White Pines Golf Club

What White Pines Golf Club does

White Pines Golf Club is a municipal public golf facility located in Bensenville, Illinois, owned and operated by the Bensenville Park District since 1928. The facility sits on more than 260 acres and features two 18-hole championship courses — the East Course (Par 70) and the West Course (Par 72) — along with a lighted driving range, a pro shop carrying major equipment brands (Callaway, TaylorMade, Titleist), and on-site banquet venues including the Pine Room and the Pavilion. The club operates year-round, weather permitting, and is positioned as an affordable public-access option within the Chicago metropolitan area.

The business operates a multi-stream revenue model spanning green fees (tiered by residency, season, and time-of-day), pro shop merchandise, food and beverage at the on-site 37 Bar & Grill, banquet and wedding events, golf instruction and league play, season passes, and — since May 2024 — a video gaming room operated by Gold Rush Gaming, the proceeds of which support youth programs through the Friends of Bensenville Parks Foundation. Customer segments are intentionally diversified across individual golfers, families, youth and juniors, veterans, seniors, corporate outing clients, and wedding/social event clients, with community-focused pricing advantages for in-district residents and active partnerships with TaylorMade, Callaway, Titleist, Fireball Whisky, NIU STEAM Cafe, and others.

Distribution is conducted primarily through direct on-site sales, online self-serve tee-time booking, phone reservations, and a dedicated event sales team for banquets and weddings. Marketing leverages owned digital channels (website, Facebook, Instagram, Twitter/X, email newsletter) plus park district cross-promotion, live event programming (Live at White Pines concert series), tournament hosting (including the Illinois State Two-Person Scramble), and listings on WeddingWire and The Knot. Management is led by PGA General Manager Andrew Godfrey (promoted March 2023), Head Golf Professional Bill Roper, and Food and Beverage Manager Marline Rivera, with a small core team supported by seasonal staff.

Name

White Pines Golf Club

Legal name

White Pines Golf Club

Website

https://whitepinesgolf.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

White Pines Golf Club is a Bensenville Park District-operated public golf facility established in 1928. It offers two 18-hole championship courses, a restaurant, pro shop, banquet venues, and video gaming serving Chicago-area golfers, families, and community members.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Public golf courses
• Golf instruction
• Banquet and event venues
• Restaurant and bar services
• Corporate golf outings

Headquarters

HQ city

Bensenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Golf green fees for two 18-hole championship courses (East and West) with walk and ride options, varying by season, time of day, and residency status.
2. Pro Shop Merchandise: Golf equipment, apparel, and accessories sales through on-site pro shop with seasonal sales and clearance events.
3. Food and Beverage: 37 Bar & Grill restaurant and bar service including breakfast, lunch, dinner, specialty events (fish fry Fridays, pasta nights), and catering.
4. Banquets and Events: Wedding, banquet, and private event venue rental including Pine Room, Pavilion, banquet hall, and offsite catering services.
5. Instruction and Leagues: Golf instruction programs (Adult Golf 101/202, Junior Golf, High School Golf) and league play including membership fees.
6. Season Passes: Annual and season pass options for unlimited golf access.
7. Video Gaming: Six video gaming terminals operated by Gold Rush Gaming, with proceeds supporting Friends of Bensenville Parks Foundation for youth programs and scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

White Pines Golf Club operates two 18-hole championship public golf courses (East Course Par 70 and West Course Par 72) on over 260 acres in Bensenville, Illinois, offering daily green fees, a driving range, PGA-certified instruction, leagues, tournaments, and a pro shop. The facility also includes a full-service restaurant (37 Bar & Grill), banquet and wedding venues (Pine Room, Pavilion), youth programs, family golf nights, and a summer concert series, positioning it as a multi-service community golf and event destination.

Product overview

White Pines Golf Club is a public golf facility operated by the Bensenville Park District featuring two 18-hole championship courses (East Course Par 70 and West Course Par 72) situated on over 260 acres. The club operates on a multi-service model centered around golf operations including the Pro Shop, driving range, golf instruction, leagues, and tournaments, complemented by food and beverage services at 37 Bar & Grill, and event venues for weddings, banquets, and private events including the Pine Room and Pavilion. Additional offerings include youth programming (Little Links), hole-in-one recognition, family golf nights, and seasonal entertainment such as the Live at White Pines concert series.

Differentiator

Problem solved

Functional benefit

Brands

• 37 Bar & Grill: Full-service restaurant and bar located within White Pines Golf Club, offering breakfast, lunch, dinner, and event catering services.

