White Canvas Co

What White Canvas Co does

White Canvas Co is a privately held, Sydney-based digital commerce agency founded in 2020 that sells bespoke Shopify-focused professional services to mid-market and enterprise direct-to-consumer brands. The firm operates with a lean team of approximately 8 employees under ABN 44 641 381 400, governed by New South Wales law, and delivers services on a project and retainer basis via direct consultative sales, with pricing not publicly disclosed.

Its core offering is a 360-degree service suite anchored on the Shopify platform and the Klaviyo email/SMS ecosystem, comprising five productized service lines: Development (UX/UI design, build, migration, ongoing support on Shopify plus Shopify Express Builds), Ecommerce Services (360 audits, strategy, forecasting, profitability analysis), Paid Media (Meta, Google/YouTube, Pinterest, TikTok, LinkedIn, affiliate), Email and SMS Marketing (Klaviyo setup, migration, design, deliverability, segmentation, with Attentive as a secondary SMS stack), and UX/UI Design. The agency holds a Shopify Plus partner badge and a Klaviyo Master Platinum Badge, and positions its competitive advantage on its leadership's prior brand-side eCommerce experience and a developer team with over 50 years of collective experience.

White Canvas Co goes to market through its Shopify-hosted website contact form, LinkedIn and Instagram presence, and bottom-of-funnel referral motion powered by client testimonials. The customer base spans approximately 20 disclosed logos across fashion and beauty (Gucci, Seafolly, Alémais, Marloe Marloe, Angela Roi, Nimble, Lanolips, Mermade Hair, StriVectin, Bondi Sands, Kivari, Daily Label, Tigerlily, Wunderthings), homewares and baby (MCM House, Reds Baby), health and wellness (Mr Vitamins), automotive (Auto One), industrial (AMF Magnetics), and food and beverage (Cracked Soda, Vic's Meat), with at least one quantified outcome of +42.3% revenue uplift in three months for Mr Vitamins. The firm is independently owned, with no disclosed parent, subsidiaries, M&A activity, funding history, or licensing/regulatory actions.

Name

White Canvas Co

Legal name

White Canvas Co

Website

https://whitecanvasco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

White Canvas Co is a Sydney-based, Shopify-focused digital commerce agency offering development, ecommerce strategy, paid media, email/SMS, and UX/UI services. It serves mid-market and enterprise D2C brands across fashion, beauty, health, and industrial verticals.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Revenue: White Canvas Co generates revenue through providing bespoke digital agency services including web development, ecommerce strategy, paid media management, email/SMS marketing, and UX/UI design. Services are delivered on a project and retainer basis, combining one-time implementations with ongoing management partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

White Canvas Co is a Shopify-focused digital agency providing bespoke ecommerce services to D2C brands. Its core offering combines website development, ecommerce strategy, paid media management across Meta/Google/YouTube/Pinterest/TikTok/LinkedIn, Klaviyo-based email and SMS marketing, and UX/UI design. Services are delivered on a project and retainer basis, with package offerings such as Shopify Express Builds for expedited launches.

