White Label World Expo
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
White Label World Expo firmographics
Firmographics- Name
- White Label World Expo
- Legal name
- Business Show Media
- Website
- https://whitelabelworldexpo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
White Label World Expo industry classification
Industry- Product category
- Trade Show & B2B Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where White Label World Expo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
White Label World Expo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- Exhibition Booth Sales: Revenue generated from manufacturers and suppliers purchasing exhibition booth space at the event to showcase their white label and private label products to thousands of pre-qualified attendees with buying power.
- Sponsorship Packages: Tiered sponsorship opportunities allowing brands to gain visibility and brand awareness among the event's target audience of retail and e-commerce decision-makers.
- Showguide and Micro-site Listings: Revenue from featuring companies in both physical and digital showguides, as well as customizable micro-sites on the event's official website.
- Conference and Masterclass Sessions: Revenue from expert-led educational sessions and keynote presentations covering e-commerce, retail, white label, and logistics topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Admission for Attendees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
White Label World Expo product offering
Product offeringCore offering
White Label World Expo operates a multi-location B2B trade exhibition platform for white-label and private-label product sourcing, connecting hundreds of manufacturers with thousands of retailers, online sellers, and e-commerce professionals. The core event is co-located with three related shows (Smart Retail Tech Expo, E-commerce Packaging & Labeling Expo, and Retail Supply Chain & Logistics Expo) and is held at major venues including Javits Center New York, Excel London, and Las Vegas Convention Center.
Product overview
White & Private Label Expo operates as a multi-location exhibition platform for product sourcing, connecting white label suppliers with retailers and ecommerce professionals. The core offering is the White & Private Label Expo event itself, which is co-located with three related shows: Smart Retail Tech Expo, E-commerce Packaging & Labeling Expo, and Retail Supply Chain & Logistics Expo. Additional event features include Speed Networking sessions, Masterclasses with industry experts, and Show Awards. The company was rebranded from White Label World Expo to White & Private Label Expo in February 2026. The events are held at major venues including the Javits Center in New York, Excel London, and Las Vegas Convention Center.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Retail Tech Expo: Co-located event showcasing retail technology innovations and solutions.
- E-commerce Packaging & Labeling Expo
- Retail Supply Chain & Logistics Expo
Products and services
- White & Private Label Expo A multi-location B2B trade exhibition connecting hundreds of white-label and private-label manufacturers with thousands of retailers, online sellers, and e-commerce professionals for product sourcing across health & beauty, tech & electronics, vitamins & supplements, pet products, home & kitchen, food & drink, office supplies, cleaning & household, toys & games, baby products, and clothing & apparel.
- Smart Retail Tech Expo A co-located retail technology exhibition showcasing the latest technologies to enhance customer journey, streamline operations, and drive growth.
- E-commerce Packaging & Labeling Expo An e-commerce-focused exhibition connecting online sellers with suppliers and technologies driving operational growth in packaging, labeling, fulfillment, and supply chain solutions.
- Retail Supply Chain & Logistics Expo An exhibition providing a hub to help businesses meet customer expectations for faster delivery times and seamless warehousing and distribution systems.
Quantifiable outcome
- 6000+ attendees expected for New York event with 95% having buying power
- +1 more outcomes
Companies that use White Label World Expo
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
White Label World Expo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White Label World Expo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Business Show MediaflagshipBusiness Show Media acquired the White Label World Expo Series from Fortem International. The series is now part of BSM's portfolio alongside The Business Show, expanding reach to online retailers, entrepreneurs, and business owners worldwide. BSM operates world series events in London, Amsterdam, Singapore, Sydney, and Miami.
- Smart Retail Tech ExpocoreCo-located event at the Javits Center, New York. The Smart Retail Tech Expo showcases the latest retail technologies to enhance customer journey, streamline operations, and drive growth. Shares attendee base with White & Private Label Expo.
- E-commerce Packaging & Labeling ExpocoreCo-located event focusing on packaging, labeling, fulfillment, and supply chain solutions for e-commerce brands. Part of the integrated event experience at Javits Center.
