What Smart Retail does

Smart Retail is a Brazil-based SaaS provider of an omnichannel marketing platform purpose-built for retail businesses. Founded in 2017 and headquartered in Juiz de Fora, Minas Gerais, the company delivers four integrated modules: CRM and Marketing Automation (capturing customer data from POS and the mobile app, tracking purchase journeys, segmenting consumers, and delivering personalized newsletters and push notifications); Analytics (real-time dashboards for campaign conversion tracking, acquisition, funnel, engagement, and sales monitoring); a Custom branded mobile application for Android and iOS providing a direct consumer engagement channel; and a Micro-location Service that uses beacon hardware to push personalized offers and product information to shoppers at the point of purchase. The underlying architecture combines CRM, analytics, mobile apps, and proximity (beacon) hardware into a single unified platform, positioning against fragmented point solutions.

The company operates a sales-led B2B go-to-market, driving prospects to demo request forms on both Portuguese and English websites and following up through inside sales specialists. Pricing is not publicly disclosed and follows a quote-based model, consistent with enterprise and mid-market retail SaaS sales. The company is privately held, has 1–10 employees, recorded a single funding round in June 2018 with undisclosed terms, and has no public customer logos or named accounts. Its co-founder and manager is Gustavo Oliveira. A US contact number suggests early intent to serve international retail clients beyond its primary Brazilian market, but no scaled US presence is evidenced in the available data.

Name

Smart Retail

Legal name

Smart Retail

Website

https://smartretail.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Retail is a Brazil-based SaaS platform that provides retail businesses with an integrated omnichannel marketing solution combining CRM, analytics, a custom-branded mobile app, and beacon-based micro-location services for in-store personalized engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Smart Retail operates as a subscription-based SaaS platform providing omnichannel marketing solutions to retailers. The platform combines CRM, analytics, mobile app, and micro-location services in a unified solution. Given the B2B enterprise sales motion and demo-request pricing model, revenue is derived from recurring subscription fees with no public pricing disclosed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Smart Retail is a SaaS-based omnichannel marketing automation platform for offline retailers that combines CRM, real-time analytics, a branded custom mobile application, and micro-location beacon technology into a single solution. The platform captures customer data from POS systems and mobile apps, enables segmentation and personalized messaging, and delivers in-store proximity marketing to drive customer loyalty and sales.

Product overview

Smart Retail is a unified omnichannel marketing solution for retail that centralizes all data, unifies customer views, and optimizes promotional campaigns. The platform consists of four integrated modules: CRM and Marketing Automation (for customer data capture, journey tracking, segmentation, and personalized communications), Analytics (for real-time campaign monitoring and conversion tracking), Custom App (a branded mobile application for Android and iOS providing direct customer engagement), and Micro-location Service (beacon-based proximity marketing for in-store personalized promotions).

Differentiator

Problem solved

Functional benefit

Products and services

• CRM and Marketing Automation Module that captures and manages customer information from POS systems and the mobile application, tracks consumer buying journeys, segments and organizes consumers by profiles and actions in and out of the app, and sends personalized newsletters, messages, and notifications to each consumer segment. Designed for retail businesses seeking targeted marketing campaigns.
• Analytics Real-time indicators dashboard providing campaign conversion rate tracking, acquisition, funnel and engagement reports, sales monitoring, and live access to campaign results across digital channels. Built for retail marketers to measure campaign effectiveness.
• Custom App Branded mobile application available for Android and iOS that provides retailers with a direct contact channel to their customers through an intuitive interface, delivering ease, convenience, and product information to end consumers.
• Micro-location Service Beacon-based proximity marketing service that creates in-store shopping experiences by sending personalized promotions to customers at the moment of purchase and providing product information directly on customer smartphones.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Emarsys: Retail-focused omnichannel marketing automation platform with CRM, mobile, and personalization capabilities. Closest direct competitor in scope, vertical specialization, and product surface area to Smart Retail.
• Insider: Omnichannel customer experience and marketing platform with strong retail and e-commerce vertical focus, including mobile push, personalization, and journey orchestration similar to Smart Retail's CRM module.
• Braze: Cross-channel customer engagement platform (push, in-app, email, SMS) widely used by retail and DTC brands. Comparable on the CRM-and-mobile-app personalization layer of Smart Retail.
• Iterable: Cross-channel marketing automation platform with segmentation and journey orchestration, often deployed in retail and consumer verticals. Comparable to Smart Retail's CRM/automation module.
• Dotdigital: Retail-focused marketing automation and customer engagement platform with omnichannel campaign tools. Comparable vertical focus and mid-market retailer customer base.
• Klaviyo: Customer data and marketing automation platform with strong retail/e-commerce orientation, focused on segmentation and personalized messaging — overlaps Smart Retail's CRM module.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise-grade marketing automation, customer data, and personalization platform with significant retail footprint. Competes with Smart Retail at the high end of its retail target segment.
• HubSpot: Broad CRM and marketing automation suite frequently adopted by mid-market retailers. Competes with Smart Retail's CRM and automation module, though less retail-specialized.

Emerging players

• RetailNext: In-store analytics platform using sensors and computer vision for brick-and-mortar retail. Comparable to Smart Retail's micro-location service in terms of in-store data capture and personalization for physical retail.
• Vue.ai: AI-driven retail personalization and customer engagement platform. Comparable retail vertical focus and personalized marketing capabilities, though more analytics/AI-led than Smart Retail's stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/smartretailapp
• LinkedInlinkedin.com/company/smart-retailbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Retail