White Mountain Chalets

What White Mountain Chalets does

White Mountain Chalets, founded in 2013 by a husband-and-wife team as a single-chalet operation, has grown into a five-chalet luxury ski accommodation provider operating under the name Mercury Alpine Chalets following a 2025 acquisition and rebrand. The company is headquartered in Sevenoaks, Kent (United Kingdom) with all operational assets located in the French Alps, specifically Saint Martin de Belleville and Courchevel Le Praz within the Three Valleys ski region, which provides access to over 600km of pistes. The portfolio comprises Chalet Constantia (sleeps 16), Chalet Chez Bugi (sleeps 12, ski-in/ski-out), The White Chalet (sleeps 10), Chalet Aphylla (sleeps 8), and Chalet Aralia (sleeps 10), offered under three service tiers: Fully Catered, Serviced Self-Catered, and Pure Self-Catered.

The business operates on a direct-to-consumer model with no third-party distribution or online travel agency partnerships. Customers enquire and book through the company website, phone (+44 1732 775 355), WhatsApp, or email ([email protected]). Pricing ranges from £8,000 to £47,000 per week depending on chalet, season, and service level, with peak periods often marked as Price on Application. Revenue streams include chalet rentals across the three service tiers plus ancillary services such as in-house nanny care, private chef dining experiences, and (since 2025) summer mountain refuge packages at properties including Lake Lou and Trait d'Union.

The company employs a 25-person team comprising chefs with Michelin-star backgrounds, hosts, chauffeurs, drivers, and management, delivering service-intensive luxury hospitality. Primary customer segments are affluent families with children (with childcare as a key differentiator), large groups seeking exclusive-use properties, affluent couples, and ski enthusiasts prioritizing Three Valleys access. The business carries no proprietary technology platform and has not disclosed funding, revenue, or financial data. In 2025 the original founders departed following the acquisition, and operational leadership now rests with General Manager Matt Jones alongside a new management structure.

Name

White Mountain Chalets

Legal name

Mercury Alpine Chalets

Website

https://whitemountain-chalets.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

White Mountain Chalets (rebranded Mercury Alpine Chalets in 2025) operates five luxury ski chalets in Saint Martin de Belleville and Courchevel Le Praz in the French Alps Three Valleys, serving affluent families, large groups, and ski enthusiasts via direct-to-consumer fully-catered, serviced, and self-catered bookings priced from £8,000 to £47,000 per week.

Ownership category

akta.pro rank

Product category

Luxury Ski Chalet Hospitality

NAICS

Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Homes (THAMAAAG), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Luxury ski chalets
• Catered chalet rentals
• Alpine hospitality services
• Family ski holidays
• Premium vacation rentals

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Chalet Rental - Fully Catered: Premium fully catered ski chalet rentals including dedicated staff (chef, host, chauffeur), all meals (breakfast, afternoon tea, 5-course dinner on 5 nights), premium wines, spirits, and daily housekeeping. Highest service tier with all-inclusive pricing.
2. Chalet Rental - Serviced Self-Catered: Mid-tier chalet rental with concierge service, chauffeur service (8am-11pm), housekeeping on 3 mornings, and concierge service. Breakfast and meals not included; guests self-cater or arrange separately.
3. Chalet Rental - Pure Self-Catered: Base-tier chalet rental with minimal services: end-of-stay cleaning, luxury linens, toiletries, and concierge contact. No catering, housekeeping, or chauffeur services.
4. In-house Nanny Service: Additional childcare service provided by trained nannies for families with young children, allowing parents to ski while children are supervised.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

White Mountain Chalets (now operating as Mercury Alpine Chalets) rents a curated portfolio of five luxury ski chalets in the French Alps' Three Valleys region, available on fully catered, serviced self-catered, and pure self-catered bases, with dedicated chefs, hosts, chauffeurs, in-house nannies, and concierge services. The company also offers summer mountain refuge experiences and operates a 25-person hospitality team supporting guests throughout their stay.

