White Hills Resort

What White Hills Resort does

White Hills Resort is a community-owned, not-for-profit ski and snowboard area located 6 km from the Trans Canada Highway in Clarenville, Newfoundland and Labrador, Canada. The resort is owned by the Town of Clarenville and operated by Alpine Development Alliance Corporation volunteers, with a small core staff supplemented by volunteers. It operates seasonally (roughly January through April, Wednesday to Sunday, 9am-4pm) and bills itself as North America's easternmost ski and snowboard area, positioning as the closest ski resort to St. John's, NL, approximately 185 km away.

The core product is alpine skiing and snowboarding across 27 named trails on 22 hectares (55 acres) of skiable terrain, served by two lifts with combined capacity of 2,700 people per hour and a 157 m (515 ft) vertical drop. Trail mix is 12% easier/beginner, 42% more difficult/intermediate, and 46% most difficult/advanced or expert, supported by modern high-efficiency snowmaking covering 11 hectares (50% of terrain) fed by Dark Hole Pond. Secondary offerings include a 40 km cross-country/Nordic network (maintained by Clarenville Nordic Ski Club), snowshoe trails, adaptive programs through Canadian Association of Disabled Skiing (CADS) partnership, snowmobile trail connectivity to the Trans-Canada Snowmobile Trail, equipment rentals (Head-branded ski/snowboard/Nordic/snowshoe fleet, renewed with 2023 Mackenzie Top Peak prize winnings), snow school lessons (CSIA/CASI certified), Day Lodge Café, Tips Up Lounge (carrying exclusive White Hills Golden Ale brewed by Port Rexton Brewing), and a YouTube live slope camera. The resort hosts 1,000+ Eastern Newfoundland school students per season through school group packages and partners with CADS for adaptive lessons.

The revenue model is direct-to-consumer with five primary streams: lift tickets (full-day $59 adult, afternoon $45, magic carpet $30), season passes (Earlybird $369.99 adult, $489.99 regular, with family bundle and Season Pass Protection add-on at $29/$79/$99), equipment rentals ($30-67), snow school ($70-80 per lesson), and on-site food and beverage. A corporate sponsorship program adds B2B revenue through five tiers (Glades $375, Ollie $750, Slalom $1,000, Edge $2,000, Elite $5,000), anchored by local/regional sponsors including Clarenville Honda (Elite-tier, 2025-26 partner). Distribution is direct via the on-site Day Lodge ticket office and the Aluvii online store, supplemented by Snow + Stay packages with accommodation partners (Clarenville Inn, Quality Hotel, The Wave Hotel, By d'Bay Cabins, Kilmory Resort, and Airbnb hosts) and a 20% cross-promotion at Marble Mountain for season pass holders. Government funding from the Atlantic Canada Opportunities Agency and the Government of Newfoundland and Labrador (IET) supports capital and tourism development.

Name

White Hills Resort

Legal name

White Hills Resort

Website

https://whitehillsresort.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

White Hills Resort is a community-owned, not-for-profit ski and snowboard area in Clarenville, Newfoundland, operating 27 trails, 2 lifts, and 22 hectares of skiable terrain plus 40 km of Nordic trails. It primarily serves individual and family winter recreation visitors from Eastern Newfoundland, including schools, adaptive skiers, and snowmobilers.

Ownership category

akta.pro rank

Product category

Ski Resort and Winter Recreation Services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski resort operations
• Winter recreation services
• Snow sports instruction
• Equipment rentals
• Season pass programs

Headquarters

HQ city

Clarenville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Season Passes: Primary revenue stream from sale of daily lift tickets (full-day, afternoon, magic carpet) and season passes at various price tiers. Passes include Earlybird and Regular Season pricing with family bundle options.
2. Equipment Rentals: Rental revenue from ski/snowboard equipment (full set, partial set, helmets), cross-country skis, and snowshoes. Prices vary by age category and rental type.
3. Snow School Lessons: Revenue from private and group ski/snowboard lessons including Discovery lessons and school group packages.
4. Food and Beverage: Day Lodge Café and Tips Up Lounge serving food, beverages, and craft brews including exclusive White Hills Golden Ale.
5. Corporate Sponsorships: Sponsorship packages (Elite $5,000, Edge $2,000, Slalom $1,000, Ollie $750, Glades $375) providing corporate season passes, lift tickets, advertising placements, and marketing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

White Hills Resort operates as a community-owned, not-for-profit ski and snowboard area offering downhill skiing and snowboarding on 27 named trails, complemented by lift-serviced terrain (chairlift and magic carpet), equipment rentals, snow school lessons, cross-country/nordic trails, snowshoe trails, on-site food and beverage (Day Lodge Café and Tips Up Lounge), and adaptive snow sports programming. The resort sells daily lift tickets and seasonal passes, with corporate sponsorship packages and accommodation partner deals rounding out the offering.