- Retail Supply Chain & Logistics ExpocoreCo-located expo addressing supply chain, warehousing, and distribution needs for retailers. Helps businesses meet customer expectations for faster delivery and seamless returns.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
White Label World Expo competitors and assessment
Company assessmentDirect peers
- Cosmoprof Worldwide Bologna: Major B2B beauty trade show for product sourcing, including white/private label cosmetics and personal care — a core category within White & Private Label Expo.
- eTail: B2B conference for e-commerce and retail executives. Overlaps White & Private Label Expo on online seller and e-commerce buyer segments, though more focused on digital marketing/tech than sourcing.
- Shoptalk: Large retail and e-commerce conference attracting brands, retailers and tech providers. Comparable audience and buyer profile to White & Private Label Expo, overlapping on retail sourcing and innovation themes.
- PLMA (Private Label Manufacturers Association) — International Private Label Trade Show: Operates the largest dedicated private label trade show in the U.S. and Europe. Direct competitor to White & Private Label Expo in connecting retailers with private label manufacturers.
- The Business Show (Business Show Media): Sister event under the same parent (Business Show Media), targeting the same SMB and entrepreneur audience. Strong internal comparability on business model and attendee profile.
- B2B Marketing Expo (Business Show Media): Co-located sister event within Business Show Media's portfolio, targeting marketing and retail-tech buyers. Comparable business model and shared attendee base with White & Private Label Expo.
- MAGIC Marketplace: Apparel and fashion sourcing trade show with strong private label component. Directly comparable for the clothing/apparel category within White & Private Label Expo's coverage.
Broad incumbents
- Canton Fair (China Import and Export Fair): The world's largest trade fair, including broad sourcing across consumer goods. Serves a similar buyer-supplier matchmaking purpose at much greater scale and primarily a different geography.
- National Retail Federation (NRF) Big Show: Industry-defining retail trade show with broader scope across retail operations, tech and supply chain. Larger and more general than White & Private Label Expo but attracts overlapping exhibitor and retailer audiences.
Regional players
- Hong Kong Gifts & Premium Fair: Major Asian B2B sourcing fair for gifts, premiums and consumer goods including private label. Comparable sourcing function but primarily serves Asia-Pacific rather than Western markets where White & Private Label Expo is anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
White Label World Expo social profiles
Digital presenceWhite Label World Expo financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Label World Expo leadership team
Management profileNumber of profiles
White Label World Expo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Label World Expo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Label World Expo
What does White Label World Expo do?
White Label World Expo operates a multi-location B2B trade exhibition platform for white-label and private-label product sourcing, connecting hundreds of manufacturers with thousands of retailers, online sellers, and e-commerce professionals. The core event is co-located with three related shows (Smart Retail Tech Expo, E-commerce Packaging & Labeling Expo, and Retail Supply Chain & Logistics Expo) and is held at major venues including Javits Center New York, Excel London, and Las Vegas Convention Center.
Is White Label World Expo a public or private company?
White Label World Expo is a private company. It is classified as corporate owned and is currently operating.
When was White Label World Expo founded?
White Label World Expo was founded in 2000. It employs 11 to 50 people.
Where is White Label World Expo based?
White Label World Expo is headquartered in London, United Kingdom, in the Europe region.
How does White Label World Expo make money?
Four revenue lines are on record. Exhibition Booth Sales are the primary driver. The others are sponsorship Packages, showguide and Micro-site Listings and conference and Masterclass Sessions.
Who are White Label World Expo's main competitors?
Direct peers on record are Cosmoprof Worldwide Bologna, eTail, Shoptalk, PLMA (Private Label Manufacturers Association) — International Private Label Trade Show, The Business Show (Business Show Media), B2B Marketing Expo (Business Show Media) and MAGIC Marketplace. Broad incumbents are Canton Fair (China Import and Export Fair) and National Retail Federation (NRF) Big Show. Hong Kong Gifts & Premium Fair is listed as a regional player.
Does White Label World Expo have an API?
No public API is recorded for White Label World Expo.
What industry is White Label World Expo in?
White Label World Expo's product category is Trade Show & B2B Exhibition Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAGAA, Industry Trade Shows & Expos. Its NAICS code is 56192.