Product overview

Mercury Alpine Chalets (formerly White Mountain Chalets) operates a portfolio of five luxury ski chalets in Saint Martin de Belleville and Courchevel Le Praz, France. The chalet portfolio includes Chalet Constantia (sleeps 16), Chalet Chez Bugi (sleeps 12, ski-in/ski-out), The White Chalet (sleeps 10), Chalet Aphylla (sleeps 8), and Chalet Aralia (sleeps 10). Three service levels are offered: Fully Catered (full staff, meals, bar), Serviced Self-Catered (concierge, chauffeur, housekeeping), and Pure Self-Catered (base accommodation). Additional services include in-house nanny service, chalet dining with professional chefs, and summer mountain refuge experiences. The company was rebranded from White Mountain Chalets to Mercury Alpine Chalets following an acquisition in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Chalet Constantia A four-storey luxury chalet located less than 200m from the St Martin ski lifts, featuring open-plan living and dining spanning 112.97sqm, a four-sided glass fireplace, cinema snug, games/bunk room, outdoor spa with hot tub and sauna, and six en-suite bedrooms sleeping up to 16 guests. Available across three service tiers (Fully Catered, Serviced Self-Catered, Pure Self-Catered).
• Chalet Chez Bugi The company's only ski-in, ski-out chalet perched directly on the piste in St Martin de Belleville, with six en-suite bedrooms across four floors, lift between floors, open-plan living and dining, outdoor hot tub, wooden sauna, Sonos music system, and chef service. Fully Catered service includes daily breakfast, afternoon tea, 5-course dinner on 5 nights, artisan gin bar, and complimentary bar.
• The White Chalet A chalet in Courchevel Le Praz blending traditional Savoyard charm with sleek modern luxury, featuring private swimming pool (2.5m x 5.5m), spa with massage area, cinema room, and five en-suite bedrooms sleeping up to 10 guests. Offered on Serviced Self-Catered basis only.
• Chalet Aphylla A semi-detached property in the tranquil hamlet of Villarabout above St. Martin de Belleville, with four en-suite bedrooms, open-plan living and dining areas, outdoor hot tub, private sauna, and boot room, sleeping up to 8 guests. Offered on Pure Self-Catered or Serviced Self-Catered basis only.
• Chalet Aralia A modern chalet on a quiet private road above St Martin de Belleville, accommodating 8-10 guests in four en-suite bedrooms plus a cosy bunk room, with open-plan living and dining areas, outdoor hot tub, wooden sauna, and terrace with mountain views. Available across three service tiers (Fully Catered, Serviced Self-Catered, Pure Self-Catered).
• Fully Catered Service Premium service tier including a dedicated staff team (chef, host, chauffeur), breakfast and afternoon tea on 7 days, 5-course dinner on 5 nights, carefully selected premium wines, complimentary bar (wine, sparkling wine, spirits, beers, soft drinks, mixers), Egyptian cotton linens, and daily housekeeping.
• Serviced Self-Catered Service Mid-tier service including resort management team welcome, in-resort concierge, luxury accommodation, Egyptian cotton linens and towels, Wi-Fi, British Satellite Internet TV, music system, board games, off-street parking, in-resort chauffeur service (8am-11pm), and housekeeping on 3 mornings.
• Pure Self-Catered Service Base service level including welcome with the resort management team, in-resort concierge, luxury accommodation, Egyptian cotton linens and towels, luxury toiletries, Wi-Fi, British Satellite Internet TV, music system, board games, off-street parking, and end-of-stay cleaning.
• In-House Nanny Service Expert childcare service provided in the chalet, with carefully selected nannies offering safe, experienced, and nurturing care for children from 12 weeks through double digits. Nannies can provide care both in the chalet and around the village and resort.
• Chalet Dining Experience Gourmet in-chalet dining featuring professional chefs with backgrounds in world-class restaurants, tailored menus to guest preferences, modern European fine dining with Asian influences and seasonal French produce. Includes full breakfast on 7 days, afternoon tea, and 5-course dinners on 5 evenings with canapés, starter, main, dessert, and cheese courses plus paired wines.
• Mountain Refuge Summer Experiences Summer adventure experiences at local mountain refuges including Lake Lou Refuge (2,035m altitude, 33 beds), Trait d'Union Refuge (Norwegian bath/sauna, 3 rooms), Plan Lombardie Refuge (sleeps 23), and Gittamelon Refuge (18 sleeping places), with guided hiking, traditional Savoyard cuisine, and authentic alpine hospitality.

Quantifiable outcome

• 25+ team members serving 5 chalets across 10+ years of operation

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scott Dunn: Luxury ski chalet operator offering fully catered and self-catered chalets in the French and Swiss Alps with private chefs, nannies, and concierge services. Direct competitor at the high-end of the same market segment.
• Ski Boutique: Boutique luxury ski chalet operator offering handpicked premium chalets in France and Austria with catered services. Comparable curated-portfolio approach and target customer.
• Oxford Ski Company: Luxury chalet and ski holiday specialist focused on the French Alps, including Three Valleys resorts. Similar product mix, high-end clientele, and direct-to-consumer service model.
• Ski Famille: Family-focused ski chalet company with in-house childcare and nannies, operating in French Alps resorts. Highly comparable family-niche positioning and service offering.
• Chalets 1066: Catered chalet operator in Saint Martin de Belleville (same village) with similar fully catered service format. Direct, hyper-local competitor for the same resort and customers.
• Le Chalet Mont Blanc: Luxury catered chalet operator in the French Alps offering personalised service with chefs and hosts. Comparable product, geography, and affluent customer base.
• VIP SKI: Operates luxury catered ski chalets in France, Austria, and Switzerland with chef, host, and chauffeur service. Closely comparable product offering and customer base to Mercury Alpine Chalets.
• The Chalet Company: Operates a small portfolio of luxury catered chalets in the French Alps with in-house chefs and hosts. Direct competitor in the same niche and product category.

Broad incumbents

• Skiworld: UK-based ski holiday operator offering chalets, hotels, and apartments across the French and wider Alps. Broader portfolio and more mass-market positioning but overlapping Three Valleys offering.
• Elegant Resorts: Established luxury tour operator offering a broad portfolio of luxury ski chalets, hotels, and resorts across multiple Alpine destinations. Larger incumbent serving overlapping affluent customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/white-mountain-chalets

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Mountain Chalets