Product overview

White Hills Resort operates as a community-owned, not-for-profit ski and snowboard area offering a unified outdoor recreation experience. The core product is downhill skiing and snowboarding on 27 named trails, supported by lift tickets and season passes as the primary revenue offerings. Equipment rentals (ski, snowboard, Nordic, snowshoe), snow school lessons, and food/beverage services (Day Lodge Café, Tips Up Lounge) function as integrated add-on modules that enhance the guest experience. The resort also offers cross-country trail access through a partnership with the Clarenville Nordic Ski Club, adaptive snow sports programs via CADS, and snowmobiling access to regional trails. Snow + Stay packages and corporate sponsorship programs round out the revenue model, all unified under the resort's not-for-profit community focus.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Terrain Access Access to lift-serviced downhill ski and snowboard terrain rated 12% easier, 42% more difficult, and 46% most difficult/expert, with a 157-metre vertical drop and 300 cm average annual snowfall.
• Lift Tickets Full-day, afternoon, magic carpet-only, cross-country trail, and snowshoe trail tickets for adults, youth, and children, with complimentary access for children 4 and under.
• Season Passes Unlimited skiing and riding access for the season with Earlybird (Adult $369.99, Senior $299.99, Youth $299.99, Family of 3 Bundle $849.99) and Regular Season pricing tiers (Adult $489.99, Senior $329.99, Youth $329.99, Family of 3 Bundle $1,089.99).
• Ski and Snowboard Equipment Rentals Modern Head ski and snowboard rentals (full set, partial set, full day with ticket, helmet add-ons) priced by age group, available on a daily basis.
• Snow School Lessons Private one-hour lessons ($70/hour) and Discovery group lessons for ages 8+ ($80 per person, includes magic carpet ticket, rental equipment, and 1.5-hour lesson), plus school group packages.
• Day Lodge Café and Tips Up Lounge Dining Food service at Day Lodge Café (made-to-order breakfast sandwiches, burgers, smokies, fries, poutine, soup, chili, sandwiches, beverages) and bar/lounge service at Tips Up Lounge (craft brews, family-friendly atmosphere, Saturday afternoon live music).
• Cross-Country / Nordic Trail Access Trail ticket and rental package access to 40 km of groomed cross-country/Nordic trails with separate pricing for trail-only and ticket-plus-rental packages.
• Adaptive Snow Sports Programs Adaptive lessons tailored to individual abilities for disabled skiers and riders, delivered via the partnership with CADS-NL with special pricing for CADS members.
• School Group Programs Curriculum-aligned group packages for school groups including lift tickets, rental equipment, snow school instruction, and cross-country skiing options, accessed via a dedicated booking channel.
• Corporate Sponsorship Packages Five sponsorship tiers (Elite $5,000, Edge $2,000, Slalom $1,000, Ollie $750, Glades $375) offering businesses season passes, lift tickets, advertising placements, and digital marketing exposure.
• Snow + Stay Accommodation Packages Bundled lift ticket and accommodation packages with partner lodging providers in the Clarenville area.
• Season Pass Protection Refund protection add-on for season passholders ($29 individual, $79 Family of 3, $99 Family of 4) covering early termination under specified circumstances including injury, illness, relocation, and government orders.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered elite/flagship, core, minor and elite.

