands. Competes with Whisper indirectly via direct-to-customer sales of domestic booster sets, HVAC circulators and borehole pumps, but at a fundamentally different scale and channel model.
• Wilo UK: UK subsidiary of German pump manufacturer Wilo, selling HVAC circulators, booster systems and domestic water pumps through both direct and distributor channels. Comparable to Whisper's circulator, HVAC and pressure-boosting categories but at manufacturer scale.
• Xylem Water Solutions UK (Flygt): UK arm of Xylem, owner of Flygt — another key Whisper supplier brand. Sells large-scale submersible, dewatering and wastewater pumps direct to municipal and industrial customers, partially overlapping with Whisper's industrial and effluent pump lines.
• KSB UK: UK arm of global pump manufacturer KSB, selling centrifugal, submersible and industrial pumps both directly and via distributors. Comparable in product portfolio (water, wastewater, industrial) but operates as a much larger incumbent manufacturer rather than an independent distributor.

Emerging players

• Culligan UK: UK water-treatment specialist (filtration, softening, reverse osmosis) serving residential and commercial customers. Comparable to Whisper's water-treatment adjacencies (Crystal Right filters, UV, softeners, water testing), though focuses on treatment rather than pumps.

Direct peers

• DT Pumps: UK independent pump distributor specializing in submersible, borehole and sewage pumps for domestic and light commercial use. Closely comparable to Whisper in product mix and the agricultural/domestic customer overlap, though DT Pumps skews more domestic.
• Pump Express: UK online pump retailer offering a wide range of submersible, borehole, heating and booster pumps from brands such as Grundfos, DAB and Stuart Turner. Comparable direct competitor to Whisper in e-commerce-led distribution of household and light-commercial pumps.
• T-T Pumps: UK-based pump manufacturer and distributor serving agricultural, industrial, commercial and domestic markets with a comparable multi-OEM/multi-category product range and water-treatment adjacencies. Highly comparable to Whisper Pumps in customer base, channel mix (trade counter + e-commerce) and breadth of pump types offered.
• Anchor Pumps: UK online pump retailer distributing multiple leading brands (Grundfos, DAB, Ebara, Stuart Turner) to agricultural, industrial and domestic customers. Directly comparable business model: multi-brand distribution, UK delivery, technical advice and similar product taxonomy to Whisper Pumps.
• Water Pump Direct: UK-based online specialist retailer of water pumps, borehole kits and pressure systems for domestic and agricultural buyers. Highly comparable SKU breadth and target customer overlap with Whisper's domestic/borehole book of business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Whisperpumps
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• LinkedInlinkedin.com/company/whisper-pumps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whisper Pumps Ltd