Products and services

• East Course
• West Course
• 37 Bar & Grill
• Pro Shop
• Golf Instruction
• Driving Range
• Banquet & Event Facilities
• Golf Leagues
• Little Links Youth Golf Program
• Live at White Pines Concert Series
• Jim Geils Family Golf Nights
• Golf Outings
• Park District Summer Fitness Dayz

Quantifiable outcome

• 62-team field at 2026 Illinois State Two-Person Scramble Tournament
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Gold Rush GamingminorChannel Partner/ Reseller/ Distributor · 15 May 2024Gold Rush Gaming operates six video gaming terminals within the 37 Bar & Grill at White Pines. Established in 2012, Gold Rush is one of the most respected terminal operators in Illinois with over 725 locations statewide. Proceeds support the Friends of Bensenville Parks Foundation for youth programs, scholarships, and family golf night food initiatives.
• TaylorMademinorGTM or Marketing PartnerTaylorMade provides custom club fitting days at White Pines driving range. Fitting sessions conducted by certified TaylorMade fitters using data-driven approach. Events include TaylorMade fitting experience at the club's driving range.
• Callaway GolfminorGTM or Marketing PartnerCallaway conducts custom fitting days at White Pines driving range. Certified Callaway fitters work with customers to find appropriate equipment including head models, lofts, flex, shafts and weights customized to their game.
• TitleistminorGTM or Marketing PartnerTitleist provides custom ball and club fitting days at White Pines driving range. Fitting conducted by certified Titleist fitters using data-driven approach to analyze swing dynamics.
• Wood St. FitnessminorStrategic or Co-development PartnerWood St. Fitness partners with White Pines for Yoga & Mimosas wellness events. Recreation Supervisor Ty Beshiri oversees Wood St. Fitness programs and the events are held at White Pines Banquet Hall.
• Northern Illinois University (NIU) STEAM CaféminorStrategic or Co-development PartnerNIU STEAM Café presents educational programs at White Pines including 'Science of the Swing' golf biomechanics presentation. Partnership brings university expertise into community setting at 37 Bar & Grill.
• Fireball WhiskyminorGTM or Marketing PartnerFireball Whisky sponsors the Live at White Pines summer music series. Brand activation includes Fireball Retrievers dog program, and drink specials featured during concert events.
• Grand SubaruminorGTM or Marketing PartnerGrand Subaru sponsors the Car Show and Sock Hop event at White Pines Pavilion. Event presented by Grand Subaru to attract families and car enthusiasts to the venue.
• The UPS Store of Bensenville-Wood DaleminorGTM or Marketing PartnerThe UPS Store of Bensenville-Wood Dale provides generous support for veterans events including the Veterans Golf Outing and other summer veteran programming.
• Los Buenos Diaz Mexican GrillminorChannel Partner/ Reseller/ DistributorLos Buenos Diaz Mexican Grill provides food service for Live at White Pines Salsa Night and Hispanic Heritage Month celebrations. Food truck/food vendor at outdoor events.
• Oak St. HealthminorGTM or Marketing PartnerOak St. Health sponsors Yoga & Mimosas wellness event at White Pines Golf Club.
• Dog Training EliteminorGTM or Marketing PartnerDog Training Elite provides trained golden retrievers (Fireball Retrievers) for Fireball brand activation at White Pines. Dogs trained in scent detection to retrieve cinnamon-scented golf balls.
• Healthy Minds Healthy BodiesminorStrategic or Co-development PartnerHealthy Minds Healthy Bodies partners with Bensenville Park District to offer veterans fitness services and events throughout the year, including bootcamp and potluck brunch.
• SMART Golf & FitnessminorStrategic or Co-development PartnerSMART Golf & Fitness provides golf biomechanics expertise for NIU STEAM Café presentation at White Pines. Expert Kody Anderson serves as golf fitness specialist for the event.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ClubCorp: Operator of a national portfolio of private and public golf, country club, and city club facilities. Comparable as a large-scale operator of golf properties with similar F&B, banquet, and event programming.
• Troon: Largest third-party golf management company operating public and private courses globally. Comparable as it provides management, agronomy, and revenue programming services to multi-course public facilities similar to White Pines.
• American Golf Corporation: Operator of a large portfolio of public golf courses across the U.S. Comparable as a multi-course public golf operator with similar green-fee, F&B, and event revenue streams at scale.

Direct peers

• Mistwood Golf Club: Chicago-area public golf facility with restaurant, banquet, and event programming. Directly comparable because White Pines' General Manager Andrew Godfrey transferred from Mistwood in 2020, indicating similar operational model and market positioning.
• Billy Caldwell Golf Course: Chicago Park District-operated 9-hole public course. Comparable as another municipal public golf facility in the same metro, competing for similar casual, family, and beginner segments.
• Cantigny Golf: Public 27-hole facility in Wheaton, IL with banquet facilities, instruction, and full pro shop. Comparable as a Chicago-suburban public course operator with multi-revenue model and tournament hosting.
• Sportsman's Country Club: Park-district-operated multi-course public facility in Northbrook, IL. Directly comparable as a fellow municipal park-district golf operation offering similar pricing tiers, leagues, and community programming in the Chicago metro.
• Cog Hill Golf & Country Club: Largest Chicago-area public golf complex (multiple 18-hole courses) with banquets, outings, and full F&B. Comparable as a high-volume Chicago-metro public facility competing for the same regional golfer base.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue with F&B and event programming. Comparable as it competes for casual, family, and corporate entertainment spend that historically went to public courses like White Pines.
• Drive Shack: Owner-operator of golf entertainment venues. Comparable as a competing format targeting casual golfers, families, and corporate events, drawing demand away from traditional public courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GolfWhitePInes
• Facebookfacebook.com/GolfWhitePines
• Instagraminstagram.com/golfwhitepines
• LinkedInlinkedin.com/company/white-pines-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Pines Golf Club