Product overview

White Canvas Co is a Shopify-focused ecommerce agency (not a SaaS product) offering a unified platform of services including Development, Ecommerce Strategy & Support, Paid Media, Email & SMS Marketing, and UX/UI Design. The core offering centers on strategic, brand-centric ecommerce growth for scaling brands. Services include Shopify development and migration, 360 ecommerce audits and strategy, paid advertising across Meta/Google/TikTok/Pinterest/LinkedIn, Klaviyo-based email and SMS marketing, and comprehensive UX/UI design. The agency positions itself as the only Shopify agency led by brand-side experienced eCommerce Managers, with developers collectively having over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services Tailored development services for D2C brands covering UX & UI Design, Build and Migration solutions, and ongoing support, with Shopify specialization backed by 50+ years of collective developer experience.
• Ecommerce Services Strategic guidance and execution support to enhance ecommerce strategy and achieve sustainable, profitable growth, including 360 eCommerce & Paid Media Audits, Strategy, Forecasting, and Profitability Analysis.
• Paid Media Services Scalable paid media services across Meta (Facebook and Instagram Ads), Google and YouTube Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads, and Affiliate Marketing for customer acquisition and retargeting.
• Email and SMS Marketing Services End-to-end Email and SMS services including setup, implementation, migration, audits, design, deliverability, and Klaviyo setup packages. Specializes in the Klaviyo platform, complemented by Attentive for SMS.
• UX and UI Design Services Website design and redesign that studies the client's products, target market, and brand vision to deliver a highly functional, aesthetically pleasing, on-brand digital asset, combining user research, wireframing, prototyping, visual design, and user testing.
• Shopify Express Builds Expedited Shopify website development and launch package designed for quick deployment of ecommerce stores for brands needing fast time-to-market.
• 360 Agency Services Full-service bundled agency engagement offering integrated Development, Ecommerce Strategy, Paid Media, Email/SMS Marketing, and UX/UI Design as a unified service under a single accountable partner.

Quantifiable outcome

• +42.3% revenue uplift vs last year achieved in 3 months for Mr Vitamins

Named customers21 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationKey technology partnership. White Canvas Co specializes in Klaviyo email and SMS marketing services, offering setup, implementation, migration, design, and strategic services. The partnership involves Klaviyo Master Platinum Badge status, indicating high-level expertise and volume usage.
• Shopify PluscoreTechnology or IntegrationPrimary platform partnership for ecommerce development services. White Canvas Co is a Shopify-focused agency offering development, migration, and ongoing support for Shopify Express Builds.
• Meta (Facebook & Instagram)coreTechnology or IntegrationKey advertising platform partnership. Agency delivers Meta ads services including customer acquisition and retargeting campaigns as part of their paid media offering.
• GooglecoreTechnology or IntegrationKey advertising platform partnership. Agency delivers Google and YouTube ads services as part of their paid media capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eastside Co: Global Shopify Plus partner agency specializing in ecommerce design, development, and growth services for scaling brands. Direct overlap with White Canvas Co's full-service Shopify model.
• Vervaunt: Ecommerce growth consultancy and Shopify Plus partner specializing in CRO, email/SMS, and strategy. Overlaps with White Canvas Co's ecommerce strategy, Klaviyo, and audit offerings.
• The Code Company: Australian Shopify Plus partner agency offering ecommerce development, design, and digital marketing services to D2C brands. Highly comparable geography and service portfolio to White Canvas Co.
• Tuff: Australian digital agency delivering Shopify builds, ecommerce strategy, and paid media to D2C brands. Comparable service mix, customer profile, and geography.
• BIK: Australian digital agency offering ecommerce, web development, and marketing services with a Shopify focus. Competes for the same mid-market to enterprise D2C brand clients.
• Inflow: Shopify Plus agency offering paid media, SEO, and ecommerce consulting to D2C brands. Direct competitor across paid acquisition and ecommerce strategy services.
• Groove Commerce: Shopify Plus agency focused on ecommerce development and digital marketing for consumer brands. Direct competitor in the Shopify agency ecosystem serving similar brand-side customers.

Broad incumbents

• Accenture Song: Global consulting-led digital agency within Accenture serving enterprise commerce and marketing transformation needs. A broader incumbent that overlaps with White Canvas Co's enterprise D2C and brand-side engagements.
• Bounteous: Large digital experience agency with significant Shopify and ecommerce practice serving enterprise brands. A broader incumbent offering overlapping capabilities at greater scale.
• R/GA: Global digital agency providing ecommerce, brand, and marketing services across enterprise clients. Operates at a wider scope than White Canvas Co but competes for similar digital commerce mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-canvas-co
• Instagraminstagram.com/whitecanvasco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Canvas Co