• Clarenville Hondaelite/flagshipGTM or Marketing Partner · 1 January 2025Corporate Partner for 2025-26 season providing Season Pass Holder Perks including 10% off vehicle maintenance, 15% off accessories & clothing, and preferred pricing on new & used vehicles. Represents the resort's primary Elite-level sponsor relationship.
• Canadian Association of Disabled Skiing (CADS)coreStrategic or Co-development PartnerPartnership with CADS to provide adaptive snow sports lessons and programs for disabled skiers and riders. Offers adaptive lessons tailored to individual abilities and special pricing for CADS members. Connects guests to CADS-NL for program scheduling.
• Clarenville Nordic Ski ClubcoreStrategic or Co-development PartnerClub maintains and grooms 40km of cross-country/Nordic trails originating from the resort. Collaborates on trail pass sales through both club and resort. Features lit night skiing on Harry's Loop around Dark Hole Pond.
• Alpine Development Alliance CorporationcoreOthersNon-profit organization that operates White Hills Resort through volunteer efforts. Governed by volunteers who manage daily operations, events, and resort development.
• Town of ClarenvillecoreOthersCommunity ownership structure where the Town of Clarenville owns the White Hills Resort property as a not-for-profit community asset.
• Port Rexton BrewingminorGTM or Marketing PartnerCraft brewery partnership producing the exclusive White Hills Golden Ale, available in the Tips Up Lounge. Empty cans serve as souvenirs for visitors.
• Atlantic CultivationeliteGTM or Marketing PartnerElite-level corporate sponsor providing support for the resort operations and receiving advertising benefits and season passes.
• Westside CharlieseliteGTM or Marketing PartnerElite-level corporate sponsor receiving advertising benefits, season passes, and lift tickets as part of sponsorship package.
• Eastern MachiningeliteGTM or Marketing PartnerElite-level corporate sponsor providing financial support for resort operations in exchange for marketing benefits.
• North AtlanticeliteGTM or Marketing PartnerElite-level corporate sponsor receiving advertising benefits and season passes as part of sponsorship package.
• Mary Brown'seliteGTM or Marketing PartnerElite-level corporate sponsor providing financial support for resort operations with marketing benefits and season passes.
• Government of Newfoundland and Labrador (IET)coreOthersProvincial government department providing funding and support for economic development and tourism initiatives benefiting the resort.
• Atlantic Canada Opportunities AgencycoreOthersFederal economic development agency for Atlantic Canada providing funding support for resort development and tourism infrastructure.
• Discovery Trail Snowmobile AssociationminorStrategic or Co-development PartnerAssociation maintaining snowmobile trail network that connects to White Hills Resort, welcoming snowmobilers to warm up and dine at the Day Lodge.
• Marble MountainminorGTM or Marketing PartnerPartnership providing White Hills season pass holders 20% discount on full day passes at Marble Mountain resort, creating cross-promotion between Newfoundland ski areas.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Smugglers' Notch Resort: Family-owned Vermont ski resort known for family programming and school group focus. Comparable on family-friendly positioning, school group business model, and ski school/lessons offerings, but operates in a different (US Northeast) market.
• Martock Ski Hill: Small Nova Scotia ski area. Comparable as a small Atlantic Canada ski hill serving a regional drive-to market, though focused primarily on local families and beginners rather than destination traffic.

Broad incumbents

• Le Massif de Charlevoix: Quebec ski resort with significant vertical drop and strong regional tourism positioning. Comparable as an Eastern Canadian ski operator with a diversified revenue model including lodging partnerships, but operates at destination scale.
• Mont Sutton: Independent Quebec ski resort with a similar non-chain, community-feel positioning. Comparable in operating model (independent mountain, diverse terrain, multi-revenue streams) but with larger terrain and stronger Eastern Townships market.
• Mont Sainte-Anne: Major Quebec ski resort with significantly larger terrain and night skiing. Comparable as an Eastern Canadian alpine ski operator with lift tickets, lessons, and rentals, but substantially larger scale and a destination rather than drive-to model.
• Mont-Tremblant: Largest Quebec ski resort and a major Eastern Canadian destination. Overlaps in product offering (lift tickets, passes, rentals, lessons, F&B, adaptive programs) but operates at a vastly larger scale with a four-season village and global tourism brand.

Direct peers

• Cape Smokey: Atlantic Canada ski resort in Cape Breton, Nova Scotia. Comparable as a small, regional Canadian ski area in the Atlantic provinces serving a similar drive-to local market with limited vertical drop and a community-anchored identity.
• Marble Mountain: Newfoundland's other major ski resort located in Corner Brook, western NL. Most directly comparable peer — same province, same Atlantic conditions, similar mid-size community/resort positioning, and an existing cross-promotion partner (White Hills offers pass holders 20% off Marble Mountain).
• Crabbe Mountain: Independently operated ski area in New Brunswick. Comparable as a small, independent, non-chain Eastern Canadian ski hill relying on a regional drive-to market and similar community/sponsorship funding model.

Others

• Ski Canada (Canadian Ski Council): Industry association representing Canadian ski areas. Relevant as an ecosystem/industry participant that supports operators like White Hills through marketing, advocacy, and programs such as the Mackenzie Top Peak competition that White Hills won in 2023.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WhiteHillsResort-Clarenville
• Facebookfacebook.com/whitehillsresort
• LinkedInlinkedin.com/company/white-hills-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Hills Resort